Francine Binns, corporate social worker and entrepreneur, transformed her struggling franchise into a regional top performer by prioritizing employee wellbeing. "For the customers to love the company, the employees have to love it first," Binns quoted from Simon Sinek, explaining the philosophy behind her success. Despite being positioned in a challenging location where she "had to pass at least two other franchises that were doing the exact same thing," Binns found a competitive edge by implementing flexible six-hour shifts that employees could choose. "Freedom of time is extremely important," she emphasized, noting that this flexibility allowed her team members to balance work with family responsibilities and even start their own businesses. The results were dramatic: "It increased by about more than 500%. It was crazy," Binns revealed about her sales growth. Her employees developed such strong camaraderie that they managed schedule changes among themselves, creating what the company called "a cult following" of loyal customers. Binns now helps businesses with 10-500 employees implement similar strategies, believing that "when you allow people to do what they do best, then it's natural that productivity is going to increase."
www.dearbusinesscoachpodcast.com/credits
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NYC/Queens
QED Astoria Theater
Sunday March 16, 2025
Podcasting for Young Women Leaders Who Speak
www.dearbusinesscoachpodcast.com/nyc-queens
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