Diaz Nesamoney, Founder, President, and CEO of Jivox, says that commerce media is fast becoming the next big wave in advertising, thanks to transaction-level data that makes personalization more precise than search and social media ever could. He explains how commerce media is growing beyond retail and how AI allows that scale, as well as the complexities marketers face when handling diverse product catalogs across multiple retail platforms.
For Further Reading:
The Future of Commerce Media Isn’t Retail. It's Everywhere
Commerce Media Has Entered a New Era
Commerce media evolves as AI, offsite, and new vertices reshape the landscape
Listen on your favorite podcast app: https://pod.link/1715735755
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