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March 31, 2025 13 mins

Dear Leaders,

We’re wrapping up our three-part culture series with what might be the most important (and most challenging) part: owning it.

You’ve said what kind of culture you want. You’ve built the systems and processes to support it. But now comes the part where it all lives—or dies—by what you do next. This episode is all about modeling the culture you’ve defined, holding yourself accountable before asking it of anyone else, and making your actions reflect your words.

Because here’s the truth: if you say PTO matters but never take it, we notice. If you say feedback is welcome but never ask for it yourself, we notice. Culture isn’t just created by what you say or what you build—it becomes real through what you do.

We share powerful stories (including Patagonia’s founder giving away his company), simple leadership audits, and a reminder that every silent signal you send either reinforces trust—or breaks it.

Culture doesn’t work unless you live it. Start with you. Own it.

Love,

Your People


Book Brandi to speak! sagecultureco.com/speaking-engagements


Download the leader guide for this episode here: https://sagecultureco.com/dear-leader-downloadable-leader-guides/


This episode is sponsored by  Hawthorn Bank. Learn more about banking with them at HawthornBank.com

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