September 15, 2023 • 53 mins
Get ready to make your entrance into the entertainment world with Loren LoRosa. She's a powerhouse in pop culture, news, and entertainment, and she's got a tale or two to share about her transition from TMZ to founding her own production company, Brown Girl Grinding. As a first-generation college student hailing from the inner city, Loren will provide you with an abundance of invaluable insights into how her upbringing fueled her journey to becoming a successful entrepreneur.
Settle in as we journey through Loren's enchanting world, filled with high-stakes interviews and Bronco grinding meetups. Discover her secret to staying connected in the energetic entertainment, fashion, and social media industries. Loren opens up about the unexpected twists on her career path and the critical role her support network of family and friends has played in her success. Whether you're an aspiring entrepreneur or just love a good success story, Loren's experiences are bound to inspire.
Our enlightening conversation doesn't stop there. Loren brings fresh perspective on what success really means, emphasizing the importance of happiness and lifting others up. We'll tackle the challenging aspects of creative industries, such as financing projects and relationship building. We wrap up our chat with an engaging discussion about Loren's work with the Delaware State of the Arts Podcast. Don't miss out as Loren shares her commitment to guiding future entrepreneurs. Every story, every insight is a step closer to your own success story.
The Delaware Division of the Arts, a branch of the Delaware Department of State, is committed to supporting the arts and cultivating creativity to enhance the quality of life in Delaware. Together with its advisory body, the Delaware State Arts Council, the Division administers grants and programs that support arts programming, educate the public, increase awareness of the arts, and integrate the arts into all facets of Delaware life. Learn more at Arts.Delaware.Gov.
Delaware State of the Arts is a weekly podcast that presents interviews with arts organizations and leaders who contribute to the cultural vibrancy of communities throughout Delaware. Delaware State of the Arts is provided as a service of the Division of the Arts, in partnership with NEWSRADIO 1450 WILM and 1410 WDOV.
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Andy Truscott (00:12):
For Delaware State of the Arts.
I'm Andy Truscott.
Today, our guest for thisexclusive two-part interview,
live from the Mills Summit inWilmington, Delaware, Loren
LoRosa.
Born and raised in Wilmington,Loren, studied marketing at the
Delaware State University.
She got her start underindustry influencer Angela
Simmons for Angela IMTV and hascontributed as a host and red
(00:36):
carpet correspondent for theElectronic Urban Report.
She set up her YouTube channelin 2013 and regularly posts new
content three times a week aimedat fellow dreamers.
As seen nationally on TMZ, onFox, bet and Loren.
centers her career on providingthe voice of a strong minority
woman within culture-defyingdigital and television platforms
(00:59):
, as a host, podcaster, producerand influencer.
Her work accredits her with theexperience of breaking some of
the world's biggestentertainment stories, while
sharpening her ability tocaptivate audiences all over the
world via exclusive content andthe intellectual and
fearlessness of reporting of it.
Thanks so much for joining us,Loren.
(01:19):
How are you today?
Loren LoRosa (01:20):
I'm doing good.
Thanks for having me.
Andy Truscott (01:22):
You achieved so much in already such a small
period of time in theentertainment field.
What sparked your passion forpop culture, news and
entertainment?
Loren LoRosa (01:33):
I grew up in a family.
I'm from Wilmington, so I'mfrom Fifth and Washington,
literally like a few blocks over.
My family was just always bigon doing stuff.
I had a little cousin who wason Broadway she was baby Nila on
Broadway.
We were dancing right up hereat the Christiana Culture Arts
Center.
We were performing at the Grand.
(01:53):
We were holding fashion showsat Howard High School Technology
.
If you guys have ever been tothe Howard High School fashion
shows I don't know if you guyshave or heard about them we had
a run for like four or fiveyears.
We sold out every single yeareight to 900 people.
We met friends who producedthat.
I just grew up in a family and ahousehold where it was just a
thing, even at our familyreunions.
We got one this weekend.
If you want to pop out Familyreunions, come.
(02:15):
We do talent shows.
Everybody in my family is justfunny and witty and quick.
It just was always like a thing, with my mom being a former
fashion designer who lived inNew York, we always took trips
to New York to see our familyand just do stuff.
That was just like you couldn'tnot love the lights and the
clothing and all the theatricsand stuff like that.
(02:36):
So it just was kind of embeddedin me.
It's just always been a thing.
Andy Truscott (02:41):
Even just the intro there.
Right, you do a lot.
You're out there, you'rehustling, you're grinding out
there.
How do you balance thesevarious roles and projects to
ensure that you're dedicatingyour full, 100%, at the time
you're working on them andmaking sure that these things
succeed and get out there at thetime that they need to?
Loren LoRosa (03:01):
I think that that's still something that I'm
learning, especially now.
So I recently resigned from TMZ.
I've been resigned from TMZ forabout two weeks now.
Because of that, things startedto pick up in a way that I felt
like I wasn't able to give 100%to them and to Brown Girl
Grinding as a production companyand a media company.
But it's kind of like trial anderror.
(03:23):
A lot of stuff is still new forme.
I'm still like a very smallbusiness, so money and finances
are not always as abundant asyou want them to be.
So paying a team is hard, soyou have to do a lot of things
by yourself.
So a lot of times it's trialand error, like, okay, I tried
to do all three of these majorprojects and then one of them
(03:44):
slapped and I felt the bruntfrom that and I'm like, okay,
I'm never going to do that again.
Next time I'm going to say yesto maybe two, wait later for
number three or figure out a wayto be able to bring on a couple
of people to help me orwhatever.
It's really not something thatI think you ever learn how to do
.
You just learn how to flow withit, because at each level
(04:05):
things get like they pull yourtime a bit more.
So, like now that I'm steppingaway from a major platform like
TMZ and deciding to develop andproduce content and be talent.
Outside of that, I'm doing whatI was doing before I got to TMZ
and what got me to TMZ, but it'sjust a whole different level
now because I've been nationallysyndicated for like seven years
(04:27):
, breaking some of the world'sbiggest stories for like seven
years, and you don't realize howmuch of a different playing
field that puts you in until youget back outside and you're
like, oh okay, wait, so my peersare these people.
Now, like you know, I'm on adifferent level.
It requires a lot more now, butit's still the same where I'm
in it.
I'm like the new kid in schoolwhere I'm learning how to juggle
(04:49):
everything.
Who should I have on my team?
How do I pay the team?
How do I delegate?
Because this is my baby, youknow.
So I don't know if that answersyour question, but I don't
think that you I've figured itout fully.
I just go as it comes and learnfrom what didn't work the day
before.
Andy Truscott (05:04):
Talk to me about moving from post TMZ world now
into 100% Brown girl grinding.
Tmz opened doors.
Right, you could pick up thephone, say you're with TMZ.
That would open a door.
Loren LoRosa (05:17):
They depend on who you call baby, because some
people might hang up on you,others they're like, oh no, tmz,
no, but I get what you mean.
Andy Truscott (05:24):
But so have you been.
Have you felt that you'resuccessful in kind of pivoting
those contents or contacts andthat relationship now, post TMZ
world, or as you kind ofapproach that world, do you
think that there are someopportunities for you to kind of
matriculate over some of thoserelationships?
Loren LoRosa (05:43):
I think that and I was worried about that, right,
like I was like, okay, you cansay what you want about TMZ, but
TMZ you can't get around them.
Like TMZ is the biggest popculture, entertainment, news,
political, like whatever youwant to talk about, tmz is
number one, at the crust of itand breaking major stories.
So we're not just a part of theconversation, they're not just
(06:04):
a part of the conversation, theyare leading the conversation.
So, to be a part of that for solong and have these
relationships because of that,because everybody wants to be a
part of that vehicle, whetherthey hate it or not, because it
creates superstars, it makesrestaurants the number one
restaurant in LA or the world.
You know, we talk about thingsor they talk about things.
For a certain amount of time,you literally can become the
(06:25):
biggest at what you're doing inthat moment, right?
So because of that, you're indemand.
Everybody wants to talk to you,everybody wants to do lunch,
everybody wants to do drinks andall that stuff, right?
So my fear was like and I thinkthat's why I stuck there so long
because I got into the pointwhere I was like I think it's
time for me to figure some stuffout outside of here.
This is good, but, like there'sother things I want to do.
(06:48):
But when you build thoserelationships, it's tough
because you don't know who, whenyou step away, will answer the
phone or continue to answer thephone.
But one of the things that Ifound and I'm like wow, like
this is a blessing is that youhave to build it anyway.
So, regardless, if I had stayedthere for more years, when I
stepped off, I was going to bethe new kid at school.
So whoever doesn't pick up thephone just doesn't.
(07:10):
And I have enough confidence inwhat I'm doing and where I'm
going that you're going to haveto spend a block on when you do
what's going to cost you.
And I say that with the mosthumblest, most sincerest, like
you know, intention behind it,because I think the
relationships that I built andthe people that I worked with,
in the morals and integrity thatI have, those people have
carried over.
(07:30):
I have not yet picked up thephone and told someone I'm sorry
I don't work at TMZ anymore andI've been like, okay, cool,
we'll call you back.
Everybody's like well, whereare you at?
What are you doing?
How can we help?
When are you back in LA.
I want to hear what you're doing, and it's because, yes, I was a
part of this brand that ismajor and was way bigger than me
, but as a person, I treatpeople good, I'm very thorough
in my work, I'm very, you know,factual, and I'm just myself,
(07:52):
and a lot of that comes fromwhere I grew up at, you know,
grown up in the city Like youare who you are, and if you're
not, people know it.
So I've always kept true tothat in my jobs, and because of
that, I think I builtrelationships where people are
just waiting to see how they canhelp me, and people are like I
even had you know leadership,you know, within jobs and within
certain roles even there it'dbe like you're going to be great
(08:14):
.
I'm surprised, you know we wereable to keep you for this long,
so I was worried about that,but it has been working.
I think the biggest thing,though, is I always tell people
like you have to stay ready, soyou don't have to get ready.
So I've been building BrownGirl Grinding as a marketing and
production company, so we arecurrently doing development and
selling shows for differentpeople.
(08:35):
Now it'll be one of mine.
We do marketing.
We have a client called Lobo1707, which is a tequila brand.
Some of you guys may know of itbecause LeBron is a major
investor, but our job in LA isto help them, you know, build
their sales in their marketingfootprint Right.
So I was kind of slowly buildingthese things because I knew I
was going to have to step off.
But what I noticed is that whenpeople call me, the first thing
(08:59):
they say is well, where are youat now?
And it took some getting usedto, but now I'm just like I'm at
Brown Girl Grinding.
So, yes, we are marketing andproduction as you knew us before
, because we couldn't be a mediaoutlet, because I couldn't
compete with TMZ.
But we built up that audienceand that community because now
you know, the one thing that TMZdoesn't have is me, in my
(09:19):
opinion.
So now all of my opinion andeverything I'm building up in my
own platform.
So I've had friends call mewith major artists.
My first week out of TMZ I wasable to break a story with a
little Uzi for his upcomingalbum or project, barter 16,
which is like really highlyanticipated.
The fans are like, where is itat Right?
And y'all know rap fans.
(09:39):
They don't want to keep seeingpictures in studios.
They want the music.
So fans are like you know,where is it, where is it, where
is it?
And I had someone from one ofthe teams involved call me and
say, hey, we don't have arelease state yet, but we do
have a EP.
Like you know, london on theTrack will be executive
producing this project.
So it's real, it's happening.
Here's some photos y'all can do.
(10:00):
And I'm like well, I'm not atTMZ anymore.
And they're like well, whereare you?
Wherever you are, you can takeit.
So we were able to break ourfirst exclusive, you know, rap
news, which is really where Iwant to center, although we talk
about everything the first weekout, because, again, these are
people that, like I've builtreally good relationships with,
where they're like if we cansupport you by you tweeting
something and then having ourartists retweet it, and we're
(10:21):
looking at you like you knowwhat I mean, we'll do it.
But it was a natural transition, like so many people.
No one, no one asked me likewell, why are you talking about
news and you're not at TMZanymore?
No-transcript, like went withit.
It was kind of crazy.
I'm like okay, so you guys likewe're here, we're really here.
So it's rolled over fine,because I had the structure a
(10:42):
bit still building it out.
But the staying ready so youdon't have to get ready is a
thing, because there was a timeperiod where I was like, is
there gonna be a fall offBecause people aren't gonna see
me on that station anymore, butthe people on my social media
they kept up.
Hey, we were looking for you totalk about this.
If I don't post about somethinglike when Carly Russell, when
she, before her attorney, cameout and admitted that you know
(11:06):
all of that was false, they dida press conference prior to
where they talked about the factthat they they couldn't say it,
but you knew that, you knowthey talked about what they
found in her phone and all thatstuff.
I was live tweeting a pressconference from my Twitter.
I was thinking I think I waslike four days out of TMZ.
People really didn't even knowI left yet because I hadn't
announced it and everybody wascommenting on my live tweets
(11:26):
like can you go live onInstagram?
We wanna hear you talk aboutthis.
Like we didn't see you on theshow today.
So I went live on Instagram andit was like my biggest live
that I've had in like probablytwo years because people wanted
to hear me.
You know what I mean.
So the platform was there and Ijust did it.
So it's been an easy transitionin that point.
Andy Truscott (11:44):
What do you think are some of the attributes that
make for a successfulrelationship, as it relates to
kind of creating this circle ofadvisors, circle of trustees, in
order to help kind of move thebrand forward?
Loren LoRosa (11:57):
I'm still learning .
You mean, like a team, I'mstill figuring that out, but you
know from trial and error whatI'm really big on is like people
that move with intention,people that move fast.
You know I work in media andnow reporting on it, everything
goes Like in the time that wesit here, so many different
things are gonna happen.
But also, too, I think you knowlike it's really just a labor
(12:20):
of love at this point because,again, I'm not a big vehicle yet
, right?
So you're not here for themoney.
You know anybody that's workingwith me, whether it's a one-off
or you know even me being hereit's because you believe in what
I'm doing and you see thatthere is potential and that's
what I want Like.
So everyone that I've beenworking with, everyone that you
know I'm looking to work with,it's always about are you gonna
(12:42):
love my baby the way that I doright?
Like?
And how well are you gonna playyour role?
How well are you able to belike?
Hey, you might be graphicdesigner today, but I might need
you to come to an event with meand hold the camera, like
because we're building, and oncewe build in whatever, you'll be
able to do whatever, but areyou locked in, like are you 10
toes down?
So that's kind of like thebiggest thing for me right now.
(13:02):
I was like people that arewilling to like go like this
with me, like it's a rollercoaster right now.
Andy Truscott (13:08):
You've interviewed huge names like
Mariah Carey and Larry King.
Can you share what makes thoseinterviews so successful?
As you're planning thoseinterviews, what do you find as
kind of the best prep?
Loren LoRosa (13:20):
None of those were planned at all.
So again, it's like heavy onthe stay ready so you don't have
to get ready.
I think so.
During those times I wasworking for the TMZ tour and
that's how I started.
So I literally started from noteven in the newsroom and built
my way to senior news producer.
It was all about just knowingwhat the world was talking about
(13:41):
and what was happening, andI've always been a person that,
like in everything I do, I wantto like if you're never, ever
going to have a chance to talkto Mariah Carey or Larry King, I
can talk to that person for you, but I have to know what you,
as that regular person who getsup and goes to your nine to five
every day, would want to hearfrom them, right?
So, just staying very connectedto like what's happening in the
(14:02):
world, who's outside, what arethe conversations.
When I did Larry King, he was ata bank in my tour bus row by
him and I pulled over, hoppedoff the tour bus because that's
how it works for the TMZ tourbus and at the time it was all
the Donald Trump stuff wherepeople were like, oh my god,
donald Trump may be president.
We don't know this guy, who wasthis Trump?
(14:23):
And I knew that Larry King andDonald Trump used to be friends.
I didn't really know the depthof the friendship, but I knew
Larry King is a big New York guy.
Donald Trump ran New Yorkforever you know what I mean and
he was a socialite in New York.
So I'm like there's no way thatthey haven't crossed paths.
So I was like you know, it'd bea good idea to talk to him
about Trump.
And Larry King is very, veryopinionated.
(14:45):
I've watched some of hisinterviews, just knowing the
industry and just studying thegreats staying ready.
So I asked him.
First of all, he didn't want totalk to me.
He was like I don't have notime and I was like, ok, well, I
said I have a question how doyou feel about Donald Trump
right now?
And he stopped and he paused.
The question caught him offguard and he got emotional.
(15:07):
It was very weird because younever I don't think I've ever
seen Larry King be emotionalabout anything.
He's such a good keep yourcomposure guy and he was just
like you know, I don't know thisperson and he was.
He went in on his opinion, butyou could tell that it was very
like.
It was almost like twogirlfriends who get into it
because one girlfriend and showup at the birthday dinner.
(15:27):
You know how.
Y'all know how dramatic that isright.
So it was like he was betrayedby his friend and he felt like I
don't know.
He just felt away and I don'tthink anyone had ever asked him
so he just let it all out.
So that interview, when Isubmitted it it went everywhere
and at the time I'm not in thenewsroom.
So these are also me likedropping little hints, like hey,
(15:48):
I work for y'all, I need y'allto know my name inside the
newsroom.
Mariah Carey had just broke upwith Nick Cannon.
She doesn't talk to anybody,but I knew I'm like Mariah Carey
is a girl, she's on Rodale,drought, or Beverly she's
shopping.
I'm a girl, it's Labor Dayweekend, I also like to party.
So I'm like she must beshopping for her weekend, she's
about to get ready to go out orsomething.
(16:09):
So I just pulled up to her bus,hopped out, I said, oh, what
are we shopping for?
Oh, I'm going away for LaborDay weekend.
I'm like, okay, we'll bathe intwo color, white or red.
Like you know, regular stuff,mimosas, margaritas, like stuff
to kind of make her feel likeshe's a person.
That's another thing too.
Celebrities, I think, always getapproached like you want to
make them comfortable and youwant to pad your conversations
(16:30):
and there's a way that you canget what you need news wise and
break news without beingdisrespectful, without
gaslighting whatever.
You treat them like a person.
So, as we're talking, I'm likeokay, cool, she likes me.
Her security guard tried tomove me.
She's like no letters there.
I'm like all right, bet, now Ican go for the kill shot.
So I'm like listen, I'm 25years old.
This was a long time ago, y'all.
I'm like I'm 25 years old.
(16:50):
You just recently split fromthe cannon.
I've always told people I don'tthink I don't know how marriage
will work for me because of whatI do.
It seems like you guys didn'treally work out because you're
Mariah Carey, like what's youradvice to me as a 25 year old
watching you divorce him?
She said don't do it.
So now she's speaking directlyon a recent separation that she
(17:11):
never talks to anybody about.
Her first response is don't doit.
So you know everyone's going togo crazy with that.
And then she friends on them.
She was like you know he's agreat person.
But because I'm like, well,you're saying, don't do it, but
you guys spent some timetogether, we had kids together.
Like you never go back.
And she was like, no, he's agreat person, but baby, that's
over.
Like so, to get that from her,45 minutes of conversation is
(17:33):
all because, like, I just talkedto her, like she was a person
Like me, you sitting here rightnow, like you know what I mean.
I think if you can make peoplecomfortable and everybody that I
study the Angie Martinez, the,larry King's, the, you know,
even at the most toughinterviews, howard Stern,
whatever they make you feel like, okay, I could talk to this
person.
And then, boom, now you'retalking and hours went by, you
(17:56):
breaking national news from TMZto CNN, the Shade Room, the you
know what I mean.
So, but I had to know what wasgoing on in the world, too.
I had to know what people caredabout.
If I had never asked MariahCarey about Nick Cannon, that
would have been a mess.
If I had never asked Larry Kingabout Donald Trump, that would
have been a mess.
But I had to know how to do itwhere they're not like, who was
this girl with this camera?
You know what I mean, mm-hmm.
Andy Truscott (18:18):
You your YouTube huge, and some of the best
content that we can see from youis either on Instagram or
YouTube.
What inspired you to start itand how do you feel like it's
involved over time?
Loren LoRosa (18:30):
I couldn't find a job and LA, nobody would hire me
, nobody would put me on camera.
So my cousin actually was like,well, if you can't get a job,
you might as well just like makeit.
You do that anyway witheverything else.
And I was like, okay, cool.
So she was like, yeah, you know, like YouTube, like everybody's
there now and people want toknow the behind the scenes.
(18:51):
Like I've always been a personthat did stuff, whether I was
here in Wilmington, new York, la, wherever.
She's like you post all thisstuff and you're doing all this
stuff consistently, but we don'tknow how you do it.
Everybody wants to get thesauce, Everybody wants the game.
You should start doing morebehind the scenes, taking us
with you, type of stuff.
(19:11):
And at the time I didn't knowthat that was called vlogging,
because I didn't watch vloggerson YouTube.
I watched shows.
Like they're early.
People Like Funk Flex had juststarted picking up a camera and
putting stuff on YouTube.
Breakfast Club was new.
So I was trying to create thatbecause I'm like this is where
the world is gonna go.
This was before podcasts wereon YouTube.
This like I used to come up topeople with my camera and they'd
(19:32):
be like who are you with, andI'd be like YouTube and they'd
be like what?
And now everybody's there.
But I just knew I had to dosomething because if not, when I
finally got the opportunity tobe like I'm good on camera, I
would have nothing to showpeople because I couldn't get a
job on camera in LA.
So I started just going toevents and I would take a camera
(19:53):
.
I would have a friend with meand I have my cell phone.
My cell phone would be themicrophone for the audio, my
friend would hold the camera andthen I would just edit it
together and put it up, and thenI was also at the same time.
So I had a show called 2LTelevision on the Rosa TV and
then I did the vlogs behind thescenes because I might I don't
(20:14):
know like I just need to createsomething to do for myself.
And I realized that those vlogsthe numbers were better on that
than they were on like thecelebrity interviews, because
people really like people wereso excited for me too, like I've
always had like a reallysupportive, like group of people
, like hometown group, family,all of that.
So people were like we want tosee more, we want to see more,
(20:37):
we want to see more and I hadthe time.
So I was on multiple vlogs aweek sometimes and I just
realized like, okay, this isdoing well, um, my marketing
background.
I'm like I'm on YouTube and I'mtrying to figure out how do
people I literally used to geton YouTube and be like, how do
you afford to live in LA?
Because I don't get it, likeI'm missing something, and I
really couldn't find people whowere really being real about
(21:00):
their experience with it.
Everybody was like supercurated and no shade to the
girls who do this because they,you know, they get their money.
But everybody was super branded.
It's like the fashion over.
Try on hauls and I'm like, youknow, I like to get dressed in
an mbq, but like I really needthis information.
So if I need it, I know someoneelse does.
So I was like okay, there's ahole in the market, like boom,
I'm just gonna fill that hole,I'm just gonna keep serving that
(21:21):
hole.
It got bigger over time becauseof things I was doing in real
life got bigger.
But it did get difficultbecause, like you know, when
you're working with certainpeople and you know You're
working at certain platforms,you can't really go into detail.
I was so used to telling youguys like A to Z, everything
like my description on mychannel, like the bio is from my
(21:41):
friends couch to national TV,because literally I talked you
guys through my journey from myfriends couch to national TV.
When I got to TMZ and, like youknow, even outside of there,
when I'll be booked by certainbrands, it's like you can't talk
about certain stuff like youknow you NDA or you just don't
feel right putting outinformation about things that
(22:02):
you don't own or do.
You got to check with the brand.
So I kind of always felt alittle restricted once things
started to get bigger.
But people, I would run intopeople in LA.
I do to this day.
I still run into people thatare like I moved to LA because
of your YouTube channel.
I'm like you did you kind ofcrazy, but but thank you, but.
So I knew that there was a needfor it.
So I just kept going and thenyou know now I cannot, like I
(22:24):
was able to afford videographers.
So like the quality got better.
I learned about Editing a bitmore, invested in a better
camera, I wasn't just using myiPhone, so the actual content
got better too.
Andy Truscott (22:37):
Part of this conference theme is about
generations passing the batonfrom one generation to another.
Do you feel like you've had anopportunity in your career where
someone's passed the baton toyou, and if so, can you tell us
a little bit about it?
Loren LoRosa (22:50):
Yeah, um, I Couldn't even name all of the
people.
There's always been that thatlike entertainment and working
in this field and just being anentrepreneur in general, I feel
like everything that you dorelies off of your relationships
.
Like you can know Everything,you can know the book from front
to back.
You can have all of the money,but a lot of times and I would
(23:13):
say 90% out of the hundred ofthe times if you don't have the
right relationship, that's likethe last thing you need to green
light something.
So I've had people you knowfrom being here in high school.
I went to Howard High School.
You know like mentors there,people that I produced fashion
shows with there.
Like when I came into Howardwas a transfer student so nobody
(23:34):
liked me.
I like ran from his sophomoreone.
So it's like the girl thatnobody knows is like doing all
this stuff.
Who does she think she is?
But I had leadership andcounselors there that were like
don't worry about that, you'regonna be fine, you should do
this, you should do that.
So early on I learned you knowlike if you're in a position,
you put people in a position andthen people in that position
learn who they are.
Then you know, like home hasalways been supportive, so like
(23:58):
being booked to come back hereto do like HBCU week.
You know, even being here rightnow is because of a
relationship that I have withGreg.
Shout out to Greg, it's so manypeople all the time.
My first entertainment job I meta woman at Delaware State who
was casting for America's nexttop model and I was like you're
gonna be, you know, my mentor.
(24:18):
I'm gonna get on America's nexttop model.
I am the next model.
Like it's it the world.
If I don't become the next bigmodel, there's no modeling like
it's over.
And she's like you don't wantto do that.
And then we talked a bit overtime.
She to this day is still mymentor.
She got me a job at ProjectRunway All Stars.
I was fashion accessoriescoordinator.
So that was my first, like youknow, on camera credits and
(24:39):
working with a network andseeing that entertainment really
is a real career.
Everything I've done has beenbecause somebody has passed up a
time.
Andy Truscott (24:48):
No doubt part of our journey right is failure,
and you know using that as astepping stone to success.
So can you tell us about amoment when you faced failure
and how it led you to eitherpivot or grow in your career?
Loren LoRosa (25:01):
There's been a lot of different times, like
something recent, because howfar you want me to go back
whatever you're most comfortablewith I.
Think.
More recently, like before Idecided to step away from TMZ,
my biggest thing was I need tobuild a team.
I need to build a team.
I need a built team because Iknow what's coming, I know what
I want to do, and that is noteasy.
Sure, like hiring people,understanding people's needs.
(25:23):
When you're hiring them,working with them, whether it's,
you know, full-time orContracted, it's not easy at all
.
And we had our first person belike I don't think this is gonna
work for me.
And I was like, like in my mind, I'm like, well, what did I do
wrong?
Like, oh my god, like I wantedthis to be like the best
experience from start to finish.
(25:44):
Like you know what I mean, Iwas always very transparent
about what we have, but we don'thave what we can do, what we
can do.
So I think in that moment Ikind of felt like as an
entrepreneur, like, is mybusiness like the type of
business?
Because I've worked at jobs?
I'm like I hate it here.
I don't ever want to be hereagain.
I don't understand why anyoneelse works here, and I've always
said that I wanted to build,like you know, corporations and
(26:05):
different businesses that peoplewho worked, or you might not
love it every day, but you'renever gonna feel like that.
I always want people to feellike we care about them, we're
investing in them as much as wecan, but we can only do what we
can do.
So I was like for a while I wasjust like in my head, like, wow
, am I that boss that peoplehate?
Like, is this, you know, isthis company not, you know,
giving what I think it needs togive?
(26:26):
Like, are we still in line withour mission?
Am I too focused on, you know,hitting goals and not really
figuring out the middle part?
You know, is it just because Idon't have a bunch of money?
Like, where do I find the moneyGrant?
Like grants, all this stuff?
And then I realized, like Italked to a couple friends who
you know run businesses Verysuccessfully that you know have
bigger teams, way bigger teams,like two to three hundred people
(26:48):
.
And one of the things you knowthat a good friend of mine said
to me is, like you know, that'sone of the hardest things that
will ever happen to you iseither someone deciding to leave
your company that you feel likeyou've invested time and
resources in, or you know youhaving to let someone go.
But it's a learning lesson ineach thing that you do, you
learn and you should take thatand make the business stronger.
(27:10):
You should take that and kindof know what you're ready for,
because maybe you weren't readyto have that person in that
position internally.
Maybe you should havecontracted her you know what I
mean or maybe you should have.
Whatever the case may be.
And when she said it to me thatway, I was like okay, bet, so
like I got some work to do, likeI don't think that there was
anything that I did wrong.
There was, you know.
I just wanted to make sure that, like you know, everyone's
(27:31):
experience with me and with thebrown girl grinding is the best
that it can be at all times,especially because we're new and
we're growing.
But from that I felt like it wasa failure.
But in that I really learnedlike you can only do what you
can do and being as resourcefulas you are, positioning is going
to be very difficult for youbecause you have so many
(27:52):
different people you can reachout to.
But you really need tounderstand what is the strategy,
what is the reason when you'rereaching out to people, when
you're bringing them on yourteam.
When you're deciding, you knowif you want them internally,
long term or contracted.
Why, like, is it just a thing ofto be able to say, oh my god, I
have a team and I thinkentrepreneurs getting that too,
especially with Instagram.
(28:13):
It's like I want to have a teamand I want to post behind the
scenes and we're working andeverybody's grinding,
everybody's hustling, but it'slike you got all these people
here.
You know the strategy doesn'tmake sense.
You really don't need them herefor all this time.
What's the mission?
What are we accomplishing?
What's the project?
Can a person be project aproject?
Can they be contracted?
Can they?
There's so much that goes intoit that people don't talk about.
(28:34):
So I felt like a failure, but Ilearned like no, you just need
to learn what your businessreally needs, like inside and
out, and Then take it to otherpeople and fill those voids.
Andy Truscott (28:44):
What do you think are some of the most important
attributes when you're buildinga team?
What do you look for in otherindividuals to know that they're
right for you?
Loren LoRosa (28:52):
I think you have to Be honest again.
You got to be honest about whatyou need and be honest, upfront
about that.
I definitely think that selfstarters are always going to win
the race.
I don't care what industry itis, people that can hit the
ground running, people that arevery resourceful.
And I also think that it's thething of, especially when you're
a small business and you'regrowing I mentioned this earlier
(29:12):
you need people to reallybelieve in your vision, because
what I've learned to from thatexperience is I'm not the
day-to-day Like.
I'm day-to-day with my business, but I'm the visionary right.
So like.
I see us as like.
People always ask me like, well,what is Bronco grinding?
Like I don't get it whereyou're gonna go.
And I'm like you.
Everybody in here knows Nikeright.
(29:32):
When you see a Nike shoe, youknow it's top quality.
When you see a Nike commercial,you know, okay, this is legit.
If you meet someone that says,oh, I work with Nike, you're
like, ooh, they're serious abouttheir business, brown girl
grinding.
I always say we will be Nikewhen it comes to content,
production, when it comes to,you know, show development,
script writing, marketing,anything that we touch and
(29:55):
decide to do in any realm, but Ithink that I see that now as a
visionary, the same way I saweverything else that's happening
right, but a person who may nothave my forward vision only can
see what's in front of them,and you need those people.
Everybody plays a role in abusiness and when you're hiring
a team.
So I need people on my team whosee day-to-day and like the
(30:18):
incrementals of day-to-day.
Like I have an assistant wholiterally all she be on me and
I'm like I know I'm annoying andyou feel like you might be
babysitting me sometimes, butlike I'm so high level sometimes
that all the stuff down hereit's not getting the hundred
percent.
So One of the biggest thingsthat I learned was like you need
(30:38):
people that are thoseday-to-day.
We don't have the big vision,but we're here for the vibe.
And then you also need peoplewho understand the vision as
well, too, for the long term,but can also work that
day-to-day.
It's like Like when you're youknow, like when you watch a race
, there's like everybody has arole, so it's like you have the
Supporters on the sidelines,that people are to actually in
the race, the people that arelike monitoring, making sure
(30:58):
that all the rules are correctthe people who are announcing
and talking, but like alltogether says grand production.
I think about it like that,like when I'm building a team.
Now I've learned Everybodydoesn't have to be like the Huge
oh my god, we're going to makethis Nike person.
But as long as when you saythat to them they're like okay,
(31:19):
I believe it.
So, day-to-day, if you want tobe Nike, we need to do a BC and
D.
I can't talk to you about nextweek, because if I'm working at
Nike, you know Today these arethe things we need to get done
so that tomorrow is successful,so that Wednesday, thursday,
friday and then we'll get tonext week.
But then you also need thoselong-term planners too.
Andy Truscott (31:37):
How do you feel like being from Wilmington,
delaware, or rather, do youbelieve your roots in Wilmington
, delaware have played asignificant role in shaping your
career path?
Loren LoRosa (31:46):
Oh, a hundred percent.
I feel like you never know whatyou're going to get from me.
Like I Grew up here and I grewup in inner city, so it's like
you know, it comes a little bitof flavor that a lot of people
don't have.
And then I also Grew up here tothe point where I got to watch
when Wilmington didn't havestuff like this and we were
literally here making it.
(32:07):
Like me, my friends, the blakes, the newties, the like we were
creating, like the social lifeand the sit-down conversations
in the fashion shows and the youknow I mean, and they were
historical.
People did them every year.
We supported the hair shows orwhatever.
So I got an entrepreneurialspirit from that.
And then you, you come back fromcollege.
(32:28):
I went to Dell State and I cameback and I worked for Barclay
Cart and then I'm like, wow, sothere's a corporate world here
too.
So then I got to see that and Ithink it just made me like
Super well-rounded.
I feel like I can go in anyroom, I can go in any state, any
country, wherever, and I'll befine.
Like I, you know, the lightsmight be off for like a second
(32:49):
or two, like I take the heelsoff until I can find a light
switch.
But once I do I'm going toflourish and I think that I
don't.
I really I tell kids that Italk to all the time I'm growing
up in the inner city.
It has its challenges.
You see a lot of stuff early.
You, you know you have to learnto deal with a lot of stuff and
you know I was afirst-generation college student
.
So even doing fast foot and allthat I was like, okay, this is
(33:12):
a whole different world but youare built with like a fight that
it I don't, it's just unmatchedand and then it becomes like
what I learned is is that youlearn strategy early Because you
got to stay afloat.
You can even to this day inWilmington Like there's a lot of
good things going on here andyou know things are supported,
but at the same time there'salso a lot of other stuff that's
(33:34):
happening and the people thatwake up in that and live that
every single day.
You got to strategize if youwant to make it to next week and
it's a tough situation to be in, but when you come from a place
like that that also has thepositive things that really like
draw things out of you.
You learn that like that typeof strategy could become a A
(33:56):
producer on a major TV showbecause you understand how to
take nothing to make itsomething.
That type of strategy canbecome one of the biggest
basketball coaches in whateverconference, because you
understand kids and like hungerand pushing and pushing somebody
to the limit and using Badthings to turn into good and
motivation, all that stuff.
Like you just understand thingsso differently and you're just
(34:17):
you're really just Coming fromDelaware.
I think that I was just raisedwith a certain level of
integrity and morals that whenwe talk about those
relationships that I had tofigure out if they were gonna
still answer the phone for me,they're still answering the
phone and it's like what do youneed?
How can I?
And then this is like from hereat home to LA, to New York,
(34:38):
wherever, like when I got onbreakfast club, no one knew that
I quit my job.
I don't think I told you guysyet Nobody knew so, but I knew.
I'm like if I announced thatI'm leaving one of the world's
biggest platforms On another oneof the world's biggest
platforms, it puts me in a wholedifferent conversation because
I'm also talent.
I'm a free agent now you knowand I mean people didn't know
(34:58):
that I, you know, wanted to doanything else but to be at TMZ
because I was good while I wasthere.
That was strategy.
That was me, you know, growingup in woman's, and it's like
okay Cool if you go to HowardHigh School and Howard High
School is known for the fashionshows and then you go to
Delcastle and Delcastle is knownfor I don't know like sports at
the time you got to know whathouse you're and you got to know
(35:18):
how to navigate the game inthose different houses and I
learned that literally here.
So that was like me being likeokay, babe, so I'm about to do
this, I'm about to put it outthere and it'll work out.
But I learned a lot of that,like you know.
I mean my phone blew up.
Like for two days I literallycouldn't even get through my
phone because so many peoplewere like what do you need?
How can we help you?
(35:39):
When's the podcast dropping?
Do you have episodes we canwatch?
I have a corporate partner herethat you know does advertising
for podcasts.
I got people here at you knowthis network that are looking to
give money to black women basedand centered content and I'm
just like whoa, you know, justwait, it's all coming, it's all
happening.
We're gonna do this right now,fast.
(35:59):
But those type of things, whenyou're you know, you're raised a
certain way, you come fromcertain stuff that's embedded in
you and I don't change.
Andy Truscott (36:07):
As an entrepreneur, can you share some
habits or routines that youthink have contributed to your
growth or success?
Loren LoRosa (36:14):
Getting up at a certain time every single day,
even though I don't have I don'thave to Following through with
something which I'm stillgetting better at.
Like, for instance, I'll make50 to do this, and it'd be like
you know what I need to take anap.
That was stressful.
But now, as an entrepreneur, Ican't do that because it's like
(36:34):
if I don't get through those todo list, I have, you know,
people that need to be paid,that if I don't get paid, they
don't get paid.
It all that runs through mymind.
So I'm getting better at if Iput something on my to-do list
and I can do it right, then, andthere, I don't care if I'm
sitting at this table, if I canstill hear the conversation.
I'm on my phone and I'm gettingit done.
Yeah, and being present, Ithink that that's important too.
(36:57):
We miss a lot, of, a lot ofstuff.
So, like when I'm on a zoommeeting, if I'm, you know, out
and about at an event like youknow, this is a couple days of a
conference and it was an optionto just speak here today and
just going about my business andI'm like you know what.
No, like you know, I'm the newgirl at school.
We have a lot of things comingup.
I want to be present.
I want to be here.
I want to meet people.
(37:17):
This is a new world for me andwomen's and I didn't even know a
lot of this stuff existed.
I want to be here.
I want to meet people.
I want to put my phone away.
I want to all that.
So I think all those things areimportant.
You got to put yourself on theschedule, stick to the schedule,
get up early.
I learned from working in media.
The world operates on East EastCoast time.
New York is a center of it all.
So if I'm in LA, I'm used towaking up around like four or
(37:40):
five newsroom starts at six.
I'm keeping that.
When I'm here, especially ifyou're working in content or
creative, the world starts to gobetween, I would say, anywhere
from 6 am Really like 5 amEastern Standard Time to like 9
30.
After that there's a big falloff and you have like your
(38:00):
evening stuff that people careabout.
But like that's why the morningshows are numbing like the
biggest, the highest rated.
They're paid very well becausethe world works off of like that
early time.
So now I don't have a contentperson, I am the content person,
so I'm getting up every morningmaking Sean posting at least
three things, you know,something motivational,
inspirational, something newsrelated, maybe something
opinionated.
(38:21):
So I'll tweet something insteadof just retweeting it.
I'll add my opinion to it,repost it.
But I'm on that schedule andthat's very important because it
leads the rest of my day.
Andy Truscott (38:32):
As we talked earlier about one generation
passing the baton to a next, howdo you see yourself
contributing to the developmentof future talents in either the
in the entertainment industry orFashion or social media?
How do you see yourself reallyhelping to to bring up that next
generation of influencer?
Loren LoRosa (38:49):
I want to do more and that that's kind like the
building back of Bronco grinding.
We have these events called theBronco grinding meetups and the
name of it comes from the dayswhen youtubers used to be like
yo, I'm in Time Square, kai sentsent Kaisen it.
He just did that and it didn'tgo well.
But um, but like back, likewhen you two was first like
(39:12):
Building as like the place whereeverybody was.
You two was used to do that allthe time and it was a way for
them to connect with theiraudience in person and to get
content.
So I've always wanted to dothose.
So we created this event calledthe Bronco grinding meetup.
My first one kicked off inWilmington, delaware, with don't
call me white girl Mona, whowas a podcaster.
Then we went to New YorkFashion Week and sold out and we
(39:32):
are coming back to New YorkFashion Week in September.
Those events girls whoever, butprimarily women.
You know we are heavy in thethe black women space because
I'm a black woman, but they comeout.
They get to learn from peoplefirsthand, right here, that like
they may not have been able tojust reach out to the next
questions to.
So that's a thing.
(39:53):
But I also want to get moreinvolved with the brown girl
grinding and doing more things.
Delaware state is like a heart,like you know, part of my heart,
because I went there and I feellike I learned so much about
myself While I was in college.
So you know, I've been inconversation and just reaching
out to people at Dell Statetrying to figure out what we can
do on campus for undergraduatestudents Conversation wise,
(40:14):
bring in some resources to theschool, even if it's just people
to come and talk.
So those are the type of things.
But also to like, people hit meup all the time.
People call me, text me, theyDM me.
If I can get back to you, Iwill thank you know, drop you a
couple lines.
I got you.
I try to do as much as I can,honestly.
Andy Truscott (40:30):
What's been one of the more surprising or
unexpected parts of your careerjourney so far.
Loren LoRosa (40:35):
I think what is most surprising to me all the
time is, like you, you ever hadlike a party and you invite a
bunch of people and you're likeI'm gonna say like 20 people
might show up, and then like 20,like maybe 30 people show up
and you're like, oh okay, everysingle time I do something,
whether it's an event or likejust anything, I'm always like
(40:58):
these people really came, likethey're really like I'm a little
crazy.
I'm like y'all are really here.
Like okay, I appreciate thesupport.
I've always had like a reallyreally good support system on
family, to friends or whatever.
But I think it's different when, like you don't know me
whatsoever.
We recently shot a commercialbecause I'm still campaigning
(41:18):
for the breakfast club.
So if you guys are on Instagram, twitter or Facebook, go tell
the breakfast club Loren RosanieRosanie is to be their next
house.
Shameless club but we shot acommercial at my event space at
our own right around the corneron 9th, and Tatnall and I just
Like one a friend again was likebro, you can't just like wait
for them to like give you thespot you need to, like, you know
, run it up.
(41:38):
So I'm like I bet we're gonnado a commercial.
I tweeted like, hey, I needpeople to show up at all black.
We're gonna do the commercial.
I didn't really know how manypeople were gonna show up.
I didn't know if people weregonna show up at all, but people
showed up.
They were on time, they were inall black, they were like the
commercials on my Instagram it'sabout to 100,000 views.
They were like with it, likethey got, we did a protest scene
(42:00):
.
They were in character, theywere, they were like giving us
ideas and I'm like wow, like youknow, people really believe in
what you have going on.
Wow, like that's always like awhoo, because you never know,
when you put things out thereinto the world and as talent,
I'm putting myself out thereevery day how people receive you
and how they connect with you.
Andy Truscott (42:19):
Sitting here today.
What does success look like foryou?
Loren LoRosa (42:24):
Success for me looks like ownership.
Success looks like happinessand being able to spend time
with my family.
Success for me looks like beingable to do things for other
people and pass the baton back.
Like you mentioned, successlooks like Brown Girl Grinding
as a production and BroadcastMedia Company, standing next to
(42:45):
the ESA Rays, the Nikes, theTMZs, the big, the shade rooms,
those big conglomerates of theworld.
And I think success for melooks like just waking up every
single day and being like I lovewhat I'm doing, even on the
worst days.
I love what I'm doing.
(43:05):
I love how it's affectingpeople and it's really changing
somebody's life, even if it'snot like I might not know who
directly, but just aconversation that we're causing
from our content or somethingthat we're posting, or an event
that we had.
You came and you left feelinglike, okay, I can go do this or
I can get through this job, andyou actually went and did it and
it was successful.
(43:26):
Like those.
Those like things are a successfor me.
Andy Truscott (43:31):
As we wrap up, can you think about one of the
more significant challenges youor other young aspiring people
may face today and how you feellike we can overcome them
together?
Loren LoRosa (43:41):
I think money is a big issue when you're building,
especially when you're in thecreative field.
You hear so much that this is adying industry.
There's no money in it.
You watch as teams get smaller.
You know people get fired, yourfriends around you are losing
jobs and like so much changes sofast and you're always trying
(44:07):
to figure out how to keep thelights on even if you don't have
lights right, like you'retrying to figure out how to pay
your rent, how to pay thatcamera guy because you need the
content, how to, you know, payfor the merch that people want
to buy, how to throw the nextevent.
So I think being able to figureout, you know funding, having a
conversation about like loansand and and like debt, and how
(44:27):
to manage it and not alwaysbeing a bad thing, but it being
a building thing.
I didn't learn that creditwasn't that debt and credit
wasn't bad until I got thecollege and I come from
entrepreneurs.
You know what I mean, but theywere always taught you don't
want to owe nobody, nothing.
And I learned I worked atBarclay Card.
I'm like wait, so you mean totell me people get credit cards,
I'll build their business andthey pay it back and the credit
(44:49):
in the business and then theykeep other people's money is the
key Like, so, I think,education around that, but
actually like giving people thatas a resource and not just the
big people to like, not just youknow, the people who are really
building.
They needed to, the people thatalready there, they needed to.
But there's a lot of people whoare very small, very startup,
(45:09):
maybe local, that have greatideas that can turn into major
things, even if locally.
That I think sometimes peopleoverlook and they go for, like
the means of the world, come tome, I need the money to.
But I have a lot of friendshere who I'm like yo, that's so
dope.
Why don't you know about thisperson who gives grants for that
?
And it's like oh, because youknow they don't want to talk to
(45:31):
me.
They want to talk to the girlwith Instagram followers or
whatever.
So that's really important andjust support.
You never know how just showingup for somebody can mean
something.
Like if somebody, if I'm intown and, like you know, the
homies are having an event, Itry and pull up.
I try and you know if I couldpost about it, I do.
You know I'm still building astalent.
So I appreciate everyone whoreaches out to me and books me,
(45:53):
especially if they from hometown.
Like people have been literallykeeping me booked since before
TMZ.
Like I was in high schoolhosting events and all that
stuff, because people heresupported me, because I support
them as well too.
That's really major showing upfor people when you can, even if
it's just an Instagram post orcomment.
Andy Truscott (46:10):
Talk to me if you could go back and tell a Loren
or or another younger artistlooking to go down your same
path, what's, what's your firstpiece of advice for them?
Loren LoRosa (46:20):
Girl, you got this .
Like, honestly, it's justbecause you, you don't know what
, you don't know.
Like you get in these rooms andyou feel like, oh, my God, like
I'm in this room, how did I gethere?
But it's like you're not hereby chance.
You're here because you'resupport getting to your God.
Don't say, oh, it's going tomake it worse, no, but I'm just.
(46:44):
I think I'm just really lookingback over everything.
It's just like this is crazy,like I would have never imagined
all of this stuff ever.
Like I knew, like I knew I wasgoing to do good and I knew I
was going to provide a livingfor myself.
But every day I'm just soblessed like, wow, and if I had
(47:05):
new then, what I know now, Iwould have took chances on
myself way sooner.
Yeah, I'm not afraid to jumpoff the bridge at all because I
know, you know, I'm going to hitthe ground and running and I'm
going to be OK.
But at the same time, there'salways that fear of like if it
doesn't work or this platform isso big, will another one come?
Or, honestly, sometimes you getinto the imposter syndrome of
(47:29):
like, how did I even get here?
Am I supposed to be here Likewalking into a mainstream media
outlet every day where you'rethe only black woman on camera.
Every single day is a battleLike I used to have to ask my
friends like, am I giving toomuch Angela Davis today or am I
good?
Because every single day you'respeaking for people who are not
in that room or who may be inthat room and don't feel like
(47:51):
they can say anything black, notblack woman, non-woman,
whatever and for some reason I'mlike, I'm always the person
like, I'm always the personthat's going to speak up about
something and have to figure outa way to find a solution.
And I didn't realize, honestly,until, like probably in the
last year or this girl, youalways, you've always been here,
(48:11):
you always had this.
You just not you're just notrealizing it, but you kept
running into these you knowspaces, being successful at
these things, getting into theserooms Because other people
already saw it.
So the more that you know that Ithink you do things like decide
to resign from one of thebiggest platforms in the world
(48:31):
and say, hey, I'm going to dothis myself, I'm going to figure
it out, I'm talented, I'll bookthe next big job.
Brown Girl Grinding will be thenext big content house, media,
house, you know all things blackwomen, or you know, buy black
women for the world.
But like you have to know, likegirl, you got it.
Like what do you mean?
Like I literally have beenwaking up every single day like,
well, we'll see what happens.
(48:51):
Today I told myself I wouldgive myself these last two weeks
to do that, because you reallyhave to get in the space of girl
you got this or you don't haveit, because everyone else will
notice it and the worst thingthat can ever happen to you if
you're building a new business,if you're talent, whatever is
that someone sees that you haveit and they also can realize
that you don't know it.
(49:13):
Business is always big fish.
Little fish Can't get aroundthat.
But if you were strategic abouthow you let a big fish come
into your small area of being asmall fish, you can leverage.
I'm a small fish in this and Iknow that.
But at the same time I also nowknow that I've stood toe to toe
with you know some really bigconversations, really big names,
(49:34):
really big.
That's why I walked intoBreakfast Club about a week ago
and I was like, oh, I'm home.
Everybody's like you never metthem before, never in my life.
But, girl, you got this and Ileft that show and I know that I
made an impact there.
You can't forget about my weekthere, regardless if I get the
job or not.
So, girl, you got this is thebiggest thing, and everything
from there is just going to blowyour mind, because I literally
(49:55):
to.
I'm still like whoa, okay, allright, just get dressed and look
cute, because you never knowwhat happened today, Loren, I
love it.
Andy Truscott (50:03):
Loren, drop us information about Brown Girl
grinding.
Where can we find you?
Loren LoRosa (50:06):
So Brown Girl grinding.
We're on Instagram, commonspelling Brown Girl grinding.
You can also visit our websiteBrownGirlGrindingcom and find
out about our marketing services.
We have merch there that youcan buy and support.
You're able to see some of ourpast events that we've done.
If you really like to get intoconversations, though, we post
news, we post conversationpieces, relationships, stuff.
(50:29):
Instagram is like we're reallyheavy there.
I'm Loren LoRosa on everythingfrom LinkedIn to Instagram to
Facebook, l-o-r-e-n-l-o-r-o-s-a.
And yeah, podcasts will be heresoon, so we'll love for the
downloads on the audio.
Watch us on YouTube, too, but Ineed the downloads on the audio
, and yeah, that's it.
(50:50):
And also, too, I want to telleverybody, if you're looking for
an intimate event space andcontent studio, I opened up a
space about a year ago on Ninthand Tattoo.
You can literally walk to itfrom here, and I did it here on
purpose, like I really shouldhave done it in LA, because I
need the space now that I have apodcast.
I knew that that was coming,but I wanted to do it here
because I feel like I wantedpeople to understand that you
(51:14):
can start here, and if you'realready started, you can still
do it here.
So if you're looking for aspace to rent.
You just want to come and tourbecause you're just interested
in all this stuff that I've beentalking about.
Come by, do a tour, drop intothis space.
We do everything from intimateevents to meeting spaces, to pop
up shops, podcast hosting allthat good stuff.
Andy Truscott (51:35):
Loren, thank you so much.
Loren LoRosa (51:36):
Thank you, you made me cry.
Andy Truscott (51:38):
That's my goal for Delaware Save the Arts.
I'm Andy Troscott.
Have a good rest of your day.
Everybody Live from the MillSummit.
Delaware State of the Arts is aweekly podcast that presents
(52:13):
interviews with artsorganizations and leaders who
contribute to the culturalvibrancy of communities
throughout Delaware.
Delaware State of the Arts isprovided as a service of the
Delaware Division of the Arts inpartnership with News Radio,
1450wilm and 1410WDOV.
The Delaware Division of theArts, a branch of the Delaware
(52:36):
Department of State, iscommitted to supporting the arts
and cultivating creativity toenhance the quality of life in
Delaware.
Together with its advisory body, the Delaware State Arts
Council, the Divisionadministers grants and programs
that support arts programming,educate the public, increase
awareness of the arts andintegrate the arts into all
(52:58):
facets of Delaware life.
To find out more about thedivision, visit artsdellawaregov
.
For Delaware State of the Arts.
I'm Andy Truscott.
Today, our guest for thisexclusive two-part interview,
live from the Mills Summit inWilmington, Delaware, Loren
LoRosa.
Born and raised in Wilmington,Loren, studied marketing at the
Delaware State University.
She got her start underindustry influencer Angela
Simmons for Angela IMTV and hascontributed as a host and red
(00:36):
carpet correspondent for theElectronic Urban Report.
She set up her YouTube channelin 2013 and regularly posts new
content three times a week aimedat fellow dreamers.
As seen nationally on TMZ, onFox, bet and Loren.
centers her career on providingthe voice of a strong minority
woman within culture-defyingdigital and television platforms
(00:59):
, as a host, podcaster, producerand influencer.
Her work accredits her with theexperience of breaking some of
the world's biggestentertainment stories, while
sharpening her ability tocaptivate audiences all over the
world via exclusive content andthe intellectual and
fearlessness of reporting of it.
Thanks so much for joining us,Loren.
(01:19):
How are you today?
Loren LoRosa (01:20):
I'm doing good.
Thanks for having me.
Andy Truscott (01:22):
You achieved so much in already such a small
period of time in theentertainment field.
What sparked your passion forpop culture, news and
entertainment?
Loren LoRosa (01:33):
I grew up in a family.
I'm from Wilmington, so I'mfrom Fifth and Washington,
literally like a few blocks over.
My family was just always bigon doing stuff.
I had a little cousin who wason Broadway she was baby Nila on
Broadway.
We were dancing right up hereat the Christiana Culture Arts
Center.
We were performing at the Grand.
(01:53):
We were holding fashion showsat Howard High School Technology
.
If you guys have ever been tothe Howard High School fashion
shows I don't know if you guyshave or heard about them we had
a run for like four or fiveyears.
We sold out every single yeareight to 900 people.
We met friends who producedthat.
I just grew up in a family and ahousehold where it was just a
thing, even at our familyreunions.
We got one this weekend.
If you want to pop out Familyreunions, come.
(02:15):
We do talent shows.
Everybody in my family is justfunny and witty and quick.
It just was always like a thing, with my mom being a former
fashion designer who lived inNew York, we always took trips
to New York to see our familyand just do stuff.
That was just like you couldn'tnot love the lights and the
clothing and all the theatricsand stuff like that.
(02:36):
So it just was kind of embeddedin me.
It's just always been a thing.
Andy Truscott (02:41):
Even just the intro there.
Right, you do a lot.
You're out there, you'rehustling, you're grinding out
there.
How do you balance thesevarious roles and projects to
ensure that you're dedicatingyour full, 100%, at the time
you're working on them andmaking sure that these things
succeed and get out there at thetime that they need to?
Loren LoRosa (03:01):
I think that that's still something that I'm
learning, especially now.
So I recently resigned from TMZ.
I've been resigned from TMZ forabout two weeks now.
Because of that, things startedto pick up in a way that I felt
like I wasn't able to give 100%to them and to Brown Girl
Grinding as a production companyand a media company.
But it's kind of like trial anderror.
(03:23):
A lot of stuff is still new forme.
I'm still like a very smallbusiness, so money and finances
are not always as abundant asyou want them to be.
So paying a team is hard, soyou have to do a lot of things
by yourself.
So a lot of times it's trialand error, like, okay, I tried
to do all three of these majorprojects and then one of them
(03:44):
slapped and I felt the bruntfrom that and I'm like, okay,
I'm never going to do that again.
Next time I'm going to say yesto maybe two, wait later for
number three or figure out a wayto be able to bring on a couple
of people to help me orwhatever.
It's really not something thatI think you ever learn how to do
.
You just learn how to flow withit, because at each level
(04:05):
things get like they pull yourtime a bit more.
So, like now that I'm steppingaway from a major platform like
TMZ and deciding to develop andproduce content and be talent.
Outside of that, I'm doing whatI was doing before I got to TMZ
and what got me to TMZ, but it'sjust a whole different level
now because I've been nationallysyndicated for like seven years
(04:27):
, breaking some of the world'sbiggest stories for like seven
years, and you don't realize howmuch of a different playing
field that puts you in until youget back outside and you're
like, oh okay, wait, so my peersare these people.
Now, like you know, I'm on adifferent level.
It requires a lot more now, butit's still the same where I'm
in it.
I'm like the new kid in schoolwhere I'm learning how to juggle
(04:49):
everything.
Who should I have on my team?
How do I pay the team?
How do I delegate?
Because this is my baby, youknow.
So I don't know if that answersyour question, but I don't
think that you I've figured itout fully.
I just go as it comes and learnfrom what didn't work the day
before.
Andy Truscott (05:04):
Talk to me about moving from post TMZ world now
into 100% Brown girl grinding.
Tmz opened doors.
Right, you could pick up thephone, say you're with TMZ.
That would open a door.
Loren LoRosa (05:17):
They depend on who you call baby, because some
people might hang up on you,others they're like, oh no, tmz,
no, but I get what you mean.
Andy Truscott (05:24):
But so have you been.
Have you felt that you'resuccessful in kind of pivoting
those contents or contacts andthat relationship now, post TMZ
world, or as you kind ofapproach that world, do you
think that there are someopportunities for you to kind of
matriculate over some of thoserelationships?
Loren LoRosa (05:43):
I think that and I was worried about that, right,
like I was like, okay, you cansay what you want about TMZ, but
TMZ you can't get around them.
Like TMZ is the biggest popculture, entertainment, news,
political, like whatever youwant to talk about, tmz is
number one, at the crust of itand breaking major stories.
So we're not just a part of theconversation, they're not just
(06:04):
a part of the conversation, theyare leading the conversation.
So, to be a part of that for solong and have these
relationships because of that,because everybody wants to be a
part of that vehicle, whetherthey hate it or not, because it
creates superstars, it makesrestaurants the number one
restaurant in LA or the world.
You know, we talk about thingsor they talk about things.
For a certain amount of time,you literally can become the
(06:25):
biggest at what you're doing inthat moment, right?
So because of that, you're indemand.
Everybody wants to talk to you,everybody wants to do lunch,
everybody wants to do drinks andall that stuff, right?
So my fear was like and I thinkthat's why I stuck there so long
because I got into the pointwhere I was like I think it's
time for me to figure some stuffout outside of here.
This is good, but, like there'sother things I want to do.
(06:48):
But when you build thoserelationships, it's tough
because you don't know who, whenyou step away, will answer the
phone or continue to answer thephone.
But one of the things that Ifound and I'm like wow, like
this is a blessing is that youhave to build it anyway.
So, regardless, if I had stayedthere for more years, when I
stepped off, I was going to bethe new kid at school.
So whoever doesn't pick up thephone just doesn't.
(07:10):
And I have enough confidence inwhat I'm doing and where I'm
going that you're going to haveto spend a block on when you do
what's going to cost you.
And I say that with the mosthumblest, most sincerest, like
you know, intention behind it,because I think the
relationships that I built andthe people that I worked with,
in the morals and integrity thatI have, those people have
carried over.
(07:30):
I have not yet picked up thephone and told someone I'm sorry
I don't work at TMZ anymore andI've been like, okay, cool,
we'll call you back.
Everybody's like well, whereare you at?
What are you doing?
How can we help?
When are you back in LA.
I want to hear what you're doing, and it's because, yes, I was a
part of this brand that ismajor and was way bigger than me
, but as a person, I treatpeople good, I'm very thorough
in my work, I'm very, you know,factual, and I'm just myself,
(07:52):
and a lot of that comes fromwhere I grew up at, you know,
grown up in the city Like youare who you are, and if you're
not, people know it.
So I've always kept true tothat in my jobs, and because of
that, I think I builtrelationships where people are
just waiting to see how they canhelp me, and people are like I
even had you know leadership,you know, within jobs and within
certain roles even there it'dbe like you're going to be great
(08:14):
.
I'm surprised, you know we wereable to keep you for this long,
so I was worried about that,but it has been working.
I think the biggest thing,though, is I always tell people
like you have to stay ready, soyou don't have to get ready.
So I've been building BrownGirl Grinding as a marketing and
production company, so we arecurrently doing development and
selling shows for differentpeople.
(08:35):
Now it'll be one of mine.
We do marketing.
We have a client called Lobo1707, which is a tequila brand.
Some of you guys may know of itbecause LeBron is a major
investor, but our job in LA isto help them, you know, build
their sales in their marketingfootprint Right.
So I was kind of slowly buildingthese things because I knew I
was going to have to step off.
But what I noticed is that whenpeople call me, the first thing
(08:59):
they say is well, where are youat now?
And it took some getting usedto, but now I'm just like I'm at
Brown Girl Grinding.
So, yes, we are marketing andproduction as you knew us before
, because we couldn't be a mediaoutlet, because I couldn't
compete with TMZ.
But we built up that audienceand that community because now
you know, the one thing that TMZdoesn't have is me, in my
(09:19):
opinion.
So now all of my opinion andeverything I'm building up in my
own platform.
So I've had friends call mewith major artists.
My first week out of TMZ I wasable to break a story with a
little Uzi for his upcomingalbum or project, barter 16,
which is like really highlyanticipated.
The fans are like, where is itat Right?
And y'all know rap fans.
(09:39):
They don't want to keep seeingpictures in studios.
They want the music.
So fans are like you know,where is it, where is it, where
is it?
And I had someone from one ofthe teams involved call me and
say, hey, we don't have arelease state yet, but we do
have a EP.
Like you know, london on theTrack will be executive
producing this project.
So it's real, it's happening.
Here's some photos y'all can do.
(10:00):
And I'm like well, I'm not atTMZ anymore.
And they're like well, whereare you?
Wherever you are, you can takeit.
So we were able to break ourfirst exclusive, you know, rap
news, which is really where Iwant to center, although we talk
about everything the first weekout, because, again, these are
people that, like I've builtreally good relationships with,
where they're like if we cansupport you by you tweeting
something and then having ourartists retweet it, and we're
(10:21):
looking at you like you knowwhat I mean, we'll do it.
But it was a natural transition, like so many people.
No one, no one asked me likewell, why are you talking about
news and you're not at TMZanymore?
No-transcript, like went withit.
It was kind of crazy.
I'm like okay, so you guys likewe're here, we're really here.
So it's rolled over fine,because I had the structure a
(10:42):
bit still building it out.
But the staying ready so youdon't have to get ready is a
thing, because there was a timeperiod where I was like, is
there gonna be a fall offBecause people aren't gonna see
me on that station anymore, butthe people on my social media
they kept up.
Hey, we were looking for you totalk about this.
If I don't post about somethinglike when Carly Russell, when
she, before her attorney, cameout and admitted that you know
(11:06):
all of that was false, they dida press conference prior to
where they talked about the factthat they they couldn't say it,
but you knew that, you knowthey talked about what they
found in her phone and all thatstuff.
I was live tweeting a pressconference from my Twitter.
I was thinking I think I waslike four days out of TMZ.
People really didn't even knowI left yet because I hadn't
announced it and everybody wascommenting on my live tweets
(11:26):
like can you go live onInstagram?
We wanna hear you talk aboutthis.
Like we didn't see you on theshow today.
So I went live on Instagram andit was like my biggest live
that I've had in like probablytwo years because people wanted
to hear me.
You know what I mean.
So the platform was there and Ijust did it.
So it's been an easy transitionin that point.
Andy Truscott (11:44):
What do you think are some of the attributes that
make for a successfulrelationship, as it relates to
kind of creating this circle ofadvisors, circle of trustees, in
order to help kind of move thebrand forward?
Loren LoRosa (11:57):
I'm still learning .
You mean, like a team, I'mstill figuring that out, but you
know from trial and error whatI'm really big on is like people
that move with intention,people that move fast.
You know I work in media andnow reporting on it, everything
goes Like in the time that wesit here, so many different
things are gonna happen.
But also, too, I think you knowlike it's really just a labor
(12:20):
of love at this point because,again, I'm not a big vehicle yet
, right?
So you're not here for themoney.
You know anybody that's workingwith me, whether it's a one-off
or you know even me being hereit's because you believe in what
I'm doing and you see thatthere is potential and that's
what I want Like.
So everyone that I've beenworking with, everyone that you
know I'm looking to work with,it's always about are you gonna
(12:42):
love my baby the way that I doright?
Like?
And how well are you gonna playyour role?
How well are you able to belike?
Hey, you might be graphicdesigner today, but I might need
you to come to an event with meand hold the camera, like
because we're building, and oncewe build in whatever, you'll be
able to do whatever, but areyou locked in, like are you 10
toes down?
So that's kind of like thebiggest thing for me right now.
(13:02):
I was like people that arewilling to like go like this
with me, like it's a rollercoaster right now.
Andy Truscott (13:08):
You've interviewed huge names like
Mariah Carey and Larry King.
Can you share what makes thoseinterviews so successful?
As you're planning thoseinterviews, what do you find as
kind of the best prep?
Loren LoRosa (13:20):
None of those were planned at all.
So again, it's like heavy onthe stay ready so you don't have
to get ready.
I think so.
During those times I wasworking for the TMZ tour and
that's how I started.
So I literally started from noteven in the newsroom and built
my way to senior news producer.
It was all about just knowingwhat the world was talking about
(13:41):
and what was happening, andI've always been a person that,
like in everything I do, I wantto like if you're never, ever
going to have a chance to talkto Mariah Carey or Larry King, I
can talk to that person for you, but I have to know what you,
as that regular person who getsup and goes to your nine to five
every day, would want to hearfrom them, right?
So, just staying very connectedto like what's happening in the
(14:02):
world, who's outside, what arethe conversations.
When I did Larry King, he was ata bank in my tour bus row by
him and I pulled over, hoppedoff the tour bus because that's
how it works for the TMZ tourbus and at the time it was all
the Donald Trump stuff wherepeople were like, oh my god,
donald Trump may be president.
We don't know this guy, who wasthis Trump?
(14:23):
And I knew that Larry King andDonald Trump used to be friends.
I didn't really know the depthof the friendship, but I knew
Larry King is a big New York guy.
Donald Trump ran New Yorkforever you know what I mean and
he was a socialite in New York.
So I'm like there's no way thatthey haven't crossed paths.
So I was like you know, it'd bea good idea to talk to him
about Trump.
And Larry King is very, veryopinionated.
(14:45):
I've watched some of hisinterviews, just knowing the
industry and just studying thegreats staying ready.
So I asked him.
First of all, he didn't want totalk to me.
He was like I don't have notime and I was like, ok, well, I
said I have a question how doyou feel about Donald Trump
right now?
And he stopped and he paused.
The question caught him offguard and he got emotional.
(15:07):
It was very weird because younever I don't think I've ever
seen Larry King be emotionalabout anything.
He's such a good keep yourcomposure guy and he was just
like you know, I don't know thisperson and he was.
He went in on his opinion, butyou could tell that it was very
like.
It was almost like twogirlfriends who get into it
because one girlfriend and showup at the birthday dinner.
(15:27):
You know how.
Y'all know how dramatic that isright.
So it was like he was betrayedby his friend and he felt like I
don't know.
He just felt away and I don'tthink anyone had ever asked him
so he just let it all out.
So that interview, when Isubmitted it it went everywhere
and at the time I'm not in thenewsroom.
So these are also me likedropping little hints, like hey,
(15:48):
I work for y'all, I need y'allto know my name inside the
newsroom.
Mariah Carey had just broke upwith Nick Cannon.
She doesn't talk to anybody,but I knew I'm like Mariah Carey
is a girl, she's on Rodale,drought, or Beverly she's
shopping.
I'm a girl, it's Labor Dayweekend, I also like to party.
So I'm like she must beshopping for her weekend, she's
about to get ready to go out orsomething.
(16:09):
So I just pulled up to her bus,hopped out, I said, oh, what
are we shopping for?
Oh, I'm going away for LaborDay weekend.
I'm like, okay, we'll bathe intwo color, white or red.
Like you know, regular stuff,mimosas, margaritas, like stuff
to kind of make her feel likeshe's a person.
That's another thing too.
Celebrities, I think, always getapproached like you want to
make them comfortable and youwant to pad your conversations
(16:30):
and there's a way that you canget what you need news wise and
break news without beingdisrespectful, without
gaslighting whatever.
You treat them like a person.
So, as we're talking, I'm likeokay, cool, she likes me.
Her security guard tried tomove me.
She's like no letters there.
I'm like all right, bet, now Ican go for the kill shot.
So I'm like listen, I'm 25years old.
This was a long time ago, y'all.
I'm like I'm 25 years old.
(16:50):
You just recently split fromthe cannon.
I've always told people I don'tthink I don't know how marriage
will work for me because of whatI do.
It seems like you guys didn'treally work out because you're
Mariah Carey, like what's youradvice to me as a 25 year old
watching you divorce him?
She said don't do it.
So now she's speaking directlyon a recent separation that she
(17:11):
never talks to anybody about.
Her first response is don't doit.
So you know everyone's going togo crazy with that.
And then she friends on them.
She was like you know he's agreat person.
But because I'm like, well,you're saying, don't do it, but
you guys spent some timetogether, we had kids together.
Like you never go back.
And she was like, no, he's agreat person, but baby, that's
over.
Like so, to get that from her,45 minutes of conversation is
(17:33):
all because, like, I just talkedto her, like she was a person
Like me, you sitting here rightnow, like you know what I mean.
I think if you can make peoplecomfortable and everybody that I
study the Angie Martinez, the,larry King's, the, you know,
even at the most toughinterviews, howard Stern,
whatever they make you feel like, okay, I could talk to this
person.
And then, boom, now you'retalking and hours went by, you
(17:56):
breaking national news from TMZto CNN, the Shade Room, the you
know what I mean.
So, but I had to know what wasgoing on in the world, too.
I had to know what people caredabout.
If I had never asked MariahCarey about Nick Cannon, that
would have been a mess.
If I had never asked Larry Kingabout Donald Trump, that would
have been a mess.
But I had to know how to do itwhere they're not like, who was
this girl with this camera?
You know what I mean, mm-hmm.
Andy Truscott (18:18):
You your YouTube huge, and some of the best
content that we can see from youis either on Instagram or
YouTube.
What inspired you to start itand how do you feel like it's
involved over time?
Loren LoRosa (18:30):
I couldn't find a job and LA, nobody would hire me
, nobody would put me on camera.
So my cousin actually was like,well, if you can't get a job,
you might as well just like makeit.
You do that anyway witheverything else.
And I was like, okay, cool.
So she was like, yeah, you know, like YouTube, like everybody's
there now and people want toknow the behind the scenes.
(18:51):
Like I've always been a personthat did stuff, whether I was
here in Wilmington, new York, la, wherever.
She's like you post all thisstuff and you're doing all this
stuff consistently, but we don'tknow how you do it.
Everybody wants to get thesauce, Everybody wants the game.
You should start doing morebehind the scenes, taking us
with you, type of stuff.
(19:11):
And at the time I didn't knowthat that was called vlogging,
because I didn't watch vloggerson YouTube.
I watched shows.
Like they're early.
People Like Funk Flex had juststarted picking up a camera and
putting stuff on YouTube.
Breakfast Club was new.
So I was trying to create thatbecause I'm like this is where
the world is gonna go.
This was before podcasts wereon YouTube.
This like I used to come up topeople with my camera and they'd
(19:32):
be like who are you with, andI'd be like YouTube and they'd
be like what?
And now everybody's there.
But I just knew I had to dosomething because if not, when I
finally got the opportunity tobe like I'm good on camera, I
would have nothing to showpeople because I couldn't get a
job on camera in LA.
So I started just going toevents and I would take a camera
(19:53):
.
I would have a friend with meand I have my cell phone.
My cell phone would be themicrophone for the audio, my
friend would hold the camera andthen I would just edit it
together and put it up, and thenI was also at the same time.
So I had a show called 2LTelevision on the Rosa TV and
then I did the vlogs behind thescenes because I might I don't
(20:14):
know like I just need to createsomething to do for myself.
And I realized that those vlogsthe numbers were better on that
than they were on like thecelebrity interviews, because
people really like people wereso excited for me too, like I've
always had like a reallysupportive, like group of people
, like hometown group, family,all of that.
So people were like we want tosee more, we want to see more,
(20:37):
we want to see more and I hadthe time.
So I was on multiple vlogs aweek sometimes and I just
realized like, okay, this isdoing well, um, my marketing
background.
I'm like I'm on YouTube and I'mtrying to figure out how do
people I literally used to geton YouTube and be like, how do
you afford to live in LA?
Because I don't get it, likeI'm missing something, and I
really couldn't find people whowere really being real about
(21:00):
their experience with it.
Everybody was like supercurated and no shade to the
girls who do this because they,you know, they get their money.
But everybody was super branded.
It's like the fashion over.
Try on hauls and I'm like, youknow, I like to get dressed in
an mbq, but like I really needthis information.
So if I need it, I know someoneelse does.
So I was like okay, there's ahole in the market, like boom,
I'm just gonna fill that hole,I'm just gonna keep serving that
(21:21):
hole.
It got bigger over time becauseof things I was doing in real
life got bigger.
But it did get difficultbecause, like you know, when
you're working with certainpeople and you know You're
working at certain platforms,you can't really go into detail.
I was so used to telling youguys like A to Z, everything
like my description on mychannel, like the bio is from my
(21:41):
friends couch to national TV,because literally I talked you
guys through my journey from myfriends couch to national TV.
When I got to TMZ and, like youknow, even outside of there,
when I'll be booked by certainbrands, it's like you can't talk
about certain stuff like youknow you NDA or you just don't
feel right putting outinformation about things that
(22:02):
you don't own or do.
You got to check with the brand.
So I kind of always felt alittle restricted once things
started to get bigger.
But people, I would run intopeople in LA.
I do to this day.
I still run into people thatare like I moved to LA because
of your YouTube channel.
I'm like you did you kind ofcrazy, but but thank you, but.
So I knew that there was a needfor it.
So I just kept going and thenyou know now I cannot, like I
(22:24):
was able to afford videographers.
So like the quality got better.
I learned about Editing a bitmore, invested in a better
camera, I wasn't just using myiPhone, so the actual content
got better too.
Andy Truscott (22:37):
Part of this conference theme is about
generations passing the batonfrom one generation to another.
Do you feel like you've had anopportunity in your career where
someone's passed the baton toyou, and if so, can you tell us
a little bit about it?
Loren LoRosa (22:50):
Yeah, um, I Couldn't even name all of the
people.
There's always been that thatlike entertainment and working
in this field and just being anentrepreneur in general, I feel
like everything that you dorelies off of your relationships
.
Like you can know Everything,you can know the book from front
to back.
You can have all of the money,but a lot of times and I would
(23:13):
say 90% out of the hundred ofthe times if you don't have the
right relationship, that's likethe last thing you need to green
light something.
So I've had people you knowfrom being here in high school.
I went to Howard High School.
You know like mentors there,people that I produced fashion
shows with there.
Like when I came into Howardwas a transfer student so nobody
(23:34):
liked me.
I like ran from his sophomoreone.
So it's like the girl thatnobody knows is like doing all
this stuff.
Who does she think she is?
But I had leadership andcounselors there that were like
don't worry about that, you'regonna be fine, you should do
this, you should do that.
So early on I learned you knowlike if you're in a position,
you put people in a position andthen people in that position
learn who they are.
Then you know, like home hasalways been supportive, so like
(23:58):
being booked to come back hereto do like HBCU week.
You know, even being here rightnow is because of a
relationship that I have withGreg.
Shout out to Greg, it's so manypeople all the time.
My first entertainment job I meta woman at Delaware State who
was casting for America's nexttop model and I was like you're
gonna be, you know, my mentor.
(24:18):
I'm gonna get on America's nexttop model.
I am the next model.
Like it's it the world.
If I don't become the next bigmodel, there's no modeling like
it's over.
And she's like you don't wantto do that.
And then we talked a bit overtime.
She to this day is still mymentor.
She got me a job at ProjectRunway All Stars.
I was fashion accessoriescoordinator.
So that was my first, like youknow, on camera credits and
(24:39):
working with a network andseeing that entertainment really
is a real career.
Everything I've done has beenbecause somebody has passed up a
time.
Andy Truscott (24:48):
No doubt part of our journey right is failure,
and you know using that as astepping stone to success.
So can you tell us about amoment when you faced failure
and how it led you to eitherpivot or grow in your career?
Loren LoRosa (25:01):
There's been a lot of different times, like
something recent, because howfar you want me to go back
whatever you're most comfortablewith I.
Think.
More recently, like before Idecided to step away from TMZ,
my biggest thing was I need tobuild a team.
I need to build a team.
I need a built team because Iknow what's coming, I know what
I want to do, and that is noteasy.
Sure, like hiring people,understanding people's needs.
(25:23):
When you're hiring them,working with them, whether it's,
you know, full-time orContracted, it's not easy at all
.
And we had our first person belike I don't think this is gonna
work for me.
And I was like, like in my mind, I'm like, well, what did I do
wrong?
Like, oh my god, like I wantedthis to be like the best
experience from start to finish.
(25:44):
Like you know what I mean, Iwas always very transparent
about what we have, but we don'thave what we can do, what we
can do.
So I think in that moment Ikind of felt like as an
entrepreneur, like, is mybusiness like the type of
business?
Because I've worked at jobs?
I'm like I hate it here.
I don't ever want to be hereagain.
I don't understand why anyoneelse works here, and I've always
said that I wanted to build,like you know, corporations and
(26:05):
different businesses that peoplewho worked, or you might not
love it every day, but you'renever gonna feel like that.
I always want people to feellike we care about them, we're
investing in them as much as wecan, but we can only do what we
can do.
So I was like for a while I wasjust like in my head, like, wow
, am I that boss that peoplehate?
Like, is this, you know, isthis company not, you know,
giving what I think it needs togive?
(26:26):
Like, are we still in line withour mission?
Am I too focused on, you know,hitting goals and not really
figuring out the middle part?
You know, is it just because Idon't have a bunch of money?
Like, where do I find the moneyGrant?
Like grants, all this stuff?
And then I realized, like Italked to a couple friends who
you know run businesses Verysuccessfully that you know have
bigger teams, way bigger teams,like two to three hundred people
(26:48):
.
And one of the things you knowthat a good friend of mine said
to me is, like you know, that'sone of the hardest things that
will ever happen to you iseither someone deciding to leave
your company that you feel likeyou've invested time and
resources in, or you know youhaving to let someone go.
But it's a learning lesson ineach thing that you do, you
learn and you should take thatand make the business stronger.
(27:10):
You should take that and kindof know what you're ready for,
because maybe you weren't readyto have that person in that
position internally.
Maybe you should havecontracted her you know what I
mean or maybe you should have.
Whatever the case may be.
And when she said it to me thatway, I was like okay, bet, so
like I got some work to do, likeI don't think that there was
anything that I did wrong.
There was, you know.
I just wanted to make sure that, like you know, everyone's
(27:31):
experience with me and with thebrown girl grinding is the best
that it can be at all times,especially because we're new and
we're growing.
But from that I felt like it wasa failure.
But in that I really learnedlike you can only do what you
can do and being as resourcefulas you are, positioning is going
to be very difficult for youbecause you have so many
(27:52):
different people you can reachout to.
But you really need tounderstand what is the strategy,
what is the reason when you'rereaching out to people, when
you're bringing them on yourteam.
When you're deciding, you knowif you want them internally,
long term or contracted.
Why, like, is it just a thing ofto be able to say, oh my god, I
have a team and I thinkentrepreneurs getting that too,
especially with Instagram.
(28:13):
It's like I want to have a teamand I want to post behind the
scenes and we're working andeverybody's grinding,
everybody's hustling, but it'slike you got all these people
here.
You know the strategy doesn'tmake sense.
You really don't need them herefor all this time.
What's the mission?
What are we accomplishing?
What's the project?
Can a person be project aproject?
Can they be contracted?
Can they?
There's so much that goes intoit that people don't talk about.
(28:34):
So I felt like a failure, but Ilearned like no, you just need
to learn what your businessreally needs, like inside and
out, and Then take it to otherpeople and fill those voids.
Andy Truscott (28:44):
What do you think are some of the most important
attributes when you're buildinga team?
What do you look for in otherindividuals to know that they're
right for you?
Loren LoRosa (28:52):
I think you have to Be honest again.
You got to be honest about whatyou need and be honest, upfront
about that.
I definitely think that selfstarters are always going to win
the race.
I don't care what industry itis, people that can hit the
ground running, people that arevery resourceful.
And I also think that it's thething of, especially when you're
a small business and you'regrowing I mentioned this earlier
(29:12):
you need people to reallybelieve in your vision, because
what I've learned to from thatexperience is I'm not the
day-to-day Like.
I'm day-to-day with my business, but I'm the visionary right.
So like.
I see us as like.
People always ask me like, well,what is Bronco grinding?
Like I don't get it whereyou're gonna go.
And I'm like you.
Everybody in here knows Nikeright.
(29:32):
When you see a Nike shoe, youknow it's top quality.
When you see a Nike commercial,you know, okay, this is legit.
If you meet someone that says,oh, I work with Nike, you're
like, ooh, they're serious abouttheir business, brown girl
grinding.
I always say we will be Nikewhen it comes to content,
production, when it comes to,you know, show development,
script writing, marketing,anything that we touch and
(29:55):
decide to do in any realm, but Ithink that I see that now as a
visionary, the same way I saweverything else that's happening
right, but a person who may nothave my forward vision only can
see what's in front of them,and you need those people.
Everybody plays a role in abusiness and when you're hiring
a team.
So I need people on my team whosee day-to-day and like the
(30:18):
incrementals of day-to-day.
Like I have an assistant wholiterally all she be on me and
I'm like I know I'm annoying andyou feel like you might be
babysitting me sometimes, butlike I'm so high level sometimes
that all the stuff down hereit's not getting the hundred
percent.
So One of the biggest thingsthat I learned was like you need
(30:38):
people that are thoseday-to-day.
We don't have the big vision,but we're here for the vibe.
And then you also need peoplewho understand the vision as
well, too, for the long term,but can also work that
day-to-day.
It's like Like when you're youknow, like when you watch a race
, there's like everybody has arole, so it's like you have the
Supporters on the sidelines,that people are to actually in
the race, the people that arelike monitoring, making sure
(30:58):
that all the rules are correctthe people who are announcing
and talking, but like alltogether says grand production.
I think about it like that,like when I'm building a team.
Now I've learned Everybodydoesn't have to be like the Huge
oh my god, we're going to makethis Nike person.
But as long as when you saythat to them they're like okay,
(31:19):
I believe it.
So, day-to-day, if you want tobe Nike, we need to do a BC and
D.
I can't talk to you about nextweek, because if I'm working at
Nike, you know Today these arethe things we need to get done
so that tomorrow is successful,so that Wednesday, thursday,
friday and then we'll get tonext week.
But then you also need thoselong-term planners too.
Andy Truscott (31:37):
How do you feel like being from Wilmington,
delaware, or rather, do youbelieve your roots in Wilmington
, delaware have played asignificant role in shaping your
career path?
Loren LoRosa (31:46):
Oh, a hundred percent.
I feel like you never know whatyou're going to get from me.
Like I Grew up here and I grewup in inner city, so it's like
you know, it comes a little bitof flavor that a lot of people
don't have.
And then I also Grew up here tothe point where I got to watch
when Wilmington didn't havestuff like this and we were
literally here making it.
(32:07):
Like me, my friends, the blakes, the newties, the like we were
creating, like the social lifeand the sit-down conversations
in the fashion shows and the youknow I mean, and they were
historical.
People did them every year.
We supported the hair shows orwhatever.
So I got an entrepreneurialspirit from that.
And then you, you come back fromcollege.
(32:28):
I went to Dell State and I cameback and I worked for Barclay
Cart and then I'm like, wow, sothere's a corporate world here
too.
So then I got to see that and Ithink it just made me like
Super well-rounded.
I feel like I can go in anyroom, I can go in any state, any
country, wherever, and I'll befine.
Like I, you know, the lightsmight be off for like a second
(32:49):
or two, like I take the heelsoff until I can find a light
switch.
But once I do I'm going toflourish and I think that I
don't.
I really I tell kids that Italk to all the time I'm growing
up in the inner city.
It has its challenges.
You see a lot of stuff early.
You, you know you have to learnto deal with a lot of stuff and
you know I was afirst-generation college student
.
So even doing fast foot and allthat I was like, okay, this is
(33:12):
a whole different world but youare built with like a fight that
it I don't, it's just unmatchedand and then it becomes like
what I learned is is that youlearn strategy early Because you
got to stay afloat.
You can even to this day inWilmington Like there's a lot of
good things going on here andyou know things are supported,
but at the same time there'salso a lot of other stuff that's
(33:34):
happening and the people thatwake up in that and live that
every single day.
You got to strategize if youwant to make it to next week and
it's a tough situation to be in, but when you come from a place
like that that also has thepositive things that really like
draw things out of you.
You learn that like that typeof strategy could become a A
(33:56):
producer on a major TV showbecause you understand how to
take nothing to make itsomething.
That type of strategy canbecome one of the biggest
basketball coaches in whateverconference, because you
understand kids and like hungerand pushing and pushing somebody
to the limit and using Badthings to turn into good and
motivation, all that stuff.
Like you just understand thingsso differently and you're just
(34:17):
you're really just Coming fromDelaware.
I think that I was just raisedwith a certain level of
integrity and morals that whenwe talk about those
relationships that I had tofigure out if they were gonna
still answer the phone for me,they're still answering the
phone and it's like what do youneed?
How can I?
And then this is like from hereat home to LA, to New York,
(34:38):
wherever, like when I got onbreakfast club, no one knew that
I quit my job.
I don't think I told you guysyet Nobody knew so, but I knew.
I'm like if I announced thatI'm leaving one of the world's
biggest platforms On another oneof the world's biggest
platforms, it puts me in a wholedifferent conversation because
I'm also talent.
I'm a free agent now you knowand I mean people didn't know
(34:58):
that I, you know, wanted to doanything else but to be at TMZ
because I was good while I wasthere.
That was strategy.
That was me, you know, growingup in woman's, and it's like
okay Cool if you go to HowardHigh School and Howard High
School is known for the fashionshows and then you go to
Delcastle and Delcastle is knownfor I don't know like sports at
the time you got to know whathouse you're and you got to know
(35:18):
how to navigate the game inthose different houses and I
learned that literally here.
So that was like me being likeokay, babe, so I'm about to do
this, I'm about to put it outthere and it'll work out.
But I learned a lot of that,like you know.
I mean my phone blew up.
Like for two days I literallycouldn't even get through my
phone because so many peoplewere like what do you need?
How can we help you?
(35:39):
When's the podcast dropping?
Do you have episodes we canwatch?
I have a corporate partner herethat you know does advertising
for podcasts.
I got people here at you knowthis network that are looking to
give money to black women basedand centered content and I'm
just like whoa, you know, justwait, it's all coming, it's all
happening.
We're gonna do this right now,fast.
(35:59):
But those type of things, whenyou're you know, you're raised a
certain way, you come fromcertain stuff that's embedded in
you and I don't change.
Andy Truscott (36:07):
As an entrepreneur, can you share some
habits or routines that youthink have contributed to your
growth or success?
Loren LoRosa (36:14):
Getting up at a certain time every single day,
even though I don't have I don'thave to Following through with
something which I'm stillgetting better at.
Like, for instance, I'll make50 to do this, and it'd be like
you know what I need to take anap.
That was stressful.
But now, as an entrepreneur, Ican't do that because it's like
(36:34):
if I don't get through those todo list, I have, you know,
people that need to be paid,that if I don't get paid, they
don't get paid.
It all that runs through mymind.
So I'm getting better at if Iput something on my to-do list
and I can do it right, then, andthere, I don't care if I'm
sitting at this table, if I canstill hear the conversation.
I'm on my phone and I'm gettingit done.
Yeah, and being present, Ithink that that's important too.
(36:57):
We miss a lot, of, a lot ofstuff.
So, like when I'm on a zoommeeting, if I'm, you know, out
and about at an event like youknow, this is a couple days of a
conference and it was an optionto just speak here today and
just going about my business andI'm like you know what.
No, like you know, I'm the newgirl at school.
We have a lot of things comingup.
I want to be present.
I want to be here.
I want to meet people.
(37:17):
This is a new world for me andwomen's and I didn't even know a
lot of this stuff existed.
I want to be here.
I want to meet people.
I want to put my phone away.
I want to all that.
So I think all those things areimportant.
You got to put yourself on theschedule, stick to the schedule,
get up early.
I learned from working in media.
The world operates on East EastCoast time.
New York is a center of it all.
So if I'm in LA, I'm used towaking up around like four or
(37:40):
five newsroom starts at six.
I'm keeping that.
When I'm here, especially ifyou're working in content or
creative, the world starts to gobetween, I would say, anywhere
from 6 am Really like 5 amEastern Standard Time to like 9
30.
After that there's a big falloff and you have like your
(38:00):
evening stuff that people careabout.
But like that's why the morningshows are numbing like the
biggest, the highest rated.
They're paid very well becausethe world works off of like that
early time.
So now I don't have a contentperson, I am the content person,
so I'm getting up every morningmaking Sean posting at least
three things, you know,something motivational,
inspirational, something newsrelated, maybe something
opinionated.
(38:21):
So I'll tweet something insteadof just retweeting it.
I'll add my opinion to it,repost it.
But I'm on that schedule andthat's very important because it
leads the rest of my day.
Andy Truscott (38:32):
As we talked earlier about one generation
passing the baton to a next, howdo you see yourself
contributing to the developmentof future talents in either the
in the entertainment industry orFashion or social media?
How do you see yourself reallyhelping to to bring up that next
generation of influencer?
Loren LoRosa (38:49):
I want to do more and that that's kind like the
building back of Bronco grinding.
We have these events called theBronco grinding meetups and the
name of it comes from the dayswhen youtubers used to be like
yo, I'm in Time Square, kai sentsent Kaisen it.
He just did that and it didn'tgo well.
But um, but like back, likewhen you two was first like
(39:12):
Building as like the place whereeverybody was.
You two was used to do that allthe time and it was a way for
them to connect with theiraudience in person and to get
content.
So I've always wanted to dothose.
So we created this event calledthe Bronco grinding meetup.
My first one kicked off inWilmington, delaware, with don't
call me white girl Mona, whowas a podcaster.
Then we went to New YorkFashion Week and sold out and we
(39:32):
are coming back to New YorkFashion Week in September.
Those events girls whoever, butprimarily women.
You know we are heavy in thethe black women space because
I'm a black woman, but they comeout.
They get to learn from peoplefirsthand, right here, that like
they may not have been able tojust reach out to the next
questions to.
So that's a thing.
(39:53):
But I also want to get moreinvolved with the brown girl
grinding and doing more things.
Delaware state is like a heart,like you know, part of my heart,
because I went there and I feellike I learned so much about
myself While I was in college.
So you know, I've been inconversation and just reaching
out to people at Dell Statetrying to figure out what we can
do on campus for undergraduatestudents Conversation wise,
(40:14):
bring in some resources to theschool, even if it's just people
to come and talk.
So those are the type of things.
But also to like, people hit meup all the time.
People call me, text me, theyDM me.
If I can get back to you, Iwill thank you know, drop you a
couple lines.
I got you.
I try to do as much as I can,honestly.
Andy Truscott (40:30):
What's been one of the more surprising or
unexpected parts of your careerjourney so far.
Loren LoRosa (40:35):
I think what is most surprising to me all the
time is, like you, you ever hadlike a party and you invite a
bunch of people and you're likeI'm gonna say like 20 people
might show up, and then like 20,like maybe 30 people show up
and you're like, oh okay, everysingle time I do something,
whether it's an event or likejust anything, I'm always like
(40:58):
these people really came, likethey're really like I'm a little
crazy.
I'm like y'all are really here.
Like okay, I appreciate thesupport.
I've always had like a reallyreally good support system on
family, to friends or whatever.
But I think it's different when, like you don't know me
whatsoever.
We recently shot a commercialbecause I'm still campaigning
(41:18):
for the breakfast club.
So if you guys are on Instagram, twitter or Facebook, go tell
the breakfast club Loren RosanieRosanie is to be their next
house.
Shameless club but we shot acommercial at my event space at
our own right around the corneron 9th, and Tatnall and I just
Like one a friend again was likebro, you can't just like wait
for them to like give you thespot you need to, like, you know
, run it up.
(41:38):
So I'm like I bet we're gonnado a commercial.
I tweeted like, hey, I needpeople to show up at all black.
We're gonna do the commercial.
I didn't really know how manypeople were gonna show up.
I didn't know if people weregonna show up at all, but people
showed up.
They were on time, they were inall black, they were like the
commercials on my Instagram it'sabout to 100,000 views.
They were like with it, likethey got, we did a protest scene
(42:00):
.
They were in character, theywere, they were like giving us
ideas and I'm like wow, like youknow, people really believe in
what you have going on.
Wow, like that's always like awhoo, because you never know,
when you put things out thereinto the world and as talent,
I'm putting myself out thereevery day how people receive you
and how they connect with you.
Andy Truscott (42:19):
Sitting here today.
What does success look like foryou?
Loren LoRosa (42:24):
Success for me looks like ownership.
Success looks like happinessand being able to spend time
with my family.
Success for me looks like beingable to do things for other
people and pass the baton back.
Like you mentioned, successlooks like Brown Girl Grinding
as a production and BroadcastMedia Company, standing next to
(42:45):
the ESA Rays, the Nikes, theTMZs, the big, the shade rooms,
those big conglomerates of theworld.
And I think success for melooks like just waking up every
single day and being like I lovewhat I'm doing, even on the
worst days.
I love what I'm doing.
(43:05):
I love how it's affectingpeople and it's really changing
somebody's life, even if it'snot like I might not know who
directly, but just aconversation that we're causing
from our content or somethingthat we're posting, or an event
that we had.
You came and you left feelinglike, okay, I can go do this or
I can get through this job, andyou actually went and did it and
it was successful.
(43:26):
Like those.
Those like things are a successfor me.
Andy Truscott (43:31):
As we wrap up, can you think about one of the
more significant challenges youor other young aspiring people
may face today and how you feellike we can overcome them
together?
Loren LoRosa (43:41):
I think money is a big issue when you're building,
especially when you're in thecreative field.
You hear so much that this is adying industry.
There's no money in it.
You watch as teams get smaller.
You know people get fired, yourfriends around you are losing
jobs and like so much changes sofast and you're always trying
(44:07):
to figure out how to keep thelights on even if you don't have
lights right, like you'retrying to figure out how to pay
your rent, how to pay thatcamera guy because you need the
content, how to, you know, payfor the merch that people want
to buy, how to throw the nextevent.
So I think being able to figureout, you know funding, having a
conversation about like loansand and and like debt, and how
(44:27):
to manage it and not alwaysbeing a bad thing, but it being
a building thing.
I didn't learn that creditwasn't that debt and credit
wasn't bad until I got thecollege and I come from
entrepreneurs.
You know what I mean, but theywere always taught you don't
want to owe nobody, nothing.
And I learned I worked atBarclay Card.
I'm like wait, so you mean totell me people get credit cards,
I'll build their business andthey pay it back and the credit
(44:49):
in the business and then theykeep other people's money is the
key Like, so, I think,education around that, but
actually like giving people thatas a resource and not just the
big people to like, not just youknow, the people who are really
building.
They needed to, the people thatalready there, they needed to.
But there's a lot of people whoare very small, very startup,
(45:09):
maybe local, that have greatideas that can turn into major
things, even if locally.
That I think sometimes peopleoverlook and they go for, like
the means of the world, come tome, I need the money to.
But I have a lot of friendshere who I'm like yo, that's so
dope.
Why don't you know about thisperson who gives grants for that
?
And it's like oh, because youknow they don't want to talk to
(45:31):
me.
They want to talk to the girlwith Instagram followers or
whatever.
So that's really important andjust support.
You never know how just showingup for somebody can mean
something.
Like if somebody, if I'm intown and, like you know, the
homies are having an event, Itry and pull up.
I try and you know if I couldpost about it, I do.
You know I'm still building astalent.
So I appreciate everyone whoreaches out to me and books me,
(45:53):
especially if they from hometown.
Like people have been literallykeeping me booked since before
TMZ.
Like I was in high schoolhosting events and all that
stuff, because people heresupported me, because I support
them as well too.
That's really major showing upfor people when you can, even if
it's just an Instagram post orcomment.
Andy Truscott (46:10):
Talk to me if you could go back and tell a Loren
or or another younger artistlooking to go down your same
path, what's, what's your firstpiece of advice for them?
Loren LoRosa (46:20):
Girl, you got this .
Like, honestly, it's justbecause you, you don't know what
, you don't know.
Like you get in these rooms andyou feel like, oh, my God, like
I'm in this room, how did I gethere?
But it's like you're not hereby chance.
You're here because you'resupport getting to your God.
Don't say, oh, it's going tomake it worse, no, but I'm just.
(46:44):
I think I'm just really lookingback over everything.
It's just like this is crazy,like I would have never imagined
all of this stuff ever.
Like I knew, like I knew I wasgoing to do good and I knew I
was going to provide a livingfor myself.
But every day I'm just soblessed like, wow, and if I had
(47:05):
new then, what I know now, Iwould have took chances on
myself way sooner.
Yeah, I'm not afraid to jumpoff the bridge at all because I
know, you know, I'm going to hitthe ground and running and I'm
going to be OK.
But at the same time, there'salways that fear of like if it
doesn't work or this platform isso big, will another one come?
Or, honestly, sometimes you getinto the imposter syndrome of
(47:29):
like, how did I even get here?
Am I supposed to be here Likewalking into a mainstream media
outlet every day where you'rethe only black woman on camera.
Every single day is a battleLike I used to have to ask my
friends like, am I giving toomuch Angela Davis today or am I
good?
Because every single day you'respeaking for people who are not
in that room or who may be inthat room and don't feel like
(47:51):
they can say anything black, notblack woman, non-woman,
whatever and for some reason I'mlike, I'm always the person
like, I'm always the personthat's going to speak up about
something and have to figure outa way to find a solution.
And I didn't realize, honestly,until, like probably in the
last year or this girl, youalways, you've always been here,
(48:11):
you always had this.
You just not you're just notrealizing it, but you kept
running into these you knowspaces, being successful at
these things, getting into theserooms Because other people
already saw it.
So the more that you know that Ithink you do things like decide
to resign from one of thebiggest platforms in the world
(48:31):
and say, hey, I'm going to dothis myself, I'm going to figure
it out, I'm talented, I'll bookthe next big job.
Brown Girl Grinding will be thenext big content house, media,
house, you know all things blackwomen, or you know, buy black
women for the world.
But like you have to know, likegirl, you got it.
Like what do you mean?
Like I literally have beenwaking up every single day like,
well, we'll see what happens.
(48:51):
Today I told myself I wouldgive myself these last two weeks
to do that, because you reallyhave to get in the space of girl
you got this or you don't haveit, because everyone else will
notice it and the worst thingthat can ever happen to you if
you're building a new business,if you're talent, whatever is
that someone sees that you haveit and they also can realize
that you don't know it.
(49:13):
Business is always big fish.
Little fish Can't get aroundthat.
But if you were strategic abouthow you let a big fish come
into your small area of being asmall fish, you can leverage.
I'm a small fish in this and Iknow that.
But at the same time I also nowknow that I've stood toe to toe
with you know some really bigconversations, really big names,
(49:34):
really big.
That's why I walked intoBreakfast Club about a week ago
and I was like, oh, I'm home.
Everybody's like you never metthem before, never in my life.
But, girl, you got this and Ileft that show and I know that I
made an impact there.
You can't forget about my weekthere, regardless if I get the
job or not.
So, girl, you got this is thebiggest thing, and everything
from there is just going to blowyour mind, because I literally
(49:55):
to.
I'm still like whoa, okay, allright, just get dressed and look
cute, because you never knowwhat happened today, Loren, I
love it.
Andy Truscott (50:03):
Loren, drop us information about Brown Girl
grinding.
Where can we find you?
Loren LoRosa (50:06):
So Brown Girl grinding.
We're on Instagram, commonspelling Brown Girl grinding.
You can also visit our websiteBrownGirlGrindingcom and find
out about our marketing services.
We have merch there that youcan buy and support.
You're able to see some of ourpast events that we've done.
If you really like to get intoconversations, though, we post
news, we post conversationpieces, relationships, stuff.
(50:29):
Instagram is like we're reallyheavy there.
I'm Loren LoRosa on everythingfrom LinkedIn to Instagram to
Facebook, l-o-r-e-n-l-o-r-o-s-a.
And yeah, podcasts will be heresoon, so we'll love for the
downloads on the audio.
Watch us on YouTube, too, but Ineed the downloads on the audio
, and yeah, that's it.
(50:50):
And also, too, I want to telleverybody, if you're looking for
an intimate event space andcontent studio, I opened up a
space about a year ago on Ninthand Tattoo.
You can literally walk to itfrom here, and I did it here on
purpose, like I really shouldhave done it in LA, because I
need the space now that I have apodcast.
I knew that that was coming,but I wanted to do it here
because I feel like I wantedpeople to understand that you
(51:14):
can start here, and if you'realready started, you can still
do it here.
So if you're looking for aspace to rent.
You just want to come and tourbecause you're just interested
in all this stuff that I've beentalking about.
Come by, do a tour, drop intothis space.
We do everything from intimateevents to meeting spaces, to pop
up shops, podcast hosting allthat good stuff.
Andy Truscott (51:35):
Loren, thank you so much.
Loren LoRosa (51:36):
Thank you, you made me cry.
Andy Truscott (51:38):
That's my goal for Delaware Save the Arts.
I'm Andy Troscott.
Have a good rest of your day.
Everybody Live from the MillSummit.
Delaware State of the Arts is aweekly podcast that presents
(52:13):
interviews with artsorganizations and leaders who
contribute to the culturalvibrancy of communities
throughout Delaware.
Delaware State of the Arts isprovided as a service of the
Delaware Division of the Arts inpartnership with News Radio,
1450wilm and 1410WDOV.
The Delaware Division of theArts, a branch of the Delaware
(52:36):
Department of State, iscommitted to supporting the arts
and cultivating creativity toenhance the quality of life in
Delaware.
Together with its advisory body, the Delaware State Arts
Council, the Divisionadministers grants and programs
that support arts programming,educate the public, increase
awareness of the arts andintegrate the arts into all
(52:58):
facets of Delaware life.
To find out more about thedivision, visit artsdellawaregov
.
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