Giuseppe Baidoo is a visionary entrepreneur and the CEO and co-founder of Gusto Snacks, an award-winning brand dedicated to reducing food waste while enhancing consumer well-being. Despite securing partnerships with major retailers like Selfridges and WH Smith, his journey has come with challenges - most notably seeing his concept replicated by a major retailer. With a background in product design and a decade of experience in marketing and brand building, he has navigated the highs and lows of entrepreneurship with resilience and innovation. We dive into his story, the lessons he’s learned, and the realities of protecting your ideas in the industry.
Links:
debbiewilliamspodcast.com
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