David Yarian will share his expert insights into how thought leadership content can be used effectively to establish and enhance E-E-A-T. Together, we will explore strategies to showcase expertise, build online authority, and ensure great content is authentic and helpful particularly as AI is used to research and write copy.
This insightful conversation will also touch upon a number of topics along the way including the best ways to create content, different techniques to structure content, ways to measure the impact of E-E-A-T strategies on search rankings, and how to adapt to Google's helpful content algorithm updates moving forward in the ever-changing world of SEO (and AI).
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