February 10, 2025 • 28 mins
In this episode I dive deep into the idea that real success—whether you're a podcaster, coach, or entrepreneur—starts with personal growth. I share my five key areas for success:
- Developing Yourself First: I discuss how refining your communication, mindset, and authenticity sets the stage for everything else.
- Creating a Simple Content Strategy: I show you why keeping your content plan straightforward helps you avoid burnout and stay consistent.
- Getting Crystal Clear on Your Goals: Whether it's building authority or generating leads, clarity is key.
- Publishing & Improving Incrementally: I explain how embracing a “done over perfect” mindset lets you learn and grow with each episode or client session.
- When to Explore Advanced Tactics: Finally, I talk about why advanced strategies only work once you have a rock-solid foundation.
I’m also launching a new segment called Mindset Minute—today, I share a quick tip on how to redefine professionalism. Instead of fitting into a cookie-cutter mold, I encourage you to jot down three qualities that truly represent you (think empathy, reliability, or honest communication) and let them guide how you show up every day. Authenticity isn’t about oversharing; it’s about blending your expertise with who you really are.
If you're ready to shift your mindset and build a foundation for true success, this episode is for you. Check out the show notes for extra resources, and if you want even more support, email me to apply for my mastermind program. Let’s unleash your potential together!
Email Dan@danw.us
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Welcome back to Deep Dive Dialogues.
I'm your host, dan Warheide,and, as always, I'm super
excited to be back here with youthis week and I'm excited that
you're here with me.
So thank you for being hereToday.
I want to start with a littlesomething different.
I want to introduce a newsegment which I'm going to call,
(00:21):
at the moment, mindset Minute.
So welcome to this firstinstallment of the Mindset
Minute.
I want to talk a little bitabout showing up authentically
as a professional.
This has come up in severalclient conversations over the
past couple of weeks and Ithought it would be a great idea
to share some helpful orthought-provoking ideas around
(00:45):
this topic.
So most of us have been taughtthat being a professional has a
certain look right.
It means being stiff, polishedor maybe even robotic for some
people, but reallyprofessionalism is about being
the best, most genuine versionof ourselves.
When you can let your real selfshine through, show up even in
(01:12):
the midst of struggles andtriumphs.
If you're just showing up asyour best self in the moment,
that helps to build credibility.
It helps to build trust anddeeper connections with your
audience, with your clients oreven with your friends.
Your friends expect you to showup as who you are.
That's why they're your friends, and here's the truth.
(01:33):
If it doesn't resonate withthem or it doesn't create
stronger bonds with certainpeople, then it's likely that
the people that aren'tconnecting at that level are not
your ideal or your best clients.
To begin with, it's a greatfilter for who you may actually
(01:54):
want to be spending the majorityof your time with, whether
that's in your personal life oryour professional life.
So here's a practical tipRedefine professionalism on your
own terms.
What does professionalism looklike to you in the work that
you're doing today?
Instead of trying to fit intosome cookie cutter or predefined
(02:17):
mold, if you will take a momentand jot down three simple
qualities that truly not simple.
They're not simple qualities,but it's simply writing down
three qualities that trulyrepresent who you are as a
professional.
Maybe they're qualities likeempathy or reliability, maybe
(02:38):
even honest communication.
Honesty and integrity are atthe top of my list as an example
.
So use those as your benchmarkand then each day, remind
yourself of these traits and letthem guide how you interact
with others throughout the dayand through your social media
(02:59):
even, for example, you can sharebrief personal stories that
show how you're able to handlechallenges using those values
that you hold dearly, those topthree, if you will, and don't
forget to embrace a little bitof vulnerability.
You know it doesn't weaken yourauthority, it makes you
(03:20):
relatable and it makes youtrustworthy when you're able to
share at that level with someconfidence.
And I do want to say you know,being authentic does not mean
oversharing.
It's the ability to blend yourexpertise with your true
(03:41):
personality.
Let your true self shinethrough.
With your true personality, letyour true self shine through.
Shifting this mindset can reallytransform how you connect with
your audience and set you apartfrom everyone else in your field
.
When I started practicing this,not only did I feel better, but
I started recognizing where thegenuine connections were
(04:02):
showing up, and it was a gamechanger, right?
I changed my own definition ofwhat professionalism was.
Now, mind you, if you've notheard me talk about it before, I
spent a career in the military.
They absolutely defined whatprofessionalism looked like for
each and every one of us.
It was written in ourregulations, it was practiced,
(04:24):
it was preached, it was driveninto us day in and day out, and
simple things like hands inpockets were not allowed.
And if you were caught withyour hands in your pockets.
You were reminded that that'snot allowed, so taking time to
redefine that for myself washuge.
Anyway, that's it for today'smindset minute.
(04:47):
Okay, maybe a little longerthan a minute, but you get the
idea.
So go out there and beunapologetically.
You Now on to the rest of thestory.
As you might have heard onceupon a time on the radio, the
rest of the content here fortoday.
So I want to jump into thisidea that people so really this
(05:13):
is going to come fromreflections again on my
experience around PodFest andsome other conversations in the
podcasting world.
However, I'm going to do mybest to relate this to the
coaching and entrepreneurship aswell, not specific to podcasts,
but you'll see some nuances asI try, not as I try as I start
(05:36):
talking through some of theseideas.
I want to do some, I guess,contrasting, just to give you
some insights specific tocoaching versus podcasting in
general.
But these are the main ideas,right?
So let's start here.
People I've talked to, peopleI've observed, seem to have this
(05:58):
tendency to jump straight tothe fancy strategies, the what's
hot today and how can I rapidlyimprove this thing, whether
it's growing your podcastaudience, whether it's growing
your coaching client or yourbooking list, however you want
to label that.
You know, growing your list ofclients or whatever it may be.
(06:21):
But you know, should I go to avideo first, podcast on YouTube,
or should I stick with audioonly?
And you know, jumping intothese strategies is what I've
been seeing a lot of in myexperience.
Maybe not the same for you ifyou attended some of these
events, but my experience wasthat the sessions facilitated at
(06:44):
Podfest, as an example, werereally enabling this idea right.
Most of them were advancedstrategies for content, for
audience growth, formonetization, for you name it
and none of them focused on whatI think is most important, and
(07:04):
that is this idea that successstarts with you.
That's, your personal growth,your own clarity and the ability
to take consistent action.
This is the foundation for yourpodcast, it's the foundation
for your business and it reallycomes back to personal growth,
(07:25):
your communication style, yourclarity in your vision for where
it is that you truly want to go.
I believe that there are fivekey areas which are critical to
your success that I want tobriefly cover or explore with
you throughout this episodetoday.
These five key areas criticalto your success are developing
(07:50):
yourself first, creating asimple content strategy, getting
crystal clear on your goals,releasing content and improving
incrementally and finally, whento explore those advanced
tactics which I've just talkedabout in the opening.
(08:10):
So the first key area criticalto your success developing
yourself first.
Personal growth, I said, is thefoundation, the bedrock, if you
will.
For podcasters.
This looks like honing yourvoice.
You're honing your style,choosing your style and
(08:31):
enhancing your confidence on themicrophone.
I can remember when I firststarted doing a daily live on
Facebook and I think I wasstreaming to actually Facebook,
instagram and LinkedIn.
At the time I might have alsobeen streaming yeah, streaming
to YouTube at the same time, andthose videos are still out
(08:52):
there.
I think I've managed to takethem down for the most part, but
they're still up there.
I could share them today if Ichose to.
I personally keep them there sothat I can go back and look at
the improvements that I've madeincrementally along the way.
But the confidence on the mic Iremember when I first started
showing up.
(09:12):
It was like fumbling throughthe first steps If I were an
infant an infant's not going totake first steps, a toddler
taking my first steps that'ssort of what it felt like on the
first few days and first fewtimes that I was showing up, but
I challenged myself to 30 daysconsistently showing up on live
(09:34):
streams because, well, honestly,I wanted to create some
engagement number one at thetime this was several years ago
but I also wanted to get morecomfortable on the camera and on
the microphone and let me tellyou, it was scary at first, but
so much fun in the end andcreated some great connections
(09:54):
as a result, heard someoutstanding stories along the
way and it was really a goodtime in the end.
Now for coaches andentrepreneurs, this looks a lot
like sharpening your mindset.
We opened today's segment, ortoday's show, with a mindset
minute, the new segment thatI've included in this show
leadership development and yourcommunication skills.
(10:18):
There are some tips that I wantto offer through each of these
key areas, and this is the firstone about you know the
developing yourself, recordingthings like short audio clips
and sharing them with a trustedpeer or peers for their feedback
, their critiques In yourcoaching practice.
(10:40):
Doing recorded role playsessions to build your
confidence and give you theopportunity to go back and
review and see what key areasyou can improve on For podcast
audiences and coaching clients.
You can more easily resonatewith your audience when you're
(11:02):
truly you.
This is how we started and I'mgoing to continue to say this,
rather than imitating orpretending to be someone else
Now the pretending word.
I've talked previously about myfeelings on the imposter
syndrome.
If you're pretending, then youare intentionally attempting to
deceive someone, maybe evenunintentionally.
(11:25):
But if you're pretending to besomeone or something other than
who you are and what you are,then you're imitating someone
else and that's not your trueself.
And that goes back to myconversation.
I think Dan's personal worldhere.
But I think that goes back tothe conversation about imposter
(11:46):
syndrome.
The second key area critical toyour success is to create a
simple content strategy.
We've all done it.
If you have created content orworked on creating a content
plan or strategy, you'vedefinitely.
Well, I'm not going to saydefinitely because maybe some of
(12:06):
you that comes extremelynaturally.
For me it doesn't.
I tend to overcomplicatecreating a content plan, whether
it's for my podcast, for mybusiness etc.
And that can quickly lead youto some kind of burnout.
So I always suggest simplicityfirst.
Start with a basic blueprint.
(12:27):
So I always suggest simplicityfirst.
Start with a basic blueprint.
You can actually stick to Usingyour theme or niche in coaching
, maybe that's your corespecialty, whether it's focusing
on career transitions ormindset coaching, personal
development.
For your podcast, you want toalign the same sort of themes so
(12:49):
that your potential clients cansee consistency in what you're
publishing, whether it's yourpodcast or your content
elsewhere.
For your podcast, you want todo things like decide if you're
going to do solo shows, whetheryou're going to do interviews or
maybe a mix of both.
In coaching, you might want toconsider how you're going to
(13:10):
deliver your content, whetherit's through webinars, short
training videos.
Either way, you want to do yourbest to ensure it parallels
with your approach to yourpodcast.
Now, if you look at my content,it's sort of all over the place.
I share a lot more of mypersonal life.
In fact, I share a lot moresunrises.
(13:31):
Here in Florida, we get somereally beautiful sunrises.
I live about a five-minute walkfrom the beach, so that's my
reset time.
I enjoy going out there andgrounding and enjoying a
beautiful sunrise, but I alsotake those photos and I share
them.
That's part of my personal lifeand journey that I'm sharing
(13:52):
with people and you know whetherthat resonates with people that
may or may not become mycoaching client in the future is
not in the forefront of mythinking.
I'm just focused on the sharingof something that I'm enjoying
in those moments.
That's sort of where it's atright now.
Does that align with my podcastIn a way?
Because if you've heard me talkabout this podcast, this podcast
(14:14):
is for me.
It's for me to consistently bein touch with the creative
process and publishing thatcontent, content that I would
like to be happy with, contentthat I am happy with.
But if it benefits you orbenefits someone you know even,
wow, what a golden opportunity,what a bonus it is for me to
(14:37):
realize that something I'm doingto help me improve is also
helping someone else improve.
So the feedback that you havesent me has been extremely well
received and I'm grateful toeach and every one of you who
reaches out to me to sharesomething.
You've gained something, you'vegleaned an insight or a
(15:00):
similarity, or you know evenyour own stories in your journey
that you've shared with me.
So I'm super grateful for that.
But I digress.
I'm going to go back to where Iwas.
Frequency is the next piece.
So, theme we talked about yourformat.
We talked about your frequencyis next, whether you post weekly
, bi-weekly, daily, once a month, pick something that's going to
(15:23):
be sustainable for you.
Now I have an action step herefor you, and that's to outline
your next three to five podcastepisodes or your next three to
five social posts that are goingto support your offers, your
business and yourentrepreneurial goals.
But here's you know, you'veprobably heard all the people
(15:47):
talking about how you canleverage AI for your business,
how you can leverage AI for yourpodcast, how you can leverage
AI for content development.
Here's a simple one for you Goto your AI platform of choice
whether that's chat, gpt oranother and ask it to be your
(16:07):
marketing rock star, yourmarketing superstar, your
marketing expert, whatever youwant to call it, and then give
some definitions, give it yourniche, give it your chosen
format and the frequency withwhich you want to publish your
content, or post your content,and ask it to create you a
(16:29):
downloadable format contentcalendar based on that input and
their ability to be yourmarketing expert as you create
this content plan, and make sureyou go back and look at the
results, of course, but I thinkyou might be.
If you've not tried this, youmight be impressed with what it
(16:49):
actually does for you.
I've just done one recently andI was thoroughly impressed with
how it turned out, made a fewtweaks and we'll probably add in
some additional stuff, like mysunrises and some other personal
things that come up, but reallyit did a great job of helping
me plan out a month's worth ofcontent in advance and I intend
(17:13):
to start implementing at leastsome of that, maybe all of it.
We shall see what that lookslike.
So the next key critical area,key area critical to your
success getting crystal clear onyour goals.
You want to define success forboth your podcast and your
(17:36):
coaching business, or yourcontent creation.
Whatever it looks like yourbusiness, you need to think
about things like are youpodcasting to build your
authority?
Are you podcasting to generateleads, or maybe it's to nurture
an existing audience in adifferent format In coaching?
(17:58):
Let me pause the podcasting fora second because this leads to
another connected thought.
Right, a lot of people goingback to jumping in to advanced
strategies.
A lot of people want to start apodcast because they see it as
a business opportunity period.
Maybe they're working afull-time job and their life
(18:20):
isn't as exciting or quite whereyou'd like it to be or where
they would like it to be.
And you see all these peopletalking about the side hustles
and gig nations and all thedifferent people talking about
all the different ways to earnan income in addition to your
full-time employment, and that'swonderful.
(18:40):
But looking at using a podcastas a business tool to grow a
side income, I think is leaningvery heavily into the side of
advanced strategies, becauseit's not something that you can
just jump into for 99.999% ofpeople and start creating an
(19:01):
income from it.
Now there are some people whowould argue with that and I'm
completely fine with having adifference in opinion and I'm
happy to hear those arguments.
If you're one of them, love tohave a conversation with you.
That's my view on it and Idon't think it's an overnight
thing.
I don't think anyone you talkto will tell you it was an
(19:23):
overnight thing and I talk witha lot of podcasters on a regular
basis.
So just some food for thought.
In your coaching business, youknow, is your primary focus
going to be your one-on-oneclients?
Is it going to be groupprograms?
Maybe you're going to domasterminds or maybe there's a
combination therein?
What is the path to successlook like for your business?
(19:47):
Aligning your goals is next,with the content.
So, if you wanted to create anew coaching client, as an
example, you want to createpodcast episodes around topics
that your ideal clients may besearching for.
You want to be able to showsocial proof or success stories
that naturally segue into yourservice offerings.
(20:10):
And then you want to plan howyou're going to measure progress
.
Now I'm going to give you someadvice around measuring metrics
for podcasts here, but it goesback to defining your goal
clearly.
First, get crystal clear on thegoal for your podcast and then
(20:32):
choosing the metrics that aregoing to help you measure
whether you're working towardsachieving that or not.
So, for podcast metrics, youcan look at things like number
of downloads or listens and anyfeedback that you receive,
alongside any business metricsthat you may have.
Are you gaining new clientapplications?
(20:52):
Are you getting more emailsignups?
Are you getting email signupsat all?
And these things will help youto see if your show is driving
the results that you'd most liketo see for your podcast.
All right, the fourth key areacritical to your success publish
(21:15):
and improve incrementally.
This goes back to a conversationabout perfectionism.
Maybe I've not really talkedabout that on the show, but
that's what we're talking aboutperfectionism.
So, whether you're launching apodcast or you're launching a
new coaching program, waitingfor everything to be flawless
(21:35):
usually means that you're notactually ever launching your
product, your service or yourcontent.
So I encourage you to embracethe done is better than perfect
mindset.
Perfectionism equalsprocrastination, because it's
never quite where you want it tobe.
(21:56):
There's always something new tolearn, something else.
You want to do some other wayto get it just right before you
put it out there, and if youwait until it's just right,
you'll find in most cases thatyou continue to wait.
So embrace done being betterthan perfect.
Then focus on steady iterationsof improvement.
(22:18):
Each episode is a chance torefine how you deliver your
content, how you tweak yourformat for your show.
I just added a new segment atthe beginning of this show.
I'm just playing with it.
It's something I thought about,something I wanted to try and
so far it resonated with me.
And if it resonated with you,I'd love to hear that feedback.
(22:39):
But on to today's content.
Maybe consider I just said ittrying new segments.
Each client session for coachingor business is also teaching
you something new, even if youdon't have the experience of
coaching.
By starting to coach someonenow, you're able to continually
(22:59):
develop and learn something newfrom each time you sit down with
another person and have acoaching conversation.
You apply feedback, whetherit's your own feedback or
feedback from clients or evenpeers.
If you do, you know the peerreview type recordings where you
can sit down with another coachmaybe another coach who's more
(23:20):
experienced than you and getdirect feedback on your own
coaching.
This is how you improve whatyou're offering and how you're
coaching your clients.
Then make practical changes.
Looking at your podcastanalytics, like I mentioned, you
know.
Looking at the episode length,where the people are dropping
(23:41):
off, you know if you have a30-minute podcast but people are
dropping off at 15 minutes,then maybe considering
shortening the episode lengthfor your podcast.
Look at your coaching feedbackforms what did the clients enjoy
most through your coaching?
Incorporate more of that.
Adjust accordingly each step ofthe way.
(24:03):
That's how you can makeincremental changes and continue
to work towards improving.
All right, the fifth key areacritical to your success.
Let's talk about when toexplore advanced tactics.
What are advanced tactics?
(24:24):
I briefly covered these at thebeginning of the episode, but
things like monetization.
I briefly covered these at thebeginning of the episode.
But things like monetization,sponsorships, funnel building
for your coaching programs oryour brand partnerships,
referral partners, etc.
I believe that, again, a strongfoundation comes first.
Your ability to communicate,the ability to have clear
(24:46):
messaging, the ability to beconsistently present these
things all amplify the advancedtactics that you can implement
or learn If your show orcoaching business isn't
resonating.
Yet bigger, more advancedstrategies aren't going to fix
that gap.
I may dive deeper into advancedmonetization or marketing
(25:11):
funnels and things along thoselines in upcoming episodes, but
not until after you've done thework to lay the foundation for
your success.
That's it, folks.
That's what I have for you today.
Thank you again for being hereand for bearing with me.
I do want to invite you to acouple of things really quickly.
I have talked about it once ortwice now, but I am launching a
(25:36):
new mastermind and if you wantto gain additional information,
I'm going to encourage you to goback to the previous episode
and hear what I might have tosay around that, or you can
email me if you're interested inapplying.
I'm going to ask you to emailme, dan at danwus.
Simply put mastermind in thesubject line and I will reply to
(25:58):
you with the application.
It's a brief application, afterwhich we will, you know,
schedule a time to get togetherand talk not just about the
mastermind, but I'll walk youthrough a full coaching session
with me.
No obligations, no expectationsthat you'll ever become a
paying client, just my gift toyou and how I create in the
(26:21):
world of coaching.
So again, if you want to learnmore about the mastermind, send
me your questions or if you wantto apply, just put mastermind
in the subject.
Either way, put your questionsin the email and or request the
application.
I look forward to hearing fromyou on that.
However, I also want to ask youfor any of your feedback, your
(26:44):
questions or your comments.
You can go to podcastdanwus andyou can.
They've got a cool featurethere.
You can send me a voicemail,share your thoughts in a
recorded version and maybe, ifyou would like, I can share your
comments specifically on anupcoming episode.
I'd love to be able to do that.
You can also look at your showmy show wherever you're
(27:10):
listening to it, and thereshould be a link at the top of
the episode notes that saysshoot Dan a text.
Send Dan a text.
You can share your thoughtswith me that way, and either way
, I'd love to hear from you.
So, really quickly recap, wecovered the five key areas which
I believe are critical to yoursuccess as a coach, as a
podcaster, content creator orentrepreneur.
(27:32):
Those were your personal growthand communication styles.
Creating a simple contentstrategy, gaining clarity on
your podcast and your businessgoals.
Publishing and improvingincrementally, moving then to
advanced tactics after buildingthat solid foundation.
(27:52):
Thank you so much again forjoining me and I look forward to
joining you again next week.
Until then, remember to show upauthentically, go out there and
be bold, be your most beautiful, your best self, take care.
Welcome back to Deep Dive Dialogues.
I'm your host, dan Warheide,and, as always, I'm super
excited to be back here with youthis week and I'm excited that
you're here with me.
So thank you for being hereToday.
I want to start with a littlesomething different.
I want to introduce a newsegment which I'm going to call,
(00:21):
at the moment, mindset Minute.
So welcome to this firstinstallment of the Mindset
Minute.
I want to talk a little bitabout showing up authentically
as a professional.
This has come up in severalclient conversations over the
past couple of weeks and Ithought it would be a great idea
to share some helpful orthought-provoking ideas around
(00:45):
this topic.
So most of us have been taughtthat being a professional has a
certain look right.
It means being stiff, polishedor maybe even robotic for some
people, but reallyprofessionalism is about being
the best, most genuine versionof ourselves.
When you can let your real selfshine through, show up even in
(01:12):
the midst of struggles andtriumphs.
If you're just showing up asyour best self in the moment,
that helps to build credibility.
It helps to build trust anddeeper connections with your
audience, with your clients oreven with your friends.
Your friends expect you to showup as who you are.
That's why they're your friends, and here's the truth.
(01:33):
If it doesn't resonate withthem or it doesn't create
stronger bonds with certainpeople, then it's likely that
the people that aren'tconnecting at that level are not
your ideal or your best clients.
To begin with, it's a greatfilter for who you may actually
(01:54):
want to be spending the majorityof your time with, whether
that's in your personal life oryour professional life.
So here's a practical tipRedefine professionalism on your
own terms.
What does professionalism looklike to you in the work that
you're doing today?
Instead of trying to fit intosome cookie cutter or predefined
(02:17):
mold, if you will take a momentand jot down three simple
qualities that truly not simple.
They're not simple qualities,but it's simply writing down
three qualities that trulyrepresent who you are as a
professional.
Maybe they're qualities likeempathy or reliability, maybe
(02:38):
even honest communication.
Honesty and integrity are atthe top of my list as an example
.
So use those as your benchmarkand then each day, remind
yourself of these traits and letthem guide how you interact
with others throughout the dayand through your social media
(02:59):
even, for example, you can sharebrief personal stories that
show how you're able to handlechallenges using those values
that you hold dearly, those topthree, if you will, and don't
forget to embrace a little bitof vulnerability.
You know it doesn't weaken yourauthority, it makes you
(03:20):
relatable and it makes youtrustworthy when you're able to
share at that level with someconfidence.
And I do want to say you know,being authentic does not mean
oversharing.
It's the ability to blend yourexpertise with your true
(03:41):
personality.
Let your true self shinethrough.
With your true personality, letyour true self shine through.
Shifting this mindset can reallytransform how you connect with
your audience and set you apartfrom everyone else in your field
.
When I started practicing this,not only did I feel better, but
I started recognizing where thegenuine connections were
(04:02):
showing up, and it was a gamechanger, right?
I changed my own definition ofwhat professionalism was.
Now, mind you, if you've notheard me talk about it before, I
spent a career in the military.
They absolutely defined whatprofessionalism looked like for
each and every one of us.
It was written in ourregulations, it was practiced,
(04:24):
it was preached, it was driveninto us day in and day out, and
simple things like hands inpockets were not allowed.
And if you were caught withyour hands in your pockets.
You were reminded that that'snot allowed, so taking time to
redefine that for myself washuge.
Anyway, that's it for today'smindset minute.
(04:47):
Okay, maybe a little longerthan a minute, but you get the
idea.
So go out there and beunapologetically.
You Now on to the rest of thestory.
As you might have heard onceupon a time on the radio, the
rest of the content here fortoday.
So I want to jump into thisidea that people so really this
(05:13):
is going to come fromreflections again on my
experience around PodFest andsome other conversations in the
podcasting world.
However, I'm going to do mybest to relate this to the
coaching and entrepreneurship aswell, not specific to podcasts,
but you'll see some nuances asI try, not as I try as I start
(05:36):
talking through some of theseideas.
I want to do some, I guess,contrasting, just to give you
some insights specific tocoaching versus podcasting in
general.
But these are the main ideas,right?
So let's start here.
People I've talked to, peopleI've observed, seem to have this
(05:58):
tendency to jump straight tothe fancy strategies, the what's
hot today and how can I rapidlyimprove this thing, whether
it's growing your podcastaudience, whether it's growing
your coaching client or yourbooking list, however you want
to label that.
You know, growing your list ofclients or whatever it may be.
(06:21):
But you know, should I go to avideo first, podcast on YouTube,
or should I stick with audioonly?
And you know, jumping intothese strategies is what I've
been seeing a lot of in myexperience.
Maybe not the same for you ifyou attended some of these
events, but my experience wasthat the sessions facilitated at
(06:44):
Podfest, as an example, werereally enabling this idea right.
Most of them were advancedstrategies for content, for
audience growth, formonetization, for you name it
and none of them focused on whatI think is most important, and
(07:04):
that is this idea that successstarts with you.
That's, your personal growth,your own clarity and the ability
to take consistent action.
This is the foundation for yourpodcast, it's the foundation
for your business and it reallycomes back to personal growth,
(07:25):
your communication style, yourclarity in your vision for where
it is that you truly want to go.
I believe that there are fivekey areas which are critical to
your success that I want tobriefly cover or explore with
you throughout this episodetoday.
These five key areas criticalto your success are developing
(07:50):
yourself first, creating asimple content strategy, getting
crystal clear on your goals,releasing content and improving
incrementally and finally, whento explore those advanced
tactics which I've just talkedabout in the opening.
(08:10):
So the first key area criticalto your success developing
yourself first.
Personal growth, I said, is thefoundation, the bedrock, if you
will.
For podcasters.
This looks like honing yourvoice.
You're honing your style,choosing your style and
(08:31):
enhancing your confidence on themicrophone.
I can remember when I firststarted doing a daily live on
Facebook and I think I wasstreaming to actually Facebook,
instagram and LinkedIn.
At the time I might have alsobeen streaming yeah, streaming
to YouTube at the same time, andthose videos are still out
(08:52):
there.
I think I've managed to takethem down for the most part, but
they're still up there.
I could share them today if Ichose to.
I personally keep them there sothat I can go back and look at
the improvements that I've madeincrementally along the way.
But the confidence on the mic Iremember when I first started
showing up.
(09:12):
It was like fumbling throughthe first steps If I were an
infant an infant's not going totake first steps, a toddler
taking my first steps that'ssort of what it felt like on the
first few days and first fewtimes that I was showing up, but
I challenged myself to 30 daysconsistently showing up on live
(09:34):
streams because, well, honestly,I wanted to create some
engagement number one at thetime this was several years ago
but I also wanted to get morecomfortable on the camera and on
the microphone and let me tellyou, it was scary at first, but
so much fun in the end andcreated some great connections
(09:54):
as a result, heard someoutstanding stories along the
way and it was really a goodtime in the end.
Now for coaches andentrepreneurs, this looks a lot
like sharpening your mindset.
We opened today's segment, ortoday's show, with a mindset
minute, the new segment thatI've included in this show
leadership development and yourcommunication skills.
(10:18):
There are some tips that I wantto offer through each of these
key areas, and this is the firstone about you know the
developing yourself, recordingthings like short audio clips
and sharing them with a trustedpeer or peers for their feedback
, their critiques In yourcoaching practice.
(10:40):
Doing recorded role playsessions to build your
confidence and give you theopportunity to go back and
review and see what key areasyou can improve on For podcast
audiences and coaching clients.
You can more easily resonatewith your audience when you're
(11:02):
truly you.
This is how we started and I'mgoing to continue to say this,
rather than imitating orpretending to be someone else
Now the pretending word.
I've talked previously about myfeelings on the imposter
syndrome.
If you're pretending, then youare intentionally attempting to
deceive someone, maybe evenunintentionally.
(11:25):
But if you're pretending to besomeone or something other than
who you are and what you are,then you're imitating someone
else and that's not your trueself.
And that goes back to myconversation.
I think Dan's personal worldhere.
But I think that goes back tothe conversation about imposter
(11:46):
syndrome.
The second key area critical toyour success is to create a
simple content strategy.
We've all done it.
If you have created content orworked on creating a content
plan or strategy, you'vedefinitely.
Well, I'm not going to saydefinitely because maybe some of
(12:06):
you that comes extremelynaturally.
For me it doesn't.
I tend to overcomplicatecreating a content plan, whether
it's for my podcast, for mybusiness etc.
And that can quickly lead youto some kind of burnout.
So I always suggest simplicityfirst.
Start with a basic blueprint.
(12:27):
So I always suggest simplicityfirst.
Start with a basic blueprint.
You can actually stick to Usingyour theme or niche in coaching
, maybe that's your corespecialty, whether it's focusing
on career transitions ormindset coaching, personal
development.
For your podcast, you want toalign the same sort of themes so
(12:49):
that your potential clients cansee consistency in what you're
publishing, whether it's yourpodcast or your content
elsewhere.
For your podcast, you want todo things like decide if you're
going to do solo shows, whetheryou're going to do interviews or
maybe a mix of both.
In coaching, you might want toconsider how you're going to
(13:10):
deliver your content, whetherit's through webinars, short
training videos.
Either way, you want to do yourbest to ensure it parallels
with your approach to yourpodcast.
Now, if you look at my content,it's sort of all over the place.
I share a lot more of mypersonal life.
In fact, I share a lot moresunrises.
(13:31):
Here in Florida, we get somereally beautiful sunrises.
I live about a five-minute walkfrom the beach, so that's my
reset time.
I enjoy going out there andgrounding and enjoying a
beautiful sunrise, but I alsotake those photos and I share
them.
That's part of my personal lifeand journey that I'm sharing
(13:52):
with people and you know whetherthat resonates with people that
may or may not become mycoaching client in the future is
not in the forefront of mythinking.
I'm just focused on the sharingof something that I'm enjoying
in those moments.
That's sort of where it's atright now.
Does that align with my podcastIn a way?
Because if you've heard me talkabout this podcast, this podcast
(14:14):
is for me.
It's for me to consistently bein touch with the creative
process and publishing thatcontent, content that I would
like to be happy with, contentthat I am happy with.
But if it benefits you orbenefits someone you know even,
wow, what a golden opportunity,what a bonus it is for me to
(14:37):
realize that something I'm doingto help me improve is also
helping someone else improve.
So the feedback that you havesent me has been extremely well
received and I'm grateful toeach and every one of you who
reaches out to me to sharesomething.
You've gained something, you'vegleaned an insight or a
(15:00):
similarity, or you know evenyour own stories in your journey
that you've shared with me.
So I'm super grateful for that.
But I digress.
I'm going to go back to where Iwas.
Frequency is the next piece.
So, theme we talked about yourformat.
We talked about your frequencyis next, whether you post weekly
, bi-weekly, daily, once a month, pick something that's going to
(15:23):
be sustainable for you.
Now I have an action step herefor you, and that's to outline
your next three to five podcastepisodes or your next three to
five social posts that are goingto support your offers, your
business and yourentrepreneurial goals.
But here's you know, you'veprobably heard all the people
(15:47):
talking about how you canleverage AI for your business,
how you can leverage AI for yourpodcast, how you can leverage
AI for content development.
Here's a simple one for you Goto your AI platform of choice
whether that's chat, gpt oranother and ask it to be your
(16:07):
marketing rock star, yourmarketing superstar, your
marketing expert, whatever youwant to call it, and then give
some definitions, give it yourniche, give it your chosen
format and the frequency withwhich you want to publish your
content, or post your content,and ask it to create you a
(16:29):
downloadable format contentcalendar based on that input and
their ability to be yourmarketing expert as you create
this content plan, and make sureyou go back and look at the
results, of course, but I thinkyou might be.
If you've not tried this, youmight be impressed with what it
(16:49):
actually does for you.
I've just done one recently andI was thoroughly impressed with
how it turned out, made a fewtweaks and we'll probably add in
some additional stuff, like mysunrises and some other personal
things that come up, but reallyit did a great job of helping
me plan out a month's worth ofcontent in advance and I intend
(17:13):
to start implementing at leastsome of that, maybe all of it.
We shall see what that lookslike.
So the next key critical area,key area critical to your
success getting crystal clear onyour goals.
You want to define success forboth your podcast and your
(17:36):
coaching business, or yourcontent creation.
Whatever it looks like yourbusiness, you need to think
about things like are youpodcasting to build your
authority?
Are you podcasting to generateleads, or maybe it's to nurture
an existing audience in adifferent format In coaching?
(17:58):
Let me pause the podcasting fora second because this leads to
another connected thought.
Right, a lot of people goingback to jumping in to advanced
strategies.
A lot of people want to start apodcast because they see it as
a business opportunity period.
Maybe they're working afull-time job and their life
(18:20):
isn't as exciting or quite whereyou'd like it to be or where
they would like it to be.
And you see all these peopletalking about the side hustles
and gig nations and all thedifferent people talking about
all the different ways to earnan income in addition to your
full-time employment, and that'swonderful.
(18:40):
But looking at using a podcastas a business tool to grow a
side income, I think is leaningvery heavily into the side of
advanced strategies, becauseit's not something that you can
just jump into for 99.999% ofpeople and start creating an
(19:01):
income from it.
Now there are some people whowould argue with that and I'm
completely fine with having adifference in opinion and I'm
happy to hear those arguments.
If you're one of them, love tohave a conversation with you.
That's my view on it and Idon't think it's an overnight
thing.
I don't think anyone you talkto will tell you it was an
(19:23):
overnight thing and I talk witha lot of podcasters on a regular
basis.
So just some food for thought.
In your coaching business, youknow, is your primary focus
going to be your one-on-oneclients?
Is it going to be groupprograms?
Maybe you're going to domasterminds or maybe there's a
combination therein?
What is the path to successlook like for your business?
(19:47):
Aligning your goals is next,with the content.
So, if you wanted to create anew coaching client, as an
example, you want to createpodcast episodes around topics
that your ideal clients may besearching for.
You want to be able to showsocial proof or success stories
that naturally segue into yourservice offerings.
(20:10):
And then you want to plan howyou're going to measure progress
.
Now I'm going to give you someadvice around measuring metrics
for podcasts here, but it goesback to defining your goal
clearly.
First, get crystal clear on thegoal for your podcast and then
(20:32):
choosing the metrics that aregoing to help you measure
whether you're working towardsachieving that or not.
So, for podcast metrics, youcan look at things like number
of downloads or listens and anyfeedback that you receive,
alongside any business metricsthat you may have.
Are you gaining new clientapplications?
(20:52):
Are you getting more emailsignups?
Are you getting email signupsat all?
And these things will help youto see if your show is driving
the results that you'd most liketo see for your podcast.
All right, the fourth key areacritical to your success publish
(21:15):
and improve incrementally.
This goes back to a conversationabout perfectionism.
Maybe I've not really talkedabout that on the show, but
that's what we're talking aboutperfectionism.
So, whether you're launching apodcast or you're launching a
new coaching program, waitingfor everything to be flawless
(21:35):
usually means that you're notactually ever launching your
product, your service or yourcontent.
So I encourage you to embracethe done is better than perfect
mindset.
Perfectionism equalsprocrastination, because it's
never quite where you want it tobe.
(21:56):
There's always something new tolearn, something else.
You want to do some other wayto get it just right before you
put it out there, and if youwait until it's just right,
you'll find in most cases thatyou continue to wait.
So embrace done being betterthan perfect.
Then focus on steady iterationsof improvement.
(22:18):
Each episode is a chance torefine how you deliver your
content, how you tweak yourformat for your show.
I just added a new segment atthe beginning of this show.
I'm just playing with it.
It's something I thought about,something I wanted to try and
so far it resonated with me.
And if it resonated with you,I'd love to hear that feedback.
(22:39):
But on to today's content.
Maybe consider I just said ittrying new segments.
Each client session for coachingor business is also teaching
you something new, even if youdon't have the experience of
coaching.
By starting to coach someonenow, you're able to continually
(22:59):
develop and learn something newfrom each time you sit down with
another person and have acoaching conversation.
You apply feedback, whetherit's your own feedback or
feedback from clients or evenpeers.
If you do, you know the peerreview type recordings where you
can sit down with another coachmaybe another coach who's more
(23:20):
experienced than you and getdirect feedback on your own
coaching.
This is how you improve whatyou're offering and how you're
coaching your clients.
Then make practical changes.
Looking at your podcastanalytics, like I mentioned, you
know.
Looking at the episode length,where the people are dropping
(23:41):
off, you know if you have a30-minute podcast but people are
dropping off at 15 minutes,then maybe considering
shortening the episode lengthfor your podcast.
Look at your coaching feedbackforms what did the clients enjoy
most through your coaching?
Incorporate more of that.
Adjust accordingly each step ofthe way.
(24:03):
That's how you can makeincremental changes and continue
to work towards improving.
All right, the fifth key areacritical to your success.
Let's talk about when toexplore advanced tactics.
What are advanced tactics?
(24:24):
I briefly covered these at thebeginning of the episode, but
things like monetization.
I briefly covered these at thebeginning of the episode.
But things like monetization,sponsorships, funnel building
for your coaching programs oryour brand partnerships,
referral partners, etc.
I believe that, again, a strongfoundation comes first.
Your ability to communicate,the ability to have clear
(24:46):
messaging, the ability to beconsistently present these
things all amplify the advancedtactics that you can implement
or learn If your show orcoaching business isn't
resonating.
Yet bigger, more advancedstrategies aren't going to fix
that gap.
I may dive deeper into advancedmonetization or marketing
(25:11):
funnels and things along thoselines in upcoming episodes, but
not until after you've done thework to lay the foundation for
your success.
That's it, folks.
That's what I have for you today.
Thank you again for being hereand for bearing with me.
I do want to invite you to acouple of things really quickly.
I have talked about it once ortwice now, but I am launching a
(25:36):
new mastermind and if you wantto gain additional information,
I'm going to encourage you to goback to the previous episode
and hear what I might have tosay around that, or you can
email me if you're interested inapplying.
I'm going to ask you to emailme, dan at danwus.
Simply put mastermind in thesubject line and I will reply to
(25:58):
you with the application.
It's a brief application, afterwhich we will, you know,
schedule a time to get togetherand talk not just about the
mastermind, but I'll walk youthrough a full coaching session
with me.
No obligations, no expectationsthat you'll ever become a
paying client, just my gift toyou and how I create in the
(26:21):
world of coaching.
So again, if you want to learnmore about the mastermind, send
me your questions or if you wantto apply, just put mastermind
in the subject.
Either way, put your questionsin the email and or request the
application.
I look forward to hearing fromyou on that.
However, I also want to ask youfor any of your feedback, your
(26:44):
questions or your comments.
You can go to podcastdanwus andyou can.
They've got a cool featurethere.
You can send me a voicemail,share your thoughts in a
recorded version and maybe, ifyou would like, I can share your
comments specifically on anupcoming episode.
I'd love to be able to do that.
You can also look at your showmy show wherever you're
(27:10):
listening to it, and thereshould be a link at the top of
the episode notes that saysshoot Dan a text.
Send Dan a text.
You can share your thoughtswith me that way, and either way
, I'd love to hear from you.
So, really quickly recap, wecovered the five key areas which
I believe are critical to yoursuccess as a coach, as a
podcaster, content creator orentrepreneur.
(27:32):
Those were your personal growthand communication styles.
Creating a simple contentstrategy, gaining clarity on
your podcast and your businessgoals.
Publishing and improvingincrementally, moving then to
advanced tactics after buildingthat solid foundation.
(27:52):
Thank you so much again forjoining me and I look forward to
joining you again next week.
Until then, remember to show upauthentically, go out there and
be bold, be your most beautiful, your best self, take care.
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