Summary
In this episode of "Deals with Heels," host Debra Bowers welcomes Andee Hart, a sales strategist and host of the "She Sells Differently" podcast. Andee shares her journey from a corporate sales career to becoming a successful entrepreneur with her candle brand, Hart Design Company. She discusses the importance of overcoming sales anxiety, building a consistent brand, and focusing on one sales channel. Andee emphasizes the significance of pricing strategy and understanding buyer psychology to create a sustainable business. The episode is filled with practical tips for female entrepreneurs looking to thrive in product-based businesses.
Key Takeaways
- Entrepreneurship runs in Andee's family, influencing her career path.
- Andee transitioned from a corporate sales career to entrepreneurship during the pandemic.
- Her candle brand, Hart Design Company, grew rapidly due to strategic sales efforts.
- Andee emphasizes the importance of overcoming sales anxiety for business success.
- She advises focusing on one sales channel to scale effectively.
- Pricing strategy and buyer psychology are crucial for a sustainable business.
- Andee's approach includes refining product portfolios for brand consistency.
- She highlights the need for continuous effort and momentum in sales.
- Andee shares insights on leveraging sales skills in product-based businesses.
- The episode offers practical tips for female entrepreneurs to thrive.
Chapters00:00:01 Introduction to Andee Hart
00:00:30 Andee's Entrepreneurial Journey
00:01:16 Overcoming Sales Anxiety
00:01:32 Building a Candle Brand
00:03:56 Sales Strategy and Momentum
00:05:51 Transition to Full-Time Entrepreneurship
00:06:19 Pricing Strategy and Buyer Psychology
00:20:24 Common Mistakes in Sales Channels
Check out Andee’s list of sales tools for entrepreneurs. https://andeehart.com/salestoolsReach out to Andee or book a call
andee@andeehart.comCheck out Andees' podcast She Sells Differently
https://open.spotify.com/show/4G1CBrsh2DkjFXEfoVg7hh?si=e09c3288b2334007
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You can learn more about our show, host, find links to more episodes and more on our website https://dealswithheels.com
Reach out to our Amazing Host Debra Bowers on LinkedIn
https://www.linkedin.com/in/debra-bowers/
Learn more about Debra's advertising agency at https://www.hexagonmedia.net
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