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October 31, 2025 16 mins

In this live episode of the DATA SECRETS Podcast, host Nathan Settembrini sits down with Chris Williams – Tableau Ambassador and keynote speaker at Dreamforce 2025 – for a candid, on-the-ground conversation about the evolution of Tableau, its integration into the Salesforce ecosystem, and the game-changing potential of Tableau Next.

Chris shares behind-the-scenes insights from his Dreamforce keynote, breaking down how the new Tableau semantic model is providing a unified foundation for analytics, AI, and actionable insights across Tableau and Salesforce, plus how it’s all connecting with Slack and Teams for deeper collaboration. We dig into:

  • Why semantic models are the “puzzle piece” connecting raw data to real business meaning
  • How self-service analytics is becoming accessible to all personas, not just data pros
  • Tableau horror stories, real-world wins, and what happens when sensor data goes silent
  • The secrets of uncovering hidden insights that actually drive business decisions and save serious money
  • The importance of community, mentorship, and the #DataFam in the next generation of data careers
  • Practical tips for breaking into analytics, and why business context is your secret superpower

Whether you missed Dreamforce or just want to hear what’s next in the world of data, this episode is packed with stories, advice, and actionable takeaways for anyone looking to level up with Salesforce and Tableau.

🔗 Connect with Chris Williams on LinkedIn

If you’re ready to make smarter decisions and unlock the secrets hiding in your data, this is your backstage pass. Don’t forget to like, subscribe, and keep sleuthing!

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