Channeling Purpose and Passion into Multiple Brands and Millions of Followers with Chriselle Lim, Creator and Founder of Phlur and Bumo

"The best businesses are born when it's something you personally need, and you discover others crave it too," says the remarkable Chriselle Lim, a seasoned serial entrepreneur.

Get ready to be inspired as we delve into the captivating world of Chriselle Lim, a true digital sensation. With a staggering 4 million followers on Instagram and TikTok, and over 700,000 subscribers on YouTube, she's a force to be reckoned with. Not only is she the visionary Founder of Phlur, the fragrance brand that sent shockwaves through the Internet, but she's also the Co-Founder of Bumo, revolutionizing on-demand licensed childcare for working parents. Having honed her skills as an OG Content Creator for 15 years, Chriselle has amassed invaluable knowledge on building and managing multiple successful brands while avoiding burnout. Get ready to meet the extraordinary Chriselle!

Here are today's incredible insights:

•  Build an A-Team: Surround yourself with a reliable and efficient crew you can truly rely on.
• Focus on Your Superpowers: Identify your strengths and outsource the rest to maximize your potential.
• Master the Art of Storytelling: Unleash the power of your unique narrative to captivate audiences.

Quotes

• “We kind of flipped the fragrance industry upside down, because they're like, ‘how do you guys have a 200,000 person waitlist for a fragrance that no one knows how it smells?’.” (37:19-37:29 | Chriselle)
• “Every single business that I have, I have a very, very strong partner and they usually are the opposite of what I am. And so that is kind of my secret sauce, is having a partner that makes up for my weaknesses.” (44:44-44:59 | Chriselle)
• “Wear the many hats you need to wear as a founder and then know your limits. Understand what you're good at. When you're strategic with your time and who does what, you actually can manage your own time.” (49:51-50:01 | Lindsay)

Connect with Chriselle Lim:

Instagram | https://www.instagram.com/chrisellelim/

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