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November 10, 2023 • 46 mins

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In this episode I delve into the world of data harvesting, candidly exploring how social media platforms like Facebook are monetising our culture, raising thought-provoking questions about the consequences of such a dependent structure. I then present a compelling alternative (Powerhouse) that decentralises culture, empowering individuals to become self-reliant by distributing income from advertising to the users of the platform instead.

What if the key to harmonious living lies in the power of self-trust and inspiration? I also venture into the realm of choiceless awareness, revealing how it cultivates a state of inspiration, which in turn, acts as a free source of kinetic energy and how platforms like PowerHouse incentivise individuals to appreciate and expand the uniqueness, reach and impact of their culture.

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Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Okay.
So this one is about the natureof culture.
So culture is a verymisunderstood concept and, you
know, we think about culture.
We often pair it with ourheritage, with our ancestors,
sometimes with our race, ourethnicity.

(00:21):
But culture really is thebehaviour of a human being, it's
their behaviour.
So your culture is a byproductof how you interact with life,
all the interactions that youhave with human beings, with the

(00:41):
environment around you.
Your response to theinterpretation of the signals
you're receiving from yourenvironment and your culture is
how you behave in the world.
And so before we had before thedigital age, culture is often

(01:03):
when we zoom out and we look atthe collective behaviour of a
group of people and westereotype and we say these
kinds of people behave in thisway, this kind of person is
behaves in this way, these arethe values of these groups of
people.
But again, these are before thedigital age.

(01:25):
These are just observations andinterpretations of behaviour
that we see in our environmentand this is where stereotyping
comes from.
So if you were to imagine amassive group of people, let's
say an entire race of people,now you imagine them all in all

(01:50):
jammed into a room together andnow you imagine all of those
people in the room collapsinginto a single human being, in a
single archetype, then you wouldhave an interpretation of the
culture, of what a typicalperson would behave like, what

(02:11):
their culture is like, from thatgroup.
We call that stereotyping.
However, it's human natureBecause with groups of people
who are, who have shared intent,often shared values, and
especially if it's a family oran extended family, then they've

(02:35):
adopted a lot of the behaviourof their ancestors.
And the reason for that is isbecause of DNA.
So if you inherit the DNA ofyour ancestors, the genes that
are switched on and off, whatdetermines whether those genes
are switched on and off is theenvironment, the interpretation

(02:59):
of our environment.
So if we are living our life inthe world, we have an
experience we've never hadbefore.
Our interpretation of what thatexperience means can is what
causes a new gene to be switchedon or off, so that alters our
genetic code forever, unless wehave another experience that

(03:21):
causes it to be switched off.
So it's important to understandhow DNA evolves and how, how
adaptation works.
It's the interpretation of thesignals in our environment that
determines whether or not a genegets switched on and off.
And so culture we don't justinherit it from the teaching and

(03:45):
the learning of our ancestors,we inherit it through our DNA.
And when we take the lineage ofa man and a woman, their
ancestors, then that lineage isfused together and we become a
hybrid of two ancestral chainsof DNA to create something

(04:08):
utterly unique.
And you know, it's not unusualfor there to be conflict between
the perspectives of a cultureof a group of people and the
perspectives of another cultureof a group of people, especially

(04:32):
if the culture of where thosepeople came from are polarized.
And you know, it's kind ofinevitable that those, the
polarization of our lineage,will show up as conflict in our
lives.
To be reconciled and this isthe nature of culture is that it

(05:01):
is determined by theinteractions we have with the
environment around us and how weact and react to our
interpretation of those signals.
And this is where free willcomes in.
So you can, and so I want tohone in on this briefly before I

(05:25):
go into the application ofdigital to culture and how this
is changing it.
So let's say I'm walking downthe street and someone's walking
towards me and they've got anaggressive look on their face.

(05:50):
It seems like they're walkingstraight up to me, towards me in
an aggressive manner Initially.
So my interpretation is thatthere could be a dangerous
encounter in my environment.
You know, within a split secondof time I'm thinking of some

(06:12):
potential scenarios that couldhave risk associated with them
if I continue on my current path.
Could they might mug me?
It might be a random act ofaggression?
Maybe they're just going to askme for money?
Maybe I'm completelymisinterpreting this.
So I apply a risk profile to itand I decide to continue

(06:34):
walking until I gain greaterclarity, greater certainty.
However, I'm in high alert.
So the biology is alreadykicking in.
The court is always beingpumped around preparing for a,
preparing to a bird attack.
Potentially, all this ishappening because of my

(06:58):
interpretation of the signalsI'm receiving from my
environment.
It's all happening because ofmy judgment.
My judgment is determiningeverything to do with my
biological response.
So I walk closer and closer andI decide that it's 50-50.

(07:23):
This person's either gonna dosomething and I'll defend myself
.
I'm not certain enough to bethe first to attack.
You know, attack, in reality,is nature's way of averting
premeditated attack.

(07:44):
In fact, when you attack first,you're actually averting attack
.
You're averting the assumptionof attack based on the
perception that your environmentis antagonistic, but I'll go
into that on another podcast.

(08:04):
And I'm a meter away from theperson and immediately I see
they're just squinting in thesun.
So they were screwing up theirface because the sun's right in
their eyes and they didn't even,they barely even knew I was
there.
And as I go to walk past themthey realised they were walking

(08:25):
in my path.
They say, oh sorry, mate, tapme on the shoulder and we
continue to walk along.
So you see, the truth of thematter is irrelevant.
The truth of reality in thatmoment, from the perspective of

(08:51):
the person walking towards me,is totally irrelevant to my
biological response to theinteractions I have with my
environment.
My perception is determining howmy biological responses are
occurring.
My perception of the meaning ofthe signals I'm interpreting

(09:14):
from within my environment aredetermining which genes are
getting switched on or off inorder to adapt to my
interpretation of theenvironment.
And so in that scenario I'msovereign, free will.

(09:35):
It's real, you are totallysovereign.
It is your judgement that isdetermining the nature of how
your biology is evolving.
It is your judgement, it isyour interpretation of the
signals you're receiving fromyour environment that are
determining the way in which youare adapting and evolving and

(10:00):
changing and growing as a humanbeing.
It's wholly down to you andthis is why it's so important to
understand the words that we'reusing in our lives.
When we speak to someone else,when we say something, the

(10:21):
interpretation of what we'resaying, that is our judgement,
and we are expressing that intothe environment.
And if we just take a briefsplit second to stand back and
look at our interpretation ofour signals that we're receiving

(10:44):
from our environment and wehave the maturity to look at
that and realise that we get tothe side.
So if we're full of hatred,that's on us.
That's on us.
If we're full of love, that'son us.

(11:05):
If we're full of optimism,that's on us.
If we're full of pessimism,that's on us.
You can view it from anyperspective that you choose and
this is why it's so important torespond from a place of harmony

(11:28):
rather than allowing any of theaspects of your single aspect
of your nature to dominate andcontrol the other two aspects.
A lot of you know I'vedeveloped a method for you know
it's a form of self mastery, butit's about understanding the

(11:50):
essential nature of all thecomponents of your nature, in
that you are binary and you arealso infinite.
You're binary and you arenon-binary.
You are singular and you arepolarised, so paradox.

(12:13):
You have a mind, you have abody and you have emotions.
You can interpret your thoughtsthat's one way you can pass
judgement.
You can interpret your emotionsthat's one way you can pass
judgement.
You can interpret your impulsesthat's another way you can pass

(12:38):
judgement.
And you can respond from eachof those individual components
without considering the othertwo.
You know, your impulses arekind of like your instincts, the
animalistic aspect of yournature, your emotions, the
sensations and yourinterpretation of what each

(13:00):
emotion means.
So you can respond from there,or you can respond from your
interpretation of a thought.
You have a thought and then yourespond and you act in response
to that thought, you re-act.
But what you can do is allowall of those components to

(13:26):
collaborate so that you respondin a harmonious way.
So you're not entirelyoppressing one of those
components or both, becauseyou're the spokesperson Well,
you're not only the spokespersonon behalf of all those aspects

(13:46):
of your nature, you're a powerto act on their behalf.
So are you going to oppress oneaspect of your nature, two
aspects?
You're going to allow oneaspect to dominate and control,
or what you can do is embraceall of those sensations.

(14:13):
So let's play up that scenarioagain.
You're walking down the road,you're walking down the footpath
, someone's walking towards you,you have a response, you notice
that, you have a thought.
So what you do then is you giftit your attention
unconditionally, and I call thischoiceless awareness.
So I observe that thought, Inotice it, I allow it to be what

(14:37):
it is, and until an emotion isevoked, then I allow that
emotion to be what it is, withchoiceless awareness.
I'm not interpreting it thisstage.
I'm observing it.
I'm giving it choicelessawareness, gifting it my
presence unconditionally, andthen notice if there's a

(15:01):
response.
Is there an aspect of my naturethat instinctively wants to act
?
And then I can give that mychoiceless awareness.
Just allow it completely, onceI've heard every perspective.
The same way you run a company.
Now, if you're the CEO of acompany, you're the ultimate

(15:27):
authority.
The ideal scenario is thateveryone has a voice.
That voice is guaranteed to beheard, but you hold the power to
determine and to discern thecourse of action.
It's the same way.
And so then you allow theinterpretation of each of those

(15:49):
components, either in isolationor together, and then you
determine the ideal course ofaction using your free will.
You see, now you may notice thatthe nature of your thought was
really disempowering, that youvictimized yourself, that the

(16:10):
interpretation of that was thatyou victimized yourself, you
turned yourself into a victim ofsomeone who is a perpetrator.
That's the story that you'retelling.
You may have noticed that theemotion that you felt, that your
interpretation of it was thatyou are powerless, that you're
weak, and you may have noticedthat your physical response was

(16:39):
to lash out to attack.
But you govern, you'reself-governed.
Only you determine how you wantto act.
You can allow, you can giveyour power away to any one or
three of those components, oryou can choose.

(17:01):
And in reality, what happens iswhen you allow space for all
three to be exactly what theyare, without judgment, you will
feel inspired, and this is thisis what where I want to hone in
on inspiration.
I'm not going to go really deepinto this, but understanding

(17:25):
that inspiration is the kineticenergy that compels you to act,
that that is in a way that isbeneficial for every everybody
involved, and to me, inspirationis the gestalt of all
perspectives being seen andheard unconditionally, and then

(17:46):
it's like you're given the giftof how to respond and to act and
all you need to do is trustthat and I would call this as
being in the flow, a state ofbeing in the flow.
And if you can trust thatkinetic energy in the same way
that you listen and interpretyour thoughts with choiceless

(18:10):
awareness, if you can give that,give that same energy and
presence to inspiration and holyand have faith on that
inspiration and trust it, youbegin to realize that you can

(18:31):
always trust that, always, andthis is what I call a state of
total self trust.
Some would call it faith, someof the more spiritual people,
but in truth it's self trust.
It's where you become so thatthe outcome of acting from that,

(18:52):
from inspiration, by whollyvesting yourself and entrusting
yourself to inspiration, itearns your trust over time To
the point where you surrender.
Just happens.
You know that as long as youlisten with unconditional

(19:14):
presence, without judgment,sorry, without acting too soon,
if you just hold and allow andexpect inspiration to come, when
it does come, if you act on it,it's the scenario that is

(19:34):
harmonious for everybodyinvolved, where it's no longer a
zero sum game, it's unified.
So everybody wins, win, win,win.
And this is what I call Trinityin context of applying it to

(19:55):
self mastery.
And once you begin living likethis, it becomes hard to justify
.
People might say to you why areyou doing that?
What's the reason?
You can't justify it.
If you totally trustinspiration, you've come to

(20:18):
trust it.
You don't always know,sometimes it's unknown the
reason why All you can say isthat I have faith or I have
trust.
The universe is no longerantagonistic to you, it's become
benevolent, and it's becauseyou're no longer oppressing any
single aspect of your own nature.
Because when you do oppress anaspect of your nature in favour

(20:42):
of your mind, in favour of youremotions, in favour of your
impulses, then that is a form ofself oppression and that will
be mirrored to you by theuniverse, antagonising you as
within as without, as above sobelow, and so you begin to

(21:07):
interact with the world in thisway.
Now you'll be tested for sure.
There are some gigantic I meanenormous leaps of faith that
you'll have the opportunity totake because of the inspiration
inside your body, and that's allyou've got to go with.
And in the face of people whoare using rationality and to

(21:29):
justify why you're doing thewrong thing and all the rest of
it.
It can be cataclysmic in yourlife in some areas, but you just
know that by taking that leapof faith, it's going to be win,
win, win, win, win for everybodyinvolved, including yourself,
despite any conflict that arisesthat you need to reconcile

(21:50):
along the way.
As this happens, harmony is thestate that is created by living
in this way, in a state ofabsolute self trust.
You know, and it's you know.
Some people say, oh, you need tohave faith in a higher power or
whatever.
You want to say Well, you'rethe commander.

(22:12):
You're the commander of yourship, of your vehicle.
In truth, you're reallycommanding the universe around
you.
What you're not doing is you'reno longer surrendering to an
unconscious way of livingwhereby you are a victim to

(22:36):
circumstance.
So it's kind of like you'recollaborating with the universe.
So yeah, but you do have freewill.
You can choose to oppressyourself, you can choose to act
out of your emotions, you canchoose to act out of your mind,

(22:58):
or you can be the leader of yourown life, be the leader that
you wish you could have in yourlife, inside your company,
inside your organization, insideyour family.
What kind of leader do you wantin your life, in your company,

(23:19):
in your business, someone thatlistens, understands, who can
see you, who can understand you,that you can trust.
That is a benevolent force inyour life, force for good.
But they will never.
They will never step forward atplaying a zero-sum game.

(23:40):
They will only seek solutionsthat are beneficial for
everybody involved, because theyunderstand that reality is not
a zero-sum game.
It's not just binary.
It's binary and it's non-binary.

(24:03):
It's a fusion of unity andseparation.
So on to culture.
So this is culture from myperspective, and this is your

(24:26):
behavior is up to you.
How you want to behavedetermines the nature of your
culture.
And so in the digital world,with technology, we're in a
scenario now where we've hadopen AI, and I'm sure most of
many of you knew that this iswhere I was going with this Open

(24:49):
AI.
Well, let's go back to Facebook, because this is a really great
example.
Facebook's business model isthat it harvests the collective
culture of all users on theplatform.
It turns it into a profoundlyvaluable asset under its

(25:09):
stewardship, and they monetizeit by selling it to advertisers
and they derive the income fromthat.
Yeah, amazing business model,centralized business model,
profoundly successful.
The platform is engaging enoughwhere users want to continue

(25:30):
engaging, so they invest theirattention into interacting with
the platform and with otherusers on the platform, and that
behavior is harvested and thatis harvested culture.
The way that you interact withyour environment is your culture

(25:51):
.
So if you imagine that all ofthose interactions captured in a
container, whether that'sinside a document or inside some
kind of piece of technology Italk about a digital black box,
quite often, an NFT, a smartcontract Then if all of your

(26:15):
individual culture is containedwithin an immutable digital
asset, then you have aprofoundly valuable asset and
whoever is the custodian of thatis entitled to leverage it as

(26:36):
an asset to generate wealth.
So the challenge we have is thatthat asset is it's a
singularity inside the databasesof Facebook.
So they have a singular assetwhich is the accumulation of all
of the collective culture, ofeverybody's culture.

(26:58):
This is what I call the commonwealth, the wealth of the
commons, which is the culture ofthe commons.
They have that as a singularasset, profoundly valuable.
As an asset profound and incontext of, you know, oracle,
like AI, where it can predictbehaviour extremely well as well

(27:23):
then it's even more profoundlyvaluable because you can if you
can predict the behaviour or thefuture or how someone's culture
is going likely to evolve, thenthat's incredibly lucrative as
well, especially for advertisers.

(27:46):
So the problem with this is thatit's centralised.
You know your culture is yoursand, despite what some people
may think, a race of people donot own culture.
Culture does not belong to arace of people.
Very important to understandthis.

(28:07):
You can stereotype a group ofpeople who are all, who have
shared values and appreciate thesame similar things, but you're
stereotyping a group of people.
You're not.
The culture isn't owned by thegroup.
Culture is an individual thing.

(28:27):
Your culture is your own.
You determine how you're goingto act and behave in each moment
.
If you're going to paint apainting, write a poem, punch
someone in the face, you ownyour culture, only you.

(28:50):
Now, the important thing tounderstand is that you're as
sovereign as you are and asempowered as you are.
You can delegate the authorityto someone else to monetise your
culture, which is what happenswith Facebook.
What happens with any socialmedia platform is you're

(29:11):
delegating the authority andyou're giving the agency to a
third party to monetise yourculture, which is fine.
You get value, perceived valueand that you have access to a
platform which is free and inexchange, they can monetise your
culture.

(29:31):
Now, the reason this isimportant now is so actually to
provide greater context.
This is the nature of myventure, powerhouse.
Fundamentally, this is about thedecentralisation of culture,
where you are the custodian ofan immutable asset which

(29:52):
contains your harvestedinteractions, your culture, and
then Powerhouse is the stewardand so is the guardian of the
common wealth.
So everybody's culture, if theychoose to share it, and then
the monetisation of that cultureis then distributed.

(30:12):
The wealth is distributed toeveryone that's chosen to share
their culture for the commonwealth, and that so it's the
same model where it's utilisedfor advertising, but the income

(30:33):
is distributed in the form of auniversal basic income.
So, rather than being dependentupon a government or upon a
trusted third party to save youor to keep you safe and pay you
a living wage, you actuallybecome self-reliant and

(30:55):
self-sufficient straight away,because it's actually your own
culture that's providing youyour source of income and your
source of wealth.
So they don't need to behandouts anymore.
The way that you interact withthe world, your interactions,
the way that you live life, andyou don't even have to change it

(31:16):
.
You don't have to become adifferent kind of person, you
don't have to improve as a humanbeing, you don't have to grow
or become better, or it'sunconditional.
It's unconditional, it'svaluable despite how you choose
to behave, and so Powerhouseisn't different to how you live,

(31:37):
but it recognises that there'sinherent value in your culture,
despite your culture, and ifthere's value in that, then you
leverage that and we share thespoils.
We share the common wealth, andit liberates everyone from

(32:00):
their dependency on having to dosomething else or defer their
authority or give away theirpower just in order to survive.
So this is my mission and toprovide a greater context.

(32:21):
So open AI.
Open AI and most LLMs who havescraped the internet for public
information and knowledge,trained models using freely

(32:42):
shared media, varying degrees ofwhat's true and other people's
interpretations, knowledge,science, whatever it may be
publicly available informationis being scraped, and so, once
again, we have these massiverepositories of the common
wealth, of our collectiveculture.

(33:04):
And open AI.
It's an open developmentplatform.
They have an API.
Developers can plug in andbuild on top of that.
They can monetise that so theycan create wealth for themselves
.
The users who are continuallyutilising the platform are

(33:27):
continuing to train the model,so it continues to harvest your
culture and it continues tomonetise that culture, and the
spoils go to a centralisedcompany, and the profits are
retained by the shareholders.
I'm saying this withoutjudgement.
This is how the world works.

(33:51):
This is how commerce works.
This is how the economy works.
It is what it is Centralisation.
Now, as a sovereign human being,you don't have to use open AI.
You've chosen to defer theauthority to commercialise your
culture, to open AI.
If they provided the properduty of care in terms of helping

(34:16):
you understand how valuableyour culture is, who knows?
But who am I to judge you aswell?
This is a common way of doingbusiness for many people, but
there is a distinct absence of aviable alternative, a
decentralised alternative.
However, that asset is somature now and what's done is

(34:45):
done.
The common wealth is under thestewardship of a company and
they've been charged to monetiseit and utilise the profits for
themselves, and it's incrediblysuccessful.
It's adding massive value andit's meeting profoundly unmet

(35:06):
need.
However, there are other ways,and so I just want to share that
with you, to help youunderstand that what's coming
with decentralised culture, withconverting your own culture
into an immutable digital asset,that compounds your

(35:29):
interactions.
So, therefore, you areincentivised to continue
interacting with the softwareplatforms that you're using.
The value of the asset isgrowing over time and with the
introduction of AI, withdecentralized and distributed

(35:49):
intelligence, whereby you havethe singularity, which is the
share of common wealth, thecommon knowledge, but the
equivalent of the brain is alsounder your stewardship, so your
personality, your biases, theuniqueness of you as an
individual is also under yourstewardship.
Then we have something trulyprofound emerging and evolving.

(36:16):
We have something whereby, withthe advent of trustless systems
and so that's a key componentof the Powerhouse platform is
the trustless nature of it whereyou can have immutable black
boxes that are similar to zeroknowledge proofs, whereby you

(36:39):
can interact anonymously with anavatar, potentially with an AI
avatar who has an anonymousidentity, but, because of the
nature of their interactions,the risk score that they're
producing shows that it's atrustworthy interaction.
You're moving into a profoundspace where you can have an AI

(37:05):
avatar representing people whoare disabled, who have severe
disabilities, who can then speakon their behalf and, in time,
the inevitability of AI avatarsbeing empowered to speak on
behalf of groups of human beings.

(37:25):
It seems inevitable.
Many people believe that we'llbe voting for them in future
because of their impartiality,because if a group of
individuals choose to pull theirassets, their culture let's say
, 500 human beings come togetherand they choose to pull their

(37:49):
culture, their assets togetherto create a singularity and they
give that singularity a voiceas a spokesperson on behalf.
They know it's impartial, theyknow it's solely representing
the biases of that group, thecollective culture and
uniqueness of that group, andit's only going to speak on
their behalf, from theirperspective, an unbiased

(38:12):
spokesperson.
You see Now the way we dopolitics today.
If you can get 500 payingmembers, you can create a
political party.
So imagine how many morepolitical parties there are
going to be when it's allhandled digitally.

(38:36):
It's done immutably, on atrustless system, using a system
similar to zero knowledge proof, so you can even maintain
anonymity whilst also provingthat you are qualified to vote.
You see, this is the world thatwe're moving into.
It's a profoundly differentworld, and so, in that context,

(39:04):
if you have, when you have aplatform that is geospatial in
nature, then and you have anindividual who has their
immutable asset with theirculture, their harvested biases
within that asset, you begin tosee the evolution of wearables,

(39:27):
wearable devices which don'teven have screens on them.
You know the profound productdevelopment coming out of a
venture in New Zealand calledReality 2.
And you know, it's like atrusted black box.

(39:50):
If you're in the vicinity ofsomeone that's one of your
friends, you can give the blackbox on your wrist permission to
interact with that other humanbeing, share information,
knowledge.
You see so in a scenario withinwhich trust has been unlocked

(40:13):
and imbued into the system,because it's rendered human
beings obsolete to act asintermediaries and we actually
trust the technology wholly.
It liberates everyone.
It creates space for us to bemore authentic and more intimate

(40:36):
with each other In a scenario.
It inspires us to interact witheach other.
It inspires us to amplify therichness of the transactions, of
the interactions, because asour culture becomes richer, so
do we.
As you're growing that asset,you're filling it full of

(41:02):
interactions that are deep andwide and rich.
Then it becomes more compelling.
It becomes an even greaterasset in the nature of the
advertising that you receivefrom your own AI avatar.
It's so fine and so niche thatthe needs being met.
Because we have such deep, deepunderstanding, intimate

(41:28):
understanding of the needs ofevery individual, of their
uniqueness, then we can meetthat unmet need through commerce
, through startups, we canvalidate new markets
autonomously.
We can post grants for newstartups because we've market

(41:53):
validated it.
There's an unmet need here.
So here's 100K for anyonethat's keen to begin a startup
and we have a truly autonomoussystem, trustless, it's rendered
human beings obsolete asintermediaries, as nodes that
imbue trust into the system.
We don't need it anymore.

(42:13):
But it has to be under thecollective stewardship of the
shared commons and we all haveto be capable of benefiting from
the monetization of the commonwealth.
But it is your wealth that'staking care of you.
It's not a government, it's nota company.

(42:36):
Your culture is a perpetualsource of wealth for you and
it's up to you.
Who you choose to share thatwith Doesn't belong to a race of
people.
That's appropriation.
You're a vessel for creativity.
If I sit in my car right nowand paint a symbol that's never

(43:04):
been seen anywhere else,anyone's free to use that as a
source of inspiration and topaint something else.
And so all of a sudden, theremight be a group of people who
are all creating symbols thatall look really similar, and so
then we come together becausewe're all inspired by the same

(43:26):
thing.
I was inspired by thought, by asensation in my body, and so I
express my nature into the world, and it's been a catalyst for
inspiration for others, and so Ihave common ground with a group
of people we can share thispart of ourselves together.
That's what culture is.

(43:47):
Doesn't make.
The color of their skin isirrelevant.
You see, cultural appropriation.
You don't appropriate culturefrom a race of people.
Culture is the uniqueness of anindividual.

(44:09):
You know, the first ever symbolor thought or idea for some
kind of you know piece of IP, itcame through a human being.
It didn't come through a raceof people.
And so the first step is totalsovereignty over the individual

(44:35):
culture and then the willfulchoice of that individual to
share that culture with theirpartner, with their family, with
their tribe, with the community, with their city, with the
nation, with everybody.

(44:57):
If you want your culture toproliferate, if you want it to
be rejuvenated, then you wantpeople to be incentivized to
share it and to appropriate it,understanding that you're also
going to benefit from enablingas many people as you can to

(45:17):
grow the richness of their ownasset, their own culture.
And so, yeah, that's prettymuch it.
Culture is broadlymisinterpreted.
Your culture is, in viewed indigital terms, is an immutable

(45:40):
asset that contains thecompounding, harvested
interactions you have Ideallywith every aspect of your
environment, and technology willevolve to make that easier and
easier over time.
But, beginning with theinteractions that you have
online and I'm very excited forthe world that wearables are

(46:04):
opening up in context of thegeospatial web which is again
emerging through New Zealand,and that I'm intending to infuse
into the stack, into thearchitecture of Powerhouse so,

(46:25):
yeah, that's it for now.
I'll leave it there.
This has been the nature ofculture.
Cheers for now.
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