August 4, 2025 • 36 mins
FIFA's Talent Development in African Football
We collectively discuss FIFA's Talent Development Scheme (TDS), a global initiative aimed at enhancing football competitiveness and opportunity across member associations, particularly in Africa. This scheme involves knowledge exchange workshops for regional challenges, the establishment of state-of-the-art training academies like the one in Mauritania, and significant financial investment in infrastructure. While the TDS seeks to foster a sustainable football ecosystem, discussions also highlight existing challenges in African youth football, such as inconsistent infrastructure, player retention issues due to European transfers, and an excessive focus on results over development at younger age groups. It underscores FIFA's commitment to supporting talent growth through structured programs, even as they acknowledge the complexities and varying levels of development across the continent.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
OK, let's unpack this. Today we're diving into a topic
that's, well, it's not just about athletic prowess or
winning trophies. It's really about global impact,
isn't it about human potential and specifically how raw talent,
especially in this incredibly vibrant, evolving landscape, is
being shaped, meticulously shaped into world class skill.
(00:20):
We're talking about the future of football.
And yeah, our focus is squarely on the African continent.
This isn't just, you know, who scores the next goal.
It's a proper deep dive into thestrategies.
The ground level reality is the societal stuff too.
Building a sustainable football future.
Yeah. And what's really fascinating
here, I think, is seeing that dynamic intersection, you've got
these big ambitious global initiatives meeting these really
(00:43):
deep seated local aspirations. And that mix is, well, it's
driving this huge transformation.
Our mission really for this deepdive is to get beyond the
headlines, cut through all the noise, all the information, and
really try to understand the core mechanics, the challenges
too. And they are significant, but
you know, surmountable and honestly the genuinely
incredible opportunities coming out of Africa's football
(01:05):
ecosystem right now. Like you said, it's not just
sports performance, it's bigger.It's about fostering national
development, creating real pathways to opportunity for
millions. It's about aspirations impacting
whole communities, whole nationseven.
We are, I mean, pretty undeniably right at the start of
a new era for African football. And it's a story that's hugely
important, not just for sport, but, yeah, human development
(01:25):
itself. That's a powerful framing,
absolutely. And when we talk about this
global shift, the mechanics driving it, we absolutely have
to start with the biggest player, right?
FIFA and they're their talent development scheme.
TDs. It's massive, isn't it?
Oh, it's huge. Their main goal is, well, it
sounds simple, but it's incredibly bold to make sure
(01:46):
every talented player doesn't matter where they're born, gets
a real tangible chance, a shot at realizing their potential.
It's not just finding a few stars here and there.
It's about leveling the playing field.
Isn't it truly democratizing access to top development?
Building that talent pool acrossthe whole world?
A vision for universal talent? Right.
And if you connect that to the bigger picture, this isn't just
(02:07):
another program, it's not a minor tweak.
It really is a fundamental paradigm shift towards a more
inclusive, more globally competitive football pyramid.
FIFA's grand strategy, it comes straight out of their vision.
20/20/2023, which explicitly aimed to, well, increase global
competitiveness, make the whole sport stronger everywhere.
The goal, and it's audacious butkind of compelling, is
(02:29):
eventually having 50 national teams and 50 clubs from, you
know, traditionally underrepresented regions
competing consistently at the very highest level for World
Cups for major trophies. Imagine that.
A World Cup with even more genuine contendedness.
Exactly. And to get there, FIFA isn't
just doing one thing, it's a truly holistic strategy.
Yes, it means significantly moredirect financial investment.
(02:52):
That's crucial, but it's all also about using sophisticated
performance analysis, insights from massive amounts of global
data. They're building these
innovative new knowledge platforms, providing tailored on
the ground help to the member associations, the MAS, building
capacity right from the grassroots up.
The core idea, I think, is building this robust,
(03:12):
sustainable framework for talentdevelopment, one that respects
the local environment, you know,tailored to specific needs and
designed so that every stage of a player's journey, from finding
them to elite performance, is properly supported.
It's really about empowering nations to build their own
footballing futures. So that's the grand vision.
Incredibly ambitious, but you know, visions need practical
(03:34):
ways to become reality. How does FIFA actually translate
this into support on the ground?They're not just throwing money
at it are they? You mentioned they've structured
it around 4 core pillars. Sounds like a well thought out
plan. Precisely.
These 4 pillars are really the operational backbone of the
whole scheme, designed for targeted, impactful support.
First, you've got expertise and this isn't like generic
consultancy, it involves bespokeguidance directly from leading
(03:57):
specialists in football development.
We're talking people with decades of experience, top
clubs, national federations and these experts, they work in this
unique partnership really collaboratively with the
individual M as to create tailormade programs designed
specifically for their unique context, their culture, their
specific needs. So for example, a specialist
might spend months embedded withan MA analyzing their youth
(04:19):
leagues, finding the gaps, maybehelping design a new scouting
network. It's properly hands on.
OK, so real tailored support, not just a manual.
Exactly. Then second, there's training
and education. Absolutely crucial because
development is only as good as the knowledge behind it, right?
This pillar delivers essential knowledge, insights into key
(04:40):
areas identified through FIFA's analysis.
And the training is flexible. It's delivered both on site
right there in the member countries and online through the
new FIFA Training Center, which is pretty state-of-the-art.
This platform has modules on, well, everything.
Sports science, nutrition, modern coaching methods, talent
ID techniques. It makes sure that the coaches,
(05:00):
the technical directors, the administrators in these MAS have
access to the latest global bestpractices.
Right, keeping everyone up to speed.
Then third, knowledge exchange, and this one is vital, maybe one
of the most powerful parts. It's designed for the MAS to
actively collaborate, share their experiences, the good and
the bad, talk openly about the common challenges they face in
youth development because often they're similar, and
(05:23):
collectively discover innovativesolutions with help from FIFA
specialists. It's about creating a community
of practice, really. The Acura workshop, which we'll
talk about, is a perfect exampleof this.
In action nations learning from each other because, you know,
facilitated collaboration is often way more effective than
everyone trying to solve the same problems alone.
Leverage that collective wisdom.Makes sense learning from peers.
(05:44):
And finally, the fourth pillar, funding, dedicated financial
resources specifically allocatedto support all these activities
and to help establish proper long term strategic plans within
each association. And it's not just a lump sum
usually, it's often tied to specific milestones, specific
outcomes, which ensures accountability, you know,
(06:04):
measurable progress, which does raise an important question for
us, I think. How do these pillars would sound
a bit abstract? Maybe expertise, training,
knowledge, funding? How do they really translate
into tangible changes on the ground, changes that actually
impact player development in real communities?
How do they avoid, you know, thepitfalls of older aid efforts
that maybe weren't so joined up?That's the crucial point, isn't
(06:26):
it? Because of vision, no matter how
grand or well funded, needs a clear path, a methodical
execution and FIFA's approach here to seem remarkably
systematic. It's a phased implementation for
this scheme. It really shows a kind of
thoughtful long term commitment beyond just the initial buzz.
Indeed, the timeline is pretty comprehensive.
It shows they're serious and forthe long haul.
(06:47):
It kicked off with an extensive ecosystem analysis that took 18
months, 2020 to 2021. And this wasn't just a quick
look, it was rigorous. A global study assessing
hundreds of MAS. This deep dive yielded 2 key
findings. Really.
First, a clear data-driven picture of that persistent
global imbalance in football development, the disparities in
(07:08):
resources, coaching, infrastructure.
But second, and crucially, it identified the immense potential
within the MA zone talent development programs existing or
just starting to fix this imbalance.
It showed the raw talent, the passion.
It was already there. This analysis laid the
groundwork, data-driven, so theyknew where the gaps were and
where the potential lay exactly.Then the main talent development
(07:28):
scheme itself was formally introduced for 2022 to 2026,
with that core aim providing A tailor made concept for each
country. In 2022 there was a pretty
rigorous application process to get funding and join in.
MAS had to show real commitment,meet strict criteria.
They had to clearly outline their strategic priorities for
(07:49):
talent development, show a robust project management plan,
identify key stakeholders they work with government, local
clubs, etcetera. And crucially, submit a signed
declaration of executive commitment right from the top of
their organization, showing genuine intent, pledging effort,
making sure the political will was there.
It underlined the seriousness ofthe commitment needed.
Right. So they had to prove they were
(08:09):
serious about it. Absolutely successful applicants
then moved into a planning phase.
In 2022, they got initial funding USD 50,000.
There wasn't a blank check. That money was specifically for
organizing their projects better, Maybe doing more
detailed local analysis on specific areas, like figuring
out participation rates in certain age groups, or finding
(08:30):
regional talent hotspots, or even running pilot programs.
Testing new ideas before scalingthem up allowed for careful,
informed planning. Smart test the waters first.
Exactly. And now we're in the full
implementation phase started in 2023.
Ongoing In this stage, the MAS get support from dedicated FIFA
high performance specialist who act as real thought partners.
(08:51):
Their job is to help design, tweak and execute these long
term plans. They might help develop Academy
curriculums, advise on scouting methods, help set up player
welfare programs. And this phase gets continuous
support training via the FIFA Training Center, ongoing
knowledge sharing through workshops, online forums, and
importantly annual financial andnon financial resources to
ensure it's sustainable. It's a very hands on,
(09:12):
continuous, highly strategic partnership designed for long
term self-sustaining impact. That phased approach really does
show strategic commitment, assessment, tailored support,
then ongoing implementation, notjust a one off.
And we're already seeing that commitment turning into real
action. Are we real impact on the ground
like that Accra workshop in Ghana this past June, a great
(09:35):
example of that knowledge exchange pillar you mentioned,
bringing key football minds together.
Yes, the ACRA Knowledge Exchangeworkshop, June 17th, the 21st
2024. That was a hugely significant
event, a real testament to the power of, you know, shared
struggle and collective problem solving.
Not just a meeting, but a forum for faster progress.
(09:55):
It brought together representatives from 10 key
African M as Algeria, Cameroon, Cote d'Ivoire, Ghana, Morocco,
Nigeria, Senegal, South Africa, Tunisia, Zambia.
The main aim was for these key figures to share knowledge,
discuss the specific regional challenges they face in elite
youth development, which often overlap of course, and
collectively look at the leadership needed to really
accelerate the effective roll out of the TDs in their own
(10:18):
countries. So what were they actually
discussing? The discussions were deep,
focused around 5 key themes. One, management and resources,
how to best use limited money and people for maximum impact. 2
Talent development strategies, best ractices for youth leagues,
training rograms, layer pathways. 3 talent
identification methodologies. How to move beyond just gut
(10:39):
feeling and scouting towards more objective scientific
methods. 4 talent coach programs, investing in the
coaches themselves, making sure they're learning, applying
modern techniques and five practical action planning.
Turning all the insights into concrete, measurable steps for
each MA to take back home. Sounds productive.
Did the attendees find it useful?
Yeah, the feedback seemed reallypositive.
(11:00):
The technical director of Nigeria's FA called it
invigorating and very motivating.
They talked about getting valuable insights and,
crucially, being challenged, seeing their own national issues
from different angles, recognizing that solutions
aren't just copy and paste from one country to the next.
You can't just take Morocco's plan and drop it into Zambia.
The real value, they said, came from dissecting why things
(11:21):
worked or failed elsewhere, so they could adapt, not just
imitate. This direct collaboration really
helps unlock potential builds, that critical peer network, that
shared knowledge base. And beyond these vital knowledge
exchanges, we're seeing actual physical things being built,
brand new facilities that Mauritania Talent Academy
launched February 2025. That's a huge milestone, isn't
(11:44):
it, A concrete example of this progress.
It's not just talk. The Mauritania Talent Academy is
genuinely pioneering a real beacon.
It's been called the first of its kind in the CAF region,
etting A remarkable examle for other African nations in terms
of holistic player development. Its objectives line U erfectly
with FIFA's TDs goals, roviding young layers with worldclass
(12:06):
training facilities. Sure, but crucially, also expert
coaching at a proper education that goes beyond just football.
We're talking integrating academic studies, life skills,
personal development into their daily routine.
So. Developing the person, not just
the player. It's exactly the Academy aims to
create a sustainable football ecosystem in Mauritania meeting
(12:27):
It's designed to produce not just elite players, but also
trained coaches, administrators,eventually self-sufficient
football infrastructure. It's about fostering social,
personal growth for these young athletes.
They're individuals first, and this goes hand in hand with
other major infrastructure work.FIFA's also funding a big
expansion project for Mauritania's national stadium,
(12:48):
the Checkup Idea Stadium. A $2.9 million USD grant from
FIFA Forward to boost capacity to 16,000 seats make it a modern
visa compliant venue. It just underlines FIFA's
tangible support making these visions real.
Creating training grounds, yes, but also venues for top
competition, fan engagement, solidifying the whole
infrastructure. It's incredible seeing these big
(13:10):
investments, these systemic programs, but what really
matters, I guess what brings it all to life is the impact on the
individual players bringing it down to that personal level.
We're hearing stories from youngplayers like in that FIFA Enough
TDs camp in Nigeria back in July.
Their experiences really show the human side of the strategy.
Absolutely, that second phase ofthe camp in Nigeria, July 2025.
(13:31):
It really showcases the individual transformation these
programs are aiming for. Young players share their
experiences, and their words arejust so powerful.
They reflect immediate, tangiblegrowth.
Take IMI to biloba. First time at the camp.
He said he felt like everyone was like brothers, which says a
lot about the environment they created.
Positive, supportive. He praised the coach's
(13:52):
dedication, their skill. But I might also share this
really humbling but formative realization.
He came thinking he was the bestfrom his area, then saw other
kids doing things he couldn't and that just ignited this fire
in him to get better. With the coach's help, patient,
targeted help, he said his game really improved.
Mentioned tactical awareness, ball control specifically, and
(14:12):
he really hoped the program would continue.
Said it gave young players the chance to learn, grow and dream
bigger than maybe their local situation allowed.
That's fantastic. Real personal growth.
Yeah, and another player at the league, Fois, he talked not just
about skills, but about his ambition growing.
He clearly laid out his goals, play for EU seventeens, EU
Nineteens, eventually the Super Eagles.
(14:34):
And he explicitly said the camp transformed his playing skills,
implying a really significant leap.
And Abelad Ibrahim already buzzing for future camps, he
highlighted the training, fitness and experience of
playing with senior players, howit pushes them.
And he confidently stated his national team ambition too shows
the belief these Canton still. So it's building confidence as
(14:55):
well as skill. Definitely, these stories just
reinforce that the scheme is meticulously designed, not just
a spot raw talent, but to actively build a robust talent
pipeline for the national teams through structured high quality
training, crucial mentorship from experienced coaches who get
the game and youth development and vital positive peer
interaction training with other talented kids competing with
(15:16):
them. They push each other, learn new
things. It prepares them not just for
the pitch, but for the whole demanding journey of being a pro
athlete, and for life beyond football too, cultivating
potential in every way. No, when we talk about success
stories on the continent, especially recently in youth
football, one name keeps coming up.
Morocco. They've had this truly
remarkable run, an unprecedentedsurge.
(15:39):
It really makes you ask what exactly changed for them?
How did they achieve this dominance so quickly?
Yeah, here's where it gets really interesting, because
Morocco's recent success is justunprecedented and it provides
such a clear blueprint. They're the current champions at
both U-17 and U23 AFCON levels, and incredibly, they're even
favorites for the upcoming U20 AFCON.
(16:00):
Now, to put that in perspective,think about their history.
Before 2020, Morocco had never reached AU 17 AFCON final ever.
Their last U20 semifinal was wayback in 2005 and they'd never
won the U23 AFCON. Wow, that's a stark contrast.
Exactly. Now compare that to post 2020.
They won the 2025 U 17 AFCON. They're the 2025 U20 semis.
(16:21):
They won the last U23 AFCON. The link between that strategic,
consistent investment and the results on the pitch, it's
crystal clear, undeniable. And it's not just the men's
game. No, that's the other striking
thing. The impact on women's football
has been just as transformative.Their national women's team
reached the final of the last women's AFCON.
That's a huge leap from previousgroup stage exits.
(16:43):
They look like favorites for thenext 1.
And crucially, they qualified for the FIFA Women's World Cup
for the very first time. And then, against all odds, they
actually advance past the group stage, which is rare for any
African nation, let alone a debutante.
This whole trajectory across genders, across multiple youth
levels, it's just such a powerful illustration shows how
(17:03):
targeted strategic investment plus exceptional leadership can
yield incredible, almost immediate results on the world
stage. It really is a case study in
transformation. So what's the heart of this
Moroccan blueprint then? It feels like it all revolves
around one place, one facility that changed everything for
them. What is it?
What makes it so special? That's absolutely right.
The undisputed centerpiece of Morocco's football revolution is
(17:25):
the Mohammed, the 6th Sports Complex.
It wasn't just built, it was meticulously rebuilt.
Reopened in 2020. This lace isn't just a training
ground, it's a worldclass integrated hub designed for
holistic elite athlete development.
It has get this 8 football itches, a mix natural grass,
hybrid artificial turf so they can train in any condition for
(17:47):
any need. But beyond the pitches, it's got
this high tech cutting edge sports medical facility offering
everything state-of-the-art diagnostics, advanced rehab
machines, integrated sports psychology support, dedicated
physio for prevention and recovery.
It's all there, integrated and it's fully self-contained.
Modern accommodation, dining halls with tailored nutrition,
even classrooms for education. Wow, so everything under one
(18:08):
roof? Pretty much and the impact is
huge multi layered first yeah itprovides that central optimal
environment train intensely recover effectively with top
medical care, get educated superefficient second and this is
crucial for their rapid rise. It allows them to consistently
host other countries for competitive friendlies their U
(18:28):
fifteens U seventeens U nineteens U21 slated they are
constantly playing internationalmatches during every break
testing themselves. This regular high level exposure
is a total game changer. Bill's tactical Nuss sharpens
mental toughness under pressure,gives players experience, gets
different styles way before big tournaments.
And this wasn't cheap. It was a massive financial
commitment from their governmentto invest in this unified,
(18:51):
holistic approach. And like we saw, the results
speak for themselves, echoing across all age groups, men's and
women. 'S so it's more than just that
one complex, right? Morocco's strategy seems much
broader. They've really positioned
themselves as a model for the whole continent.
It's a national strategy. Absolutely.
The complex is central, but it'spart of the bigger, incredibly
cohesive strategic vision covering the whole National
(19:13):
Football infrastructure. Morocco has systematically
upgraded 9 stadiums across the country with smart technologies
getting ready for top events, ensuring modern fan experiences.
They haven't just focused on elite training either, they've
built this comprehensive talent development framework which
seamlessly integrates education with sport, so players don't
have to choose between football and school.
(19:35):
Their studies are supported, integrated into their
development, creating well-rounded individuals,
safeguarding their future beyondfootball.
That's smart long term thinking.Very Plus they deliberately
position the country as Africa'stechnology and innovation hub,
creating an ecosystem that supports advanced sports
development, data analytics, sports science, digital
platforms. This forward thinking is
(19:58):
cemented by their preparation toCo host the 2030 FIFA World Cup
with Spain and Portugal. That's monumental, brings
unprecedented global attention, requires huge infrastructure and
organizational capacity. And on top of that, they're
hosting AFCON 2025 to these events aren't just about
prestige. They're powerful catalysts for
more investment, faster infrastructure development,
(20:19):
continuous improvement of their capabilities.
It really cements Morocco's leadership in African football.
And provides A tangible model for others to look at.
Morocco's story is definitely inspiring, shows what's possible
with that strategic investment. But we have to be realistic,
right? It's crucial to acknowledge the
huge challenges that still existin many other African nations.
It's not a level playing field yet.
(20:40):
One of the biggest, most widespread issues is that
infrastructure gap. What's the reality like on the
ground in places that aren't Morocco, places struggling with
basic facilities? Yeah, the reality, if you look
at countries like Senegal, for example, it's stark, often quite
disheartening. Facilities are just way, way
below what top football nations have, or even what Morocco now
has. And it's not just about lacking
(21:02):
a few top stadiums. It's a fundamental shortage of
quality playable pitches for alllevels of the game.
A major problem is just severe overuse of what they do have,
which are often already substandard.
Pitches get worn out in just twoor three years because they're
used constantly. You see artificial turf, for
instance, developing big holes, coming unsafe because it's used
relentlessly from 7:00 AM grassroots sessions right
(21:24):
through past midnight. Wow, 7:00 AM to past midnight.
That's intense. It is, and this creates this
dual impact. First, the elite players, even
national team guys, often lack genuinely good stadiums or
proper training pitches to really hone their skills, play
proper matches. 2nd, and maybe even more significant for the
future, the masses, that huge reservoir of grassroots talent,
(21:47):
they're often stuck practicing on rough fields, beaches, even
just sand. Now, that environment might
build incredible innate technique.
Resilience, sure, but it's not ideal for modern football.
Development limits tactical training.
Proper ball movement increases injury risk.
So who's responsible for fixing that?
Is it the government's? The football federations.
That's the critical question, isn't it?
There's this ongoing debate, butmany people, especially those
(22:10):
with experience for more developed systems, argue it's
fundamentally a government, a state responsibility.
It's like providing essential public services, roads, schools,
hospitals. Investing in sports
infrastructure is crucial for public health, community
building and specifically for keeping huge numbers of young
people positively engaged, active, out of trouble.
(22:30):
It really needs to be unified, Long term public sector
commitment working with sports bodies yes, but led by
government rather than just relying on often overburdened,
under resourced federations. Without that, a foundational
commitment to infrastructure, even the best talent development
schemes will struggle to hit their full potential.
OK, so infrastructure is massive.
(22:50):
What about the other systemic issues?
Things like coaching quality, how national teams are picked?
It seems like better education for coaches and more objective
selection are needed to. You've hit on another critical
point, and it's totally linked to player development.
Better coaching education is paramount, absolutely, because
it directly leads to better player education.
It's that simple. If coaches aren't equipped with
(23:11):
modern methods, sports science, knowledge and understanding of
holistic youth development, theneven the most naturally gifted
players won't reach their full potential.
And the raw talent pool across the continent is.
I mean, it's fantastic, undeniably.
You see kids with a ball playingbarefoot anywhere, showing
incredible technique, explosive speed, raw power, qualities you
(23:33):
maybe don't see as much elsewhere.
But without systematic, high quality coaching, without
structured systems like Morocco is building many of these rough
diamonds, they risk getting loston the way.
They might not get the consistent guidance, the
tactical understanding, the physical conditioning needed to
go from raw potential to elite pro.
And the selection process for national teams?
(23:54):
That's often criticized too, right?
Yeah, there's a consistent pervasive critique about the
lack of objectivity, especially youth levels.
Now this isn't unique to Africa,happens elsewhere too, but it's
a significant barrier there. There's a real need for more
transparent merit based systems where selection is genuinely the
end product of a plan based on clear criteria, data,
(24:17):
performance, rather than being swayed by, you know, personal
connections, agent influence or just a lack of clear standards.
That ensures the most deserving talents based purely on
performance and potential get the chance to represent their
country, continue their development.
When selection feels arbitrary or unfair, it just demotivates
players, undermines the whole system and ultimately the
(24:37):
national teams miss out on theirbest talent.
This leads us into something more nuanced maybe, but really
impactful. How individual careers affect
national teams. That whole export phenomenon,
young African talent leaving forEurope super young, must create
a real headache for the federations.
Oh, it's a rofoundly complex dilemma.
Truly one of the trickiest challenges in African football.
(24:59):
On one hand, you've got the export of top youth players.
Maybe the U-17 or U20 captain leaves for Europe at 1617 and
that represents a huge, often life changing economic
opportunity for the player. For their whole family.
It's a pro contract, a more structured development path,
often a better life that's just not available otherwise.
So for the individual, it's often the best move, no
(25:20):
question. But the downside for the
national team set up. Exactly.
It creates a big challenge for the national teams and the
domestic leagues too. Once these players move abroad,
they're often just not availablefor youth national team duty
anymore, especially outside official FIFA windows or for
longer training camps. And that disrupts that natural
crucial progression, U-17 to U-19 to U21 within the national
(25:45):
setup. It hinders team cohesion,
tactical development, building aconsistent national playing
style. Plus, from the national team
viewpoint, the youth teams oftenact as this vital shop window
for the locally based players toget seen by international scouts
get their chance at a move. So one perspective is maybe
those who've already got their big move abroad should make
(26:06):
space for others. Let the local guys who
desperately need that international exposure get their
chance in the youth teams. It's a really difficult balance.
Individual opportunity versus collective national team
development. And you mentioned friendlies
earlier that lack of regular high level games must hurt too.
Hugely another critical aspect, the significant lack of high
profile competitive friendlies for most African National Youth
(26:29):
teams. Unlike European teams, South
American teams or again Morocco who actively host teams every
international break, many African youth teams only really
test themselves every two years in the main competitions, the
AFCON youth tournaments. And that's sporadic high level
competition. It's just not enough for
continuous development, player or team.
They don't get consistent exposure to different playing
(26:50):
styles, high pressure situations, the tactical demands
of international football. So what are the solutions there?
Seems tough. Complex but vital.
We need more continental unity somehow to make travel within
Africa easier. Things like sorting out
prohibitive visa rules, the incredibly high cost of flights
between African countries. If that happened, it would allow
for more regular competitive friendlies within Africa.
(27:12):
Teams could gain crucial experience that way.
And maybe a bit provocative, butnecessary, perhaps, some argue
if federation's reallocated somefunds, say from flying
administrators first class, and put that towards more economical
player travel, more competitive fixtures, it would have a
profound positive impact on development.
It's about genuinely prioritizing player pathways,
(27:34):
consistent competition over administrative perks, putting
the athletes first. That's a strong point, and as we
look at these challenges, there's one more, maybe more
philosophical hurdle That resultorientation you hear about even
in really young age groups. Focusing on winning above all
else seems like that could backfire, ironically, for player
development and just the beauty of the game.
Yeah, this demand for result in U15, even younger, it's a
(27:56):
significant problem. It really stifles long term
potential. It encourages what you might
call a minimalistic approach to the game where coaches
prioritize the immediate outcome, winning the match over
holistic player development, long term growth.
And this often leads to negativebehaviors, filtering down, time
wasting, faking injury simulation.
Young players learn it, unfortunately by watching adult
(28:18):
pros. They mimic what they see gets
rewarded or what they see on TV.So it kills creativity.
That's the big concern. This relentless early focus on
winning at all costs can actively stifle the artist in
the player. The key to wants to express
themselves, try tricks, show flair, play with joy.
Football, at its heart, it's supposed to be pleasing,
entertaining, a kind of artisticexpression.
(28:39):
By prioritizing immediate results of pragmatic, often
defensive style, especially in those really formative years,
there's a real risk of doing an injustice to these rough
diamonds of African football, limiting their full artistic,
creative potential. Before you get the chance to
blossom. You know, imagine telling a
young Messi or Ronaldinho. Just Kick It Out, play simple.
Forget the dribbling. You can turn football into a
(29:01):
chore, strip away the very joy that got them into it.
And ultimately, this all circlesback to those foundational
solutions we talked about strongemphasis on better facilities
and better education. Education For coaches, players,
even parents. It's essential to shift that
mindset. Allow talent to flourish
authentically, freely, creatively.
Respect the game as both sport and art.
(29:21):
OK, so despite these challenges,which are clearly significant as
we look ahead, it feels like African football isn't just
about potential anymore. It's being seen as this massive
economic opportunity. There's that recent industry
report painting a really compelling picture, Africa as an
untapped goldmine for investment.
That's a big shift in narrative,isn't it?
Huge shift, yeah. The narrative is fundamentally
(29:43):
changing. Report from World football
summit and ashtag Africa scores.It stated it pretty
definitively. African football isn't just a
developing market story anymore,not just reliant on aid.
It has quote, unequivocally matured into an investment grade
opportunity and the continent Cohosting the 2030 World Cup,
Morocco with Spain and Portugal that's identified as this major
(30:05):
unprecedented catalyst. That event won't just bring
global eyes, it'll unlock massive commercial opportunities
across the whole football ecosystem.
Infrastructure, tech, media, rights, talent development, you
name it. The core insight here is that
paradigm shift. African football isn't just
asking for help, it's resenting itself as a smart, strategic
(30:26):
business proposition for global investors looking for serious
returns in a fast growing market.
This isn't charity, it's shrewd investment.
That's a really powerful reframing.
So for businesses, investors looking to get involved, what
are the key areas? The report mentioned 5 specific
areas for smart engagement. Where's the big potential?
Yeah. The report highlights 5 critical
areas, each offering unique opportunities.
(30:46):
First digital Leapfrog Africa said to hit over 650 million
smartphone users by 2025. That's the world's fastest
growing mobile first football audience.
Think about that. Huge opportunities there for
digital platforms, mobile gaming, fan engagement apps,
direct to consumer content, leveraging how people consume
media, their mobile first businesses focusing their can
(31:08):
tap into a massive highly engaged fan base.
OK. Digital first makes sense.
What? Else Second, infrastructure
search. The continent needs something
like 80 billion dollars in football infrastructure by
20-30, and that's not just WorldCup stadiums, it's community
pitches, training centers, modern academies, a clear signal
for investment in construction facility management related
services, often through public private partnerships.
(31:30):
Huge third, women's football untapped potential.
We touched on Morocco, but generally despite African
nations dominating Afghan titles, historically 68 total
wins across all competitions, the commercial side of women's
football is still really nascent, just starting offers
massive exponential growth potential, sponsorship
(31:51):
meteorites, grassroots programs.It's a high growth, underserved
market. Right.
Big opportunity there. 4th Next Gen. talent pipelines.
These are proving to be key for direct ROI academies, especially
in places like Ghana, Senegal, Cote d'Ivoire countries known
for producing top players. They're identified as offering
clear ROI through guaranteed talent development and brand
(32:12):
alignment. Investing there means tapping
directly into the source of future stars creates A pathway
to player transfers, associated benefits, plus it aligns with
positive brand values. Makes sense investing in the
source. And finally, 5th regional
maturation, OK, Nigeria, South Africa, Egypt are established
markets, but the report identifies North and West Africa
as leading commercial development right now.
(32:34):
And critically, fast rising markets are popping up in places
like Mauritania, Mali, Sudan shows diverse geographical
opportunities beyond just the traditional powerhouses means a
more spread out landscape for investment, early mover
advantages in these rapidly developing football economies.
That's a really clear road map of where the gross is the types
of opportunities. But how do businesses actually
(32:56):
get in, practically speaking? What are the specific entry
points they should look for? Yeah, the report outlined
several strategic entry points focusing on using global best
practices but crucially respecting local contexts.
One big area management professionalization, huge
consulting opportunities here, financial planning,
organizational development, strategic management, helping
local football entities, federation's clubs operate more
(33:18):
efficiently, transparently, sustainably.
Then there's technology integration, focusing on mobile
first platforms for fan engagement, creating affordable
analytics tools for player performance scouting,
implementing cloud based solutions for operations, all
tailored for Africa's digital landscape.
So bring in expertise and tech. It's exactly infrastructure
development is another key area.Loads of opportunities for
(33:41):
public private partnerships, stadium building renovation,
long term facility management. Also building and equipping
academies, offering a whole suite of services.
Talent development itself offersdirect routes, Academy
partnerships, businesses investing in or Co managing
youth programs, integrating education, sports, science and
finally commercial evolution. This is about moving beyond just
(34:04):
basic transactional sponsorshipstowards more purpose driven
partnerships. Was it really resonate with
local communities, local values.So brands aligning with social
impact initiatives through football, creating deeper more
authentic connections. The absolute critical success
factor, though emphasized throughout, is understanding
local contexts, the unique cultural, economic, social
(34:25):
dynamics of each place, while atthe same time applying global
best practices and how you operate.
Use tech govern. It's about blending that local
insight with world class execution.
That's the key for sustainable success.
So what does this all mean then as we kind of wrap up this deep
dive for us, for you listening, it means African football is
really at this fascinating crossroads, isn't it?
(34:45):
When you've got global investment, strategic vision and
this incredibly deep well of grass roots passion all
converging, creating something potentially extraordinary.
We've gone from FIFA's grand vision, giving every talent a
chance to seeing that vision take real shape.
Initiatives like the Acronology Exchange, that pioneering
Mauritania Academy. We looked at the inspiring
(35:06):
Moroccan model, a powerful example of what dedicated
investment a unified approach can do, and quickly.
But crucially, we also faced up to the real critical challenges
still out there. The infrastructure gaps, the
need for more objective selection, those complex play
progression dynamics that resultorientation issue that can
stifle creativity. It's a continent just brimming
with raw potential, poised for atransformative future if these
(35:29):
things can be managed effectively.
Yeah. And it raises, I think, an
important final quotient for us to chew on, a thought to maybe
linger on after this deep dive. As African football keeps
rising, fueled by investment, bystrategy, and as hopefully every
talent is given a real chance toreach their potential, what is
the ultimate measure of success for the continent's football?
(35:49):
Is it just about winning titles,securing those big lucrative
contracts for players in Europe,maximizing economic returns?
Or is it also, importantly, about preserving and celebrating
that unbridled creativity, that minnate artistry, the unique,
authentic spirit of the game that flourishes so passionately
on countless sandy pitches across the continent?
How do we collectively balance that relentless pursuit of
(36:11):
results of commercial success with the fundamental need to
nurture the raw, joyous, artistic expression of football
for generations to come, ensuring the game stays a source
of community pride and just unadulterated pleasure?
It's a big question.
OK, let's unpack this. Today we're diving into a topic
that's, well, it's not just about athletic prowess or
winning trophies. It's really about global impact,
isn't it about human potential and specifically how raw talent,
especially in this incredibly vibrant, evolving landscape, is
being shaped, meticulously shaped into world class skill.
(00:20):
We're talking about the future of football.
And yeah, our focus is squarely on the African continent.
This isn't just, you know, who scores the next goal.
It's a proper deep dive into thestrategies.
The ground level reality is the societal stuff too.
Building a sustainable football future.
Yeah. And what's really fascinating
here, I think, is seeing that dynamic intersection, you've got
these big ambitious global initiatives meeting these really
(00:43):
deep seated local aspirations. And that mix is, well, it's
driving this huge transformation.
Our mission really for this deepdive is to get beyond the
headlines, cut through all the noise, all the information, and
really try to understand the core mechanics, the challenges
too. And they are significant, but
you know, surmountable and honestly the genuinely
incredible opportunities coming out of Africa's football
(01:05):
ecosystem right now. Like you said, it's not just
sports performance, it's bigger.It's about fostering national
development, creating real pathways to opportunity for
millions. It's about aspirations impacting
whole communities, whole nationseven.
We are, I mean, pretty undeniably right at the start of
a new era for African football. And it's a story that's hugely
important, not just for sport, but, yeah, human development
(01:25):
itself. That's a powerful framing,
absolutely. And when we talk about this
global shift, the mechanics driving it, we absolutely have
to start with the biggest player, right?
FIFA and they're their talent development scheme.
TDs. It's massive, isn't it?
Oh, it's huge. Their main goal is, well, it
sounds simple, but it's incredibly bold to make sure
(01:46):
every talented player doesn't matter where they're born, gets
a real tangible chance, a shot at realizing their potential.
It's not just finding a few stars here and there.
It's about leveling the playing field.
Isn't it truly democratizing access to top development?
Building that talent pool acrossthe whole world?
A vision for universal talent? Right.
And if you connect that to the bigger picture, this isn't just
(02:07):
another program, it's not a minor tweak.
It really is a fundamental paradigm shift towards a more
inclusive, more globally competitive football pyramid.
FIFA's grand strategy, it comes straight out of their vision.
20/20/2023, which explicitly aimed to, well, increase global
competitiveness, make the whole sport stronger everywhere.
The goal, and it's audacious butkind of compelling, is
(02:29):
eventually having 50 national teams and 50 clubs from, you
know, traditionally underrepresented regions
competing consistently at the very highest level for World
Cups for major trophies. Imagine that.
A World Cup with even more genuine contendedness.
Exactly. And to get there, FIFA isn't
just doing one thing, it's a truly holistic strategy.
Yes, it means significantly moredirect financial investment.
(02:52):
That's crucial, but it's all also about using sophisticated
performance analysis, insights from massive amounts of global
data. They're building these
innovative new knowledge platforms, providing tailored on
the ground help to the member associations, the MAS, building
capacity right from the grassroots up.
The core idea, I think, is building this robust,
(03:12):
sustainable framework for talentdevelopment, one that respects
the local environment, you know,tailored to specific needs and
designed so that every stage of a player's journey, from finding
them to elite performance, is properly supported.
It's really about empowering nations to build their own
footballing futures. So that's the grand vision.
Incredibly ambitious, but you know, visions need practical
(03:34):
ways to become reality. How does FIFA actually translate
this into support on the ground?They're not just throwing money
at it are they? You mentioned they've structured
it around 4 core pillars. Sounds like a well thought out
plan. Precisely.
These 4 pillars are really the operational backbone of the
whole scheme, designed for targeted, impactful support.
First, you've got expertise and this isn't like generic
consultancy, it involves bespokeguidance directly from leading
(03:57):
specialists in football development.
We're talking people with decades of experience, top
clubs, national federations and these experts, they work in this
unique partnership really collaboratively with the
individual M as to create tailormade programs designed
specifically for their unique context, their culture, their
specific needs. So for example, a specialist
might spend months embedded withan MA analyzing their youth
(04:19):
leagues, finding the gaps, maybehelping design a new scouting
network. It's properly hands on.
OK, so real tailored support, not just a manual.
Exactly. Then second, there's training
and education. Absolutely crucial because
development is only as good as the knowledge behind it, right?
This pillar delivers essential knowledge, insights into key
(04:40):
areas identified through FIFA's analysis.
And the training is flexible. It's delivered both on site
right there in the member countries and online through the
new FIFA Training Center, which is pretty state-of-the-art.
This platform has modules on, well, everything.
Sports science, nutrition, modern coaching methods, talent
ID techniques. It makes sure that the coaches,
(05:00):
the technical directors, the administrators in these MAS have
access to the latest global bestpractices.
Right, keeping everyone up to speed.
Then third, knowledge exchange, and this one is vital, maybe one
of the most powerful parts. It's designed for the MAS to
actively collaborate, share their experiences, the good and
the bad, talk openly about the common challenges they face in
youth development because often they're similar, and
(05:23):
collectively discover innovativesolutions with help from FIFA
specialists. It's about creating a community
of practice, really. The Acura workshop, which we'll
talk about, is a perfect exampleof this.
In action nations learning from each other because, you know,
facilitated collaboration is often way more effective than
everyone trying to solve the same problems alone.
Leverage that collective wisdom.Makes sense learning from peers.
(05:44):
And finally, the fourth pillar, funding, dedicated financial
resources specifically allocatedto support all these activities
and to help establish proper long term strategic plans within
each association. And it's not just a lump sum
usually, it's often tied to specific milestones, specific
outcomes, which ensures accountability, you know,
(06:04):
measurable progress, which does raise an important question for
us, I think. How do these pillars would sound
a bit abstract? Maybe expertise, training,
knowledge, funding? How do they really translate
into tangible changes on the ground, changes that actually
impact player development in real communities?
How do they avoid, you know, thepitfalls of older aid efforts
that maybe weren't so joined up?That's the crucial point, isn't
(06:26):
it? Because of vision, no matter how
grand or well funded, needs a clear path, a methodical
execution and FIFA's approach here to seem remarkably
systematic. It's a phased implementation for
this scheme. It really shows a kind of
thoughtful long term commitment beyond just the initial buzz.
Indeed, the timeline is pretty comprehensive.
It shows they're serious and forthe long haul.
(06:47):
It kicked off with an extensive ecosystem analysis that took 18
months, 2020 to 2021. And this wasn't just a quick
look, it was rigorous. A global study assessing
hundreds of MAS. This deep dive yielded 2 key
findings. Really.
First, a clear data-driven picture of that persistent
global imbalance in football development, the disparities in
(07:08):
resources, coaching, infrastructure.
But second, and crucially, it identified the immense potential
within the MA zone talent development programs existing or
just starting to fix this imbalance.
It showed the raw talent, the passion.
It was already there. This analysis laid the
groundwork, data-driven, so theyknew where the gaps were and
where the potential lay exactly.Then the main talent development
(07:28):
scheme itself was formally introduced for 2022 to 2026,
with that core aim providing A tailor made concept for each
country. In 2022 there was a pretty
rigorous application process to get funding and join in.
MAS had to show real commitment,meet strict criteria.
They had to clearly outline their strategic priorities for
(07:49):
talent development, show a robust project management plan,
identify key stakeholders they work with government, local
clubs, etcetera. And crucially, submit a signed
declaration of executive commitment right from the top of
their organization, showing genuine intent, pledging effort,
making sure the political will was there.
It underlined the seriousness ofthe commitment needed.
Right. So they had to prove they were
(08:09):
serious about it. Absolutely successful applicants
then moved into a planning phase.
In 2022, they got initial funding USD 50,000.
There wasn't a blank check. That money was specifically for
organizing their projects better, Maybe doing more
detailed local analysis on specific areas, like figuring
out participation rates in certain age groups, or finding
(08:30):
regional talent hotspots, or even running pilot programs.
Testing new ideas before scalingthem up allowed for careful,
informed planning. Smart test the waters first.
Exactly. And now we're in the full
implementation phase started in 2023.
Ongoing In this stage, the MAS get support from dedicated FIFA
high performance specialist who act as real thought partners.
(08:51):
Their job is to help design, tweak and execute these long
term plans. They might help develop Academy
curriculums, advise on scouting methods, help set up player
welfare programs. And this phase gets continuous
support training via the FIFA Training Center, ongoing
knowledge sharing through workshops, online forums, and
importantly annual financial andnon financial resources to
ensure it's sustainable. It's a very hands on,
(09:12):
continuous, highly strategic partnership designed for long
term self-sustaining impact. That phased approach really does
show strategic commitment, assessment, tailored support,
then ongoing implementation, notjust a one off.
And we're already seeing that commitment turning into real
action. Are we real impact on the ground
like that Accra workshop in Ghana this past June, a great
(09:35):
example of that knowledge exchange pillar you mentioned,
bringing key football minds together.
Yes, the ACRA Knowledge Exchangeworkshop, June 17th, the 21st
2024. That was a hugely significant
event, a real testament to the power of, you know, shared
struggle and collective problem solving.
Not just a meeting, but a forum for faster progress.
(09:55):
It brought together representatives from 10 key
African M as Algeria, Cameroon, Cote d'Ivoire, Ghana, Morocco,
Nigeria, Senegal, South Africa, Tunisia, Zambia.
The main aim was for these key figures to share knowledge,
discuss the specific regional challenges they face in elite
youth development, which often overlap of course, and
collectively look at the leadership needed to really
accelerate the effective roll out of the TDs in their own
(10:18):
countries. So what were they actually
discussing? The discussions were deep,
focused around 5 key themes. One, management and resources,
how to best use limited money and people for maximum impact. 2
Talent development strategies, best ractices for youth leagues,
training rograms, layer pathways. 3 talent
identification methodologies. How to move beyond just gut
(10:39):
feeling and scouting towards more objective scientific
methods. 4 talent coach programs, investing in the
coaches themselves, making sure they're learning, applying
modern techniques and five practical action planning.
Turning all the insights into concrete, measurable steps for
each MA to take back home. Sounds productive.
Did the attendees find it useful?
Yeah, the feedback seemed reallypositive.
(11:00):
The technical director of Nigeria's FA called it
invigorating and very motivating.
They talked about getting valuable insights and,
crucially, being challenged, seeing their own national issues
from different angles, recognizing that solutions
aren't just copy and paste from one country to the next.
You can't just take Morocco's plan and drop it into Zambia.
The real value, they said, came from dissecting why things
(11:21):
worked or failed elsewhere, so they could adapt, not just
imitate. This direct collaboration really
helps unlock potential builds, that critical peer network, that
shared knowledge base. And beyond these vital knowledge
exchanges, we're seeing actual physical things being built,
brand new facilities that Mauritania Talent Academy
launched February 2025. That's a huge milestone, isn't
(11:44):
it, A concrete example of this progress.
It's not just talk. The Mauritania Talent Academy is
genuinely pioneering a real beacon.
It's been called the first of its kind in the CAF region,
etting A remarkable examle for other African nations in terms
of holistic player development. Its objectives line U erfectly
with FIFA's TDs goals, roviding young layers with worldclass
(12:06):
training facilities. Sure, but crucially, also expert
coaching at a proper education that goes beyond just football.
We're talking integrating academic studies, life skills,
personal development into their daily routine.
So. Developing the person, not just
the player. It's exactly the Academy aims to
create a sustainable football ecosystem in Mauritania meeting
(12:27):
It's designed to produce not just elite players, but also
trained coaches, administrators,eventually self-sufficient
football infrastructure. It's about fostering social,
personal growth for these young athletes.
They're individuals first, and this goes hand in hand with
other major infrastructure work.FIFA's also funding a big
expansion project for Mauritania's national stadium,
(12:48):
the Checkup Idea Stadium. A $2.9 million USD grant from
FIFA Forward to boost capacity to 16,000 seats make it a modern
visa compliant venue. It just underlines FIFA's
tangible support making these visions real.
Creating training grounds, yes, but also venues for top
competition, fan engagement, solidifying the whole
infrastructure. It's incredible seeing these big
(13:10):
investments, these systemic programs, but what really
matters, I guess what brings it all to life is the impact on the
individual players bringing it down to that personal level.
We're hearing stories from youngplayers like in that FIFA Enough
TDs camp in Nigeria back in July.
Their experiences really show the human side of the strategy.
Absolutely, that second phase ofthe camp in Nigeria, July 2025.
(13:31):
It really showcases the individual transformation these
programs are aiming for. Young players share their
experiences, and their words arejust so powerful.
They reflect immediate, tangiblegrowth.
Take IMI to biloba. First time at the camp.
He said he felt like everyone was like brothers, which says a
lot about the environment they created.
Positive, supportive. He praised the coach's
(13:52):
dedication, their skill. But I might also share this
really humbling but formative realization.
He came thinking he was the bestfrom his area, then saw other
kids doing things he couldn't and that just ignited this fire
in him to get better. With the coach's help, patient,
targeted help, he said his game really improved.
Mentioned tactical awareness, ball control specifically, and
(14:12):
he really hoped the program would continue.
Said it gave young players the chance to learn, grow and dream
bigger than maybe their local situation allowed.
That's fantastic. Real personal growth.
Yeah, and another player at the league, Fois, he talked not just
about skills, but about his ambition growing.
He clearly laid out his goals, play for EU seventeens, EU
Nineteens, eventually the Super Eagles.
(14:34):
And he explicitly said the camp transformed his playing skills,
implying a really significant leap.
And Abelad Ibrahim already buzzing for future camps, he
highlighted the training, fitness and experience of
playing with senior players, howit pushes them.
And he confidently stated his national team ambition too shows
the belief these Canton still. So it's building confidence as
(14:55):
well as skill. Definitely, these stories just
reinforce that the scheme is meticulously designed, not just
a spot raw talent, but to actively build a robust talent
pipeline for the national teams through structured high quality
training, crucial mentorship from experienced coaches who get
the game and youth development and vital positive peer
interaction training with other talented kids competing with
(15:16):
them. They push each other, learn new
things. It prepares them not just for
the pitch, but for the whole demanding journey of being a pro
athlete, and for life beyond football too, cultivating
potential in every way. No, when we talk about success
stories on the continent, especially recently in youth
football, one name keeps coming up.
Morocco. They've had this truly
remarkable run, an unprecedentedsurge.
(15:39):
It really makes you ask what exactly changed for them?
How did they achieve this dominance so quickly?
Yeah, here's where it gets really interesting, because
Morocco's recent success is justunprecedented and it provides
such a clear blueprint. They're the current champions at
both U-17 and U23 AFCON levels, and incredibly, they're even
favorites for the upcoming U20 AFCON.
(16:00):
Now, to put that in perspective,think about their history.
Before 2020, Morocco had never reached AU 17 AFCON final ever.
Their last U20 semifinal was wayback in 2005 and they'd never
won the U23 AFCON. Wow, that's a stark contrast.
Exactly. Now compare that to post 2020.
They won the 2025 U 17 AFCON. They're the 2025 U20 semis.
(16:21):
They won the last U23 AFCON. The link between that strategic,
consistent investment and the results on the pitch, it's
crystal clear, undeniable. And it's not just the men's
game. No, that's the other striking
thing. The impact on women's football
has been just as transformative.Their national women's team
reached the final of the last women's AFCON.
That's a huge leap from previousgroup stage exits.
(16:43):
They look like favorites for thenext 1.
And crucially, they qualified for the FIFA Women's World Cup
for the very first time. And then, against all odds, they
actually advance past the group stage, which is rare for any
African nation, let alone a debutante.
This whole trajectory across genders, across multiple youth
levels, it's just such a powerful illustration shows how
(17:03):
targeted strategic investment plus exceptional leadership can
yield incredible, almost immediate results on the world
stage. It really is a case study in
transformation. So what's the heart of this
Moroccan blueprint then? It feels like it all revolves
around one place, one facility that changed everything for
them. What is it?
What makes it so special? That's absolutely right.
The undisputed centerpiece of Morocco's football revolution is
(17:25):
the Mohammed, the 6th Sports Complex.
It wasn't just built, it was meticulously rebuilt.
Reopened in 2020. This lace isn't just a training
ground, it's a worldclass integrated hub designed for
holistic elite athlete development.
It has get this 8 football itches, a mix natural grass,
hybrid artificial turf so they can train in any condition for
(17:47):
any need. But beyond the pitches, it's got
this high tech cutting edge sports medical facility offering
everything state-of-the-art diagnostics, advanced rehab
machines, integrated sports psychology support, dedicated
physio for prevention and recovery.
It's all there, integrated and it's fully self-contained.
Modern accommodation, dining halls with tailored nutrition,
even classrooms for education. Wow, so everything under one
(18:08):
roof? Pretty much and the impact is
huge multi layered first yeah itprovides that central optimal
environment train intensely recover effectively with top
medical care, get educated superefficient second and this is
crucial for their rapid rise. It allows them to consistently
host other countries for competitive friendlies their U
(18:28):
fifteens U seventeens U nineteens U21 slated they are
constantly playing internationalmatches during every break
testing themselves. This regular high level exposure
is a total game changer. Bill's tactical Nuss sharpens
mental toughness under pressure,gives players experience, gets
different styles way before big tournaments.
And this wasn't cheap. It was a massive financial
commitment from their governmentto invest in this unified,
(18:51):
holistic approach. And like we saw, the results
speak for themselves, echoing across all age groups, men's and
women. 'S so it's more than just that
one complex, right? Morocco's strategy seems much
broader. They've really positioned
themselves as a model for the whole continent.
It's a national strategy. Absolutely.
The complex is central, but it'spart of the bigger, incredibly
cohesive strategic vision covering the whole National
(19:13):
Football infrastructure. Morocco has systematically
upgraded 9 stadiums across the country with smart technologies
getting ready for top events, ensuring modern fan experiences.
They haven't just focused on elite training either, they've
built this comprehensive talent development framework which
seamlessly integrates education with sport, so players don't
have to choose between football and school.
(19:35):
Their studies are supported, integrated into their
development, creating well-rounded individuals,
safeguarding their future beyondfootball.
That's smart long term thinking.Very Plus they deliberately
position the country as Africa'stechnology and innovation hub,
creating an ecosystem that supports advanced sports
development, data analytics, sports science, digital
platforms. This forward thinking is
(19:58):
cemented by their preparation toCo host the 2030 FIFA World Cup
with Spain and Portugal. That's monumental, brings
unprecedented global attention, requires huge infrastructure and
organizational capacity. And on top of that, they're
hosting AFCON 2025 to these events aren't just about
prestige. They're powerful catalysts for
more investment, faster infrastructure development,
(20:19):
continuous improvement of their capabilities.
It really cements Morocco's leadership in African football.
And provides A tangible model for others to look at.
Morocco's story is definitely inspiring, shows what's possible
with that strategic investment. But we have to be realistic,
right? It's crucial to acknowledge the
huge challenges that still existin many other African nations.
It's not a level playing field yet.
(20:40):
One of the biggest, most widespread issues is that
infrastructure gap. What's the reality like on the
ground in places that aren't Morocco, places struggling with
basic facilities? Yeah, the reality, if you look
at countries like Senegal, for example, it's stark, often quite
disheartening. Facilities are just way, way
below what top football nations have, or even what Morocco now
has. And it's not just about lacking
(21:02):
a few top stadiums. It's a fundamental shortage of
quality playable pitches for alllevels of the game.
A major problem is just severe overuse of what they do have,
which are often already substandard.
Pitches get worn out in just twoor three years because they're
used constantly. You see artificial turf, for
instance, developing big holes, coming unsafe because it's used
relentlessly from 7:00 AM grassroots sessions right
(21:24):
through past midnight. Wow, 7:00 AM to past midnight.
That's intense. It is, and this creates this
dual impact. First, the elite players, even
national team guys, often lack genuinely good stadiums or
proper training pitches to really hone their skills, play
proper matches. 2nd, and maybe even more significant for the
future, the masses, that huge reservoir of grassroots talent,
(21:47):
they're often stuck practicing on rough fields, beaches, even
just sand. Now, that environment might
build incredible innate technique.
Resilience, sure, but it's not ideal for modern football.
Development limits tactical training.
Proper ball movement increases injury risk.
So who's responsible for fixing that?
Is it the government's? The football federations.
That's the critical question, isn't it?
There's this ongoing debate, butmany people, especially those
(22:10):
with experience for more developed systems, argue it's
fundamentally a government, a state responsibility.
It's like providing essential public services, roads, schools,
hospitals. Investing in sports
infrastructure is crucial for public health, community
building and specifically for keeping huge numbers of young
people positively engaged, active, out of trouble.
(22:30):
It really needs to be unified, Long term public sector
commitment working with sports bodies yes, but led by
government rather than just relying on often overburdened,
under resourced federations. Without that, a foundational
commitment to infrastructure, even the best talent development
schemes will struggle to hit their full potential.
OK, so infrastructure is massive.
(22:50):
What about the other systemic issues?
Things like coaching quality, how national teams are picked?
It seems like better education for coaches and more objective
selection are needed to. You've hit on another critical
point, and it's totally linked to player development.
Better coaching education is paramount, absolutely, because
it directly leads to better player education.
It's that simple. If coaches aren't equipped with
(23:11):
modern methods, sports science, knowledge and understanding of
holistic youth development, theneven the most naturally gifted
players won't reach their full potential.
And the raw talent pool across the continent is.
I mean, it's fantastic, undeniably.
You see kids with a ball playingbarefoot anywhere, showing
incredible technique, explosive speed, raw power, qualities you
(23:33):
maybe don't see as much elsewhere.
But without systematic, high quality coaching, without
structured systems like Morocco is building many of these rough
diamonds, they risk getting loston the way.
They might not get the consistent guidance, the
tactical understanding, the physical conditioning needed to
go from raw potential to elite pro.
And the selection process for national teams?
(23:54):
That's often criticized too, right?
Yeah, there's a consistent pervasive critique about the
lack of objectivity, especially youth levels.
Now this isn't unique to Africa,happens elsewhere too, but it's
a significant barrier there. There's a real need for more
transparent merit based systems where selection is genuinely the
end product of a plan based on clear criteria, data,
(24:17):
performance, rather than being swayed by, you know, personal
connections, agent influence or just a lack of clear standards.
That ensures the most deserving talents based purely on
performance and potential get the chance to represent their
country, continue their development.
When selection feels arbitrary or unfair, it just demotivates
players, undermines the whole system and ultimately the
(24:37):
national teams miss out on theirbest talent.
This leads us into something more nuanced maybe, but really
impactful. How individual careers affect
national teams. That whole export phenomenon,
young African talent leaving forEurope super young, must create
a real headache for the federations.
Oh, it's a rofoundly complex dilemma.
Truly one of the trickiest challenges in African football.
(24:59):
On one hand, you've got the export of top youth players.
Maybe the U-17 or U20 captain leaves for Europe at 1617 and
that represents a huge, often life changing economic
opportunity for the player. For their whole family.
It's a pro contract, a more structured development path,
often a better life that's just not available otherwise.
So for the individual, it's often the best move, no
(25:20):
question. But the downside for the
national team set up. Exactly.
It creates a big challenge for the national teams and the
domestic leagues too. Once these players move abroad,
they're often just not availablefor youth national team duty
anymore, especially outside official FIFA windows or for
longer training camps. And that disrupts that natural
crucial progression, U-17 to U-19 to U21 within the national
(25:45):
setup. It hinders team cohesion,
tactical development, building aconsistent national playing
style. Plus, from the national team
viewpoint, the youth teams oftenact as this vital shop window
for the locally based players toget seen by international scouts
get their chance at a move. So one perspective is maybe
those who've already got their big move abroad should make
(26:06):
space for others. Let the local guys who
desperately need that international exposure get their
chance in the youth teams. It's a really difficult balance.
Individual opportunity versus collective national team
development. And you mentioned friendlies
earlier that lack of regular high level games must hurt too.
Hugely another critical aspect, the significant lack of high
profile competitive friendlies for most African National Youth
(26:29):
teams. Unlike European teams, South
American teams or again Morocco who actively host teams every
international break, many African youth teams only really
test themselves every two years in the main competitions, the
AFCON youth tournaments. And that's sporadic high level
competition. It's just not enough for
continuous development, player or team.
They don't get consistent exposure to different playing
(26:50):
styles, high pressure situations, the tactical demands
of international football. So what are the solutions there?
Seems tough. Complex but vital.
We need more continental unity somehow to make travel within
Africa easier. Things like sorting out
prohibitive visa rules, the incredibly high cost of flights
between African countries. If that happened, it would allow
for more regular competitive friendlies within Africa.
(27:12):
Teams could gain crucial experience that way.
And maybe a bit provocative, butnecessary, perhaps, some argue
if federation's reallocated somefunds, say from flying
administrators first class, and put that towards more economical
player travel, more competitive fixtures, it would have a
profound positive impact on development.
It's about genuinely prioritizing player pathways,
(27:34):
consistent competition over administrative perks, putting
the athletes first. That's a strong point, and as we
look at these challenges, there's one more, maybe more
philosophical hurdle That resultorientation you hear about even
in really young age groups. Focusing on winning above all
else seems like that could backfire, ironically, for player
development and just the beauty of the game.
Yeah, this demand for result in U15, even younger, it's a
(27:56):
significant problem. It really stifles long term
potential. It encourages what you might
call a minimalistic approach to the game where coaches
prioritize the immediate outcome, winning the match over
holistic player development, long term growth.
And this often leads to negativebehaviors, filtering down, time
wasting, faking injury simulation.
Young players learn it, unfortunately by watching adult
(28:18):
pros. They mimic what they see gets
rewarded or what they see on TV.So it kills creativity.
That's the big concern. This relentless early focus on
winning at all costs can actively stifle the artist in
the player. The key to wants to express
themselves, try tricks, show flair, play with joy.
Football, at its heart, it's supposed to be pleasing,
entertaining, a kind of artisticexpression.
(28:39):
By prioritizing immediate results of pragmatic, often
defensive style, especially in those really formative years,
there's a real risk of doing an injustice to these rough
diamonds of African football, limiting their full artistic,
creative potential. Before you get the chance to
blossom. You know, imagine telling a
young Messi or Ronaldinho. Just Kick It Out, play simple.
Forget the dribbling. You can turn football into a
(29:01):
chore, strip away the very joy that got them into it.
And ultimately, this all circlesback to those foundational
solutions we talked about strongemphasis on better facilities
and better education. Education For coaches, players,
even parents. It's essential to shift that
mindset. Allow talent to flourish
authentically, freely, creatively.
Respect the game as both sport and art.
(29:21):
OK, so despite these challenges,which are clearly significant as
we look ahead, it feels like African football isn't just
about potential anymore. It's being seen as this massive
economic opportunity. There's that recent industry
report painting a really compelling picture, Africa as an
untapped goldmine for investment.
That's a big shift in narrative,isn't it?
Huge shift, yeah. The narrative is fundamentally
(29:43):
changing. Report from World football
summit and ashtag Africa scores.It stated it pretty
definitively. African football isn't just a
developing market story anymore,not just reliant on aid.
It has quote, unequivocally matured into an investment grade
opportunity and the continent Cohosting the 2030 World Cup,
Morocco with Spain and Portugal that's identified as this major
(30:05):
unprecedented catalyst. That event won't just bring
global eyes, it'll unlock massive commercial opportunities
across the whole football ecosystem.
Infrastructure, tech, media, rights, talent development, you
name it. The core insight here is that
paradigm shift. African football isn't just
asking for help, it's resenting itself as a smart, strategic
(30:26):
business proposition for global investors looking for serious
returns in a fast growing market.
This isn't charity, it's shrewd investment.
That's a really powerful reframing.
So for businesses, investors looking to get involved, what
are the key areas? The report mentioned 5 specific
areas for smart engagement. Where's the big potential?
Yeah. The report highlights 5 critical
areas, each offering unique opportunities.
(30:46):
First digital Leapfrog Africa said to hit over 650 million
smartphone users by 2025. That's the world's fastest
growing mobile first football audience.
Think about that. Huge opportunities there for
digital platforms, mobile gaming, fan engagement apps,
direct to consumer content, leveraging how people consume
media, their mobile first businesses focusing their can
(31:08):
tap into a massive highly engaged fan base.
OK. Digital first makes sense.
What? Else Second, infrastructure
search. The continent needs something
like 80 billion dollars in football infrastructure by
20-30, and that's not just WorldCup stadiums, it's community
pitches, training centers, modern academies, a clear signal
for investment in construction facility management related
services, often through public private partnerships.
(31:30):
Huge third, women's football untapped potential.
We touched on Morocco, but generally despite African
nations dominating Afghan titles, historically 68 total
wins across all competitions, the commercial side of women's
football is still really nascent, just starting offers
massive exponential growth potential, sponsorship
(31:51):
meteorites, grassroots programs.It's a high growth, underserved
market. Right.
Big opportunity there. 4th Next Gen. talent pipelines.
These are proving to be key for direct ROI academies, especially
in places like Ghana, Senegal, Cote d'Ivoire countries known
for producing top players. They're identified as offering
clear ROI through guaranteed talent development and brand
(32:12):
alignment. Investing there means tapping
directly into the source of future stars creates A pathway
to player transfers, associated benefits, plus it aligns with
positive brand values. Makes sense investing in the
source. And finally, 5th regional
maturation, OK, Nigeria, South Africa, Egypt are established
markets, but the report identifies North and West Africa
as leading commercial development right now.
(32:34):
And critically, fast rising markets are popping up in places
like Mauritania, Mali, Sudan shows diverse geographical
opportunities beyond just the traditional powerhouses means a
more spread out landscape for investment, early mover
advantages in these rapidly developing football economies.
That's a really clear road map of where the gross is the types
of opportunities. But how do businesses actually
(32:56):
get in, practically speaking? What are the specific entry
points they should look for? Yeah, the report outlined
several strategic entry points focusing on using global best
practices but crucially respecting local contexts.
One big area management professionalization, huge
consulting opportunities here, financial planning,
organizational development, strategic management, helping
local football entities, federation's clubs operate more
(33:18):
efficiently, transparently, sustainably.
Then there's technology integration, focusing on mobile
first platforms for fan engagement, creating affordable
analytics tools for player performance scouting,
implementing cloud based solutions for operations, all
tailored for Africa's digital landscape.
So bring in expertise and tech. It's exactly infrastructure
development is another key area.Loads of opportunities for
(33:41):
public private partnerships, stadium building renovation,
long term facility management. Also building and equipping
academies, offering a whole suite of services.
Talent development itself offersdirect routes, Academy
partnerships, businesses investing in or Co managing
youth programs, integrating education, sports, science and
finally commercial evolution. This is about moving beyond just
(34:04):
basic transactional sponsorshipstowards more purpose driven
partnerships. Was it really resonate with
local communities, local values.So brands aligning with social
impact initiatives through football, creating deeper more
authentic connections. The absolute critical success
factor, though emphasized throughout, is understanding
local contexts, the unique cultural, economic, social
(34:25):
dynamics of each place, while atthe same time applying global
best practices and how you operate.
Use tech govern. It's about blending that local
insight with world class execution.
That's the key for sustainable success.
So what does this all mean then as we kind of wrap up this deep
dive for us, for you listening, it means African football is
really at this fascinating crossroads, isn't it?
(34:45):
When you've got global investment, strategic vision and
this incredibly deep well of grass roots passion all
converging, creating something potentially extraordinary.
We've gone from FIFA's grand vision, giving every talent a
chance to seeing that vision take real shape.
Initiatives like the Acronology Exchange, that pioneering
Mauritania Academy. We looked at the inspiring
(35:06):
Moroccan model, a powerful example of what dedicated
investment a unified approach can do, and quickly.
But crucially, we also faced up to the real critical challenges
still out there. The infrastructure gaps, the
need for more objective selection, those complex play
progression dynamics that resultorientation issue that can
stifle creativity. It's a continent just brimming
with raw potential, poised for atransformative future if these
(35:29):
things can be managed effectively.
Yeah. And it raises, I think, an
important final quotient for us to chew on, a thought to maybe
linger on after this deep dive. As African football keeps
rising, fueled by investment, bystrategy, and as hopefully every
talent is given a real chance toreach their potential, what is
the ultimate measure of success for the continent's football?
(35:49):
Is it just about winning titles,securing those big lucrative
contracts for players in Europe,maximizing economic returns?
Or is it also, importantly, about preserving and celebrating
that unbridled creativity, that minnate artistry, the unique,
authentic spirit of the game that flourishes so passionately
on countless sandy pitches across the continent?
How do we collectively balance that relentless pursuit of
(36:11):
results of commercial success with the fundamental need to
nurture the raw, joyous, artistic expression of football
for generations to come, ensuring the game stays a source
of community pride and just unadulterated pleasure?
It's a big question.
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