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March 27, 2025 38 mins

In a world where adult beverages have long been synonymous with alcohol, Bill Shufelt saw something different—a cultural and economic opportunity hidden in plain sight. He successfully navigated the startup ecosystem--scaling, manufacturing, building, and financing his company. Bill's company, Athletic Brewing, has attracted funding from top-tier investors like General Atlantic, Keurig Dr Pepper, Blake Mycoskie, and Lance Armstrong.

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