Deconstructing Data
Want to understand marketing data on a deeper level? Tune into Deconstructing Data to learn from BDEX and outside experts on how to use first-party data, target your marketing, and make your advertising as effective as possible.
Episodes
On this episode of Deconstructing Data, we are joined by Jordan Smith, Founder and CEO of MyModel, Inc., the platform powering the first user-owned supply of real-time behavioral data.
Jordan shares her journey from navigating the "cookiepocalypse" as a Sales Manager at Taboola to founding a company focused on creating brokerless, consent-based access to behavioral data. Her vision: to build a future where consumers ar...
Ashleigh Cook, CMO of RainFocus, is joining Deconstructing Data on October 16 to break down how modern marketers are unlocking the power of first-party data, personalization, and AI, especially when it comes to event strategy.
Ashleigh has built and scaled global marketing programs that actually move the needle.
Her approach is rooted in data, driven by strategy, and focused on impact. From demand gen to client marketing, sh...
Modern marketing is experiencing a data reckoning.
From fractured insights to inconsistent measurement, marketers are under more pressure than ever to make sense of the chaos.
On this episode of Deconstructing Data, we’re joined by Outi Karppanen, Lead Marketing Industry Strategist at Supermetrics, to explore what it really takes to navigate marketing data overload and unlock true performance.
With over a decade of experi...
What happens when unsold inventory turns into opportunity instead of waste?
On this episode of Deconstructing Data, we’re joined by Amrita Bhasin, Co-Founder and CEO of Sotira, to uncover how AI, supply chain strategy, and reverse logistics are reshaping the $800B retail space.
Amrita is a nationally recognized retail leader whose work has been featured in Forbes, Fortune, Bloomberg, CNBC, and more.
As the head of Sotira,...
How do you turn your data and content into actual business outcomes?
Join us for Deconstructing Data on September 25 as we welcome Marni Carmichael, Head of Marketing at ImageSource, a process automation powerhouse helping organizations make work easier through smart technology and even smarter marketing.
With over 25 years of experience in product marketing and strategy, Marni has led high-performing teams, delivered 25% yea...
Bad data is more than an inconvenience, it’s a revenue killer.
This week on Deconstructing Data, we’re joined by Eli Goodman, CEO and Co-Founder at Datos, A Semrush Company leading the way in enterprise data intelligence.
Eli brings powerful insights into how dirty data impacts AI model accuracy, increases operational costs, and weakens customer trust.
If you’re working with machine learning, predictive analytics, or any ...
Join us live for Deconstructing Data as we welcome Eric Vaughan, CEO at IgniteTech, with decades of experience leading enterprise software companies through AI-first transformation, M&A integration, and digital reinvention.
Eric has executed more than 60 mergers and acquisitions, turning around underperforming companies and consistently delivering 60–70%+ EBITDA by embedding AI into every layer of the business. In this episo...
What if you could know exactly who is visiting your website, without a form fill?
On this episode of Deconstructing Data, we’re joined by Jesse Ouellette, Founder of LeadMagic, to explore the cutting edge of visitor identification, data matching, and scalable infrastructure.
Jesse has built a SaaS solution that helps businesses reveal anonymous website traffic and map it to decision-makers. His work sits at the intersection o...
What’s powering the most successful Shopify brands right now? A smarter, leaner data stack.
On this episode of Deconstructing Data, we’re sitting down with Kyle Hamar, CEO of OmniRocket, who has spent over a decade helping eCommerce brands scale through data strategy, automation, and revenue-focused systems.
We’ll break down the data challenges facing online sellers and how leading brands are turning customer intelligence int...
What if your customer conversations held the keys to your next revenue breakthrough?
Ryan Johnson, Chief Product Officer at CallRail, joins us live to explore how AI is reshaping the way modern businesses understand, engage, and convert their leads.
With more than 15 years of experience growing product teams and scaling platforms to $100M+ ARR, Ryan brings a powerful blend of startup grit and enterprise insight.
Before Ca...
On this episode of Deconstructing Data is for the marketers who know their martech stack is only as strong as their data foundation.
We’re going live with Ana Mourão (again), Global CRM & CDP Advisor at Stanley Black & Decker, Inc. and one of the sharpest voices in first-party data strategy.
Ana has unified 7M+ customer profiles across global markets, cut acquisition costs by 15%, and built data frameworks that actual...
What if your search data could tell you what your customers want and where they are?
Join us on Deconstructing Data as we sit down with David Hunter, CEO of Local Falcon, the leading local rank tracker transforming how businesses see search visibility.
With over a decade of experience in SEO and digital strategy, David has helped businesses, from startups to enterprises, tap into hyperlocal data to drive growth and outpace t...
As AI transforms marketing and customer data becomes a new form of digital currency, the rules of engagement are changing fast.
In this episode of Deconstructing Data, we’re joined by Ted Sfikas, Field CTO at Amplitude, where he helps enterprise teams unlock the full value of their data strategies.
With deep expertise in SaaS, digital marketing, AdTech, and AI, Ted brings a forward-thinking yet practical lens to how brands c...
Email may be one of the oldest digital marketing tools but it's far from outdated. With AI and automation, it’s getting a major upgrade.
On this episode of Deconstructing Data, we’re joined by Brian Minick, Chief Operating Officer at ZeroBounce, a leader in email deliverability, validation, and data hygiene.
Brian brings firsthand insight into how smarter data and automation are reshaping outbound strategy, from building...
Real estate marketing is undergoing a major shift, and the smartest teams are starting with the voice of the renter.On this episode of Deconstructing Data, we’re joined by Michael Broder, Co-Founder and CEO of RCKRBX, the first real estate SaaS platform built to bring demand-side insights directly to multifamily developers, investors, and marketers. Michael is also Chairman of Brightline Strategies and has spent over two decades at...
What does it take to build trust and results through partner marketing today?On this episode of Deconstructing Data, we’re joined by Tye DeGrange, CEO of Round Barn Labs and a growth expert with nearly two decades of experience driving acquisition and retention for both Fortune 500 brands and high-growth startups. From eBay to Amazon to advising VC-backed companies, Tye has seen what works and what doesn’t, when it comes to scaling...
Generative AI may be dominating the headlines but it’s only the starting point.In this episode of Deconstructing Data, we’re joined by Ron Green, Co-founder and CTO, a serial tech entrepreneur and AI expert with multiple successful exits under his belt. With an MSc in Artificial Intelligence and decades of hands-on experience, Ron brings a sharp perspective on where AI is heading and how to separate real impact from the hype.We’ll ...
Advertising is evolving, fast. And data is at the center of it.
On this episode of Deconstructing Data, we’re joined by Omar Tawakol, CEO and Founder of Rembrand, a visionary leader with a deep track record in AI, data, and digital advertising.
Omar brings a bold perspective on how brands can move beyond basic metrics and start leveraging data to truly transform business growth, strategy, and marketing decisions.
We’ll ex...
Not all marketing data is created equal and sometimes, what you don’t see is what matters most.
On this episode of Deconstructing Data, we’re joined by Emeric Ernoult, CEO and co-founder of Agorapulse, a leading social media management platform. With 25 years of experience in SaaS and social media, Emeric brings a refreshingly honest take on what it really means to be data-driven and how to cut through the noise to find what actuall...
Data is only as powerful as what you do with it and how well you understand the people behind it.In this episode of Deconstructing Data, we’re joined by Mike Hattub, Chief Solutions Officer at AnalyticsIQ, where data science meets cognitive psychology. With over 30 years of experience in database marketing, consulting, and financial services, Mike helps brands turn complex data into smarter strategies that fuel real growth.We’ll ex...
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