Strolid CEO and Founder Vin Micciche discusses leveraging BDC operations as a diagnostic tool for dealership health. Vin explains how analyzing lead volume, CRM consistency, and appointment show rates exposes systemic issues like pricing misalignment, inventory gaps, or marketing inefficiencies. He emphasizes the importance of separating third-party lead performance from organic sources to set realistic conversion benchmarks. Key insight: “A BDC’s data doesn’t just measure lead handling- it reveals whether your entire sales ecosystem is aligned for success.” Learn more about how Strolid helps dealerships Never Miss opportunities for dealers at https://www.strolid.com.
Chapters
00:00 - Introduction to BDC Diagnostics
01:23 - BDC as Operational Barometer
04:45 - Lead Volume Realities
09:12 - CRM Consistency Challenges
16:07 - Pricing Impact Analysis
22:47 - Third-Party Lead Pitfalls
31:15 - Inventory Alignment Strategies
42:00 - Service Department Insights
51:20 - Future of Dealership Analytics
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