Building a Multi-Million Dollar Puzzle Brand by Disrupting the Category, with Kaylin Marcotte, Founder of Jiggy

“I wanted to elevate and modernize the classic puzzle,” says Kaylin Marcotte, who is indeed disrupting the category with her company Jiggy, which she founded in November of 2019. Even before the pandemic, she wanted to bring her number one stress reliever to people in a new way. Each puzzle features original frameable works by emerging female artists with whom the company shares its profits. A media darling, she recently appeared on ABC’s Shark Tank and has an incredible story to share. Come on in and meet Kaylin!

Top takeaways from today’s episode:

• Figure out ways to find partners–partnerships drive so much brand awareness
• Figure out ways to disrupt your category
• As soon as you have an idea and a drive, start to build your audience
• Think about what the community version of your brand looks like to you
• When it comes to your time, find the work life balance split that works for you

Quotes

• “Just do yourself a favor and start getting ahead. (45:22-45:28 | Kaylin) 

• “Think about what your community looks like to you. Is it your customers? What are the communities that you can bring into your brand and have them alongside you incentivized to help you grow and spread your reach?” (45:31-46:10 | Kaylin)

• “In work/life balance, find the split that works for you.” (46:26-46:31 | Kaylin) 

Connect with Kaylin Marcotte:

Instagram Jiggy | http://www.instagram.com/jiggypuzzles

Website | http://www.jiggypuzzles.com

Instagram Kaylin | https://www.instagram.com/kaylinmarcotte/

If you like what you're hearing we would LOVE for you to leave a rating or review so that others can find us! Simply click here, it takes ten seconds.: http://www.ratethispodcast.com/dearfoundher

JOIN LINDSAY'S SOCIAL MEDIA CHALLENGE + GRAB HER REELS CHEAT SHEET: https://bit.ly/reelscheatsheet

Interested in Lindsay's INSTAGRAM FOR SMALL BUSINESS BOOTCAMP? EARLY BIRD REGISTRATION IS OPEN

Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Use code FoundHer for 50% off your first month with both HiveCast and Fireside

Podcast production and show notes provided by HiveCast.fm

---

Hosted on Acast. See acast.com/privacy for more information.