Within the Amazon marketplace, the difference between prosperity and obscurity often boils down to a single skill: Amazon listing optimization. This is one of the key elements that separates triumphant brands from struggling ones.
In this episode, Shannon Roddy is joined by Liz LaVallee, Director of Client Operations at Avenue7Media, to dive deep into the very effective strategies employed by 7 and 8-figure brand owners to master the art of listing optimization.
But before we even get to the strategies, it's important to underscore the significance of mindset.
While listing optimization may seem like a mere technical exercise, the right mindset to have is one that emphasizes setting clear goals, creating well-defined plans, establishing metrics for tracking progress, and consistently iterating and improving.
The three fundamental pillars or outcomes of listing optimization should be:
- Improve traffic to the listing
- Increase conversion rates
- Enhance customer experience through clarity and satisfaction
Tune in to this episode to learn of the tactics in each of these three pillars of listing optimization that successful 8 figure brands use to create listings that attract, convert, and delight customers.
Key Takeaways
- The mindset difference in listing optimization (01:48)
- The goal of listing optimization (02:53)
- Listing optimization to improve conversion rate (04:30)
- Listing optimization to increase traffic (15:41)
- Listing optimization to enhance customer experience (24:27)
- Metrics to gauge listing optimization progress (38:30)
Additional Resources:
- Schedule a FREE consultation with the Ave7 team
- Grab the FREE Amazon Seller Central Checklist
- Get the book “The Amazon Jungle” book by Jason Boyce
- Learn more about Avenue7Media
----
Day 2 Podcast has a goal of helping Amazon sellers learn how to launch, grow and protect their brand on the world's largest online marketplace (and beyond).
Follow us on your favorite podcast platform so you never miss an episode!
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.