Here are the 5 tips for making an obligatory corporate video feel less cringeworthy:
Get out of the office for interviews
- Shoot outside or in interesting locations, not just stale office settings
- Frame shots creatively, not typical corporate talking heads=
Never use stock footage
- Plan ahead and storyboard to avoid relying on generic stock clips
- Get creative with illustrations, animations, or recreating scenes yourselves
Keep it super short
- 2.5 minutes max, no exceptions
- If you need more time, make it a series instead of one long video
Find the music first before shooting
- Let the soundtrack inspire shots, edits, pacing
- Build in natural transitions around musical cues
Pay for color grading
- Adds a premium, polished look that elevates it beyond typical "video"
- Differentiates it from amateur productions
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