Summary
In this episode of Deals with Heels, host Debra Bowers speaks with Laura Patterson, a business growth specialist and author, about the importance of customer-centric strategies for business growth. Laura shares her entrepreneurial journey, the Circle of Traction framework, and practical tips for small businesses to enhance customer experience and measure success effectively. The conversation emphasizes the need for a culture of customer centricity and the significance of understanding customer needs to drive growth.
Takeaways
- Customer-centricity is essential for business growth.
- Understanding your customers' needs is the first step.
- The Circle of Traction framework helps in strategic planning.
- Growth strategies should focus on existing customers and new markets.
- Measuring success requires clear KPIs aligned with business goals.
- Every interaction with customers is a moment of truth.
- Random acts in business should be evaluated for their impact.
- Customer advisory boards can provide valuable insights.
- It's important to identify unprofitable customers and manage them wisely.
- Honor creative boundaries to maintain productivity.
Chapters
00:00 Introduction to Customer-Centric Growth
01:37 Laura Patterson's Entrepreneurial Journey
05:15 Understanding the Circle of Traction Framework
13:07 Strategies for Business Growth
20:41 Measuring Success and KPIs
24:10 Enhancing Customer Experience
32:47 Final Tips for Customer-Centric Focus
Reach out to Laura and download her Free Customer-Centric Organic Growth worksheet https://visionedgemarketing.com/accelerate-your-customer-centric-organic-growth-worksheet/
Email Laura at laurap@visionedgemarketing.com
Learn more about our host Debra Bowers on our website https://www.dealswithheels.com
Learn more about Debra's Marketing services at https://www.hexagonmedia.net
Follow Debra on LinkedIn https://www.linkedin.com/in/debra-bowers/
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