Summary
In this episode of Deals with Heals, host Debra Bowers speaks with marketing strategist Kelly Schuknecht about the importance of thought leadership, especially for women in business. Kelly shares her journey from being a support role to becoming a thought leader herself, emphasizing the need for women to share their stories and experiences. The conversation covers various topics including the role of women in the workplace, the significance of personal branding, and the differences between self-publishing and traditional publishing. Kelly also discusses her services aimed at helping business owners establish their thought leadership and connect with their audience effectively.
Takeaways
- Kelly Schuknecht emphasizes the importance of women sharing their stories.
- Thought leadership is about recognizing and sharing your unique knowledge.
- Women often play a support role and need to step into leadership positions.
- Self-publishing has become a viable option for many authors today.
- Quality of the book is more important than the publishing route taken.
- Delegating tasks is essential for maintaining work-life balance.
- Women in business often face systemic challenges that need addressing.
- Personal branding is crucial for establishing authority in any field.
- Networking and speaking engagements can significantly boost business growth.
- Understanding your audience is key to effective marketing.
Chapters
00:00 Introduction to Thought Leadership
01:33 Kelly's Entrepreneurial Journey
04:50 The Role of Women in Business
08:29 Supporting Women in the Workplace
11:32 Understanding Thought Leadership
14:49 The Importance of Personal Branding
24:18 Self-Publishing vs. Traditional Publishing
29:37 Kelly's Clientele and Services
Check out Kelly's Author's Power Circle at Author Power Circle: https://kellyschuknecht.com/author-power-circle/
You can reach out to Kelly at www.linkedin.com/in/kellyschuknect
Check out our website at https://www.dealswithheels.com
Reach out to our Host Debra Bowers at https://www.linkedin.com/in/debra-bowers/
Learn more about Debra's advertising agency at Https://www.hexagonmedia.net
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