In a previous episode, we advocated for a shift from a two-day Prime day to a more extended two-week campaign as an investment in your listing. Two and a half weeks post-event, we measured the Best Seller Rank (BSR) for clients who followed our extended campaign strategy.
The results were staggering. Those who participated in the two-week campaign witnessed a remarkable 240% improvement in BSR compared to clients who adhered to the conventional two-day approach.
With the Fall Prime Day Event setting the stage, we're now gearing up for the holiday season. Clients who participated in the fall event find themselves in an elevated position, gaining market share and improving their rank.
Liz LaVallee, Vice President of Client Growth here at Avenue7Media, highlights the essential post-Prime Day analysis and what sellers should learn from them.
Additionally, Calin and I just got back from Amazon Unboxed. Amazon is moving fast and making the case for Streaming TV Ads, among other exciting announcements.
The streaming TV landscape is in its early days, presenting a unique opportunity for forward-thinking brands to establish a foothold and set the stage for future success.
It's time to embrace the democratization of TV ads via Streaming TV before costs escalate in the coming years. The next billion-dollar brands will be built using this powerful medium.
Join Liz, Calin, and I in this fascinating discussion as we dive deep into these topics and much more!
Key Takeaways
- Our results from Fall Prime Day (01:16)
- Building a full-funnel advertising strategy within Amazon (06:28)
- Twitch advertising for Amazon? (09:26)
- The promise of Amazon Marketing Cloud (14:48)
- Generating demand for your brand (22:16)
- Generative AI tools for advertising (24:04)
- Streaming TV ads vs Linear TV ads (25:52)
- Connecting content to commerce (31:18)
Additional Resources:
- Calin Ionescu’s LinkedIn
- Liz LaVallee’s LinkedIn
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- Schedule a FREE consultation with the Ave7 team
- Grab the FREE Amazon Seller Central Checklist
- Get the book “The Amazon Jungle” book by Jason Boyce
- Learn more about Avenue7Media
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Day 2 Podcast has a goal of helping Amazon sellers learn how to launch, grow and protect their brand on the world's largest online marketplace (and beyond).
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