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April 28, 2025 57 mins

If you're trapped in the content hamster wheel—creating endless episodes that drain your energy without filling your bank account—this conversation will revolutionize your approach to podcasting.  No joke.

Jerry Potter, founder of Done By Lunch Entrepreneurs and host of The Social Media Marketing Talk Show for Social Media Examiner, has cracked the code on transforming standard podcasts into "Modcasts"—modular content assets that generate leads and sales while you live your life. With over 20 years in communications and 700K+ annual listeners across his shows, Jerry has perfected the science of building high-leverage assets that work for you 24/7.


Jerry shows you exactly how to structure your podcast so it converts like a sales team rather than just entertaining like a hobby. You'll discover the 5-minute repurposing technique that turns one recording into 30+ revenue-generating assets, allowing you to be "done by lunch" while your content continues working throughout the day.


Stop sacrificing your life at the altar of content creation. Listen now for the blueprint to build a podcast that works harder than you do.


🔗 **Engage with Jerry Potter**

✅  Website: https://donebylunch.co/ 

✅  Done By Lunch Podcast: https://donebylunchpodcast.com/2  

✅  YouTube: https://www.youtube.com/@mrjerrypotter 

✅  LinkedIn: https://www.linkedin.com/in/mrjerrypotter/ 

✅  Instagram: https://www.instagram.com/mrjerrypotter/ 

➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net

➡️ We use eCamm Live To Broadcast Our Show! : https://eCamm.CastAhead.net Record, stream, and create at professional-grade without hiring a team—the Mac-exclusive platform that puts broadcast-level production at your fingertips!

➡️ Our Website Runs On PodPage: https://Podpage.CastAhead.net While your podcast drowns in obscurity, competitors are being discovered DAILY—PodPage is the instant website solution pumping SEO juice!

➡️ We host our audio podcast on Captivate: https://Captivate.CastAhead.net Scale your podcast without switching platforms or sacrificing support—the only host with built-in AI assistance that eliminates your growth ceiling.

➡️ We’ve learned how to Stream Like A Boss with Tanya Smith:

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