Deep Dive into Agile Marketing
Agile marketing expert John Cass shares insights, interviews, and more in this podcast show all about agile marketing. Featuring interviews with brand marketers, John Cass discusses a number of case studies all about agile marketing. Plus, the show's new feature, round ups featuring podcast stringers who talk about new highlights from the agile marketing community.
Episodes
June 9, 2026 • 24 mins
In this episode of Deep Dive into Agile Marketing, John Cass speaks with Kim Scribner, Senior Director of Change and Organizational Coaching at CMG Consulting. Their conversation explores how agile ways of working translate from software development into the marketing function, drawing on Kim’s early career in DevOps and her later work coaching
marketing teams.
John and Kim examine why marketing often struggles with reputati...
Listen
Watch
Mark as Played
May 2, 2026 • 26 mins
In this episode of Deep Dive into Agile Marketing, John Cass speaks with Amy Luethmers, Senior Manager, Transformation and Enterprise Delivery, Northern Tool. This episode explores the differences and overlaps between marketing and IT work through the lens of agile marketing, as John and Amy discuss how each discipline approaches problem solving, collaboration, and uncertainty. They dig into why IT teams often work with clearly de...
Listen
Watch
Mark as Played
February 10, 2026 • 24 mins
In this episode of Deep Dive into Agile Marketing,
John Cass speaks with Jessica Fewless, VP of Marketing and Partnerships at Inverta. They discuss ABM, AI, and the broader marketing landscape, with a particular focus on how agile marketing can transform the way teams operate. Their conversation highlights how agile practices can support and streamline the implementation of AI in marketing, ensuring teams adopt these tools effecti...
Listen
Watch
Mark as Played
February 3, 2026 • 36 mins
In this episode of Deep Dive into Agile Marketing, John Cass speaks with Christophe Martinot, CoFounder of Seeding Energy and Author of Spiral Up. They discuss Christophe's new book, and its benefits for companies, and teams, along with how agile influenced the concept and framework of the book. You can find out more about Christophe's new book at https://www.spiralingup.works/
Learn more about your ad choices. Visit megaphone.fm...
Listen
Watch
Mark as Played
January 30, 2026 • 37 mins
In this episode of Deep Dive into Agile Marketing, John Cass speaks with Sheila Slick, Chief Technology Officer and Founder of PodtoBook.ai. . They discuss Sheila’s company and its product, which helps SMBs turn their expertise into full manuscripts. The conversation explores the impact of agile marketing on modern marketing work, the role of AI, and how PodtoBook.ai can empower any subject‑matter expert to become a book aut...
Listen
Watch
Mark as Played
December 10, 2025 • 20 mins
In this episode of Deep Dive into Agile Marketing, John Cass speaks with Frank Days, fractional CMO, and longtime user of agile marketing. We explore how CMOs can navigate the fast‑changing world of AI in marketing. Frank shares his journey in experimenting hands‑on with AI coding agents. Check out both the podcast and Frank’s new Substack post where he explains why “vibecoding” — describing what
you w...
Listen
Watch
Mark as Played
November 20, 2025 • 37 mins
In this episode of Deep Dive into Agile Marketing, host John Cass speaks with Andrea Fryrear, CEO and Founder of AgileSherpa, an agile marketing coaching company. Andrea and John explore the impact of AI on agile marketing coaching and marketing in general.
Andrea Fryrear is CEO and co-founder of AgileSherpas. She specializes in organizational design and executive coaching, but now spends most of her time focused on the vision, ...
Listen
Watch
Mark as Played
October 16, 2025 • 41 mins
In this episode of Deep Dive into Agile Marketing, host John Cass speaks with Todd Baylor, a former software engineer turned business growth strategist and creator of AgileBD™. Todd shares insights on account-based marketing (ABM) and the role of AI in business development, while he and John explore how agile principles can empower sales and marketing teams to make the most of emerging technologies.
Todd Baylor is a software ...
Listen
Watch
Mark as Played
October 9, 2025 • 24 mins
In this episode of Deep Dive into Agile Marketing, host John Cass interviews Stacey Ackerman—agile marketing leader, and
global speaker and regular contributor on agile marketing for Forbes and MarTech. Stacey talks about her recent experiences using AI for marketing, and both explore how agile can help marketers to navigate the impacts of AI.
Stacey Ackerman is a well-known agile marketing leader. She founded and ran her ...
Listen
Watch
Mark as Played
September 25, 2025 • 24 mins
In this episode of Deep Dive into Agile Marketing, host John Cass interviews Scott Brinker—martech pioneer and co-author of The New Automation Mindset. They explore how AI is reshaping agile marketing, enabling faster experimentation, smarter execution, and a renewed focus on marketing fundamentals.
Scott Brinker, dubbed the "godfather of martech" by AdAge, has been analyzing martech and its impact on marketing organiz...
Listen
Watch
Mark as Played
September 12, 2025 • 18 mins
In this episode of The Deep Dive into Agile Marketing
podcast, we hear from our roving marketing reporter, Dr. Garry Blair of
Manchester, UK—a research fellow at the Institute of Professional
Development—who shares highlights from his paper on delivering agile marketing projects.
Dr. Garry Blair is an experienced practitioner and academic. He has worked at Manchester Metropolitan University, Keele University an...
Listen
Watch
Mark as Played
September 3, 2025 • 25 mins
On this episode of The Deep Dive into Agile Marketing podcast, I sit down with Jonathan Wasserman, a seasoned expert in pharmaceutical marketing, to explore how AI is reshaping both the marketing landscape and the pharma industry. Together, we dig into the big questions: Is AI simply another tool in the tech stack, or is it pushing us to fundamentally rethink how marketing functions—especially in agile environments?
We also ...
Listen
Watch
Mark as Played
July 30, 2025 • 30 mins
The Deep Dive into Agile Marketing Podcast features my interview and discussion with Erica Korman, a professional marketer at brands about her years of experience leading transformational change in digital and agile B2B marketing and talk about how AI is impacting agile for marketing.
Erica Korman is a B2B marketing leader with 10+ years experience scaling SaaS companies both large and small. In the past six years leading ...
Listen
Watch
Mark as Played
The Deep Dive into Agile Marketing Podcast Round up features insights into the LinkedIn Group for Agile Marketing, and Emre Uçar’s stringer report on the Agile Marketing in Turkey. If you’d like to submit a round up report contact the podcast host.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Listen
Watch
Mark as Played
October 21, 2024 • 15 mins
The Deep Dive into Agile Marketing Podcast Round up features insights into the LinkedIn Group for Agile Marketing, Pam Ashby’s stringer report on the Business Agility Conference UK, and the latest news about the Boston Agile Marketing Meetup. If you’d like to submit a round up report contact the podcast host.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Listen
Watch
Mark as Played
July 27, 2024 • 14 mins
The Deep Dive into Agile Marketing Podcast Round up features insights into the LinkedIn Group for Agile Marketing, Jonathan Wasserman’s stringer report on the pharmaceutical industry, and a clip from Dzmitry Hryb. If you’d like to submit a round up report contact the podcast host.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Listen
Watch
Mark as Played
July 17, 2024 • 29 mins
Interview with Dzmitry Hryb, who is a strategic marketing leader and advisor, he has been working at Deviniti for the last six and half years. About his management of marketing and campaigns using agile marketing, a great case study on the use of agile for marketing teams.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Listen
Watch
Mark as Played
May 22, 2023 • 22 mins
In this episode, we talk with Peter Eggleston, Global Product Marketing Director, Radiology IT at GE Healthcare. Pete talks about the phased release development process in product marketing, where the system is a waterfall process, and where there are instances Pete's team can use agile thinking and processes.
Pete is the head of global product marketing for enterprise imaging solutions at GE Healthcare. With over 30 years’...
Listen
Watch
Mark as Played
March 29, 2023 • 54 mins
In this episode, we talk with Anthony Coppedge, Principal Agile Digital Sales Global Transformation Lead at IBM. Anthony gives an update on the agile marketing program at IBM and takes us on a journey though his career with agile marketing.
Anthony Coppedge leads the vision, strategy, and execution for how business agility is infused in Global Digital Sales at IBM. Most of his focus is on strategy, iterative work priori...
Listen
Watch
Mark as Played
February 18, 2023 • 27 mins
In this episode, we talk with Mark Hanoteau, Group Manager - Financial Services Evalueserve, based in Chile. Mark talks about his work in using agile marketing with his team and clients around the world. As well as diving into depth on what several of the values from the agile marketing manifesto mean to him.
Mark Hanoteau is a principal consultant for Marketing Analytics and Agile Coach for Evalueserve. He has specialized in Mar...
Listen
Watch
Mark as Played
Popular Podcasts
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
The latest news in 4 minutes updated every hour, every day.
Emergency Intercom is a comedy podcast by Enya Umanzor and Drew Phillips. There is no emergency, but there is an intense need for attention, so maybe listen up… You don’t want to know what happens if you don’t. (we will be violent)
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by Audiochuck Media Company.