“I wanted to elevate and modernize the classic puzzle,” says Kaylin Marcotte, who is indeed disrupting the category with her company Jiggy, which she founded in November of 2019. Even before the pandemic, she wanted to bring her number one stress reliever to people in a new way. Each puzzle features original frameable works by emerging female artists with whom the company shares its profits. A media darling, she recently appeared on ABC’s Shark Tank and has an incredible story to share. Come on in and meet Kaylin!
Top takeaways from today’s episode:
- Figure out ways to find partners–partnerships drive so much brand awareness
- Figure out ways to disrupt your category
- As soon as you have an idea and a drive, start to build your audience
- Think about what the community version of your brand looks like to you
- When it comes to your time, find the work life balance split that works for you
Quotes
• “Just do yourself a favor and start getting ahead. (45:22-45:28 | Kaylin)
• “Think about what your community looks like to you. Is it your customers? What are the communities that you can bring into your brand and have them alongside you incentivized to help you grow and spread your reach?” (45:31-46:10 | Kaylin)
• “In work/life balance, find the split that works for you.” (46:26-46:31 | Kaylin)
Connect with Kaylin Marcotte:
Instagram Jiggy | http://www.instagram.com/jiggypuzzles
Website | http://www.jiggypuzzles.com
Instagram Kaylin | https://www.instagram.com/kaylinmarcotte/
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