In this insightful episode of Deciphering Digital, titled "Grow Loyalty, Engagement, and Revenue with Subscriptions," we welcome Matt Holman, a seasoned B2B SaaS and digital marketing expert. His journey from e-commerce to the innovative world of subscription platforms is not just a career shift but a revolution in customer engagement and brand strategy.
This episode is a deep dive into the heart of subscriptions and memberships, exploring their pivotal role in cultivating enduring customer relationships and fostering brand loyalty.
Matt and Host Chuck Aikens embark on a comprehensive exploration of the intricate dynamics between subscriptions and memberships. They underscore the importance of understanding customer behavior and the profound impact of offering value far beyond the transactional relationship.
The conversation sheds light on the transformative potential of subscriptions and memberships in the future, highlighting the significance of personal branding, the power of customer feedback, and the strategic integration of online and offline communities.
This episode is more than a dialogue; it's a treasure trove of actionable insights. From building a vibrant newsletter and community to orchestrating impactful events, the discussion guides create a synergy between the digital and physical realms.
It's an invitation to start small with in-person events, to connect authentically with like-minded individuals, and to strategically meet customers where they are, whether at industry trade shows or in the digital space.
The takeaway is clear and compelling: Understanding customer behavior and offering value are the cornerstones of successful subscriptions and memberships. It's about differentiating offers, leveraging personal brands, and harnessing the power of community to fortify customer engagement and loyalty.
This episode of Deciphering Digital is not just another podcast; it's a clarion call to marketers, entrepreneurs, and thought leaders. It explores innovative strategies and real-world applications that promise to redefine the landscape of customer engagement and brand loyalty.
So tune in, immerse yourself in the conversation, and embark on a journey to transform your perspective and approach to digital marketing. This is not just about growing loyalty, engagement, and revenue; it's about revolutionizing how you connect with your audience and build a brand that resonates, endures, and thrives.
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The Burden
The Burden is a documentary series that takes listeners into the hidden places where justice is done (and undone). It dives deep into the lives of heroes and villains. And it focuses a spotlight on those who triumph even when the odds are against them. Season 5 - The Burden: Death & Deceit in Alliance On April Fools Day 1999, 26-year-old Yvonne Layne was found murdered in her Alliance, Ohio home. David Thorne, her ex-boyfriend and father of one of her children, was instantly a suspect. Another young man admitted to the murder, and David breathed a sigh of relief, until the confessed murderer fingered David; “He paid me to do it.” David was sentenced to life without parole. Two decades later, Pulitzer winner and podcast host, Maggie Freleng (Bone Valley Season 3: Graves County, Wrongful Conviction, Suave) launched a “live” investigation into David's conviction alongside Jason Baldwin (himself wrongfully convicted as a member of the West Memphis Three). Maggie had come to believe that the entire investigation of David was botched by the tiny local police department, or worse, covered up the real killer. Was Maggie correct? Was David’s claim of innocence credible? In Death and Deceit in Alliance, Maggie recounts the case that launched her career, and ultimately, “broke” her.” The results will shock the listener and reduce Maggie to tears and self-doubt. This is not your typical wrongful conviction story. In fact, it turns the genre on its head. It asks the question: What if our champions are foolish? Season 4 - The Burden: Get the Money and Run “Trying to murder my father, this was the thing that put me on the path.” That’s Joe Loya and that path was bank robbery. Bank, bank, bank, bank, bank. In season 4 of The Burden: Get the Money and Run, we hear from Joe who was once the most prolific bank robber in Southern California, and beyond. He used disguises, body doubles, proxies. He leaped over counters, grabbed the money and ran. Even as the FBI was closing in. It was a showdown between a daring bank robber, and a patient FBI agent. Joe was no ordinary bank robber. He was bright, articulate, charismatic, and driven by a dark rage that he summoned up at will. In seven episodes, Joe tells all: the what, the how… and the why. Including why he tried to murder his father. Season 3 - The Burden: Avenger Miriam Lewin is one of Argentina’s leading journalists today. At 19 years old, she was kidnapped off the streets of Buenos Aires for her political activism and thrown into a concentration camp. Thousands of her fellow inmates were executed, tossed alive from a cargo plane into the ocean. Miriam, along with a handful of others, will survive the camp. Then as a journalist, she will wage a decades long campaign to bring her tormentors to justice. Avenger is about one woman’s triumphant battle against unbelievable odds to survive torture, claim justice for the crimes done against her and others like her, and change the future of her country. Season 2 - The Burden: Empire on Blood Empire on Blood is set in the Bronx, NY, in the early 90s, when two young drug dealers ruled an intersection known as “The Corner on Blood.” The boss, Calvin Buari, lived large. He and a protege swore they would build an empire on blood. Then the relationship frayed and the protege accused Calvin of a double homicide which he claimed he didn’t do. But did he? Award-winning journalist Steve Fishman spent seven years to answer that question. This is the story of one man’s last chance to overturn his life sentence. He may prevail, but someone’s gotta pay. The Burden: Empire on Blood is the director’s cut of the true crime classic which reached #1 on the charts when it was first released half a dozen years ago. Season 1 - The Burden In the 1990s, Detective Louis N. Scarcella was legendary. In a city overrun by violent crime, he cracked the toughest cases and put away the worst criminals. “The Hulk” was his nickname. Then the story changed. Scarcella ran into a group of convicted murderers who all say they are innocent. They turned themselves into jailhouse-lawyers and in prison founded a lway firm. When they realized Scarcella helped put many of them away, they set their sights on taking him down. And with the help of a NY Times reporter they have a chance. For years, Scarcella insisted he did nothing wrong. But that’s all he’d say. Until we tracked Scarcella to a sauna in a Russian bathhouse, where he started to talk..and talk and talk. “The guilty have gone free,” he whispered. And then agreed to take us into the belly of the beast. Welcome to The Burden.