February 13, 2024 • 21 mins
Introduction:
Welcome, esteemed entrepreneurs, to another enlightening episode of "Deals with Heels." In this edition, we embark on a strategic exploration into "Marketing Touchpoints & Tactics." Join us as we delve deep into the critical aspects of identifying and engaging your ideal customers through strategic touchpoints.
Episode Highlights:
1. Rise Queens Rise:
Accompany Debra as she meticulously guides you through leveraging touchpoints with your audience. Drawing from her extensive experience as a seasoned Marketing Professional, Debra shares invaluable tips, providing a comprehensive understanding of the strategies required to effectively utilize touchpoints and tactics.
2. Show Us Your Deals:
Share your victories with us! Whether it's a successful sale, a significant milestone, or personal growth, showcase your achievements by posting a photo of your favorite heels on social media and tagging us. Submit your success stories via email at deals@dealswithheels.com.
Each week, we will feature one outstanding submission as our esteemed "Queen of the Week." Congratulations to Jean Florea with FG Electric Services for being an exemplary role model for women in trades. Your success inspires us all! Visit www.fgelectric.net for more information.
3. Key to Accountability:
In this segment, Christina delves into the importance of touchpoints and how they can bolster your business. Navigating the entrepreneurial landscape requires careful consideration and proactive measures to effectively engage with your target audience at various touchpoints.
Special Thanks to Our Sponsor:
We extend our gratitude to our sponsor, Elysian Wellness and Aesthetics! Elysian offers a range of services including weight loss programs, Botox, Fillers, Facials, Hormone therapy, and more! Explore their offerings at https://www.elysianwellnessokc.com.
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Your support is essential to the success of our podcast. We extend our appreciation to our viewers, listeners, and fans. Subscribe, download, and share "Deals with Heels" to spread the inspiring stories of success and lessons from our entrepreneurial journeys.
For more information about "Deals with Heels" and your hosts, visit our official website at https://www.dealswithheels.com/.
Meet Debra Bowers, our esteemed marketing expert, and owner of Hexagon Media, where businesses achieve significant results from their advertising endeavors. Explore her services at https://hexagonmedia.net/.
Likewise, Christina Vigil, our accountability expert, and owner of The Declutter Queen, offers valuable services at https://www.declutter-queen.com/.
Let's collectively unlock the keys to your entrepreneurial success. Happy listening!
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
This episode is brought to you by Elysian Wellness Anesthetics.
Elysian is a full service Med spa located in Oklahoma City.
Their specialty is making you feel beautiful and increasing
your vitality. Please check them out at Elysian
Wellness. OK c.com.
Lots of things count as a touch point every time a person is
(00:26):
touched in any way by one of your messages.
Hello, and welcome to Deals withHeels, where female
(00:46):
entrepreneurs thrive. I'm Deborah.
And I'm Christina. And wear your Valentine.
Valentine. Valentine so much to me.
Like Valentine's is very specialaround my house.
Yes, perfect dates for my younger two.
Like they were actually supposedto be born on the same day.
(01:07):
And I deliberately had my son three days early just so they
wouldn't be. On Valentine's Day.
Well, I'm a Scorpio baby and allScorpios are conceived around
Valentine's. Yeah, that's exactly so.
They're like, don't we don't need any more Scorpios?
Scorpios are misunderstood. Yeah, well, my son is Scorpio
(01:30):
and then my other two are Sagittarius.
Awesome. Some wild jobs.
Mm hmm. Well, this is our 23rd episode.
That was my number in sports growing up.
Really. Yeah.
Well, that's awesome. It turned out to be Michael
Jordan, but at the time it was OE basketball.
Wayman Tisdale were that number and you know, I was a big
(01:52):
basketball girl, so 23. 23 I love it.
My brother was always 32 in in all of his sports things and now
his son is 32. #32 Yeah, sometimes they just get so
randomly assigned, but then that's your number and you're
sticking with. It yes, so.
(02:12):
Well, here we are in our third episode of the Marketing Key and
we spoke about customer categories and finding your
target for your campaign. And then last week we talked
about messaging and what messageresonates with that type of
customer. If you missed those episodes, I
(02:34):
encourage you to go back and check them out because they do
kind all go together to help youplan a campaign and give you a
much better understanding of howto develop campaigns and
advertising and ads. Make sure that you are targeting
(02:55):
the right customers with the right message.
Oh, I, you know, once again, themessaging and marketing, it's
it's knowing this, you know, of course my person was all about
just get where everybody can seeyou, You know, like however you
(03:15):
can get it across. Just get those, do it, just do
it. Now I understand what touch
points are. So this episode is about touch
points and tactics, and those are all of your efforts to
contact the public. I mean, that's just as simple as
(03:38):
it can be. And used to when I first got
into the marketing game in 1990.Seriously, that long ago?
Were you even born yet? Yeah, you were. 5I was 5.
OK. And it they all, you know it was
people need to see your ad threeto five times in order to make a
(03:59):
buying decision. But they were seeing your ad.
They were looking at it in the newspaper or in a magazine or if
they're on TV, there was maybe one screen in the room.
And when a commercial came on, you watched it or you ran to the
kitchen or the bathroom and thatwas it.
And radio that, you know, you didn't have satellite radio and
(04:21):
all the different options. And if you were on the Internet,
we did have the Internet in the 90s.
Yes, we did it. It still, you watched the whole
video. You didn't have a million videos
coming at you on TikTok and reels and all of those things.
So they come out as so fast and it no one stops and looks so you
(04:44):
can't say three to five different times.
They see your ad or your message.
That's never going to work. And so now it's 15 to 18 touch
points. And they're only touch points
because they're going by so fast.
But lots of things count as a touch point, yes.
They do. They do so.
(05:06):
You think of 15 to 18 like from somebody that knows nothing,
you're like, well, great. I'm never, you know, like.
I'm never going to be able to afford to do that.
Why am I even? But no, Lots of things count as
a touch point every time a person is touched in any way by
one of your messages. So if you have a logo on your
(05:29):
truck, the logo on your shirt, your business cards, any yard
signs, your organic posting on social media, things other
people post about you on social media, all of the things that
you're doing are touch points. And so it's easier to add up to
(05:50):
15 when you're adding in things that don't cost a lot of money
that you're doing anyway. Yes, but they're important.
And even the little you know we talked about in the in this
series about you were doing a lot of organic content and it
wasn't that it wasn't good content, it we just needed to
(06:12):
add to it. So those are great.
All of those are touch points, all of those things that you
were doing. So when we just made tweaks to
your messaging and where we weredoing it and how we were doing
it, you had other touch points already in place.
Oh yeah, you just weren't converting them yet.
So everything that you're doing counts as a touch point and you
(06:35):
should, you should keep doing itall.
I have clients all the time that'll ask, OK, so which one of
these, which one of the things we're doing gave us this rush
with all these customers? Well, there isn't just one thing
that did it. And and and used to you would be
(06:56):
able to ask them, So how'd you find us or how did you decide to
see us? And it was easy because they
remembered that they looked at your ad in the newspaper, but
now they saw it 10 times and they didn't make a decision.
And then they saw it a few more times.
And then finally they saw your yard sign and decided I'm going
(07:19):
to call. So who do you give credit to?
Well, it doesn't work that way. Now it's all goes together to
generate lift in your business. And if you find something that
works, don't don't cancel any ofit.
I know it's. Like, OK, I do this, I do this,
I do this like nothing is changing right?
Now, if it's working, just keep doing it.
(07:41):
Of course you have to freshen your message and your art and
all those things, but it it it isn't as simple as, Oh well, I'm
going to quit. And I've had clients that do
that. They will just stop an episode.
Oh, not an episode. What am I saying?
They will stop a tactic. Well, I just want to stop doing
(08:01):
this digital and I don't want torun any more of those.
I just only going to do Google or I'm only going to do this.
And I can advise them about momentum and touch points all I
want. But if they are convinced that
that one tactic is what's reallydoing it all.
Because when they asked their customers, they said Google, you
(08:23):
know, Google means a lot of things to a lot of people or
they'll say online and the people will put Google that are
answering your phone. Well, they said online, So I put
Google and if you don't go have those conversations, like if you
put, you know what did you well,if if they say anything, I say
online and it's just it's not assimple as that.
(08:49):
So all of those touch points areimportant.
We've talked about having consistency across messaging for
them, even stories, even stuff you post that seemingly don't
have anything to do with your business.
If it's coming from your social media account, then you're
making an impression. They're looking at your stuff
(09:12):
and that gives them a touch point.
So even the Deals with Heels mugis a touch point.
Christina has a Deals with Heelscoffee mug and so if you're
looking at the video you can seeit.
That's a touch point for our podcast, So and.
I the. Little swag that you hand out
(09:34):
all of those things, I. Mean perfect example of what I
feel is a great touch point thathas happened to me.
You know, right before that New Year ride.
As the new year started, I created so many different touch
points. You know, to get my name, my
brand out there that somebody from the news reached out to me
(09:55):
over some of the other organizers and to me that is
where you know that that messaging and that because guess
what now you know my referral partners now can refer me and to
be able to use these touch points and use the messaging
that you created for those touchpoints is.
(10:19):
Those text messaging and out to your referral partners and the
people that you know and making that message specifically ask
for it, even if they don't know anyone personally.
Now look, where'd you get 17 people refer you on that
Facebook post. Oh yeah.
So just putting and changing themessage that you directly say to
(10:43):
people can cause so much change and can really 'cause your
business to start bringing in sales.
Oh yes. And like I said, I'm very
grateful to be able to have learned all of this.
And like I cannot stress enough how important it is to do these
(11:06):
steps. Like we're we're giving it all
to you to do these steps. If you're really struggling
within your business on making sells or who do I really, you
know want to be selling to. And you know, you're and your
touch points, you can't just say, oh, I'm going to put it out
on social media but not engage one single time or I'm not going
(11:29):
to go to a networking group and not have a one-on-one.
You know, I'm not going to go tosomebody's house and then never
follow up again. You have to.
And all of those are touch points.
Following up are touch points, yes.
So every time your salesperson that works for you hands out
materials, that's a touch point,it all comes together.
(11:52):
And that's why the cohesiveness of message we talked about last
week is important. But getting all of these
different tactics out there and using them appropriately and
understanding that you're gonna have to have more than one, but
they don't all have to cost a ton of money.
I mean, even if you don't have acrm that can do a mass texting
(12:17):
well, you only need to send about 20 a day and you can do
that in 30 minutes. Especially if you type the
message once and then personalize it, you're cutting
and pasting and copying it in and then personalizing it.
Those are powerful touch points because they come from you
personally to somebody that you know.
(12:37):
Yes, I and now the tactic side of it.
Yes, all of those tactics, well,all of the touch points are
tactics, but advertising tacticsare always what I think about.
And those are your digital TV ads and your digital display
(12:58):
ads, your Google ads, All of those are tactics, advertising
tactics, marketing tactics. In fact, all of your touch
points really are summer sales tactics.
But they they sells as a part ofmarketing.
So they really all go together and but when you're deciding, so
(13:22):
we've got your family that wantsto buy a pool and we're looking
for families that want to buy a pool and you're thinking about
where will I find them that is the most cost efficient.
You're gonna be able to target some advertising of course to
(13:43):
people that have kids, married couples that have kids.
I can definitely do that always on digital.
You can do some of it on social media.
You can do it with direct mail and texting and all of those
things you can do and getting that message to where it goes
(14:05):
out. Some of the other things to
think about, like differentiating between family
and that luxury item that we talked about a lot of times.
There's a there's some really good neighborhood magazines and
town magazines and city magazines if they have one
that's family oriented, that's also kind.
(14:27):
There's always a lot of tradespeople and home stuff in
those and they're very targeted towards income and families and
luxury. There's some that only deliver
to country clubs, so finding those are important too, to get
in there. If you can get in neighborhood
associations, they have publications that they put out
(14:49):
in newsletters, so you'll find families in there.
So really getting nitty gritty on the tactics that your
specific target. Where are they?
What are they reading? Where are they going?
Are they all at the school? You.
How about the high school football program?
As you start thinking about all of those things, just list them
down and then see which ones canyou afford to do, which ones can
(15:12):
you do, which ones you think will be the most effective and
include free stuff that you're not gonna have to pay, that you
just got to make the content on?Because you're gonna have to
have some of that too. Oh yes, but those tactics and
touch points are important and Ithink it's really a matter of
(15:33):
just really sitting down and putting thought to it.
Yes, I mean and then you can Google.
It. You you can, but it still has to
be authentic to you. You can use child GBT, whatever
the case may be, but you still have to get you yourself.
Can only be you know, so it's it's important well.
And even social media next door is homeowners.
(15:56):
Facebook's got the most variety of audience and the most older
people. TikTok typically skews pretty
young, but boy, there's a lot ofolder people on there these days
too. Yes, especially with the TikTok
shop. But finding all of that
specifically in there, you can look at specific demographics.
(16:18):
Like Twitter or X typically has a very specific demographic for
it. So they all do.
And if you just do a little bit of research into it, you'll find
the one that's best suited for you.
I agree. So should we move on to our next
segment, Show us your deals. We love this segment and it was
(16:43):
born from Christina and I's mutual love of high heels when
we first became friends and started referring business to
one another. We would get really excited if
one of us had done something good and we found out about it
because we would send each othera picture of the heel that we
(17:04):
were wearing when we did said badass thing, right?
So we this season have given allof our badass female
entrepreneur listeners a chance to take part in that with us.
And the way you can participate is by sending us a photo of your
heel shoe foot. Yeah, these have a shoe on it.
(17:26):
Not just a foot. Not just a foot.
But a sandal? A sandal.
Sandal, A combat boot, whatever.And then describe what it is
that you did that you're so proud of.
And it can be anything. It can be about annual goals, it
can be about a sale, it can be about a change of mindset,
whatever it is. And then you can e-mail it to us
(17:47):
at deals at deals with heels.com.
You can post on social media andtag us or use the hashtag show
us. Your deals.
And we will choose someone everyweek to be our Queen of the
Week. And this week, Christina, it is.
(18:08):
Miss Jane Flora, yes, she owns F&G Electric Services.
So to me, it's always awesome for a woman to be in that kind
of industry and just blowing it away.
And Speaking of combat boots, inher picture she has a pair of
pink combat boots, but I don't. Yes.
(18:28):
So her big win is truthfully, she has had a phenomenal year.
Not only in their business, they've been able to bring on
several employees and they're. Really growing.
Yeah. They're really growing.
And then of course it's really important with her because she
is on personal growth as well and really trying to leave that
(18:49):
legacy. And I just, I love that so many
people the last couple of years are really on that very amazing
growth journey. And she was.
One too. I worked in trades.
I was CEO of a construction company for a while, and I love
that too. And you know what?
That's a great marketing message.
The female electric thing. I love it.
(19:09):
I love. It.
And I love her hat. She wears the cutest little.
Yes, so, so. Her website is
www.fgelectric.net and you can find a link to that in our show
notes. So Gene, congratulations.
You're our queen of the week. Ladies, please show us your
(19:32):
deals, send us some stuff. So that is it.
That's it. Yes, yes, well. 23 I I.
Know I'm so proud of us and the.Can.
I'm really proud of us. We only have a few episodes left
and we are done with season one.Yes, it's like a time warp.
(19:52):
I can't. Yeah, it.
Went so fast but. It it was, it went so fast.
But it's so awesome how easily this has been.
This has probably been the most easiest thing I've ever done.
It has been very turnkey. Thank you.
Santiago, our producer, He spoils us and helps us and we
are so appreciative of him and it has been really easy.
(20:16):
And I am excited to go into the next episode where we are gonna
talk about community involvementas a part of marketing.
It's a part that you can do thatmakes you feel good, that
oftentimes doesn't cost a lot ofmoney and it can have really big
impact. So please tune in next week.
Thank you so much for your support and listening everybody.
(20:37):
Yes. And like I said, like subscribe,
comment on YouTube if y'all haveany, listen, watch, listen.
If y'all have any, just put themin the comments and me and
Deborah are on there. We will answer them, we will and
love to hear your feedback. If there's something more you
want us to touch on, we can do aYouTube short or anything like
(20:59):
that. So please let us know.
Give us some. Feedback.
We want to hear it. If you're having trouble with
any of your marketing and you have a quick question, please
e-mail me. I'll answer it for you.
I've been to it in a long time and I don't mind helping.
I'll give almost anybody a little bit of my time.
Well, there you go. All right.
Well, and we're. We're out.
We're. Out.
(21:19):
Good night. Yes.
This episode is brought to you by a Lesion Wellness
Anaesthetics. Lesion is a full service Med spa
(21:40):
located in Oklahoma City. Their specialty is making you
feel beautiful and increasing your vitality.
Please check them out at Elysianwellnessokc.com.
This episode is brought to you by Elysian Wellness Anesthetics.
Elysian is a full service Med spa located in Oklahoma City.
Their specialty is making you feel beautiful and increasing
your vitality. Please check them out at Elysian
Wellness. OK c.com.
Lots of things count as a touch point every time a person is
(00:26):
touched in any way by one of your messages.
Hello, and welcome to Deals withHeels, where female
(00:46):
entrepreneurs thrive. I'm Deborah.
And I'm Christina. And wear your Valentine.
Valentine. Valentine so much to me.
Like Valentine's is very specialaround my house.
Yes, perfect dates for my younger two.
Like they were actually supposedto be born on the same day.
(01:07):
And I deliberately had my son three days early just so they
wouldn't be. On Valentine's Day.
Well, I'm a Scorpio baby and allScorpios are conceived around
Valentine's. Yeah, that's exactly so.
They're like, don't we don't need any more Scorpios?
Scorpios are misunderstood. Yeah, well, my son is Scorpio
(01:30):
and then my other two are Sagittarius.
Awesome. Some wild jobs.
Mm hmm. Well, this is our 23rd episode.
That was my number in sports growing up.
Really. Yeah.
Well, that's awesome. It turned out to be Michael
Jordan, but at the time it was OE basketball.
Wayman Tisdale were that number and you know, I was a big
(01:52):
basketball girl, so 23. 23 I love it.
My brother was always 32 in in all of his sports things and now
his son is 32. #32 Yeah, sometimes they just get so
randomly assigned, but then that's your number and you're
sticking with. It yes, so.
(02:12):
Well, here we are in our third episode of the Marketing Key and
we spoke about customer categories and finding your
target for your campaign. And then last week we talked
about messaging and what messageresonates with that type of
customer. If you missed those episodes, I
(02:34):
encourage you to go back and check them out because they do
kind all go together to help youplan a campaign and give you a
much better understanding of howto develop campaigns and
advertising and ads. Make sure that you are targeting
(02:55):
the right customers with the right message.
Oh, I, you know, once again, themessaging and marketing, it's
it's knowing this, you know, of course my person was all about
just get where everybody can seeyou, You know, like however you
(03:15):
can get it across. Just get those, do it, just do
it. Now I understand what touch
points are. So this episode is about touch
points and tactics, and those are all of your efforts to
contact the public. I mean, that's just as simple as
(03:38):
it can be. And used to when I first got
into the marketing game in 1990.Seriously, that long ago?
Were you even born yet? Yeah, you were. 5I was 5.
OK. And it they all, you know it was
people need to see your ad threeto five times in order to make a
(03:59):
buying decision. But they were seeing your ad.
They were looking at it in the newspaper or in a magazine or if
they're on TV, there was maybe one screen in the room.
And when a commercial came on, you watched it or you ran to the
kitchen or the bathroom and thatwas it.
And radio that, you know, you didn't have satellite radio and
(04:21):
all the different options. And if you were on the Internet,
we did have the Internet in the 90s.
Yes, we did it. It still, you watched the whole
video. You didn't have a million videos
coming at you on TikTok and reels and all of those things.
So they come out as so fast and it no one stops and looks so you
(04:44):
can't say three to five different times.
They see your ad or your message.
That's never going to work. And so now it's 15 to 18 touch
points. And they're only touch points
because they're going by so fast.
But lots of things count as a touch point, yes.
They do. They do so.
(05:06):
You think of 15 to 18 like from somebody that knows nothing,
you're like, well, great. I'm never, you know, like.
I'm never going to be able to afford to do that.
Why am I even? But no, Lots of things count as
a touch point every time a person is touched in any way by
one of your messages. So if you have a logo on your
(05:29):
truck, the logo on your shirt, your business cards, any yard
signs, your organic posting on social media, things other
people post about you on social media, all of the things that
you're doing are touch points. And so it's easier to add up to
(05:50):
15 when you're adding in things that don't cost a lot of money
that you're doing anyway. Yes, but they're important.
And even the little you know we talked about in the in this
series about you were doing a lot of organic content and it
wasn't that it wasn't good content, it we just needed to
(06:12):
add to it. So those are great.
All of those are touch points, all of those things that you
were doing. So when we just made tweaks to
your messaging and where we weredoing it and how we were doing
it, you had other touch points already in place.
Oh yeah, you just weren't converting them yet.
So everything that you're doing counts as a touch point and you
(06:35):
should, you should keep doing itall.
I have clients all the time that'll ask, OK, so which one of
these, which one of the things we're doing gave us this rush
with all these customers? Well, there isn't just one thing
that did it. And and and used to you would be
(06:56):
able to ask them, So how'd you find us or how did you decide to
see us? And it was easy because they
remembered that they looked at your ad in the newspaper, but
now they saw it 10 times and they didn't make a decision.
And then they saw it a few more times.
And then finally they saw your yard sign and decided I'm going
(07:19):
to call. So who do you give credit to?
Well, it doesn't work that way. Now it's all goes together to
generate lift in your business. And if you find something that
works, don't don't cancel any ofit.
I know it's. Like, OK, I do this, I do this,
I do this like nothing is changing right?
Now, if it's working, just keep doing it.
(07:41):
Of course you have to freshen your message and your art and
all those things, but it it it isn't as simple as, Oh well, I'm
going to quit. And I've had clients that do
that. They will just stop an episode.
Oh, not an episode. What am I saying?
They will stop a tactic. Well, I just want to stop doing
(08:01):
this digital and I don't want torun any more of those.
I just only going to do Google or I'm only going to do this.
And I can advise them about momentum and touch points all I
want. But if they are convinced that
that one tactic is what's reallydoing it all.
Because when they asked their customers, they said Google, you
(08:23):
know, Google means a lot of things to a lot of people or
they'll say online and the people will put Google that are
answering your phone. Well, they said online, So I put
Google and if you don't go have those conversations, like if you
put, you know what did you well,if if they say anything, I say
online and it's just it's not assimple as that.
(08:49):
So all of those touch points areimportant.
We've talked about having consistency across messaging for
them, even stories, even stuff you post that seemingly don't
have anything to do with your business.
If it's coming from your social media account, then you're
making an impression. They're looking at your stuff
(09:12):
and that gives them a touch point.
So even the Deals with Heels mugis a touch point.
Christina has a Deals with Heelscoffee mug and so if you're
looking at the video you can seeit.
That's a touch point for our podcast, So and.
I the. Little swag that you hand out
(09:34):
all of those things, I. Mean perfect example of what I
feel is a great touch point thathas happened to me.
You know, right before that New Year ride.
As the new year started, I created so many different touch
points. You know, to get my name, my
brand out there that somebody from the news reached out to me
(09:55):
over some of the other organizers and to me that is
where you know that that messaging and that because guess
what now you know my referral partners now can refer me and to
be able to use these touch points and use the messaging
that you created for those touchpoints is.
(10:19):
Those text messaging and out to your referral partners and the
people that you know and making that message specifically ask
for it, even if they don't know anyone personally.
Now look, where'd you get 17 people refer you on that
Facebook post. Oh yeah.
So just putting and changing themessage that you directly say to
(10:43):
people can cause so much change and can really 'cause your
business to start bringing in sales.
Oh yes. And like I said, I'm very
grateful to be able to have learned all of this.
And like I cannot stress enough how important it is to do these
(11:06):
steps. Like we're we're giving it all
to you to do these steps. If you're really struggling
within your business on making sells or who do I really, you
know want to be selling to. And you know, you're and your
touch points, you can't just say, oh, I'm going to put it out
on social media but not engage one single time or I'm not going
(11:29):
to go to a networking group and not have a one-on-one.
You know, I'm not going to go tosomebody's house and then never
follow up again. You have to.
And all of those are touch points.
Following up are touch points, yes.
So every time your salesperson that works for you hands out
materials, that's a touch point,it all comes together.
(11:52):
And that's why the cohesiveness of message we talked about last
week is important. But getting all of these
different tactics out there and using them appropriately and
understanding that you're gonna have to have more than one, but
they don't all have to cost a ton of money.
I mean, even if you don't have acrm that can do a mass texting
(12:17):
well, you only need to send about 20 a day and you can do
that in 30 minutes. Especially if you type the
message once and then personalize it, you're cutting
and pasting and copying it in and then personalizing it.
Those are powerful touch points because they come from you
personally to somebody that you know.
(12:37):
Yes, I and now the tactic side of it.
Yes, all of those tactics, well,all of the touch points are
tactics, but advertising tacticsare always what I think about.
And those are your digital TV ads and your digital display
(12:58):
ads, your Google ads, All of those are tactics, advertising
tactics, marketing tactics. In fact, all of your touch
points really are summer sales tactics.
But they they sells as a part ofmarketing.
So they really all go together and but when you're deciding, so
(13:22):
we've got your family that wantsto buy a pool and we're looking
for families that want to buy a pool and you're thinking about
where will I find them that is the most cost efficient.
You're gonna be able to target some advertising of course to
(13:43):
people that have kids, married couples that have kids.
I can definitely do that always on digital.
You can do some of it on social media.
You can do it with direct mail and texting and all of those
things you can do and getting that message to where it goes
(14:05):
out. Some of the other things to
think about, like differentiating between family
and that luxury item that we talked about a lot of times.
There's a there's some really good neighborhood magazines and
town magazines and city magazines if they have one
that's family oriented, that's also kind.
(14:27):
There's always a lot of tradespeople and home stuff in
those and they're very targeted towards income and families and
luxury. There's some that only deliver
to country clubs, so finding those are important too, to get
in there. If you can get in neighborhood
associations, they have publications that they put out
(14:49):
in newsletters, so you'll find families in there.
So really getting nitty gritty on the tactics that your
specific target. Where are they?
What are they reading? Where are they going?
Are they all at the school? You.
How about the high school football program?
As you start thinking about all of those things, just list them
down and then see which ones canyou afford to do, which ones can
(15:12):
you do, which ones you think will be the most effective and
include free stuff that you're not gonna have to pay, that you
just got to make the content on?Because you're gonna have to
have some of that too. Oh yes, but those tactics and
touch points are important and Ithink it's really a matter of
(15:33):
just really sitting down and putting thought to it.
Yes, I mean and then you can Google.
It. You you can, but it still has to
be authentic to you. You can use child GBT, whatever
the case may be, but you still have to get you yourself.
Can only be you know, so it's it's important well.
And even social media next door is homeowners.
(15:56):
Facebook's got the most variety of audience and the most older
people. TikTok typically skews pretty
young, but boy, there's a lot ofolder people on there these days
too. Yes, especially with the TikTok
shop. But finding all of that
specifically in there, you can look at specific demographics.
(16:18):
Like Twitter or X typically has a very specific demographic for
it. So they all do.
And if you just do a little bit of research into it, you'll find
the one that's best suited for you.
I agree. So should we move on to our next
segment, Show us your deals. We love this segment and it was
(16:43):
born from Christina and I's mutual love of high heels when
we first became friends and started referring business to
one another. We would get really excited if
one of us had done something good and we found out about it
because we would send each othera picture of the heel that we
(17:04):
were wearing when we did said badass thing, right?
So we this season have given allof our badass female
entrepreneur listeners a chance to take part in that with us.
And the way you can participate is by sending us a photo of your
heel shoe foot. Yeah, these have a shoe on it.
(17:26):
Not just a foot. Not just a foot.
But a sandal? A sandal.
Sandal, A combat boot, whatever.And then describe what it is
that you did that you're so proud of.
And it can be anything. It can be about annual goals, it
can be about a sale, it can be about a change of mindset,
whatever it is. And then you can e-mail it to us
(17:47):
at deals at deals with heels.com.
You can post on social media andtag us or use the hashtag show
us. Your deals.
And we will choose someone everyweek to be our Queen of the
Week. And this week, Christina, it is.
(18:08):
Miss Jane Flora, yes, she owns F&G Electric Services.
So to me, it's always awesome for a woman to be in that kind
of industry and just blowing it away.
And Speaking of combat boots, inher picture she has a pair of
pink combat boots, but I don't. Yes.
(18:28):
So her big win is truthfully, she has had a phenomenal year.
Not only in their business, they've been able to bring on
several employees and they're. Really growing.
Yeah. They're really growing.
And then of course it's really important with her because she
is on personal growth as well and really trying to leave that
(18:49):
legacy. And I just, I love that so many
people the last couple of years are really on that very amazing
growth journey. And she was.
One too. I worked in trades.
I was CEO of a construction company for a while, and I love
that too. And you know what?
That's a great marketing message.
The female electric thing. I love it.
(19:09):
I love. It.
And I love her hat. She wears the cutest little.
Yes, so, so. Her website is
www.fgelectric.net and you can find a link to that in our show
notes. So Gene, congratulations.
You're our queen of the week. Ladies, please show us your
(19:32):
deals, send us some stuff. So that is it.
That's it. Yes, yes, well. 23 I I.
Know I'm so proud of us and the.Can.
I'm really proud of us. We only have a few episodes left
and we are done with season one.Yes, it's like a time warp.
(19:52):
I can't. Yeah, it.
Went so fast but. It it was, it went so fast.
But it's so awesome how easily this has been.
This has probably been the most easiest thing I've ever done.
It has been very turnkey. Thank you.
Santiago, our producer, He spoils us and helps us and we
are so appreciative of him and it has been really easy.
(20:16):
And I am excited to go into the next episode where we are gonna
talk about community involvementas a part of marketing.
It's a part that you can do thatmakes you feel good, that
oftentimes doesn't cost a lot ofmoney and it can have really big
impact. So please tune in next week.
Thank you so much for your support and listening everybody.
(20:37):
Yes. And like I said, like subscribe,
comment on YouTube if y'all haveany, listen, watch, listen.
If y'all have any, just put themin the comments and me and
Deborah are on there. We will answer them, we will and
love to hear your feedback. If there's something more you
want us to touch on, we can do aYouTube short or anything like
(20:59):
that. So please let us know.
Give us some. Feedback.
We want to hear it. If you're having trouble with
any of your marketing and you have a quick question, please
e-mail me. I'll answer it for you.
I've been to it in a long time and I don't mind helping.
I'll give almost anybody a little bit of my time.
Well, there you go. All right.
Well, and we're. We're out.
We're. Out.
(21:19):
Good night. Yes.
This episode is brought to you by a Lesion Wellness
Anaesthetics. Lesion is a full service Med spa
(21:40):
located in Oklahoma City. Their specialty is making you
feel beautiful and increasing your vitality.
Please check them out at Elysianwellnessokc.com.
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