Join us for the Dear FoundHer... Forum Virtual Open House + Networking Event on December 9th. Meet other women business owners, connect, and experience the support you’ve been missing. Sign up through the link in the show notes—it’s free to join us.
Pearl and Rose began as Lisa Schneider’s search for honest conversation about menopause, aging parents, and shifting identity, and has since grown into a small business rooted in real community for women in midlife. Inspired by young moms’ groups and encouraged by Lindsay Pinchuk and the Dear FoundHer Forum, Lisa took her idea from “I wish this existed” to a branded platform with in-person events, resources, and support for women in their forties, fifties, and sixties.
In this episode, Lisa shares how she built Pearl and Rose by listening first, starting with a simple dinner party that doubled as a focus group and evolving into ongoing programs on wellness, menopause, fitness, and the sandwich generation. She talks about learning to collaborate, ask for help, and show up face to camera to tell her own breast cancer story, which sparked powerful engagement and gave women language to advocate for themselves.
Lisa shows how the Dear FoundHer community and her cohort have become a daily support system that fuels the growth of her small business and proves that when women build community with intention, everyone involved grows stronger.
Episode Breakdown:
00:00 Normalizing Midlife Conversations on Menopause Aging Parents and Identity
01:30 From Burned Out Designer to Pearl and Rose Midlife Community Founder
04:54 Validating the Idea with Instagram and a Midlife Focus Group Dinner
08:29 Listening to the Community Wellness Menopause and the Sandwich Generation
12:08 Growing Pearl and Rose Through Collaboration Events and Membership
18:22 Vulnerability Breast Cancer and Showing Up on Social Media
21:31 How Dear FoundHer Community Fuels Lisa’s Journey and Her Advice to New Founders
Connect with Lisa Schneider:
Follow Pearl and Rose on Instagram
Links:
Subscribe to The FoundHer Files and check out our female founded holiday gift guide!
Follow Dear FoundHer... on Instagram
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
The Burden
The Burden is a documentary series that takes listeners into the hidden places where justice is done (and undone). It dives deep into the lives of heroes and villains. And it focuses a spotlight on those who triumph even when the odds are against them. Season 5 - The Burden: Death & Deceit in Alliance On April Fools Day 1999, 26-year-old Yvonne Layne was found murdered in her Alliance, Ohio home. David Thorne, her ex-boyfriend and father of one of her children, was instantly a suspect. Another young man admitted to the murder, and David breathed a sigh of relief, until the confessed murderer fingered David; “He paid me to do it.” David was sentenced to life without parole. Two decades later, Pulitzer winner and podcast host, Maggie Freleng (Bone Valley Season 3: Graves County, Wrongful Conviction, Suave) launched a “live” investigation into David's conviction alongside Jason Baldwin (himself wrongfully convicted as a member of the West Memphis Three). Maggie had come to believe that the entire investigation of David was botched by the tiny local police department, or worse, covered up the real killer. Was Maggie correct? Was David’s claim of innocence credible? In Death and Deceit in Alliance, Maggie recounts the case that launched her career, and ultimately, “broke” her.” The results will shock the listener and reduce Maggie to tears and self-doubt. This is not your typical wrongful conviction story. In fact, it turns the genre on its head. It asks the question: What if our champions are foolish? Season 4 - The Burden: Get the Money and Run “Trying to murder my father, this was the thing that put me on the path.” That’s Joe Loya and that path was bank robbery. Bank, bank, bank, bank, bank. In season 4 of The Burden: Get the Money and Run, we hear from Joe who was once the most prolific bank robber in Southern California, and beyond. He used disguises, body doubles, proxies. He leaped over counters, grabbed the money and ran. Even as the FBI was closing in. It was a showdown between a daring bank robber, and a patient FBI agent. Joe was no ordinary bank robber. He was bright, articulate, charismatic, and driven by a dark rage that he summoned up at will. In seven episodes, Joe tells all: the what, the how… and the why. Including why he tried to murder his father. Season 3 - The Burden: Avenger Miriam Lewin is one of Argentina’s leading journalists today. At 19 years old, she was kidnapped off the streets of Buenos Aires for her political activism and thrown into a concentration camp. Thousands of her fellow inmates were executed, tossed alive from a cargo plane into the ocean. Miriam, along with a handful of others, will survive the camp. Then as a journalist, she will wage a decades long campaign to bring her tormentors to justice. Avenger is about one woman’s triumphant battle against unbelievable odds to survive torture, claim justice for the crimes done against her and others like her, and change the future of her country. Season 2 - The Burden: Empire on Blood Empire on Blood is set in the Bronx, NY, in the early 90s, when two young drug dealers ruled an intersection known as “The Corner on Blood.” The boss, Calvin Buari, lived large. He and a protege swore they would build an empire on blood. Then the relationship frayed and the protege accused Calvin of a double homicide which he claimed he didn’t do. But did he? Award-winning journalist Steve Fishman spent seven years to answer that question. This is the story of one man’s last chance to overturn his life sentence. He may prevail, but someone’s gotta pay. The Burden: Empire on Blood is the director’s cut of the true crime classic which reached #1 on the charts when it was first released half a dozen years ago. Season 1 - The Burden In the 1990s, Detective Louis N. Scarcella was legendary. In a city overrun by violent crime, he cracked the toughest cases and put away the worst criminals. “The Hulk” was his nickname. Then the story changed. Scarcella ran into a group of convicted murderers who all say they are innocent. They turned themselves into jailhouse-lawyers and in prison founded a lway firm. When they realized Scarcella helped put many of them away, they set their sights on taking him down. And with the help of a NY Times reporter they have a chance. For years, Scarcella insisted he did nothing wrong. But that’s all he’d say. Until we tracked Scarcella to a sauna in a Russian bathhouse, where he started to talk..and talk and talk. “The guilty have gone free,” he whispered. And then agreed to take us into the belly of the beast. Welcome to The Burden.