Deconstructing Data
Want to understand marketing data on a deeper level? Tune into Deconstructing Data to learn from BDEX and outside experts on how to use first-party data, target your marketing, and make your advertising as effective as possible.
Episodes
Most marketers are still making million-dollar decisions based on dashboards they’ve been trained to trust.But what happens when the data itself is flawed?On this episode of Deconstructing Data, David Finkelstein and Jessie Lizak sit down with Cimin Ahmadi Cohen, Founder & CEO of Idea Peddler, to unpack what she calls “The Attribution Illusion” the growing gap between what platforms report and what’s actually driving performanc...
Grocery retail is becoming more data-driven than ever before. The ability to personalize, innovate, and retain customers increasingly depends on how well organizations use and connect their data.On this episode of Deconstructing Data, Jessie and David are joined by Shekar Raman, CEO and Co-founder of Birdzi, to explore how AI and data are transforming the grocery retail experience.Shekar brings a unique background spanning research...
Data collection sits at the center of modern marketing. Privacy and compliance are quickly becoming just as critical.As regulations evolve and consumers become more aware of how their data is used, businesses face increasing pressure to collect, store, and activate data responsibly.What may seem like simple data collection often carries legal, operational, and reputational implications.On this episode of Deconstructing Data, Jessie...
Networking is supposed to be the answer, so why does it still feel empty?Forced conversations. Transactional energy. Rooms full of people, but no real connection.On this episode of The Trauma Translator™, Lauren will be talking about the most excited to chat with Adam R. Connors, Founder of NetWorkWise and creator of More Than Just a Lunch.Adam has found the secret sauce to creating meaningful connections and organic dialogue, trul...
AI is generating more insights than ever. Turning those insights into something structured, usable, and actionable remains the challenge.As organizations explore trends, experiment with AI, and build new systems, the question becomes how to move beyond scattered signals and create knowledge that actually supports decision-making.On this episode of Deconstructing Data, Jessie and David are joined by Piers Fawkes, Founder of PSFK and...
Creativity has always been at the heart of advertising. Today, data and AI are reshaping how that creativity is discovered, refined, and delivered to audiences.On this episode of Deconstructing Data, Jessie and David welcome Andrew Littlewood, Chief Planning and Data Officer at Brainlabs, to discuss how data insights and emerging technologies are influencing the next generation of advertising strategy.Andrew brings more than 20 yea...
Profitability is one of the biggest challenges creative and digital agencies face as they grow.
Many scale revenue but struggle to maintain healthy margins, predictable financial models, and operational discipline.
On this episode of Deconstructing Data, Jessie and David welcome Jody Grunden, Partner and Virtual CFO Practice Leader at Anders CPAs + Advisors, to discuss how agencies can build financial structures that support...
AI is generating more insights than ever. Turning those insights into something structured, usable, and actionable remains the challenge.
As organizations explore trends, experiment with AI, and build new systems, the question becomes how to move beyond scattered signals and create knowledge that actually supports decision-making.
On this episode of Deconstructing Data, Jessie Lizak and David Finkelstein are joined by Piers F...
AI systems are only as reliable as the data behind them.
Disconnected tools, inconsistent data, and fragmented signals continue to slow down decision-making across organizations.
As more companies adopt AI, the challenge is not just implementation; it is ensuring the data feeding those systems is clean, structured, and usable.
On this episode of Deconstructing Data, Jessie Lizak and David Finkelstein are joined by Eugina ...
Product innovation fails more often from misread signals than from bad ideas.
On this episode of Deconstructing Data, we’re joined by Guy White, CEO of Catalyx, an international innovation consultancy helping global brands turn consumer data into predictable market success.
For more than 14 years, Guy has led a global team of insights and innovation specialists working with many of the world’s leading consumer brands. Catalyx...
Customer expectations for next-day and same-day delivery continue to rise, while brands face growing pressure to deliver seamless, personalized experiences across every channel.
Behind both of these trends lies the same challenge: strong operational systems and high-quality data.
On this episode of Deconstructing Data, Jessie and David are joined by Martin Balaam, CEO and Co-Founder of Pimberly, and Keith Gorney, Head of Glo...
AI promises instant answers. Most organizations are still stuck on a more fundamental problem: their data isn't ready for it.
Information is scattered across systems, locked inside dashboards, or sitting in databases that only a handful of people know how to query.
The gap isn't really about access, it's about making data usable by the people who need it, not just the ones who can extract it.
In this episode o...
When product data breaks down, so does the business.
Disconnected tools. Siloed teams. Inaccurate data. These are just a few of the reasons product launches miss the mark, before they even hit the market.
On this episode of Deconstructing Data, David Finkelstein & Jessie Lizak are joined by Tom Shoemaker, VP of Product Marketing at Propel Software, to explore how a unified product data strategy fuels smarter decisions, stronger c...
The Super Bowl is more than a game. It is one of the largest cultural stages in the world for brands.
Every ad carries signals about representation, values, and identity. The question is not just who made the best commercial. It is what those messages reveal about culture, audiences, and the brands behind them.
On this episode of Deconstructing Data, Jessie Lizak and David Finkelstein are joined by Latha Sarathy, CEO & Fo...
Data has never been more available, or more misunderstood.
Neil Sahota, CEO of ASCILabs and United Nations AI Advisor, joins Deconstructing Data to uncover the uncomfortable truths most businesses are missing about their data.
With decades of experience guiding Fortune 500 companies, global institutions, and emerging tech leaders, Neil breaks down the real risks hiding in your analytics and the strategic opportunities AI is ...
Kat Wifvat, PhD CEO of Nuubi and a Data Science professor, joins Deconstructing Data to explore how AI is reshaping education and preparing students for the future of work.
In this conversation, Kathryn brings an academic and operator perspective to the role of AI in learning. She shares how educational institutions can move beyond experimentation and start treating AI as a true pipeline for workforce readiness. From the rise of...
Most marketers have access to more data than ever, yet still struggle to make sense of it.
From social metrics to Google Analytics to on-site behavior, the challenge isn’t getting the numbers. It’s knowing what to do with them.
On this episode of Deconstructing Data, we’re joined by Cynthia (Clements) Krantz, MAJ, Founder and President of Mezzo Creative LLC, to explore how brands can connect data across platforms, create mean...
This episode of Deconstructing Data features Vlad Zhovtenko 🇺🇦, CEO and Co-Founder of RedTrack.io, who brings over two decades of experience in digital marketing and advertising.
From the rise of banner ads in the early 2000s to the evolution of programmatic advertising and now back to affiliate marketing and analytics, Vladyslav has seen it all.
With deep expertise in ad tracking and attribution, he joins us to explore wh...
Most companies are drowning in dashboards but starving for action.
In this episode of Deconstructing Data, we’re joined by Tom Firth, Co-founder of Cotera to talk about what it really takes to make your business data work for you not just sit in reports.
Tom brings a fresh perspective on data readiness, automation, and the new era of AI agents. We explore how businesses can shift from static insights to real-time, data-driven...
From launching to scaling, how do founders get marketing right the first time?
This week on Deconstructing Data, we're joined by Julie Matzen, Co-founder of The Boarderline and seasoned marketing and brand strategist with over 20 years of experience helping businesses build smarter funnels, stronger brands, and better campaigns.
Julie has reimagined digital advertising for startups and scaling companies alike. From foundi...
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