Building Your Leadership Toolkit: How To Lead With Influence

Disruptions in the marketplace challenge even the most seasoned of leaders. Those who can pause and ask the difficult questions when the market is shifting will find they don’t just have an organization that survives, but one that sustains and thrives. 

Deal Us In host Phyllis Young welcomes LaDawn Townsend, Founder and CEO of VOS Group, to discuss how to help leaders lead. LaDawn has spent over nine years coaching CEOs and Boards on how to build the next generation of leaders to become influential and authentic leaders. 

VOS Group is a boutique leadership advisory and strategic agency that helps leaders lead through tough situations. The vision for the company came together after LaDawn personally experienced a layoff that left her vowing to help recalibrate and drive a purpose-driven strategy for organizations. 

“​​Here's where the leadership lesson is: As a leader, you don't always need a PowerPoint or data, you need to trust your professional gut, your gut that your CV is built on your MBA,” LaDawn says, describing how she coaches clients and herself. “You smell smoke before a fire and that is the moment you need to just lean in and listen.” 

Throughout the episode, LaDawn shares real-life examples and situations that have shaped how she approaches leadership training to nurture organizations and develop strong leaders. 

💡 Featured Guest 💡

Name: LaDawn Townsend

What she does: LaDawn is the CEO of the VOS Group, a leadership development and strategic advisory firm, and the creator of the Recalibrate Leadership methodology. She has taught leaders in the public and private sector over the past nine years how to lead effectively through times of crisis, disruption, and change. She believes that business can be a force for good and that begins with the leadership at the helm.

Company: VOS Group

Where to find LaDawn: Twitter | LinkedIn | Instagram | Website

🗝️ Key Points 🗝️

Top takeaways from this episode 

Bring both sides of the aisle together — Strong leaders can bring different opinions and viewpoints to the table and unite both sides toward the common goal of moving the organization forward. Leaders of influence can bring unity to the table so the organization, shareholders, and employees can all win together. 

Yes is yes and no is no — Being an authentic leader means setting standards and accountability in how you coach your team. Your team must trust you to be a person of your word while still allowing room for a ‘Tom Cruise Moment’ inspired by the Mission Impossible movies, which LaDawn describes as having your team know that when you say you’re working on it you’ll get back to them with a yes or a no when you can. 

A character trait starts with character — Regardless of the situation, how we choose to show up and respond makes all the difference. Leaders need to have boundaries and character around what they want to communicate. Being clear on this allows leaders to put the company first and move the organization forward.

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