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Ara Katz never set out to build a probiotic company, yet a deeply personal turning point led her back to her passion for science and ultimately to the creation of Seed. In this episode, Lindsay Pinchuk talks with Ara about how her path through film, tech, and entrepreneurship came full circle when she discovered the potential of the microbiome and its deep connection to gut health, immunity, skin, and overall wellness.
Ara shares how Seed developed its science-first approach to gut health, why customer experience is inseparable from scientific credibility, and how design and storytelling can make complex research feel human. She also reflects on the hardest part of scaling a values-driven company: holding fast to what must remain sacred while still making the compromises that growth demands.
Ara leaves behind advice that feels both wise and lived: resist the urge to follow someone else’s recipe, ground your work in love, and hire operational support early so you can stay focused on the work that matters most to you.
Episode Breakdown:
00:00 Meet Ara Katz and the Story Behind Seed
06:39 A Miscarriage That Changed Everything
12:03 Understanding the Microbiome and Gut Health
20:03 The Science and Innovation Behind DS01
29:20 Why Customer Experience Builds Trust
34:18 Challenges of Scaling with Integrity
45:01 Actionable Advice for Female Founders
Use FOUNDHER for 25% off your first month at seed.com. Can be used on DS-01®, PDS-08®, VS-01™. No expiration date
Connect with Ara Katz:
Register for our FREE Sweep Workshop: The No Fluff Marketing Framework for Small Business Owners
Get on the waitlist for Marketing Made Simple for Small Business
Check out today’s female founded brands:
Suzanne Scheer, J.D., CLTC®, Register for her webinar
Ripley Rader Black Ponte Knit Wide Leg Pant
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