November 18, 2024 • 18 mins
In this episode of Deep Dive Dialogues, I’m challenging the myth that you need a niche to succeed as a coach. Inspired by the insights of Steve Chandler, author of The Prosperous Coach, I’ll share why focusing on serving instead of selling has been the most powerful shift in my coaching practice. I’ll also break down three simple yet transformative principles that have helped me create meaningful client relationships—one conversation at a time. Whether you’re just starting or looking for a fresh perspective, this episode will help you rethink how you approach coaching and client creation.
Links and Resources
If this episode resonates with you, I’d love to hear your thoughts. What’s one way you can shift from selling to serving in your next conversation? Reach out to me or share this episode with someone who might find it helpful. And if you’d like to explore what coaching could look like for you, let’s have a conversation—no pitches, no pressure, just connection.
My Website www.danw.us
My podcast resource page:
https://podcast.danw.us/
Steve Chandler - https://www.stevechandler.com
How to Get Clients - https://www.amazon.com/How-Get-Clients-Pathways-Prosperity/dp/1600251617
The Prosperous Coach - https://www.amazon.com/Prosperous-Coach-Increase-Income-Clients/dp/1600250300
37 Ways to Boost Your Coaching Practice - https://www.amazon.com/Ways-BOOST-Your-Coaching-Practice/dp/1600250289
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:02):
Welcome back to Deep Dive Dialogues.
I'm your host, dan Warheide,and today I wanted to talk to
you about something that I foundto be a bit of a myth, if you
will, in the coaching industry,and that is the idea that you
need to define a niche.
It's a French word.
(00:23):
I learned this from the personI'm going to be talking about in
just a little while, steveChandler.
So it's correct pronunciationapparently is niche.
Either way, however youpronounce it I've heard it a
hundred times.
You probably have too you needto find your niche, narrow your
focus, market your specialty.
(00:44):
But here's the thing focusingtoo much on finding a niche can
actually work against you, andif you're anything like me, it
actually caused more frustrationthan anything.
So bear with me on this one andI'll walk you through the key
ideas that sort of contribute tothis realization.
(01:04):
Ideas that sort of contributeto this realization.
Before I go on, let me just saythat if you have a niche and
it's working for you or youhaven't chosen, excuse me, you
have chosen a niche because it'san area that you love working
in, then there's nothing wrongwith that.
That's wonderful, and what I'mabout to cover will still make
sense for you as well.
(01:24):
There's no reason to changewhat you're doing at all unless,
of course, there is.
Let me tell you that you know Ikind of alluded to it, but for
several years I beat my headagainst the wall on this one and
you might already be curious,like I was.
You can probably relate to thatfeeling.
Curious, like I was, you canprobably relate to that feeling.
(01:48):
So there's a lot of experts andtrainings that teach this
concept and perpetuate thisideology.
But here's the real deal right,it just never felt right for me
.
In fact, I just said, it becamefrustrating when I was speaking
with different coaches and theywere telling me this is the one
thing I was missing and it'swhat I had to do in order to be
successful or to enhance mysuccess.
(02:11):
And I just had a lot ofdifficulty with this idea as a
coach, choosing this specificarea of focus, and not because I
felt like I wanted or couldserve everyone, because that's
simply not true but I knewinherently that something was
just off for me.
But then I heard somethingshared by Steve Chandler and in
(02:35):
fact it was my coach whom I wasspeaking with about this
particular topic and myfrustrations that every time
this had come up.
He shared this with meoriginally frustrations that
every time this had come up.
He shared this with meoriginally.
Steve Chandler is a coach that Iwould consider one of the true
(02:55):
pioneers, if you will, intoday's coaching.
He's the author of theProsperous Coach, co-author with
Rich Litvin, which I'vementioned here before.
He's got several other greatbooks, such as how to Get
Clients and 37 Ways to Boostyour Coaching Practice, among
others, and in there he shares alot of these ideas.
And when you culminate theseideas, is that the right word?
(03:15):
When you put all thesedifferent pieces together, you
kind of come to some of theconclusions that I want to share
with you here today, of theconclusions that I want to share
with you here today, and Ibelieve he truly has a powerful
perspective on this.
He argues that a niche is notonly unnecessary but
counterproductive.
Instead of narrowing your focusto a niche, he suggests and I
(03:39):
suggest focusing on serving oneperson at a time, focusing on
creating impact for that person,one conversation at a time, and
this distinction betweenselling versus serving we're
going to talk about as well.
It's the key to building atruly prosperous coaching
business.
So let me just read to you whatwas shared with me and offer it
(04:07):
here for you to consider, andthen I'm going to break it down
just a little bit.
So Steve Chandler says mostcoaching certification programs
urge novice coaches to find andchoose a niche, a specialty.
I've never encountered suchcounterproductive nonsense.
Most of the coaches I know whoare extremely successful have no
(04:30):
niche at all.
A niche would actually limitthem.
It would shut them off frommany categories of people who
are yearning for their help.
I know coaches who emerge fromcertification programs crowing
about the niche that they'veserved.
They have no paid clients, butthey have a niche.
Let's see.
Only time I see a niche workingin a coach's favor is when it
(04:52):
emerges on its own.
If you have a certain successin a certain category and it can
happen by accident you can nowgo to other people who are
interested in that category andthey are more likely to listen
to your success stories.
But even then, you don't haveto let it be a tool to restrict
you.
(05:13):
So most coaching certificationprograms will tell you to pick a
niche before you do anythingelse.
They'll have you focus on aspecific market and create
marketing materials and define amessage to sell your coaching.
But, as Steve would argue and Iwould too this approach puts
(05:34):
your energy in the wrong place.
You end up spending more timedefining your niche than
actually helping people orserving people.
He also says that I knowcoaches who come out of a
certification program crowingabout their niche.
They have no paid clients, butthey have a niche, and that's
the problem.
A niche doesn't bring clients.
(05:54):
What brings clients isconnection, connection with
people through conversation, andwhen you focus on serving
others rather than selling, thepressure to define a niche
suddenly disappears.
Now let's be clear.
If you're in the business ofselling coaching as a product, a
(06:14):
niche would make perfect sense.
It gives you a target audiencethat you can market to, but
coaching isn't a product, it's arelationship isn't a product,
it's a relationship.
And when you focus on theperson in front of you, serving
(06:35):
them, one conversation at a time, that need for a niche fades
into the background.
This is where that distinctionbetween selling and serving
becomes wildly important,because selling is about
convincing someone to buy whatyou're offering.
It's very transactional, it'sfocused on you and your agenda,
and what your needs are Serving,on the other hand, is about
helping the person in front ofyou, living into their world.
(06:57):
It's relationship-based andit's focused on what their needs
are, not yours.
When you're focused on serving,you're not trying to enroll a
bunch of people at once ortrying to target a broad market.
You're simply present in eachand every moment, engaging with
one person and seeing if you canmake a difference in their
(07:19):
world.
That shift from selling toserving is what's going to open
new doors for people and itcreates new possibilities.
And I say people, not justcoaches, because there are a lot
of businesses can benefit fromthis shift in mindset from
selling to serving.
I used to think that I needed tosell my coaching.
(07:40):
I've been there, I mentioned itbefore, I've done all of the
low fee hourly rates and theseare all things that I'm hoping
to get to sharing more about inthe future, you know, but, like
you may have experienced, youknow I talked about all the
benefits, the frameworks thatwere incorporated or that I had
(08:02):
access to, and all the differentfeatures and breaking it down
into productization of what mycoaching could look like.
But when I shifted to servingand just having those real
conversations, helping peoplewith the challenges they were
experiencing, things started tochange.
People stopped feeling likethey were being pitched to and
(08:26):
started to see the value ofworking with me and that I could
potentially help them withdifferent challenges that they
were experiencing.
That they were experiencing,and what's probably most
important, is that I get toenjoy these conversations so
much more than any conversationwhere I felt like I was pitching
my services.
(08:46):
I've said it in different forums, but I don't entertain the
conversation about tell me why Ishould hire you.
I'll slow somebody down at thatpoint and say wait a minute,
I'm not sure that I want to workwith you.
I don't know if I can help youand I don't know what your
challenges look like.
So let's just have aconversation and see where this
(09:06):
goes.
So there are three principlesthat Steve shared for a
prosperous coaching practice.
There are three powerfulprinciples that align perfectly
with this idea of serving andnot selling.
So let's jump into these.
The first powerful principle isselling the experience, not the
(09:30):
concept.
It's to sell the experience ofcoaching, not the concept of
coaching.
Most coaches are trying toexplain what coaching is, how it
works, what it includes, whatthe benefits are, and that's
simply just an abstract idea andit doesn't really help someone
decide whether they trust you,whether you can create a safe
(09:52):
space for them, whether or notthey want to work with you, to
save space for them, whether ornot they want to work with you.
Instead, you want to give themthe experience of what that
coaching feels like and what thepotential is in those changes
that you're able to make in thatperson's world.
If someone were interested incoaching, for example, I don't
start by explaining my methodsor outlining a program.
(10:15):
I say something along the linesof what's the biggest challenge
you're experiencing right nowand tell me about your world.
You know where are thechallenges in that and then we
can dive into a conversationthat really is coaching around
that challenge.
By the end of the conversation,they've experienced the value
(10:35):
of, or potentially the value of,the coaching that I offer all
by themselves.
They don't need me then to sellthem the experience or sell
them the coaching.
They've seen what's possibleand when you highlight that
possibility for people, that'swhat really leads to enrollment
(10:56):
of new clients, really leads toenrollment of new clients.
The second powerful principlethat Steve shares is to stay in
the prospects world.
We've kind of talked on thisfor a second, but this means
that you want to focus entirelyon them and their challenges,
what their goals are, what istheir vision for the future?
What are they trying to create?
Too often coaches fall intothis trap of trying to impress
(11:18):
people or their potentialclients with all of their
different credentials, theframeworks, the expertise and
all the benefits again, but thatshifts the focus away from that
person that you're trying tohelp back into your world.
He goes on to explain that whenyou make the conversation about
you, it actually can intimidatethe prospect.
(11:41):
They might think this coach istoo good for me or what if I
can't live up to this person'sexpectations.
But if you approach theconversation with curiosity and
humility, you meet them wherethey are and you can much more
connect with, relate to theirexperiences.
An example if someone sharesthat they're struggling with
(12:05):
confidence, you may be able tosay something like you know I've
been there, I know what thatfeels like simple act of
connection that can make all thedifference and shows that
you're relational with them andyou're still focused on their
world, not coming back to yoursand how you believe you can make
a difference in their life.
(12:28):
This one that he shares is thethird powerful principle that he
shares is what Steve calls thesamurai point Die before you go
into battle.
In other words, let go of anyattachments to the outcomes of
that conversation.
I've talked about this a numberof times in different forums
and I might've shared it here onthe podcast.
(12:49):
But I started this podcast withno attachment other than
creating the content that Iwanted to create.
This podcast was for me morethan anybody else.
It's about tackling a writer'sblock challenge that I was
experiencing and I wanted towork on shifting my mindset
towards that.
(13:10):
So I set out to shift frominterview-based podcasts, which
I'd done previously, to creatinga solo podcast that may have
some interviews interspersed inhere.
We're not sure yet, but itreally is.
That's the outcome I want fromthis podcast is simply to enjoy
the process of creating and towork on a mindset challenge that
(13:34):
I was having around.
You know, expressive orcreative writing, so to speak.
Again, I don't know the wordfor blank page for a podcast,
but you get the idea.
I hope so.
He goes on to say you know theoutcome of that conversation if
you let go of that.
If not, the client can see thatyou may be desperate, that your
(13:59):
energy is different and itmight push them away.
But if you approach that sameconversation with simple
curiosity and a desire to helpthem with the challenge that
they're experiencing, thenyou're both able to relax more
and connect at a more authenticway.
In a more authentic way Again,words can be challenging, right?
(14:21):
So here's how you can thinkabout that.
Yes, like you, I need clientsto run my business, but I don't
need this client.
There are billions of people inthe world and I'm just here to
see if I can help this personthat's in front of me right now.
That mindset frees me from anypressure to sell anything, any
(14:43):
pressure to create an incomefrom this particular
conversation, and just reallyallows me to settle in and truly
connect with that individual.
And when I'm not trying so hardto sign somebody well, they're
more likely to want to work withme.
When you're relaxed about it andyou approach this from a you
know hey, no pressure here, nostrings, no obligations, no
(15:06):
expectations that you'll everbecome a paying client, let's
just see if we can figure thisout together they're more
inclined to want to see whatelse you can do to transform
something in their life.
So when you focus on servingone person at a time, you're not
just building a coachingbusiness, you're creating
(15:28):
relationships, meaningfulrelationships, and, as you can.
If I could talk again, here wego, as you can see, hopefully at
this point, that if you'recreating relationships with
individuals, people, each personthat stands in front of you,
each person you run into, thatmay have a challenge.
It doesn't require a niche, aniche approach Whichever word
(15:53):
you choose.
It does require presence.
It requires the ability to becurious and ask questions and a
genuine desire to help.
One powerful conversation at atime you can build a prosperous
coaching business without everneeding to box yourself into any
(16:14):
specific category.
So here's what I'd like to say,one if this resonates with you
at all.
I'd love to hear your thoughtson this and you don't have to
agree with me.
I'd still love to hear yourthoughts.
What's worked well for you,feel free to share.
You can reach me if you go tomy podcast page at podcastdanwus
(16:36):
.
You can leave me a voicemailthere or send me a note If you
sign up for my mailing list.
I don't send out a bunch of spam.
I don't send out newsletters.
I send out podcast updates atthe moment, and there is a
couple of things that may becoming up that I'd love to share
with you, but you can feel freeto opt out at any time.
(16:56):
If something isn't a good fitfor you, I don't mind.
But you can sign up on the samepage for my mailing list and
when you get that welcome email,simply reply back to that.
You can email me there, but I'dlove for you to reach out with
me.
I'd love for you to reach outto me and share what your
thoughts are and what I'd lovealso to hear what's one way you
(17:20):
can shift from selling toserving in your next
conversation.
Finally, I'd love it if you canshare this episode with someone
you might think would find ithelpful and, of course, if you'd
like to explore what aconversation with me could look
like for you if you have achallenge in your business or
you have a challenge going on inyour world.
(17:42):
I don't know if I can help you,but I'm happy to talk to you
and we can have a conversationaround that.
There's no pitches, no pressure, just a genuine connection.
So, again, just reach out to meand you can visit my website to
apply to work with me.
Again, there's no strings, noobligations, no expectations,
but you can reach me that way.
(18:03):
That just allows me to get someadditional information
beforehand and then I'll shootyou over a link to schedule our
time together.
So thank you for joining metoday on another episode of Deep
Dive Dialogues and until nexttime, remember this one
conversation, one person, onestep at a time can create a
world of new possibility and aprosperous business.
Welcome back to Deep Dive Dialogues.
I'm your host, dan Warheide,and today I wanted to talk to
you about something that I foundto be a bit of a myth, if you
will, in the coaching industry,and that is the idea that you
need to define a niche.
It's a French word.
(00:23):
I learned this from the personI'm going to be talking about in
just a little while, steveChandler.
So it's correct pronunciationapparently is niche.
Either way, however youpronounce it I've heard it a
hundred times.
You probably have too you needto find your niche, narrow your
focus, market your specialty.
(00:44):
But here's the thing focusingtoo much on finding a niche can
actually work against you, andif you're anything like me, it
actually caused more frustrationthan anything.
So bear with me on this one andI'll walk you through the key
ideas that sort of contribute tothis realization.
(01:04):
Ideas that sort of contributeto this realization.
Before I go on, let me just saythat if you have a niche and
it's working for you or youhaven't chosen, excuse me, you
have chosen a niche because it'san area that you love working
in, then there's nothing wrongwith that.
That's wonderful, and what I'mabout to cover will still make
sense for you as well.
(01:24):
There's no reason to changewhat you're doing at all unless,
of course, there is.
Let me tell you that you know Ikind of alluded to it, but for
several years I beat my headagainst the wall on this one and
you might already be curious,like I was.
You can probably relate to thatfeeling.
Curious, like I was, you canprobably relate to that feeling.
(01:48):
So there's a lot of experts andtrainings that teach this
concept and perpetuate thisideology.
But here's the real deal right,it just never felt right for me
.
In fact, I just said, it becamefrustrating when I was speaking
with different coaches and theywere telling me this is the one
thing I was missing and it'swhat I had to do in order to be
successful or to enhance mysuccess.
(02:11):
And I just had a lot ofdifficulty with this idea as a
coach, choosing this specificarea of focus, and not because I
felt like I wanted or couldserve everyone, because that's
simply not true but I knewinherently that something was
just off for me.
But then I heard somethingshared by Steve Chandler and in
(02:35):
fact it was my coach whom I wasspeaking with about this
particular topic and myfrustrations that every time
this had come up.
He shared this with meoriginally frustrations that
every time this had come up.
He shared this with meoriginally.
Steve Chandler is a coach that Iwould consider one of the true
(02:55):
pioneers, if you will, intoday's coaching.
He's the author of theProsperous Coach, co-author with
Rich Litvin, which I'vementioned here before.
He's got several other greatbooks, such as how to Get
Clients and 37 Ways to Boostyour Coaching Practice, among
others, and in there he shares alot of these ideas.
And when you culminate theseideas, is that the right word?
(03:15):
When you put all thesedifferent pieces together, you
kind of come to some of theconclusions that I want to share
with you here today, of theconclusions that I want to share
with you here today, and Ibelieve he truly has a powerful
perspective on this.
He argues that a niche is notonly unnecessary but
counterproductive.
Instead of narrowing your focusto a niche, he suggests and I
(03:39):
suggest focusing on serving oneperson at a time, focusing on
creating impact for that person,one conversation at a time, and
this distinction betweenselling versus serving we're
going to talk about as well.
It's the key to building atruly prosperous coaching
business.
So let me just read to you whatwas shared with me and offer it
(04:07):
here for you to consider, andthen I'm going to break it down
just a little bit.
So Steve Chandler says mostcoaching certification programs
urge novice coaches to find andchoose a niche, a specialty.
I've never encountered suchcounterproductive nonsense.
Most of the coaches I know whoare extremely successful have no
(04:30):
niche at all.
A niche would actually limitthem.
It would shut them off frommany categories of people who
are yearning for their help.
I know coaches who emerge fromcertification programs crowing
about the niche that they'veserved.
They have no paid clients, butthey have a niche.
Let's see.
Only time I see a niche workingin a coach's favor is when it
(04:52):
emerges on its own.
If you have a certain successin a certain category and it can
happen by accident you can nowgo to other people who are
interested in that category andthey are more likely to listen
to your success stories.
But even then, you don't haveto let it be a tool to restrict
you.
(05:13):
So most coaching certificationprograms will tell you to pick a
niche before you do anythingelse.
They'll have you focus on aspecific market and create
marketing materials and define amessage to sell your coaching.
But, as Steve would argue and Iwould too this approach puts
(05:34):
your energy in the wrong place.
You end up spending more timedefining your niche than
actually helping people orserving people.
He also says that I knowcoaches who come out of a
certification program crowingabout their niche.
They have no paid clients, butthey have a niche, and that's
the problem.
A niche doesn't bring clients.
(05:54):
What brings clients isconnection, connection with
people through conversation, andwhen you focus on serving
others rather than selling, thepressure to define a niche
suddenly disappears.
Now let's be clear.
If you're in the business ofselling coaching as a product, a
(06:14):
niche would make perfect sense.
It gives you a target audiencethat you can market to, but
coaching isn't a product, it's arelationship isn't a product,
it's a relationship.
And when you focus on theperson in front of you, serving
(06:35):
them, one conversation at a time, that need for a niche fades
into the background.
This is where that distinctionbetween selling and serving
becomes wildly important,because selling is about
convincing someone to buy whatyou're offering.
It's very transactional, it'sfocused on you and your agenda,
and what your needs are Serving,on the other hand, is about
helping the person in front ofyou, living into their world.
(06:57):
It's relationship-based andit's focused on what their needs
are, not yours.
When you're focused on serving,you're not trying to enroll a
bunch of people at once ortrying to target a broad market.
You're simply present in eachand every moment, engaging with
one person and seeing if you canmake a difference in their
(07:19):
world.
That shift from selling toserving is what's going to open
new doors for people and itcreates new possibilities.
And I say people, not justcoaches, because there are a lot
of businesses can benefit fromthis shift in mindset from
selling to serving.
I used to think that I needed tosell my coaching.
(07:40):
I've been there, I mentioned itbefore, I've done all of the
low fee hourly rates and theseare all things that I'm hoping
to get to sharing more about inthe future, you know, but, like
you may have experienced, youknow I talked about all the
benefits, the frameworks thatwere incorporated or that I had
(08:02):
access to, and all the differentfeatures and breaking it down
into productization of what mycoaching could look like.
But when I shifted to servingand just having those real
conversations, helping peoplewith the challenges they were
experiencing, things started tochange.
People stopped feeling likethey were being pitched to and
(08:26):
started to see the value ofworking with me and that I could
potentially help them withdifferent challenges that they
were experiencing.
That they were experiencing,and what's probably most
important, is that I get toenjoy these conversations so
much more than any conversationwhere I felt like I was pitching
my services.
(08:46):
I've said it in different forums, but I don't entertain the
conversation about tell me why Ishould hire you.
I'll slow somebody down at thatpoint and say wait a minute,
I'm not sure that I want to workwith you.
I don't know if I can help youand I don't know what your
challenges look like.
So let's just have aconversation and see where this
(09:06):
goes.
So there are three principlesthat Steve shared for a
prosperous coaching practice.
There are three powerfulprinciples that align perfectly
with this idea of serving andnot selling.
So let's jump into these.
The first powerful principle isselling the experience, not the
(09:30):
concept.
It's to sell the experience ofcoaching, not the concept of
coaching.
Most coaches are trying toexplain what coaching is, how it
works, what it includes, whatthe benefits are, and that's
simply just an abstract idea andit doesn't really help someone
decide whether they trust you,whether you can create a safe
(09:52):
space for them, whether or notthey want to work with you, to
save space for them, whether ornot they want to work with you.
Instead, you want to give themthe experience of what that
coaching feels like and what thepotential is in those changes
that you're able to make in thatperson's world.
If someone were interested incoaching, for example, I don't
start by explaining my methodsor outlining a program.
(10:15):
I say something along the linesof what's the biggest challenge
you're experiencing right nowand tell me about your world.
You know where are thechallenges in that and then we
can dive into a conversationthat really is coaching around
that challenge.
By the end of the conversation,they've experienced the value
(10:35):
of, or potentially the value of,the coaching that I offer all
by themselves.
They don't need me then to sellthem the experience or sell
them the coaching.
They've seen what's possibleand when you highlight that
possibility for people, that'swhat really leads to enrollment
(10:56):
of new clients, really leads toenrollment of new clients.
The second powerful principlethat Steve shares is to stay in
the prospects world.
We've kind of talked on thisfor a second, but this means
that you want to focus entirelyon them and their challenges,
what their goals are, what istheir vision for the future?
What are they trying to create?
Too often coaches fall intothis trap of trying to impress
(11:18):
people or their potentialclients with all of their
different credentials, theframeworks, the expertise and
all the benefits again, but thatshifts the focus away from that
person that you're trying tohelp back into your world.
He goes on to explain that whenyou make the conversation about
you, it actually can intimidatethe prospect.
(11:41):
They might think this coach istoo good for me or what if I
can't live up to this person'sexpectations.
But if you approach theconversation with curiosity and
humility, you meet them wherethey are and you can much more
connect with, relate to theirexperiences.
An example if someone sharesthat they're struggling with
(12:05):
confidence, you may be able tosay something like you know I've
been there, I know what thatfeels like simple act of
connection that can make all thedifference and shows that
you're relational with them andyou're still focused on their
world, not coming back to yoursand how you believe you can make
a difference in their life.
(12:28):
This one that he shares is thethird powerful principle that he
shares is what Steve calls thesamurai point Die before you go
into battle.
In other words, let go of anyattachments to the outcomes of
that conversation.
I've talked about this a numberof times in different forums
and I might've shared it here onthe podcast.
(12:49):
But I started this podcast withno attachment other than
creating the content that Iwanted to create.
This podcast was for me morethan anybody else.
It's about tackling a writer'sblock challenge that I was
experiencing and I wanted towork on shifting my mindset
towards that.
(13:10):
So I set out to shift frominterview-based podcasts, which
I'd done previously, to creatinga solo podcast that may have
some interviews interspersed inhere.
We're not sure yet, but itreally is.
That's the outcome I want fromthis podcast is simply to enjoy
the process of creating and towork on a mindset challenge that
(13:34):
I was having around.
You know, expressive orcreative writing, so to speak.
Again, I don't know the wordfor blank page for a podcast,
but you get the idea.
I hope so.
He goes on to say you know theoutcome of that conversation if
you let go of that.
If not, the client can see thatyou may be desperate, that your
(13:59):
energy is different and itmight push them away.
But if you approach that sameconversation with simple
curiosity and a desire to helpthem with the challenge that
they're experiencing, thenyou're both able to relax more
and connect at a more authenticway.
In a more authentic way Again,words can be challenging, right?
(14:21):
So here's how you can thinkabout that.
Yes, like you, I need clientsto run my business, but I don't
need this client.
There are billions of people inthe world and I'm just here to
see if I can help this personthat's in front of me right now.
That mindset frees me from anypressure to sell anything, any
(14:43):
pressure to create an incomefrom this particular
conversation, and just reallyallows me to settle in and truly
connect with that individual.
And when I'm not trying so hardto sign somebody well, they're
more likely to want to work withme.
When you're relaxed about it andyou approach this from a you
know hey, no pressure here, nostrings, no obligations, no
(15:06):
expectations that you'll everbecome a paying client, let's
just see if we can figure thisout together they're more
inclined to want to see whatelse you can do to transform
something in their life.
So when you focus on servingone person at a time, you're not
just building a coachingbusiness, you're creating
(15:28):
relationships, meaningfulrelationships, and, as you can.
If I could talk again, here wego, as you can see, hopefully at
this point, that if you'recreating relationships with
individuals, people, each personthat stands in front of you,
each person you run into, thatmay have a challenge.
It doesn't require a niche, aniche approach Whichever word
(15:53):
you choose.
It does require presence.
It requires the ability to becurious and ask questions and a
genuine desire to help.
One powerful conversation at atime you can build a prosperous
coaching business without everneeding to box yourself into any
(16:14):
specific category.
So here's what I'd like to say,one if this resonates with you
at all.
I'd love to hear your thoughtson this and you don't have to
agree with me.
I'd still love to hear yourthoughts.
What's worked well for you,feel free to share.
You can reach me if you go tomy podcast page at podcastdanwus
(16:36):
.
You can leave me a voicemailthere or send me a note If you
sign up for my mailing list.
I don't send out a bunch of spam.
I don't send out newsletters.
I send out podcast updates atthe moment, and there is a
couple of things that may becoming up that I'd love to share
with you, but you can feel freeto opt out at any time.
(16:56):
If something isn't a good fitfor you, I don't mind.
But you can sign up on the samepage for my mailing list and
when you get that welcome email,simply reply back to that.
You can email me there, but I'dlove for you to reach out with
me.
I'd love for you to reach outto me and share what your
thoughts are and what I'd lovealso to hear what's one way you
(17:20):
can shift from selling toserving in your next
conversation.
Finally, I'd love it if you canshare this episode with someone
you might think would find ithelpful and, of course, if you'd
like to explore what aconversation with me could look
like for you if you have achallenge in your business or
you have a challenge going on inyour world.
(17:42):
I don't know if I can help you,but I'm happy to talk to you
and we can have a conversationaround that.
There's no pitches, no pressure, just a genuine connection.
So, again, just reach out to meand you can visit my website to
apply to work with me.
Again, there's no strings, noobligations, no expectations,
but you can reach me that way.
(18:03):
That just allows me to get someadditional information
beforehand and then I'll shootyou over a link to schedule our
time together.
So thank you for joining metoday on another episode of Deep
Dive Dialogues and until nexttime, remember this one
conversation, one person, onestep at a time can create a
world of new possibility and aprosperous business.
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