Moms. You might picture them chasing after toddlers or packing lunches, and yes, part of their reality involves those things. But here's a fact that may surprise you: they're the largest economic force driving consumer markets.
Picture them less as stressed-out parents and more as confident shoppers with credit cards in hand. They're not just buying diapers and snacks; they're the real decision-makers behind a vast range of household purchases.
In this episode, I spoke with Maria Bailey, an authority on marketing to moms, award-winning author, radio host, former Lifetime TV host, speaker, and CEO of BSM Media.
We discuss how moms with credit cards represent a significant buying group and emphasize the importance of tailoring marketing and product development to this demographic, even for products where moms might not be the end users.
Tune in!
Key Takeaways
Intro (00:00)
Why moms are a main consumer group (01:52)
The evolving demographics of moms (04:50)
Gen Z moms entering the market (08:12)
Importance of online reviews for moms before buying (14:06)
Younger moms and in-store research (17:59)
Consistent values across mom demographics (32:26)
Future of influencer and affiliate marketing (40:21)
Additional Resources
Connect with Maria Bailey
- LinkedIn: https://www.linkedin.com/in/mariabaileybsm/
- X/Twitter: https://x.com/MariaBailey?s=20 https://twitter.com/MomTalkRadio
- Instagram: https://www.instagram.com/momtalkradio/
- Facebook: https://www.facebook.com/MariaBaileyBSM
- Find all Maria Bailey books here: https://www.amazon.com/stores/Maria-T.-Bailey/author/B001HCWBFC
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- Schedule a FREE consultation with the Ave7 team
- Grab the FREE Amazon Seller Central Checklist
- Get the book “The Amazon Jungle” book by Jason Boyce
- Learn more about Avenue7Media
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Day 2 Podcast has a goal of helping Amazon sellers learn how to launch, grow and protect their brand on the world's largest online marketplace (and beyond).
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