Marketing can feel like an endless loop of pressure, performance, and burnout. The content treadmill. The algorithm anxiety. The shoulds piling up in your inbox. If you've ever felt like self-promotion is slowly draining the joy out of your business, this episode is for you.
In this episode, I’m joined by business coach, author, and founder of Marketing-Mentor.com, Ilise Benun. With nearly 40 years of experience under her belt, she’s developed a deeply practical framework—The Simplest Marketing Plan—that emphasizes structure, intentionality, and just the right amount of consistency.
Ilise reminds us that marketing isn’t about being everywhere; it’s about being intentional and building real relationships. This conversation is a balm for the burnout that so often surrounds self-promotion.
In this episode, we talk about:
- How to stop pretending and market like yourself (12:07)
- The three tools of the Simplest Marketing Plan and how they work together (25:04)
- Why "word of mouth" isn’t actually a marketing strategy (26:22)
- How to do targeted outreach without feeling gross (38:35)
- The power of forgetting (aka how to overcome the fear of rejection) (46:52)
If you're tired of chasing algorithms, bouncing between platforms, or feeling like your marketing is always a half-finished to-do list, this episode is your permission slip to simplify everything. Ilise's approach won’t just help you market more effectively—it will help you create more space, ease, and focus in your business. It’s a gentle step toward becoming more deeply rested.
To watch this interview, check out Deeply Rested on YouTube: https://youtu.be/9AEZGui1IOs
Connect with Ilise Benun
- Get Marketing Mentor's One-Page Weekly Marketing Schedule when you sign up for Quick Tips from Marketing Mentor: https://go.marketing-mentor.com/podcast-freebie
- Follow Ilise on Instagram and LinkedIn
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