Summary
In this episode, Debra Bowers and Philippa Gamse discuss the significance of understanding vanity metrics in analytics and how they can impact business growth. They explore the importance of tagging in analytics, the need for clear calls to action on websites, and the effective use of video content to build trust with audiences. The conversation also highlights the necessity of asking the right questions to derive meaningful insights from analytics data, ultimately leading to the identification of hidden opportunities for business development.
Takeaways
- Vanity metrics can mislead business decisions.
- Understanding your business goals is essential for effective analytics.
- Tagging in analytics helps track the source of traffic accurately.
- Websites should have clear calls to action to guide user behavior.
- Video content can enhance audience trust and engagement.
- Analytics provide data on what happens but not why it happens.
- Identifying hidden opportunities can lead to new product development.
- Engagement metrics should be analyzed for conversion effectiveness.
- Asking the right questions is crucial for meaningful insights.
- A well-performing website is key to successful marketing efforts.
Chapters
00:00 Introduction to Vanity Metrics
02:36 Philippa's Entrepreneurial Journey
05:10 Understanding Vanity Metrics
08:10 The Importance of Quality Traffic
10:57 Tagging for Analytics
13:50 Effective Analytics Focus
16:24 Website Performance and User Engagement
18:18 Understanding User Engagement Metrics
22:12 The Role of Video in User Experience
26:46 Leveraging Analytics for Business Strategy
31:45 Real-World Applications of Analytics Insights
34:16 Untitled-2 (2).mp4
Check out Philippa's free eBook "Finding the Hidden Gems" with real-life stories (in English, no tech) of insights that clients have found, and what we did that made a significant difference to the business.
https://www.websitesthatwin.com/ebook/
Connect with Philippa on LinkedIn at https://www.linkedin.com/in/philippagamse
Contact and find out more about our host Debra Bowers on our website https://www.dealswithheels.com
Download Debra's free eBook titled 5 Steps to Having a Mindset for Success at https://hexagonmedia.net/free-ebook-opt-in In it Debra discusses the 5 steps she took to change her life.
Please Like, Share, and Subscribe!
Thank you for Listening!
Popular Podcasts
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
My Favorite Murder with Karen Kilgariff and Georgia Hardstark
My Favorite Murder is a true crime comedy podcast hosted by Karen Kilgariff and Georgia Hardstark. Each week, Karen and Georgia share compelling true crimes and hometown stories from friends and listeners. Since MFM launched in January of 2016, Karen and Georgia have shared their lifelong interest in true crime and have covered stories of infamous serial killers like the Night Stalker, mysterious cold cases, captivating cults, incredible survivor stories and important events from history like the Tulsa race massacre of 1921. My Favorite Murder is part of the Exactly Right podcast network that provides a platform for bold, creative voices to bring to life provocative, entertaining and relatable stories for audiences everywhere. The Exactly Right roster of podcasts covers a variety of topics including historic true crime, comedic interviews and news, science, pop culture and more. Podcasts on the network include Buried Bones with Kate Winkler Dawson and Paul Holes, That's Messed Up: An SVU Podcast, This Podcast Will Kill You, Bananas and more.