What exciting data science problems emerge when you try to forecast an election? Many, it turns out!
We're very excited to turn our DataCafé lens on the current Presidential race in the US as an exemplar of statistical modelling right now. Typically state election polls are asking around 1000 people in a state of maybe 12 million people how they will vote (or even if they have voted already) and return a predictive result with an estimated polling error of about 4%.
In this episode, we look at polling as a data science activity and discuss how issues of sampling bias can have dramatic impacts on the outcome of a given poll. Elections are a fantastic use-case for Bayesian modelling where pollsters have to tackle questions like "What's the probability that a voter in Florida will vote for President Trump, given that they are white, over 60 and college educated".
There are many such questions as each electorate feature (gender, age, race, education, and so on) potentially adds another multiplicative factor to the size of demographic sample needed to get a meaningful result out of an election poll.
Finally, we even hazard a quick piece of psephological analysis ourselves and show how some naive Bayes techniques can at least get a foot in the door of these complex forecasting problems. (Caveat: correlation is still very important and can be a source of error if not treated appropriately!)
Further reading:
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Recording date: 30 October 2020
Intro music by Music 4 Video Library (Patreon supporter)
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