Defenders of Business Value

Defenders of Business Value

The Defenders of Business Value Podcast combines over 30 years of valuation and exit planning expertise working with business owners. Ed Mysogland has a mission and vision to help business owners understand the value of their business. Most of the small business owner's net worth is locked in the company, and to unlock it, a business owner has to sell it. Unfortunately, the odds are against business owners that they won't be able to sell their companies because they don't know what creates a saleable asset. Ed interviews experts who help business owners prepare, build, preserve, and one-day transfer value with the sale of the business.

Episodes

November 12, 2025 27 mins

More entrepreneurs are turning to franchises, and it's easy to see why. With proven systems, recognizable brands, and built-in support, franchises make both ownership and resale less risky.

Alyssa Hernandez, Vice President of Franchise Resales at Neighborly, leads the team that manages transitions across 19 brands and nearly 10,000 franchise owners. Her team helps owners exit smoothly while guiding new ent...

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Managing a business is tough enough on its own. But add family dynamics in the mix, and things get even more challenging.

As a strategic advisor at The Family Business Consulting Group, Amy Wirtz shares her expertise on navigating ownership transitions in multigenerational families.

Amy discusses the challenges of balancing family relationships with business goals, offering insights on how to ...

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You don't have to build your own business from scratch to be an entrepreneur. You can buy one instead.

Della Kirkman, CPA and founder of Shift-N-Gears, is on a mission to help 10,000 women become business owners through acquisition. After starting as a waitress at Cracker Barrel, Della worked her way up to owning and selling her own accounting firm. Now, she's teaching others how to achieve wealth, indepen...

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Many business owners still feel trapped in the day-to-day because their companies rely too heavily on them. The Entrepreneurial Operating System (EOS) changes that by helping leadership teams build structure and accountability so businesses can run smoothly without the owner.

Ashley Walters, Professional EOS Implementer at EOS Worldwide, explains how to align EOS with exit planning to build efficiency, lon...

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Most owners think selling a business is only about numbers, but Denise Logan knows it's more complicated than that.

Known as the "Seller Whisperer," Denise has helped hundreds of sellers navigate the complex emotions that can affect deals. It's not uncommon for business owners to experience identity loss, family conflict, shame, and the fear of "what's next".

Denise's journey from therapist to...

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Most professionals in the M&A space have been closing deals for decades. But being young doesn't mean you can't bring value to the table.

Morgan Tate, founder of Breakwater M&A, has built a reputation as one of the younger voices in the industry. He has helped facilitate over $250 million worth of deals and is now using automation to make the process faster and more efficient. From the lessons learned in t...

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Most buyers slow down in their sixties. But not Gary Hentschel. He's out buying companies, doubling their value, and selling them again. 

As a partner at The September Group and CEO at WSI Technologies, Gary brings decades of experience as a banker, entrepreneur, and operator. In this episode, he shares how he appraises businesses, what sellers get wrong about their company's value, and why good leadership...

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What really makes a business attractive to buyers? Buyers weigh more than just financials. They consider risk, operations, and whether the business can run without you.

Colin King and Joe Van Deman, Principals at Circle City Capital Group, Inc., know this firsthand. They've built a portfolio of 15 companies by acquiring businesses that many others have overlooked. Colin, a CPA and CFA, and Joe, a former Go...

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Most people think selling a business is just like selling a house. That's where they're wrong.

George Wellmer, founder of Tupelo, clarifies the misconceptions sellers have about brokers and the deal process. George explains how technology and AI are simplifying administrative tasks, allowing brokers to focus on guiding clients through the most important transaction of their lives. He also shares what selle...

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Selling your business doesn't always deliver the financial security or fulfillment you expect. So what if there was another option?

Jim Muehlhausen, founder of Half-Retire, has worked with thousands of owners facing this exact dilemma. In this episode, he shares how business owners can step back from day-to-day operations without giving up income, legacy, or control—and why it's a viable exit option.

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September 3, 2025 17 mins

For years, we've been told that retiring business owners would flood the market with companies for sale. The truth is that most of them are holding on longer and for good reason.

In this episode, Ed Mysogland shares market data that explains why owners are staying put. He explains the investment math influencing their choices and the costly mistakes made when they stop reinvesting in their business. Ed has...

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May 15, 2024 20 mins

In this episode, Ed Mysogland shares key insights from the latest quarterly Deal Stats report on business valuation trends. He discusses how EBITDA multiples have returned to typical levels after fluctuating during the pandemic. Ed also analyzes sector performance and highlights contradictory trends in private company sales multiples. Learn about typical discount levels, officers' compensation benchmarks, and the lengthy process of...

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Join Ed Mysogland in a deep dive into the world of online business valuation calculators. Unravel the complexities and limitations of these tools as Mysogland discusses the challenges of applying market data to private companies and highlights the drawbacks of relying solely on digital solutions. Discover the pros and cons of each, alongside insights into their accuracy and lead generation potential. Don't miss Mysogland's expert a...

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One of the primary reasons businesses don't sell is that the business owner is the person with all of the sales relationships. Most buyers have to reduce the value or offer a risk-mitigated structure to get comfortable with the existing owner's role post-acquisition. I often lament about how, as dealmakers, we can...

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I regularly get asked about how best to prepare a company for sale. The first challenge is time. Most business owners understate how long it takes to get out. The second is what this episode is about - what little things can you do to make your business ready for sale. It takes time, but it is worth it when you enter the marketplace. If listening isn't your thing, the notes I worked on the show are on the website's blo...

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February 28, 2024 21 mins

Exiting a business is a pivotal moment filled with complex emotional and financial decisions. This podcast episode dives into a structured 5-step plan to ensure a successful and fulfilling exit. We explore the significance of understanding your motivations, aligning your exit strategy with your goals, determining your financial needs, deciding on your post-exit involvement, and utilizing an Exit Matrix to balance financial returns ...

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The "Telescopic Observation" provides an insightful overview of a strategic framework designed to enhance the SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis by offering a more structured approach to examining an organization's internal and external environments. It emphasizes the need for a more focused, inclusive, and systematic methodology to better understand business environments and strategically plan for succes...

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February 14, 2024 18 mins

In this fresh episode, we explore the Q4 2023 DealStats Value Index, providing a detailed analysis of current business valuation trends. Notably, we've spotted a significant shift: EBITDA multiples are moving towards a normalized figure, landing at 3.4x in Q3 2023, indicating a stabilizing market. Additionally, net sales multiples have slightly risen to 0.49x. A standout observation is the higher valuations public buyers are assign...

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January 24, 2024 49 mins

In this episode, we join Ed Mysogland as he explores the crucial aspects of Confidential Information Memorandums (CIMs) in the context of M&A transactions. Ed illuminates their essential role in the smooth execution of business sales. The episode offers an in-depth look at critical components of CIMs, including a detailed business overview, industry analysis, and the nuances of business valuation. Drawing on his extensive experienc...

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