In this episode, we’re hearing from Community Newbie. Our letter today deals with how overwhelming it can be to enter the world of community-building without really knowing where to begin.
To better help Community Newbie, I invited Marjorie Anderson as my guest expert. She is the Director of Community for Exos and the Principal Strategist at Community by Association L.L.C. Marjorie is a bright light in the community spaces, has been professionally building community for 11+ years, and has helped many people get started with community.
So, tune in for some incredible plant analogies that will make you look at both problems and community in a whole new way, the tools you need to lay a strong foundation for your new community, and tips on what you can do to have the best community for both you and your members.
In this episode:
(03:16) The communitea: Community Newbie’s letter
(04:21) Stop feeling stuck with Marjorie’s beautiful oak tree analogy
(07:24) Who should be looking to build community, and who shouldn’t
(10:24) Beware of sabotaging your own community
(11:36) Let’s make one thing clear: Community DOES really work
(16:02) 3 foundational questions and a boundary to get you started with building community
(24:35) The importance of interviewing 10 of your ideal members and what to ask them
(27:27) Build the unique community you and your members want and have a manager
(33:24) Listen to your community members with equal parts authority and empathy
Resources Mentioned:
📗 Learn more about The Mom Test.
❤️ Sign up for Heartbeat. Bri’s recommended all-in-one community platform.
💛 Join Ember. The place for go-getter community creators building community-powered businesses.
🔥 Ready to hear the stories we almost kept to ourselves? Here's this week's secret episode with Marjorie!
Marjorie Anderson
🖥️ Website
🎙️ Podcast
Bri Leever
🖥️ Website
📹 Youtube
Want your story to be next? Submit an anonymous letter about your community conundrum, fiasco, drama, or other dilemma here.
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