Lyft is making plans to get into restaurant delivery
Last week we talked to Bob McNulty from a new upstart in delivery called TripDelivers, who launched their first market a couple weeks ago, with plans to go nationwide.
Lyft is talking about a different approach that charges restaurants less and that doesn't interfere with the relationship between the restaurant and the customer.
TripDelivers has created a model where essentially the customer ends up paying the restaurant and the courier directly and that has a significant driver, restaurant and customer referral program.
Are either of these game changers? Could they be?
The associated blog post for this week's episode talks about if Lyft or TripDelivers could disrupt delivery.
You can read the transcript for episode 98 where Bob McNulty shares what Trip Delivers is doing and how they are different.
Lyft addresses the concerns about overcharging for deliveries by other delivery companies. However, do restaurants really want a delivery company that doesn't also bring in customers?
TripDelivers looks intriguing to me on paper. Some compare them to Multi Level Marketing organizations and there are criticisms. I do believe that if they do things the way they say they will and they do them well, they could make an impact.
The question is, can either of them not suck as bad at delivery as Doordash, Uber Eats, Grubhub, Postmates or any of the others? That's the big problem I see: None of them do it well.
I'm not sure they can using an independent contractor model.
Speaking of which, I wrap up with a little bit of a rant about what I think would be disruptive. If someone comes in with a pure logistics focus, figuring out a more efficient model for food delivery, they could make a difference.
I ranted a lot more about that back in Episode 51 last December.
Episode 99.... can you believe it???
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