November 25, 2024 • 21 mins
In this episode of Deep Dive Dialogues, I wanted to take on a fundamental question for coaches: how do you build a thriving coaching business in a world obsessed with marketing? Drawing on personal stories, including insights from my 75 Hard journey, Newton’s Third Law, and wisdom from thinkers like Tony Robbins, Earl Nightingale, and Viktor Frankl, we explore the power of connection, mindset, and service.
You’ll learn why coaching isn’t a product you sell—it’s about the relationships you nurture. Discover how curiosity, listening, and genuine service create transformation for clients and how what you focus on shapes your coaching journey.
Resources Mentioned:
- Tony Robbins’ “You feel what you focus on”
- Earl Nightingale’s The Strangest Secret
- James Allen’s As a Man Thinketh
- Viktor Frankl’s Man’s Search for Meaning
- Newton’s Third Law and its implications for service and connection
Challenge: Take one step today to connect with someone authentically. Share your thoughts or reach out to me to keep the dialogue going.
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Dan Woerheide (00:00):
Welcome back to Deep Dive Dialogues.
I am still your host, DanWoerheide, and this is episode
number seven.
Today I want to go back andrevisit a conversation we
already had, and that's theconnection phase as it relates
to the prosperous coach approachto building a coaching business
.
Coaching business.
(00:28):
I talked about this, I believe,in episode four as a starting
point.
If you haven't yet, I'd say goback and listen to that episode.
You can find it at podcast.
danwus forward, slash four, thenumber four.
So I know I still have to coverthe invite, create and propose
phases, but I did want to comeback to connection because I
think for so many people,including me, we tend to get
(00:50):
stuck here when we're working tobuild a prosperous coaching
business, but connection iswhere everything begins.
I think it's the bridge betweenwhat we offer and the people
who need it.
But we can't get there withoutthe connection.
So why is this phase sochallenging?
I think it's because connectionrequires us, as individuals, to
(01:14):
go beyond that surface levelinteraction and into the messy,
vulnerable, personal realm ofhuman relationships, and I had
to learn this lesson the hardway.
So I want to share two storieswith you today that might help
shed some light on this.
This is something I've comeacross over the last couple days
(01:37):
actually maybe the last week orso but I want to share those
with you.
Before I do, I want to say youknow this is the third podcast
show that I have produced,recorded, published and in my
journey.
I know I've said it a coupletimes and I've said it in a
couple interviews with otherpodcasters that you know I tend
(02:00):
to look at who I would invite tomy barbecue when it comes to
who I want to spend time withand create more relationship
with, and when I look at who Iwant to invite to my barbecue,
it tends to be more the peoplewho are open to going beyond
that surface level interaction.
You know I'm happy to talkabout beer.
(02:23):
I spent several years living inGermany and I was exposed to
some really good wine and somereally good beer and I can talk
about it, but it's not myfavorite thing to discuss.
Likewise, I can talk about someof the trends in current sports
activities, but it doesn'treally interest me to the level
that I want to spend my time ata barbecue talking about the
(02:45):
latest trades or the latestinjuries or what my you know,
what my team is doing or whattheir team is doing.
Those things don't go very farin my opinion, and I'd much
rather spend my time talkingabout problems that would help
solve world challenges.
(03:05):
I don't know, but somethingbeyond the typical conversation,
something much deeper,something personal.
You know what challenges areyou experiencing in in your
house, raising your children?
What you know, what are youlooking at when it comes to the
vehicles that you're driving?
Are you experiencing challengeswith finances, or are those
(03:27):
cars you know on their last legand you're trying to figure out
how to manipulate that situationfor your benefit?
Not that I encouragemanipulation, but just as an
example.
Anyway, let's move on to thesestories.
So you may have heard me saybefore recently I'm in, day like
I don't know, 18 or 19 of the75 hard journey and I've been
(03:51):
pushing myself physically,mentally and emotionally and I
was able to uncover some, I'llsay, unexpected lessons.
Maybe these are ideas that havecome as a result of the work
that I'm doing and I'll acceptthat as well.
But this week in particular, orthis past week as I'm recording
this, I found myself reflectingon a couple things.
(04:12):
One of them was Newton's thirdlaw, and that is, for every
action there is an equal andopposite reaction.
I know it doesn't quite makesense.
How does 75 hard fit into this?
So let me back up because itstarted with a seemingly simple
interview.
I've been consuming a lot ofpodcasts while I'm exercising
(04:32):
and I've been, of course,reading.
I'm required to read a minimumof 10 pages a day, but I think
I'm on book seven at this pointand it's really got me
re-engaged in something Ialready love to do.
But I had sort of cast asidefor a bit, and so I was
listening to this interview thatwas done with Elon Musk, and
(04:54):
Musk referred, as you mightguess, to the laws of physics,
had nothing to do with coachingor any of the direction I'm
really trying to go, yetsomething seemed to inspire me
to make a note and go back andresearch the basic principles
and laws of physics.
I'm not a physics major, nor doI really have an interest in
(05:15):
physics, but when I went backand looked, my goal was to look
for connections between thoseprinciples and how they might
relate to building a business orcoaching or the simple interest
of serving others, and at firstit was easy to connect the law,
of course, in terms of fitness.
Putting in the effort todaycreates results tomorrow.
(05:37):
And I'm definitely seeing thefruit of my labor so far.
Again, day 18 or 19, I'd haveto go and look but you know it's
definitely has been productive.
My energy levels are good, mycreativity levels are up and I'm
really enjoying where I'm atnow.
And if you go back and listento where I kind of started, that
first week was reallychallenging in many ways and
(06:01):
it's still challenging today,but it's a different kind of
challenge and it feels different.
So you know, putting in theeffort today creates those
results tomorrow.
But the more I thought about it,the more I realized how this
principle applies to life and tocoaching.
When we show up to serve others, that service creates ripples.
(06:21):
And I've talked about this withmy good friend, Anita Anello,
on her podcast and the rippleeffect I think Sorry, Anita, but
I do believe that was the nameof her podcast at that point and
even though the return mightnot be seen directly from the
individual that we havecontributed or served,
(06:44):
contributed to or served it doescome back to us.
It has to come back to us.
It's the law, right?
I was inspired by severalthings to go into and look at,
so let me back up again, right?
So it wasn't just that I wasinspired by this interview, that
(07:05):
this interview then connectedme to Dan Miller.
So Dan Miller, when I was inhis community, um, was a
wonderful mentor, wonderfulcoach to me and and so many
others.
And you know, if you've neverexperienced him, his podcast is
still alive.
It's 48 Days to the Work andLife you Love, and he's written
(07:28):
a book and published a 25thanniversary edition on the same
name.
But anyway, Dan had recommendedto his community on multiple
occasions that I believe it wasactually the month of November,
I don't recall for sure.
But to go and listen to for 30days, commit to listening every
(07:49):
day to the strangest secret byEarl Nightingale, and you'll.
I have a note in my documenthere to go back and mention that
.
But the Strangest Secret byEarl Nightingale and in here he
sort of alludes to some of thesepoints and because of that I
also started reengaging with thebook Think and Grow Rich, which
(08:15):
talks about some of theseprinciples as well, and so it
sort of all just came to lightbased on listening to the
interview with Elon Musk, andthen I was able to really tie it
all together.
I was inspired to create thisepisode for you, Anyway.
So that realization made mereflect on the trap that I had
(08:36):
fell into, and maybe you'vefound yourself in it too.
When I first became a coach, Ifocused on financial coaching,
Of course.
I had received my certificationas a master financial coach
from Ramsey Solutions and I waseager to help people to achieve
their financial goals.
This was circa 2010.
(08:57):
I was able to utilize thatcertification to provide
training to multiple nationpartners while I was in
Afghanistan.
How cool, as well, as you knowsome government civilians, but,
more importantly, my peers, andthen, when we came back, the
civilians in the world around me.
At the time, I was living inNorthern Virginia, but what I
(09:18):
ran into is that I also wantedto be able to start growing my
business, so I started listeningto all the different experts.
I dove headfirst into the worldof marketing.
I wanted to be able to bettermarket myself as a financial
coach, and that's how I cameacross and invested in
StoryBrand and becoming acertified guide.
(09:39):
Through that process, Iabsorbed everything I could
about storytelling, aboutmessaging and about clear
communication.
These were powerful tools don'tget me wrong but looking back,
I realized that they, too, hadbecome a distraction.
Why?
Because marketing works greatfor selling products or services
(10:00):
, period.
But coaching isn't a product.
You might not need me to saythat again, but I'm going to.
Coaching isn't a product.
It's not even a service in thetraditional sense.
Coaching is deeply relational.
Coaching is about trust, aboutbuilding authentic connection
(10:22):
and about understanding, and youcan't build these things
through marketing.
You have to develop thoserelationships.
So here's the belief I'veformed over the years is that
people don't really buy coachingright over the years is that
people don't really buy coachingright.
(10:42):
It's still, even though it'sbecome more and more popular.
Coaching as a product is notwhat people are buying.
They're buying what coachingcan do for them, the
transformation that you're ableto bring to their lives.
So the best way you can helpthem see that is through
relationships, not any kind ofmarketing or advertising that
you're doing.
Curiosity, listening, creatinga safe space for people to share
(11:05):
their challenges that's whatcoaching is.
People can't grasp the conceptof coaching today because it is
still somewhat ambiguous whenthey see marketing related to it
.
It's not clear what they'reable to obtain from this.
Again, even though it's moreand more popular these days,
it's still not clear to everyonethat you might want to engage
(11:27):
with what it can do for them,and so that doesn't happen in a
marketing funnel or an adcampaign.
It happens in one-on-oneconversations where people can
feel seen and heard, where theycan feel your enthusiasm and
curiosity.
Think about it.
Coaching is personal, right,it's intimate.
(11:48):
It's most of the time, at least, I hope it's confidential.
If I stand on my platform and Ishout to the world here's what
I can do for you as a coach, itmay show confidence and
expertise in me, but it doesn'tbuild trust that I need to have
those vulnerable conversationswith people.
Not usually anyway, they're notas willing to be vulnerable
(12:10):
when it appears that way becausethey're not sure if you're then
going to shout to the worldabout that.
All right, I think I'm off myrant, my platform, for that one.
Let's switch gears for a minute.
I want to talk about anotheridea that's been on my mind this
week.
I told you I was inspired, andmore each day.
(12:32):
It's been really interesting tosee and think about how the
mind actually works, and it's asimple phrase, simple statement,
and you probably have heard itbefore.
You are what you think about.
This concept has shown up in mylife in so many ways lately,
especially with the books I'mreading and the podcasts I'm
(12:54):
listening to.
But one moment stands out, andjust this morning, as I'm
recording this, on a Mondayafternoon, I received a note
from an economics professor inthe class that I'm taking and it
said check out the Forbes list.
It's the Forbes 400 list thathe'd sent to everyone in the
class reminding us that we havean exam coming up, et cetera.
(13:15):
But then he goes on to saydespite what some professors
might tell you, a simple premiselies at the heart of all this
wealth, referring to the top 400.
Serve your customers andsociety well and you will do
well.
There are good parallels to theinvisible hand here.
Now that goes back to a topicin economics that we had been
(13:38):
looking at, but the idea issimple it's what we focus on
expands, and it's one that'sbeen shared by many great people
.
I've heard it in so manydifferent formats.
Tony Robbins says you feel whatyou focus on.
He teaches that the thoughtsand the emotions we give our
energy to are going to shape ourexperiences.
(13:58):
They do shape our experiences.
When we focus on what'spossible and what's good and
what we can do to serve others,we can create more positive
momentum in our lives.
And then, of course, I'mlistening to Earl Nightingale
and I'm reading his books, andhe said it really well as well
you become what you think about.
It's the cornerstone of hismessage.
(14:19):
The Strangest Secret heexplained that our minds are
like fertile soil and hecompared it to a farmer's field.
And it's.
Whatever we plant in our minds,good or bad, is what we will
grow, what we will reap fromthose seeds, Good, bad or
indifferent.
Our minds don't care what weput into it, it's going to
(14:41):
produce what we give it, good orbad.
Another version comes from aguy named James Allen.
In as a man Thinketh, Allenwrote that as a man thinketh in
his heart.
So is he.
So it's just another version ofthe same statement and he's,
you know, stating that that ourthoughts are the seeds of our
(15:04):
reality, shaping not only ouractions but the world around us.
And I love Viktor Frankl and hisstories that he shared in his
journey.
What an impressive experiencethat he shared with the world.
He's, of course, a verywell-known psychiatrist and more
importantly, I think, or whatconnects with me, is his
(15:25):
Holocaust stories.
As a survivor of the Holocaustand in the man's search for
meaning.
He wrote about this betweenstimulus and response, there is
a space.
In that space is our power tochoose our response.
In our response lies our growthand our freedom, and he's
reminding us all that we havethe power to focus our minds,
(15:45):
even in the most challengingcircumstances, and shape our
reality through the choices thatwe make.
So let's bring this back aroundnow full circle, to how all of
this is relevant to you andbuilding your business as a
coach or a consultant, or justmaybe not just as a coach or a
(16:10):
consultant, or just maybe notjust.
There's no, ever, just anythingbut a creator working to build
an online business.
Right, these ideas are asrelevant to your business as
they are to our lives.
When we focus our minds onserving others and listening
deeply and creating thosemeaningful connections, it's
amazing how we open ourselves upto tremendous possibilities.
The energy that we bring tothese conversations, the belief,
(16:34):
the curiosity, the genuinedesire to help it becomes the
foundation to create thosetransformations.
Affirmations not just for herclients, but look also for us.
(16:54):
And going back to the book andthe, the, I'm doing it via a
podcast as it was easier than aYouTube video, but the Strangest
Secret by Earl Nightingale andThink and Grow Rich.
That's the entire concepts thatthey're trying to instill in us
through those methods and thereinforcement, the daily reading
practices, the dailymemorization practices.
(17:14):
That's all that he's trying toreinforce in those mediums is
the self-confidence in ourselves, and through these actions, not
only do we bring transformationto our clients, but it
transforms our lives as well.
So I want to leave you with aquestion what are you focusing
on?
Are you dwelling on obstaclesor are you focusing on the
(17:39):
opportunities to serve others?
Are you thinking about scarcityor are you focused on abundance
?
Because what you think aboutwill shape your reality, and in
coaching, that reality has thepower to shape lives
legitimately.
What resonated in this?
(18:03):
What questions do you have, ormaybe you have an experience
with the connections and focusthat you'd like to share with me
?
I'd love for you to reach out tome.
You can connect with me on mysocials at Dan Woerheide, on
most of them LinkedIn, Instagramand Facebook.
I've been starting to get moreengaged on LinkedIn, so you can
(18:26):
certainly find me there, thoughit's much easier to connect with
me on Facebook and or Instagramthan LinkedIn as far as what
I'm going to respond to thequickest.
However, that said, if you goto podcast.
danw.
us, there's an option there onthe page to leave me a voicemail
or, even easier than that, youcan click at the top of your
(18:49):
podcast player.
There should be a little notethat says send Dan a text, send
a text to Dan, and you can textme directly through your podcast
player and send your notes tome.
But yeah, if you have questions, you have comments, something
that resonated with you, you oryou'd like to share your
experience?
(19:10):
I would absolutely love it ifyou'd take a moment to do that,
and until next time, I hope thatyou'll stay curious, that
you'll stay focused and that youwill keep diving deep into this
journey of building yourbusiness, into this journey of
(19:31):
building your business.
So it's really funny.
I was closing out this podcastand I was getting ready to go
into the minimal amount ofediting that I do, and before
that I went to check my email,and so it's funny because I got
an email from the Tony Robbinsteam and it's relevant to
today's show, so I had to comeback here and share this quote
(19:53):
with you.
It is a shareable and it mightget posted to my socials I'm not
sure, but it says, when weactivate gratitude, fear and
anger disappear.
Fear and anger disappear.
It opens us to experience thebeauty and joy available in this
moment and it says, to sharethis with someone that you're
(20:20):
grateful for this holiday, andthat's you.
If you're listening to thispodcast, if you've taken the
time you've been one of the fewto take the time to share your
thoughts with me or to send me anote about any of the topics
that I've brought up here so far.
I's still for you.
I'm grateful that you're here,I'm grateful that you've taken
(20:48):
the time to listen to the wordsthat I am sharing and this
medium, and I hope something didresonate with you.
All right, that's it for today.
I won't be back again withanother random email, but I hope
you make it a great week, Thankyou.
Welcome back to Deep Dive Dialogues.
I am still your host, DanWoerheide, and this is episode
number seven.
Today I want to go back andrevisit a conversation we
already had, and that's theconnection phase as it relates
to the prosperous coach approachto building a coaching business
.
Coaching business.
(00:28):
I talked about this, I believe,in episode four as a starting
point.
If you haven't yet, I'd say goback and listen to that episode.
You can find it at podcast.
danwus forward, slash four, thenumber four.
So I know I still have to coverthe invite, create and propose
phases, but I did want to comeback to connection because I
think for so many people,including me, we tend to get
(00:50):
stuck here when we're working tobuild a prosperous coaching
business, but connection iswhere everything begins.
I think it's the bridge betweenwhat we offer and the people
who need it.
But we can't get there withoutthe connection.
So why is this phase sochallenging?
I think it's because connectionrequires us, as individuals, to
(01:14):
go beyond that surface levelinteraction and into the messy,
vulnerable, personal realm ofhuman relationships, and I had
to learn this lesson the hardway.
So I want to share two storieswith you today that might help
shed some light on this.
This is something I've comeacross over the last couple days
(01:37):
actually maybe the last week orso but I want to share those
with you.
Before I do, I want to say youknow this is the third podcast
show that I have produced,recorded, published and in my
journey.
I know I've said it a coupletimes and I've said it in a
couple interviews with otherpodcasters that you know I tend
(02:00):
to look at who I would invite tomy barbecue when it comes to
who I want to spend time withand create more relationship
with, and when I look at who Iwant to invite to my barbecue,
it tends to be more the peoplewho are open to going beyond
that surface level interaction.
You know I'm happy to talkabout beer.
(02:23):
I spent several years living inGermany and I was exposed to
some really good wine and somereally good beer and I can talk
about it, but it's not myfavorite thing to discuss.
Likewise, I can talk about someof the trends in current sports
activities, but it doesn'treally interest me to the level
that I want to spend my time ata barbecue talking about the
(02:45):
latest trades or the latestinjuries or what my you know,
what my team is doing or whattheir team is doing.
Those things don't go very farin my opinion, and I'd much
rather spend my time talkingabout problems that would help
solve world challenges.
(03:05):
I don't know, but somethingbeyond the typical conversation,
something much deeper,something personal.
You know what challenges areyou experiencing in in your
house, raising your children?
What you know, what are youlooking at when it comes to the
vehicles that you're driving?
Are you experiencing challengeswith finances, or are those
(03:27):
cars you know on their last legand you're trying to figure out
how to manipulate that situationfor your benefit?
Not that I encouragemanipulation, but just as an
example.
Anyway, let's move on to thesestories.
So you may have heard me saybefore recently I'm in, day like
I don't know, 18 or 19 of the75 hard journey and I've been
(03:51):
pushing myself physically,mentally and emotionally and I
was able to uncover some, I'llsay, unexpected lessons.
Maybe these are ideas that havecome as a result of the work
that I'm doing and I'll acceptthat as well.
But this week in particular, orthis past week as I'm recording
this, I found myself reflectingon a couple things.
(04:12):
One of them was Newton's thirdlaw, and that is, for every
action there is an equal andopposite reaction.
I know it doesn't quite makesense.
How does 75 hard fit into this?
So let me back up because itstarted with a seemingly simple
interview.
I've been consuming a lot ofpodcasts while I'm exercising
(04:32):
and I've been, of course,reading.
I'm required to read a minimumof 10 pages a day, but I think
I'm on book seven at this pointand it's really got me
re-engaged in something Ialready love to do.
But I had sort of cast asidefor a bit, and so I was
listening to this interview thatwas done with Elon Musk, and
(04:54):
Musk referred, as you mightguess, to the laws of physics,
had nothing to do with coachingor any of the direction I'm
really trying to go, yetsomething seemed to inspire me
to make a note and go back andresearch the basic principles
and laws of physics.
I'm not a physics major, nor doI really have an interest in
(05:15):
physics, but when I went backand looked, my goal was to look
for connections between thoseprinciples and how they might
relate to building a business orcoaching or the simple interest
of serving others, and at firstit was easy to connect the law,
of course, in terms of fitness.
Putting in the effort todaycreates results tomorrow.
(05:37):
And I'm definitely seeing thefruit of my labor so far.
Again, day 18 or 19, I'd haveto go and look but you know it's
definitely has been productive.
My energy levels are good, mycreativity levels are up and I'm
really enjoying where I'm atnow.
And if you go back and listento where I kind of started, that
first week was reallychallenging in many ways and
(06:01):
it's still challenging today,but it's a different kind of
challenge and it feels different.
So you know, putting in theeffort today creates those
results tomorrow.
But the more I thought about it,the more I realized how this
principle applies to life and tocoaching.
When we show up to serve others, that service creates ripples.
(06:21):
And I've talked about this withmy good friend, Anita Anello,
on her podcast and the rippleeffect I think Sorry, Anita, but
I do believe that was the nameof her podcast at that point and
even though the return mightnot be seen directly from the
individual that we havecontributed or served,
(06:44):
contributed to or served it doescome back to us.
It has to come back to us.
It's the law, right?
I was inspired by severalthings to go into and look at,
so let me back up again, right?
So it wasn't just that I wasinspired by this interview, that
(07:05):
this interview then connectedme to Dan Miller.
So Dan Miller, when I was inhis community, um, was a
wonderful mentor, wonderfulcoach to me and and so many
others.
And you know, if you've neverexperienced him, his podcast is
still alive.
It's 48 Days to the Work andLife you Love, and he's written
(07:28):
a book and published a 25thanniversary edition on the same
name.
But anyway, Dan had recommendedto his community on multiple
occasions that I believe it wasactually the month of November,
I don't recall for sure.
But to go and listen to for 30days, commit to listening every
(07:49):
day to the strangest secret byEarl Nightingale, and you'll.
I have a note in my documenthere to go back and mention that
.
But the Strangest Secret byEarl Nightingale and in here he
sort of alludes to some of thesepoints and because of that I
also started reengaging with thebook Think and Grow Rich, which
(08:15):
talks about some of theseprinciples as well, and so it
sort of all just came to lightbased on listening to the
interview with Elon Musk, andthen I was able to really tie it
all together.
I was inspired to create thisepisode for you, Anyway.
So that realization made mereflect on the trap that I had
(08:36):
fell into, and maybe you'vefound yourself in it too.
When I first became a coach, Ifocused on financial coaching,
Of course.
I had received my certificationas a master financial coach
from Ramsey Solutions and I waseager to help people to achieve
their financial goals.
This was circa 2010.
(08:57):
I was able to utilize thatcertification to provide
training to multiple nationpartners while I was in
Afghanistan.
How cool, as well, as you knowsome government civilians, but,
more importantly, my peers, andthen, when we came back, the
civilians in the world around me.
At the time, I was living inNorthern Virginia, but what I
(09:18):
ran into is that I also wantedto be able to start growing my
business, so I started listeningto all the different experts.
I dove headfirst into the worldof marketing.
I wanted to be able to bettermarket myself as a financial
coach, and that's how I cameacross and invested in
StoryBrand and becoming acertified guide.
(09:39):
Through that process, Iabsorbed everything I could
about storytelling, aboutmessaging and about clear
communication.
These were powerful tools don'tget me wrong but looking back,
I realized that they, too, hadbecome a distraction.
Why?
Because marketing works greatfor selling products or services
(10:00):
, period.
But coaching isn't a product.
You might not need me to saythat again, but I'm going to.
Coaching isn't a product.
It's not even a service in thetraditional sense.
Coaching is deeply relational.
Coaching is about trust, aboutbuilding authentic connection
(10:22):
and about understanding, and youcan't build these things
through marketing.
You have to develop thoserelationships.
So here's the belief I'veformed over the years is that
people don't really buy coachingright over the years is that
people don't really buy coachingright.
(10:42):
It's still, even though it'sbecome more and more popular.
Coaching as a product is notwhat people are buying.
They're buying what coachingcan do for them, the
transformation that you're ableto bring to their lives.
So the best way you can helpthem see that is through
relationships, not any kind ofmarketing or advertising that
you're doing.
Curiosity, listening, creatinga safe space for people to share
(11:05):
their challenges that's whatcoaching is.
People can't grasp the conceptof coaching today because it is
still somewhat ambiguous whenthey see marketing related to it
.
It's not clear what they'reable to obtain from this.
Again, even though it's moreand more popular these days,
it's still not clear to everyonethat you might want to engage
(11:27):
with what it can do for them,and so that doesn't happen in a
marketing funnel or an adcampaign.
It happens in one-on-oneconversations where people can
feel seen and heard, where theycan feel your enthusiasm and
curiosity.
Think about it.
Coaching is personal, right,it's intimate.
(11:48):
It's most of the time, at least, I hope it's confidential.
If I stand on my platform and Ishout to the world here's what
I can do for you as a coach, itmay show confidence and
expertise in me, but it doesn'tbuild trust that I need to have
those vulnerable conversationswith people.
Not usually anyway, they're notas willing to be vulnerable
(12:10):
when it appears that way becausethey're not sure if you're then
going to shout to the worldabout that.
All right, I think I'm off myrant, my platform, for that one.
Let's switch gears for a minute.
I want to talk about anotheridea that's been on my mind this
week.
I told you I was inspired, andmore each day.
(12:32):
It's been really interesting tosee and think about how the
mind actually works, and it's asimple phrase, simple statement,
and you probably have heard itbefore.
You are what you think about.
This concept has shown up in mylife in so many ways lately,
especially with the books I'mreading and the podcasts I'm
(12:54):
listening to.
But one moment stands out, andjust this morning, as I'm
recording this, on a Mondayafternoon, I received a note
from an economics professor inthe class that I'm taking and it
said check out the Forbes list.
It's the Forbes 400 list thathe'd sent to everyone in the
class reminding us that we havean exam coming up, et cetera.
(13:15):
But then he goes on to saydespite what some professors
might tell you, a simple premiselies at the heart of all this
wealth, referring to the top 400.
Serve your customers andsociety well and you will do
well.
There are good parallels to theinvisible hand here.
Now that goes back to a topicin economics that we had been
(13:38):
looking at, but the idea issimple it's what we focus on
expands, and it's one that'sbeen shared by many great people
.
I've heard it in so manydifferent formats.
Tony Robbins says you feel whatyou focus on.
He teaches that the thoughtsand the emotions we give our
energy to are going to shape ourexperiences.
(13:58):
They do shape our experiences.
When we focus on what'spossible and what's good and
what we can do to serve others,we can create more positive
momentum in our lives.
And then, of course, I'mlistening to Earl Nightingale
and I'm reading his books, andhe said it really well as well
you become what you think about.
It's the cornerstone of hismessage.
(14:19):
The Strangest Secret heexplained that our minds are
like fertile soil and hecompared it to a farmer's field.
And it's.
Whatever we plant in our minds,good or bad, is what we will
grow, what we will reap fromthose seeds, Good, bad or
indifferent.
Our minds don't care what weput into it, it's going to
(14:41):
produce what we give it, good orbad.
Another version comes from aguy named James Allen.
In as a man Thinketh, Allenwrote that as a man thinketh in
his heart.
So is he.
So it's just another version ofthe same statement and he's,
you know, stating that that ourthoughts are the seeds of our
(15:04):
reality, shaping not only ouractions but the world around us.
And I love Viktor Frankl and hisstories that he shared in his
journey.
What an impressive experiencethat he shared with the world.
He's, of course, a verywell-known psychiatrist and more
importantly, I think, or whatconnects with me, is his
(15:25):
Holocaust stories.
As a survivor of the Holocaustand in the man's search for
meaning.
He wrote about this betweenstimulus and response, there is
a space.
In that space is our power tochoose our response.
In our response lies our growthand our freedom, and he's
reminding us all that we havethe power to focus our minds,
(15:45):
even in the most challengingcircumstances, and shape our
reality through the choices thatwe make.
So let's bring this back aroundnow full circle, to how all of
this is relevant to you andbuilding your business as a
coach or a consultant, or justmaybe not just as a coach or a
(16:10):
consultant, or just maybe notjust.
There's no, ever, just anythingbut a creator working to build
an online business.
Right, these ideas are asrelevant to your business as
they are to our lives.
When we focus our minds onserving others and listening
deeply and creating thosemeaningful connections, it's
amazing how we open ourselves upto tremendous possibilities.
The energy that we bring tothese conversations, the belief,
(16:34):
the curiosity, the genuinedesire to help it becomes the
foundation to create thosetransformations.
Affirmations not just for herclients, but look also for us.
(16:54):
And going back to the book andthe, the, I'm doing it via a
podcast as it was easier than aYouTube video, but the Strangest
Secret by Earl Nightingale andThink and Grow Rich.
That's the entire concepts thatthey're trying to instill in us
through those methods and thereinforcement, the daily reading
practices, the dailymemorization practices.
(17:14):
That's all that he's trying toreinforce in those mediums is
the self-confidence in ourselves, and through these actions, not
only do we bring transformationto our clients, but it
transforms our lives as well.
So I want to leave you with aquestion what are you focusing
on?
Are you dwelling on obstaclesor are you focusing on the
(17:39):
opportunities to serve others?
Are you thinking about scarcityor are you focused on abundance
?
Because what you think aboutwill shape your reality, and in
coaching, that reality has thepower to shape lives
legitimately.
What resonated in this?
(18:03):
What questions do you have, ormaybe you have an experience
with the connections and focusthat you'd like to share with me
?
I'd love for you to reach out tome.
You can connect with me on mysocials at Dan Woerheide, on
most of them LinkedIn, Instagramand Facebook.
I've been starting to get moreengaged on LinkedIn, so you can
(18:26):
certainly find me there, thoughit's much easier to connect with
me on Facebook and or Instagramthan LinkedIn as far as what
I'm going to respond to thequickest.
However, that said, if you goto podcast.
danw.
us, there's an option there onthe page to leave me a voicemail
or, even easier than that, youcan click at the top of your
(18:49):
podcast player.
There should be a little notethat says send Dan a text, send
a text to Dan, and you can textme directly through your podcast
player and send your notes tome.
But yeah, if you have questions, you have comments, something
that resonated with you, you oryou'd like to share your
experience?
(19:10):
I would absolutely love it ifyou'd take a moment to do that,
and until next time, I hope thatyou'll stay curious, that
you'll stay focused and that youwill keep diving deep into this
journey of building yourbusiness, into this journey of
(19:31):
building your business.
So it's really funny.
I was closing out this podcastand I was getting ready to go
into the minimal amount ofediting that I do, and before
that I went to check my email,and so it's funny because I got
an email from the Tony Robbinsteam and it's relevant to
today's show, so I had to comeback here and share this quote
(19:53):
with you.
It is a shareable and it mightget posted to my socials I'm not
sure, but it says, when weactivate gratitude, fear and
anger disappear.
Fear and anger disappear.
It opens us to experience thebeauty and joy available in this
moment and it says, to sharethis with someone that you're
(20:20):
grateful for this holiday, andthat's you.
If you're listening to thispodcast, if you've taken the
time you've been one of the fewto take the time to share your
thoughts with me or to send me anote about any of the topics
that I've brought up here so far.
I's still for you.
I'm grateful that you're here,I'm grateful that you've taken
(20:48):
the time to listen to the wordsthat I am sharing and this
medium, and I hope something didresonate with you.
All right, that's it for today.
I won't be back again withanother random email, but I hope
you make it a great week, Thankyou.
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