Deconstructing Data
Want to understand marketing data on a deeper level? Tune into Deconstructing Data to learn from BDEX and outside experts on how to use first-party data, target your marketing, and make your advertising as effective as possible.
Episodes
Data is only as powerful as what you do with it and how well you understand the people behind it.In this episode of Deconstructing Data, we’re joined by Mike Hattub, Chief Solutions Officer at AnalyticsIQ, where data science meets cognitive psychology. With over 30 years of experience in database marketing, consulting, and financial services, Mike helps brands turn complex data into smarter strategies that fuel real growth.We’ll ex...
AI is changing how we understand consumers and the shift is just getting started.
On this, Deconstructing Data, we’re joined by Suraj Narayanan Sasikumar, Chief Technology Officer at Socialtrait and a researcher in deep reinforcement learning and generative modeling. Suraj brings a rare mix of hands-on AI expertise and real-world application, leading cutting-edge innovation at the intersection of technology, marketing, and human...
Consumer behavior is shifting fast and AI is leading the way.
In this episode of Deconstructing Data, we’re joined by Mike Ford, CEO of Skydeo, a leader in data-driven insights and technology innovation. With experience founding multiple tech companies, Mike brings a sharp perspective on how AI is reshaping personalization, travel, and dining trends for 2025.
We’ll explore:
1. AI & Tech: Personalizing Customer Experiences in 2025
2...
The future of advertising is here and it’s powered by AI and first-party data.
On this episode of Deconstructing Data, we’re joined by Rajiv Khaneja, CEO & Founder of AdButler, an expert in ad tech, entrepreneurship, and data-driven innovation. With a deep focus on privacy-first advertising, Rajiv is helping brands navigate the shift toward AI-powered targeting and optimization.
We’ll explore:
1. AI-Driven Micro-Targeting Using Fi...
What does it take to drive massive business growth through data? According to Robin Patra, it’s not just dashboards and KPIs—it’s aligning people, processes, and systems with real intelligence.
In this episode of Deconstructing Data, host Jessie Lizak (Fractional CMO at BDEX) and Adam Fitzgerald (Enterprise Sales Director at BDEX) sit down with Robin Patra, the Director of Data, Analytics & AI at ARCO Construction. With 20+ year...
What happens when your CEO and CMO are both out, and the tech and sales teams take the reins? You get one of the most dynamic and insightful episodes of Deconstructing Data to date.
In this special episode, BDEX's Chief Technology Officer David Wellborn and Enterprise Sales Director Adam Fitzgerald host Bill Bruno, CEO of Celebrus. Broadcasting live while Jessie Lizak (Fractional CMO at BDEX) was on the road in Florida and David...
AI. Data. Identity. The future of marketing is all about connecting the dots—but too many companies are still stuck in fragmented systems, struggling to unify customer insights.
On this episode of Deconstructing Data, Matt Spiegel, EVP of TruAudience Growth Strategy at TransUnion, breaks down the real barriers to personalization at scale and why data silos are holding businesses back.
→ Why identity resolution is the missing ...
AI-driven networking is no longer a concept, it’s here.
Boardy.ai has already facilitated over 9,000 calls and helped startups land funding and partnerships, all through the power of AI-driven introductions.
For the first time, an AI will be an active guest on Deconstructing Data, engaging in real-time conversation, not just answering pre-programmed questions.In this episode, we’ll explore:
1. How Boardy Got Started and What Is It
2. ...
AI is revolutionizing how businesses operate, but are companies truly prepared to harness its power?
The biggest roadblock to AI adoption isn’t the technology itself, it’s people, processes, and mindset.
In this episode of Deconstructing Data, we sit down with Sav Khetan, VP of Product Marketing at Tealium, to explore:
→ The State of AI → What’s hype vs. reality? What’s working today?
→ Data for AI → How collection, management, an...
Hyper-personalization is the standard. AI curates your content, ads follow you across platforms, and brands strive to predict your every move.
But according to Jess Lewis, CTO at CROSSMEDIA, too much personalization is actually hurting marketing.
In this episode of Deconstructing Data, Jess explains how cyberpsychology, the study of human behavior in digital spaces, is reshaping audience targeting, media planning, and data-driven mar...
On this episode of Deconstructing Data, we are getting into AI-driven enterprise transformation with Mike Finley, CTO and Co-Founder of AnswerRocket.
Mike shares his journey from physics to AI, the evolution of intelligent systems, and how businesses can leverage AI agents to make smarter decisions.
We discuss:
→ AI and Agency – What defines AI as an agent and why that matters.
→ AI in Enterprise – How companies are using AI t...
In this episode ofDeconstructing Data,Jessie Lizak (Fractional CMO at BDEX) andDavid Finkelstein (Founder & CEO of BDEX) sat down withKris Rudeegraap, Co-CEO of Sendoso, to explore how AI is revolutionizing corporate gifting and direct mail.
✅ AI-driven gifting is enhancing personalization and increasing engagement.
✅ Direct mail is making a comeback—outperforming email in key metrics.
✅ A recentHockeyStack study found...
Television isn’t dying, it’s evolving. And data is playing a bigger role than ever in making TV advertising smarter, more targeted, and more effective.
In this episode of Deconstructing Data, we sit down with Justin Rosen, SVP of Data & Analytics at Ampersand, to break down how data is shaping the future of TV and why it continues to be a dominant force in advertising.
From media fragmentation to addressable TV strategies, we e...
Join us for a fresh episode of Deconstructing Data featuring Tina Nelson, Director of Product Strategy at Optimizely.
Together, we explore how data-driven personalization is changing the way businesses connect with customers.
Here’s what Tina will share:
1. Retail Revolution: Data-Driven Consumer Trend Analysis
2. Personalization Prowess: Tailoring Experiences Through Data
3.. Trust Through Transparency: Ethical Customer Data...
Balancing Speed and Trust in AI: Insights from John Telford on Deconstructing Data
In this episode of Deconstructing Data, we are joined by John Telford, Chief Client Officer at Bounteous, to explore the intersection of data, AI, and trust in today’s business world. With nearly 30 years of experience in digital marketing, John brings a wealth of knowledge and perspective on how businesses can leverage AI and data to transform custo...
Leveraging Data for Effective Ad Campaigns with Charles Lai, Director of Analytics at Exverus Media.
Ever wonder if your campaign targeting is hitting or missing?
On this Deconstructing Data, we set the records straight with Charles Lai, Director of Analytics at Exverus Media.
Charles brings real-world examples and actionable insights to help you fine-tune your approach.In this episode, we dive into three critical areas of modern advertising:
1. Marketing Mix Modeling: Ad Strategy
2. Tracking Multi-Channel Ad Brand Impact
3. AI...
In this episode of Deconstructing Data, Todd Smith, CEO of QoreAI, shares how dealerships can transform raw data into actionable intelligence. With years of experience in data-driven strategies, Todd explains how to uncover hidden opportunities, drive smarter decisions, and maximize results using AI, data hygiene, and data augmentation.
Dealerships generate massive amounts of data every day, but much of it remains untapped. Todd di...
In this episode of Deconstructing Data session Lotame's Chief Growth Officer Alexandra Theriault discussed the role of data enrichment and identity resolution in driving marketing success. Alexandra explored how marketers can overcome the limitations of relying solely on first-party data and unlock greater success by enhancing their strategies with enriched data and advanced identity resolution techniques. Topics: 1. Why First-P...
In this episode of Deconstructing Data, we're joined by Ezra Doty, CEO of Quorum, the leading data optimization platform for marketers and publishers.
Together, they explore how location data empowers in-store shopping experiences and drives outcomes at scale.
Ezra shares insights on breaking barriers with location targeting, enhancing publisher performance accountability, and optimizing the marketing tech stack for maximum effici...
This episode of Deconstructing Data welcomed the brilliant David Boice, CEO and Co-Founder of Team Velocity.
Here's what we covered:
1. Unifying Customer Data with Apollo
2. Integrating Data to Enrich Customer Profiles
3. Ads Drive Personalized Offers and Sales
4. Tech Stack
Joined by Jessie Lizak, Fractional CMO at BDEX and BDEX's Sales Director, Adam Fitzgerald, David Boice shared his expertise on unifying and leveraging c...
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