Sadie Thoma, director of US B2B marketing at Google, and Derek Rodenhausen, managing director and partner at Boston Consulting Group, say that artificial intelligence is having a major impact on marketing - especially when it comes to the consumer journey. They partnered on new research that shows that the four main consumer behaviors today are streaming, scrolling, searching, and shopping - and that they are often done in tandem. Thoma and Rodenhausen share more insights from their research that can influence marketers across industries as they reshape their organizations in a world of AI.
For Further Reading:
The Blueprint for AI-Powered Marketing
It’s Time for Marketers to Move Beyond the Linear Funnel
How Tombras used Google’s Gemini to create over 6,000 hyperlocal ads for PODS
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