In this episode, we’re hearing from Sensitive in Seattle. Today’s letter deals with how to grow a community where joining that community might in and of itself be taboo.
To better help Sensitive in Seattle, I’m bringing in the big guns. I invited Murtaza Bambot as my guest expert. He is the Founder & CEO at Heartbeat — the all-in-one platform for community businesses (also the sponsor of this podcast!) that has served has served over 5, 000 communities.
So, tune in for an episode packed full of wisdom where Murtaza guides us through the process of finding those initial community members, even in a sensitive community, from a place of empathy and authority.
In this episode:
(05:51) Having a customer community when everything is going wrong
(10:55) The only way out is through
(14:40) The communitea: Sensitive in Seattle’s letter
(15:41) Why community exists in the first place
(18:23) Immediate boots-on-the-ground strategies to find your initial members
(22:52) Prime advice on sales calls
(24:43) Murtaza’s advice on using paid ads
(26:27) The power of a paid waitlist to launch your community
(31:16) You deserve to be paid for your work
(34:45) Focus your marketing on the transformation
(45:17) Be ready to constantly research, test, and implement
(46:40) Leveraging ChatGPT as a thought partner
(49:25) What makes a great salesperson
Resources Mentioned:
❤️ Sign up for Heartbeat. Bri’s recommended all-in-one community platform.
💛 Join Ember. The place for go-getter community creators building community-powered businesses.
Noteworthy quotes:
“When you have 0 customers, your job is just to get to 1. And when you have 1 customer, your job is to get to 10. You don't have to think about what 100 customers, 1,000, 10,000 customers look like. Don't build these things to scale at the start.“ - Murtaza Bambot
Murtaza Bambot
🖥️ Website
Bri Leever
🖥️ Website
📹 Youtube
Hosted by Ausha. See ausha.co/privacy-policy for more information.
Popular Podcasts
Cold Case Files: Miami
Joyce Sapp, 76; Bryan Herrera, 16; and Laurance Webb, 32—three Miami residents whose lives were stolen in brutal, unsolved homicides. Cold Case Files: Miami follows award‑winning radio host and City of Miami Police reserve officer Enrique Santos as he partners with the department’s Cold Case Homicide Unit, determined family members, and the advocates who spend their lives fighting for justice for the victims who can no longer fight for themselves.
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.