All Episodes

January 27, 2025 24 mins

Send Dan a Text

Ever feel like you’re not ready to coach? Like you need more experience, another certification, or some magic moment of confidence before you start working with clients? You’re not alone.

In this episode of Deep Dive Dialogues, I break down why self-doubt shows up for so many coaches—and, more importantly, how to move past these. I’ll share:
- The real reason coaches struggle with feeling “not good enough”
- How to reframe your experience and own your expertise
- Simple action steps to build confidence and stop waiting for permission

If self-doubt has been holding you back, this episode is your wake-up call. Confidence isn’t something you wait for—it’s something you build. Let’s dive in.
Links & Resources:
Email me at Dan@Danw.us (Mastermind or Feedback)
Podcast.danw.us (Leave a voicemail or subscribe)

Mark as Played
Transcript

Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Welcome back to Deep Dive Dialogues.
I'm your host, dan Warheide,and I'm going to ask you just to
bear with me.
Today I am a little under theweather.
We had an interesting coldspell here in Florida and I
guess it's caught up to mepersonally.
I'm going to do my best to getthrough this episode.

(00:20):
So I have written out a fairlydecent draft that I'm going to
do my best to stick to so that Ican push through this one.
I hope that I don't have tointerrupt with loud coughs in
your ears or any of that stuff.
If you hear some pauses, it'slikely that that's where I've

(00:42):
gone.
I'll try and edit those out.
But if you've not had aconversation with me about
podcasting, I do very littleediting of my episodes.
I believe in just keeping itreal and doing what I can to
offer steady improvement alongthe way.
Today might be a slightregression digression, I don't

(01:03):
know.
Anyway, let's get on withtoday's episode.
So I want to talk to you todayabout overcoming self-doubt.
In a previous episode I thinkit's episode number 11, you can
go back and hear my thoughtsabout imposter syndrome.
Overall, I don't believeimposter syndrome is a real

(01:26):
syndrome as we see it in theentrepreneurial and coaching
world today.
I think it's misused, overused,and if you want to hear more
about my thoughts around that, Iencourage you to go listen to
episode number 11.
Today, I really want to focus onthe self-doubt side and how you
can take action in the midst ofthat self-doubt to continue to

(01:47):
pursue your goals.
We want to talk a little bitabout why this is a common
struggle for many coaches,consultants and entrepreneurs.
And yeah, so let's dive rightin.
First of all, why do so manycoaches struggle with self-doubt
?
I think there's a number ofreasons and I'm going to go

(02:08):
through them briefly.
But I think first and foremostis this belief that they need
some sort of credential trainingor more experience, and we
spend time thinking that we needthose certifications or more
trainings before we're ready andI'm using air quotes as if you
can see me.
I'm not on video so you're notmissing out, but I am using air

(02:30):
quotes, so I'm just going totell you about it until we're
ready, right?
The truth is, coaching isn'tabout having all the answers for
anybody or anything.
It's about guiding people tofinding their own insights and
their own answers, and by askinggood questions, you can often
lead people to finding theanswers that they already have

(02:53):
inside of them.
I had a recent conversationthis is a separate thought ties
in, I think but at a recentcoaching conversation with a
client about offeringaccountability.
Now, I'm not an accountabilitycoach.
There are people out there whoyou can pay to offer
specifically accountability, butthat's not my style.
I structure my sessions,however, to include a piece or a

(03:17):
sense of accountability betweensessions and between sessions.
It's not my focus or my styleto offer check-ins, for instance
, to ensure that you're workingon your goals.
If you're not, and we discoverthat or uncover that in our next
session, then we might have tohave a different conversation.
We might need to then uncoverwhat the misaligned priorities

(03:39):
are and find out what it is thatyou really want, because
there's some indicators there.
So it's a good way to just digin and if people are looking for
accountability, that may be aflag or an opportunity to dig
deeper with them.
I think that's what I wanted tosay with introducing that

(04:02):
additional thought Again underthe weather, bear with me, but
next thing is that many coachesfind themselves focusing on
weaknesses instead of strength.
We often underestimate theunique value of our individual
perspectives and our collectiveexperiences from all the things

(04:22):
that we've done that we bring toour coaching.
So if you want to reframe this,you can remind yourself that
you don't have to be the expert,the ultimate expert.
You simply need to be just afew steps ahead of the person
that you're wanting to coach,and even then that's not always

(04:43):
the case.
You don't have to be ahead ofsomeone to help them uncover
their own insights.
You just need to have a desireto be extremely curious about
who they are, what drives them,what makes them light up, what
is their dream and what aretheir goals.

(05:05):
How can you work with them touncover what they need to do to
achieve those?
And this, by the way, ties intothe next one, which is this
belief that you need to befurther ahead to help others.
So it's continued, and manypeople assume that you need to
have a six or seven figurebusiness before you're able to

(05:25):
help others achieve more intheir business.
And the truth is that peoplewill relate more to those who
are just ahead of them on thejourney and, again, that's not
always accurate.
This is one of my favorite ones.
But not enough reps, not enoughconversation.
I've said it many times, butconfidence grows from real

(05:49):
interactions, not thinking aboutreal interactions.
If you're struggling withself-doubt, get out there and
have more conversations, havemore coaching conversations and
be willing to learn from everyinteraction.
And be willing to learn fromevery interaction.
It's not always going to goperfectly, it's not always going
to go the way you'd envisionedit, but you have an opportunity

(06:11):
to learn from every interaction.
The problem here is that often,fear of rejection is stopping
you from taking those specific,intentional actions, and to
combat this, I would suggestfocusing on something like how
many no's you can get toinvitations and to your coaching
sessions.
Whether it's free or paiddoesn't matter.

(06:33):
A yes simply then means youhave to get another no.
So set a goal like 50 or 100 orhowever many no's is
comfortable for you in a monthand strive to achieve that
number.
And again, every yes youreceive means you have to get
one more no to replace it.
Getting the no's out of the wayfirst does lots of things for

(06:54):
you as well.
There's some great sales booksaround this, but it helps combat
the many potential rejectionsand allows you to uncover more
of the you behind the fearsyou're experiencing.
Every rejection, you canexamine what the feelings are
that come up and how you need toshift your mindset or what you

(07:17):
need to address in order tocontinue to take the next steps.
So I see that as an opportunityall the way around.
Closely related to rejection isthe fear of judgment what will
my friends say, what will myfamily say?
Or what are the people insocial media going to think?
Oh, my goodness, how many ofyou experienced that right?
I talk to people all the timewho are not wanting to put

(07:41):
themselves out on social mediabecause of what others might
think or how it might feel toseem salesy, right To talk about
.
I'm now coaching and this is myprofession.
But if you were a painter, youwould probably throw out that
you have availability to paint ahouse or a fence and you'd be

(08:02):
more likely to put that outthere.
So why, when it comes tocoaching, does this tie in?
And again it goes back to thatrejection piece.
It's simply accepting thatrejection is a part of it.
It's a part of the process.
We need to work through all ofthose feelings around that
rejection and the only way to dothat is to take intentional

(08:24):
action.
Not everybody, remember this,not everybody is your ideal
client anyway, those people whomight judge you or reject you,
that just means that right nowyou're not the right person for
them.
That doesn't mean that a yeardown the road or three years
down the road, they're not goingto come to you with a challenge

(08:46):
because you made an offer, youmade it clear how you might be
able to help them.
And they might come back andsay you know, hey, I remember
you were coaching.
Do you still do that?
Because I've got this challengeand I'd love to talk to
somebody about it.
And even then, if it's notright for them, if you're

(09:07):
working from a place of kindnessand curiosity and looking at
how you may serve them to thehighest capacity, they're going
to remember that conversationeither way, even if they say no
to you, and the chances thatthey run into somebody who's
experiencing exactly what youmight be able to help them with

(09:27):
increases.
And that is how you create areferral-based business is
continuing to build thoserelationships through
conversations, throughinvitations, through coaching
and making it known that theseare the ways that I might be
able to help you.
And making it known that theseare the ways that I might be
able to help you.
There was a good verbal pause,right.

(09:48):
So remember, not everyone isyour ideal client and that
rejection is simply part of it.

(10:09):
Another reason is that we oftenlack evidence or proof yet of
our coaching.
So this is especially true forpeople who are new to the
business of coaching.
You might be a first-time coachand feeling a little unsure
because you don't have thoseclient testimonials or you
haven't created those bigtransformations yet.
The solution here get started.
This is what I've been saying.
Offer practice sessions, Offerpaid sessions, it doesn't matter

(10:31):
.
Get started, start coaching.
You have to coach your butt off.
Track your wins Every littlewin adds up and build belief in
yourself, and the only way to dothat is to take the intentional
action to start getting thoseresults, to start learning those
lessons.
This is a big one.

(10:55):
The comparison trap, comparingyour beginning to someone else's
middle Social media hasexasperated this concept.
It makes it extremely easy tofeel like you are extremely far
behind, and I want you toremember one thing Every coach,

(11:16):
every business leader, everyentrepreneur that you follow on
social media that you admire,started with zero clients at
some point.
Pause for effect.
So how do we overcome thisself-doubt and build confidence?
I'm going to give you just acouple things to take home today

(11:40):
that will help you with this.
Start with reframing yourexperience.
Instead of saying I'm not readyand working on more training or
working on some course or anyother thing that's moving you
towards the idea ofperfectionism, try this.
I have something valuable thatI can offer right now.

(12:02):
Reflect on past wins and momentswhere you've helped someone,
even informally.
It doesn't have to be relatedto your coaching, it could be
from previous career experiencesor work experiences.
Just start reflecting, and Iencourage you to capture these
reflections in writing.
Whether it's digital or paperdoesn't matter.

(12:22):
You'll keep a journal of thesereflections and I'll come back
to that point in a second, butyou want to pull those out, to
identify those reflections onall of those little wins, those
moments that you've helpedsomebody achieve more or feel
better, and I want you toconsider shifting your focus

(12:44):
from yourself to your clients.
A lot of us tend to focus onself and what we need from the
business of coaching, and whenyou do that, it's transferred to
your clients, your clients,your potential clients, your
prospects, whatever you want tocall them.
They feel that, and it makes iteven more difficult.
You want to call them.

(13:05):
They feel that and it makes iteven more difficult.
But when you make your focusabout their transformation, then
the pressure of being perfectsuddenly disappears.
So I want you to simply thinkabout how can I serve this
person today?
How can I serve this person sodeeply that they walk away from
this conversation wowed thatthey remember this conversation

(13:27):
far into the future?
How can I serve this persontoday?
Take action, even imperfectly,imperfect action.
Confidence doesn't come first,it's a result.
Confidence comes from takingintentional action.
Action creates confidence.
Did I drive that one home?

(13:48):
Start coaching again.
I'm going to say it startcoaching, more coaching.
Offer free sessions, offer paidsessions.
Start engaging in conversation.
Start asking questions of yoursocial media followers.
If you're on social media,start creating new conversations

(14:08):
.
Just go out and haveconversations and start coaching
your butt off now.
Caveat to that I alwaysrecommend and the people that I
work with that they incorporatea process to seek permission
first in their coaching.
And, depending on what trainingyou've received, you've
probably heard this, but ifyou're new to the world of

(14:31):
coaching and maybe you've nottaken a specific course in
coaching itself, there's nothingwrong with that.
If you have a skill set thatyou bring to the table.
I encourage you.
If you have experiences thatyou're able to contribute
positively to someone else'spersonal or professional growth,
I encourage you.
There's no requirementcurrently in the coaching world

(14:55):
that says you have to have somesort of certification or degree
or any of those things.
Now, do I encourage it?
Yeah, absolutely.
I always encourage continuedpersonal and professional
development and, as a coach,that's one way to achieve more
and more in that realm, but nota requirement.

(15:16):
So get out there, startcoaching.
Limit your comparisons.
We talked about that on socialmedia.
Inspiration is great.
It's good to look and see whatpeople might be doing, but if
you're constantly findingyourself comparing yourself,
that creates a sort of paralysisand stops our growth.

(15:39):
So I want to tell you to stopstunning your own growth.
Look for inspiration, if that'swhat you're wanting, you know.
Look for topics or ideas ofthings that you might talk about
.
Especially if you're apodcaster, for example, you can
share what other people aretalking about and what your
reflections are of those topics.
That's a great way to findinspiration.

(15:59):
But when you find yourselfmaking comparisons about what
others are doing that you're not, or what you're doing that
they're not, that may be a placethat you're going to want to
avoid.
Focus on your own growth andthe people that you're meant to
help, not those other people.

(16:21):
All right, I told you I'd comeback to another point, and
that's creating a proof bank.
I mentioned that I want you tojournal or consider journaling
your small wins, how you'vehelped people in the past.
And now I'm going to suggestthat you start tracking every
win, every piece of clientfeedback, whether they send you

(16:46):
a text, whether they send you anemail, social media message or
maybe they tell you in a session.
Write it down.
Breakthroughs, even casualconversations where you've been
able to make a positive impact.
Write them down.
Start tracking every little win.
This builds real evidence thatyou are making a difference in
someone's life.
Then I want you to take that,print it out, pull it out of

(17:08):
your notebook whatever.
Put it in a file forsafekeeping that you can easily
access so when you find thatself-doubt creeping in, you can
refer back to the wins file andrecharge, reset, refocus and get
out there and start coaching.

(17:35):
Oh, I think I have hit most ofmy target topics.
Talk it so, um, and I'mthankful that I took a cough
drop and I had some nice teabefore this episode so that I
could hopefully get through allof it and I'm not quite done.
Don't leave.
Leave just yet, all right.
So recapping Self-doubt isnormal, but don't let it stop
you.
Self-doubt doesn't need to stopyou.
Confidence comes as a result oftaking intentional action.

(17:57):
So here's an actionablechallenge for you After you get
to a safe place, if you'redriving, or after you finish
listening to this episode andhit follow or subscribe just
well, I'm not kidding but sortof write down three people that
you've helped, whether it'sformal or informal, and what the

(18:20):
impact was that you had in thatperson's life or in those three
people's lives, then I want youto reach out to one person
today and simply start aconversation.
Now, there's some rules here.
If you've listened to previousepisodes where I talk about my
approach to coaching, I'm goingto give you a couple guidelines.
This isn't about creating aclient.

(18:44):
This isn't about invitingsomeone to a coaching session.
This isn't about money.
It's not about a transaction.
It's about the person thatyou're going to start a
conversation with and it's aboutstarting a new conversation
with them, whether they're anexisting connection or not.
It's simply about starting aconversation.

(19:06):
So reach out to one persontoday and start a conversation.
The only way remember this, theonly way to build confidence,
is to continue to show up andcontinue to do the work.
Now, I think that's mosteverything that we talked about
today.
I want to share a couple morequick things with you.

(19:26):
First of all, I would love itif you would send me an email,
dan, at danwus, or visit mypodcast website, podcastdanwus,
leave me a voicemail or send mea note, whatever it may be for
you, whatever's easiest.
There's a simple littlevoicemail tab on my website, and

(19:47):
I'd love to hear from you whatyour biggest self-doubt struggle
is with you on social media.
No, that's not what I meant tosay.
Two separate thoughts.
I'm so sorry, but I want you toshare your biggest self-doubt
struggle with me and yourbiggest challenge with social

(20:07):
media with me.
Either of those would be fine.
If you'd share both of those,I'd be grateful.
If you haven't yet subscribed,you can go to my podcast website
, podcastdanwus danwus, andsubscribe to get updates on
other deep dive episodes.

(20:27):
And then I want to remind youthat I recently announced and I
really haven't done a lot ofpromotion around it, but I've
got a couple more spotsavailable.
I've recently announced thelaunch of a new mastermind and
for the first six people.
Here's what this looks like.
So it's a paid mastermind.
And for the first six people,here's what this looks like.
So it's a paid mastermind.
However, we're going to capprobably at 10, maybe 12 people

(20:52):
is the max.
Probably more like 10 peoplewill be the cap.
But this mastermind if you'venever participated in a
mastermind, let me just reallyquickly share that it's the best
place to find encouragement,support and ideas collectively,
because you're combining thebrains of not just you but

(21:15):
everyone else in the room rightVirtual room in our case.
We're going to be meetingvirtually once a week for
roughly 90 minutes and we'llhave hot seats for every
individual as we go through.
All this will be explained in ashort interview.
If you're not familiar and ifyou aren't familiar, I would
certainly encourage you to lookup the Napoleon Hill principles

(21:37):
of masterminding and this willgive you a clear picture as to
what this mastermind will bestructured around, or at least a
much clearer picture Again.
So the first six people you'regoing to be opted in, if you
apply and are invited, you'regoing to receive the first three

(22:00):
months at absolutely no cost,no obligation or no expectation
that you're going to continuefor the remainder of a 12-month
commitment.
So I'm looking for people whoare committed to 12 months.
That's the only way I found orI find that we create the
relationships necessary to drivemore and more success among

(22:21):
each and every member of thegroup.
You know we can't have peoplein and out every other month and
rotating around.
That just doesn't.
It's not effective over thelong term, in my opinion.
Now, maybe you've experiencedsomething different.
There's nothing wrong with that, but I digress.
So the first six people to applyand receive an invitation to

(22:42):
join will receive their firstthree months at absolutely no
cost, no expectation orobligation.
After that, you continue forthe remaining nine months at
$500 a month.
That's the fee.
So after the first six people,if you would like to apply and
are invited, you would beexpected to join at 12 months
for $500 a month.
I hope that that is explainedclearly.

(23:04):
If you're interested, I wouldlove to hear from you.
I'm happy to send you anapplication.
Shoot me an email, dan, atdanwus, and just put mastermind
in the subject line, and I willsend you a link over to the
application.
All right, that's it.
I want you to share your biggestself-doubt struggle with me,
whether you send me an email,whether you go to my podcast

(23:25):
website and share that byvoicemail.
And then I'd love to hear yourbiggest challenge with social
media, and that's probably morelike morbid curiosity, but it
may be relevant for futurecontent or future episodes.
I'd be happy to share myopinions, my thoughts.
If you follow me on socialmedia, you see I don't really do
a lot of deep dives into theworld of coaching and marketing

(23:50):
on social media.
I talk about different thingsthat come to mind and some of
the stuff that I share here thatI find relevant to the world of
coaching and business, but Idon't promote really any of my
coaching.
I have put out about themastermind a couple times, but
even then not really followingany kind of promotion schedule,
so to speak.
So anyway, I'd love to hearfrom you on that and then, if

(24:13):
you'd like to subscribe, I'llsend an email just to you about
future episodes of the podcast,or you can simply click the
follow and or subscribe,depending on what platform
you're listening.
I think that's it, and I amexhausted at this point, so
thank you for bearing with me.
I did not have any anticipatedinterruptions with my cold that

(24:36):
I'm experiencing and I'mgrateful for that.
I'm grateful for you being herelistening to this and I look
forward to seeing you again nextweek.
Advertise With Us

Popular Podcasts

Stuff You Should Know
Dateline NBC

Dateline NBC

Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com

24/7 News: The Latest

24/7 News: The Latest

The latest news in 4 minutes updated every hour, every day.

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.