EPISODE 22: Launch Marketing w/ Will Russell

In this episode of The David Somerfleck Podcast I interview Will Russell. Will Russell is a marketing expert who specializes in helping entrepreneurs validate their ideas and execute successful launches. Having spent the first decade of his career managing launch marketing efforts for businesses of all sizes in the media and nonprofit space, Will has a unique perspective on the attributes of successful launch campaigns.

-In 2016, Will entered the e-commerce launch space as a crowd funding marketing consultant, where he achieved rapid success. In response to growing client interest and the need for a larger team, Will launched a new digital marketing agency a year later. His company, Russell Marketing, specializes in e-commerce launch marketing, utilizing their renowned Five Step Marketing Launch System.

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-David M. Somerfleck is a Digital Marketing Specialist with 25 years' experience working for marketing agencies across North America, about 10 years' experience as a small business and startup mentor for several nonprofit organizations, and author who has spoken at Microsoft, written for AOL/Time-Warner, taught digital marketing workshops at Johnson & Wales University, the Open Media Foundation in Denver, and headlined the City of Denver's Create Expo. David enjoys hiking, reading, helping committed business owners accelerate growth through the use of applied digital marketing and lean management, writing, and meeting engaging guests. You can reach David online at https://dms.blue.