“We go very deep into the buyer’s psyche” || K.C. Boyce, Vice President of Automotive & Mobility and Energy, Escalent

K.C. Boyce now lives and works in the Atlanta area, but was born and raised near Motown, and says “I don’t know that anyone can grow up in Detroit and not be a gearhead.” He currently applies his longtime expertise in green and renewable energy to his lifelong passion for cars in his role at Escalent. K.C. helps advise major auto industry players on the most important electric vehicle-related issues and trends, and also currently co-hosts the weekly radio show, Energy Matters.

In this episode, K.C. Boyce joins Derek D to discuss how building a new automotive ecosystem is vital to the success of EVs, the massive role emotions and design language play in an auto buyer’s decision making process, and what makes dealerships central to the transition. Plus, he shares insights about what it will take for other automotive manufacturers to obtain the EV mindshare that Tesla now dominates, why the changeover to electric cars will happen quickly despite supply chain and manufacturing issues, and more.

K.C. Boyce | Escalent Automotive

Episode Highlights:

• What makes driving an electric car an overall better experience for most people
• Why K.C. calls his work “product development writ large”.
• Understanding the mindset of buyers who are coming to a dealership to consider an EV for the first time, or who are on the fence about what type of car to buy
• How electric cars replacing internal-combustion ones will be analogous to internal-combustion engines replacing horses
• The biggest piece of advice K.C. has for dealers on the subject of electric cars

“It’s not enough to have really cool EVs if there’s no place to charge, and it’s not enough to have lots of charging if there’s no vehicles that people want to buy.”

— K.C. Boyce

|| Dealer News Today is a DCG Media production