Deciphering Digital
"Deciphering Digital" is a webcast focused on interpreting digital concepts and foundational strategies for brands to market, communicate, and build relationships with customers. In the webcast, the goal is to dissect and explain complex digital marketing themes in a simplified and conceptual manner that allows for the confident execution of strategies and tactics to be deployed in ‘real life’ and with ‘real brands’ by the listener.
Episodes
In this episode of the Deciphering Digital podcast, we dive deep into the world of Google Analytics 4 (GA4) with the insightful Steve Lamar -- Founder of Really Good Data. As marketers grapple with the complexity of digital analytics, Steve breaks down the current state of GA4 and provides actionable insights to help you confidently navigate this new landscape.
Discover how to leverage the power of GA4 to gain a deeper understandin...
Do you want to gain a competitive advantage by crafting a distinctive brand promise?
Expert Micah Logan walks us through his proven 3-phase “BOP” blueprint. In this video, Micah emphasizes uncovering your authentic purpose and values via raw focus groups with staff and customers. Their unfiltered feedback exposes assumptions and forms the core foundation. He then stresses diligently optimizing operations through training modules,...
In this insightful episode of Deciphering Digital, titled "Grow Loyalty, Engagement, and Revenue with Subscriptions," we welcome Matt Holman, a seasoned B2B SaaS and digital marketing expert. His journey from e-commerce to the innovative world of subscription platforms is not just a career shift but a revolution in customer engagement and brand strategy.
This episode is a deep dive into the heart of subscriptions and mem...
Brand experience strategist Tish Gance explains her approach to improving business processes and customer experiences. In this episode, Tish emphasizes understanding the customer's perspective, simplifying processes, and focusing on essentials.
Join us as we discuss integrating service design, UX, UI, and CX to map the customer journey and identify pain points through customer interviews and active listening. Tish challe...
In Episode 3 of Deciphering Digital featuring Luke Tierney, we dive deep into the nuances of Amazon's marketplace, including Amazon SEO, and how Amazon can sit at the center of an omnichannel strategy.
The episode opens with a discussion on the complexities and technical challenges brands face on Amazon, emphasizing the importance of margin analysis to ensure profitability. This is crucial to staying competitive on Amazon and ...
In this second episode of "Deciphering Digital," host Chuck Aikens welcomes Jay Mays, a former standup comedian who has transitioned into a sales consultant, for a deep dive into the surprising parallels between the worlds of comedy and sales/marketing.
Jay brings his unique perspective to the table, offering a blend of humor and insightful strategies that can revolutionize how sales and marketing professionals engage wi...
David Yarian will share his expert insights into how thought leadership content can be used effectively to establish and enhance E-E-A-T. Together, we will explore strategies to showcase expertise, build online authority, and ensure great content is authentic and helpful particularly as AI is used to research and write copy.
This insightful conversation will also touch upon a number of topics along the way including the best ways ...
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