Summary
In this episode of Deals with Heals, host Debra Bowers interviews digital growth strategist Marilyn Jenkins, who shares her extensive experience in digital marketing, particularly focusing on Google My Business and SEO strategies. Marilyn discusses the evolution of Google Business Profile, the importance of local SEO, and how businesses can leverage AI to enhance their online presence. She emphasizes the significance of engagement and consistent updates to improve visibility and ranking on search engines. Marilyn also introduces her new book on local visibility, providing insights for small business owners, especially in the legal field.
Takeaways
- Marilyn Jenkins has been an entrepreneur since childhood, starting with selling fruit.
- Digital marketing has evolved significantly since the 90s, requiring constant adaptation.
- Google My Business is crucial for local businesses to enhance visibility.
- Engagement with Google Business Profile can improve search rankings.
- AI is transforming how businesses manage their online presence.
- Local SEO is essential for businesses targeting nearby customers.
- Regular updates to Google Business Profile can influence search results.
- Responding to reviews shows customer care and improves business reputation.
- Marilyn's new book focuses on local visibility strategies for small businesses.
- Specificity in keywords is vital for effective SEO.
Chapters
00:00 Introduction to Digital Marketing Expertise
01:20 Marilyn Jenkins' Entrepreneurial Journey
03:31 The Importance of Google My Business
05:29 Maximizing Google Business Profile Features
08:49 Navigating Google Business Profile Verification
12:34 The Role of AI in Digital Marketing
19:13 Understanding Local SEO and Visibility
28:12 Antitrust Issues and Their Impact on Google
28:49 Marilyn's New Book on Local Visibility
34:01 Final Tips for Legal Professionals' SEO
You can Connect with Marilyn and Check out the services she offers at https://lawmarketingzone.com
Connect with Marilyn at
https://www.linkedin.com/in/marilynjenkins/
Check out Marilyn's YouTube Channel at
https://www.youtube.com/channel/UCJaVjBx5VrfFLQNJlPIURJw
You can learn more about our show and our host Debra Bowers on our website https://www.dealswithheels.com
Check out Hexagon Media at https://www.hexagonmedia.net
Connect with Debra on LinkedIn https://www.linkedin.com/in/debra-bowers/
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