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March 26, 2025 38 mins

Marketing maverick John Dwyer- call him JD - is revolutionizing how small businesses attract customers through what he calls "wow factor marketing". The founder of the Institute of Wow (instituteofwow.com) believes most businesses mistakenly rely on price discounting, when they should instead create unique, attention-grabbing offers. "If you're a small business owner, you're probably great at your technical skill, but no one taught you how to get a customer," Dwyer explains. His innovative approach includes strategies like Facebook contest formulas, where businesses give away their own product as a prize, instantly generating high-quality leads. Whether you're a dentist seeking patients or a salon owner looking to expand your client base, Dwyer's direct response marketing techniques offer a fresh alternative to traditional advertising. Want to learn more about creating marketing magic? Visit fbcontestformula.com and discover how to transform your business's customer acquisition strategy today.


dearbusinesscoachpodcast.com/credits


Roanoke VA!

Elizabeth is Live IN PERSON on April 4

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