No one tells you that scaling a business while raising kids means choosing which fire to put out daily.
From hand-blending baby food to building a thriving national franchise, Tara Gilad shares how motherhood sparked the idea for Vitality Bowls and how grit, intuition, and smart decisions powered its growth. She walks through the early days of self-funding and flying blind without a marketing team or social media, what franchising really requires, and how she’s learned to lead without sacrificing her health. Tara also opens up about the hard lessons around hiring, the power of asking for help, and why a supportive network isn’t optional, but a requirement.
Whether you’re growing your first business or juggling multiple roles, this episode is packed with insights on scaling with purpose, staying grounded, and building a business that still lights you up over a decade in.
Episode Breakdown:
00:00 Introduction
03:00 Meet Tara Gilad, founder of Vitality Bowls
04:00 From homemade baby food to a national franchise
06:00 Building Vitality Bowls
09:00 Balancing motherhood and entrepreneurship
11:00 Rapid growth, franchising, and team-building
14:00 What makes Vitality Bowls different
17:00 Franchise marketing strategies then vs. now
21:00 How to franchise: legal, logistics + lessons learned
26:00 Why asking for help matters
28:00 Personal growth, boundaries, and burnout prevention
33:00 Launching Harvest Kitchen: their new virtual brand
38:00 Advice for aspiring founders + what’s next for Tara
Connect with Tara Gilad:
http://www.instagram.com/vitalitybowls
http://www.instagram.com/taragilad
MMS sign up: https://www.lindsaypinchuk.com/mmsspring2025
Dear FoundHer... on Tour: https://www.dearfoundher.com/tour
Dear FoundHer Forum: https://www.dearfoundher.com/dear-foundher-forum
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Podcast production and show notes provided by HiveCast.fm
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