Dealer Driven
Welcome to Dealer Driven! A podcast all about your industry, from your association, focused on amplifying your success. Join hosts Camron Wilson and Michael Hayes as they explore the daily challenges and opportunities dealerships face and how to navigate through them. These 15 to 20-minute drive-time episodes will highlight the best ideas for opportunities and solutions to operational challenges you face, as well as warn you about issues on the road ahead. If you work in a dealership, this is the podcast for you!
Episodes
Despite rapid advancements in e-commerce, a significant percentage of consumers still choose to purchase their vehicles in person. In this episode, hosts Camron Wilson and Michael Hayes are joined by Joe St. John, Chief Customer Officer at Autofi, to explore why digital retailing has yet to fully replace the traditional showroom experience. Joe discusses the misconceptions surrounding online car buying, highlights critical touchpoi...
Trust is one of the biggest barriers in the service drive — and without it, your team will always be stuck in transactional selling. In this episode, Camron Wilson and Michael Hayes sit down with Jennifer Suzuki, President of eDealer Solutions, to talk about why service sales training is still the missing piece in dealership growth.
Jennifer breaks down how a customer-first mindset, value-based selling, and simple culture shifts can...
Valuing a dealership isn’t a one-size-fits-all process — and most owners underestimate what really drives worth. In this episode, Erin Kerrigan, Founder and Managing Director of Kerrigan Advisors, joins hosts Camron Wilson and Michael Hayes to talk through the real factors that impact dealership valuations and how to strengthen them. Erin shares why location, fixed operations, used car performance, and image-compliant facilities al...
The future of dealership operations is data-driven, and mastering AI, Customer Data Platforms (CDPs), and advanced analytics is no longer optional. In this episode, Jim Dodd, NADA Consultant & Digital Analytics Technical Specialist, joins hosts Camron Wilson and Michael Hayes to break down how dealers can use these tools to improve marketing, streamline operations, and gain a competitive edge. Jim explains how AI enhances customer ...
Welcome to Dealer Driven, the podcast for dealership professionals ready to level up their operations and boost profitability. In this episode, hosts Camron Wilson and Michael Hayes sit down with Brian Crossen, a NADA Academy instructor with over 25 years of operations experience, to tackle a game-changing topic: Parts Inventory and Investment Quality—one of the most overlooked yet critical factors in dealership success. Brian shar...
Welcome to Dealer Driven, the podcast tailored to dealership professionals navigating today’s fast-paced automotive industry. In this episode, hosts Cameron Wilson and Michael Hayes discuss the critical issue of "technician time vampires" with NADA Academy instructor Larry Hourcle. Drawing from his 27-year experience as a line technician, Larry breaks down how seemingly minor inefficiencies can significantly impact the service depa...
Welcome to Dealer Driven, the podcast tailored to dealership professionals navigating today’s fast-paced automotive industry. In our first episode, hosts Camron Wilson and Michael Hayes are joined by Cathy Palochko, COO of Quantum⁵ and ESi-Q, to tackle one of the most pressing challenges dealerships face: employee retention. With retention directly tied to profitability, Cathy shares actionable strategies to reduce turnover, engage...
Welcome to Dealer Driven, the podcast for dealership professionals. Hosted by Camron Wilson and Michael Hayes from the National Automobile Dealers Association, Dealer Driven tackles the real challenges you face every day. From navigating industry shifts to optimizing operations and spotting can’t-miss opportunities, this show has you covered. Each episode is packed with actionable insights, best practices and tips to keep your deal...
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