Peta Murgatroyd shares how the discipline she built on Dancing With the Stars became the foundation for her second act as a beauty founder. Joining Lindsay Pinchuk in this episode, she opens up about what it really takes to move from the stage to the boardroom and why she refused to stay in one lane.
What happens when passion collides with persistence? For Peta, it meant turning years of frustration with self-tanning products into Peta Jane Beauty, a brand known for clean formulas and professional results. She talks about early missteps, rebuilding from scratch, and figuring out how to run a company while raising three kids.
How do you keep going when self-doubt creeps in? What does it take to lead with both grit and grace? Peta’s journey is an honest look at the growing pains behind real success and a reminder that starting over can be one of the most powerful moves you make.
Episode Breakdown:
00:00 Peta Murgatroyd’s Founder Story
03:12 From Dancer to Entrepreneur
07:05 The Frustration That Sparked Peta Jane Beauty
09:46 Launching and Rebranding the Business
12:09 Research, Development, and Lessons Learned
17:43 Bringing Peta Jane Beauty to Market
22:12 Balancing Motherhood and Entrepreneurship
29:10 Preparing for Life After Dancing With the Stars
33:33 The Biggest Business Lesson: Inventory and Growth
36:52 Overcoming Self-Doubt and Finding Confidence
40:15 Peta Murgatroyd’s Advice for New Entrepreneurs
Connect with Peta Murgatroyd:
Follow Peta Jane Beauty on Instagram
Follow Peta Jane Beauty on TikTok
Here are the links to this week's FoundHer Faves:
ThirdLove Unlined Minimizer Bra
Emily Schneider, Visual Storyteller
Follow Lindsay @dearfoundher on Instagram
Interested in leveling up your marketing? Get on the waitlist for Marketing Made Simple for Small Business.
Join the Dear FoundHer... Forum Networking Community
Podcast production and show notes provided by HiveCast.fm
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