Maja Voje, a go-to-market consultant and bestselling author of The Go-To-Market Strategist, has worked with over 800 companies, from Google and Rocket Internet to startups and scale-ups. But even with an impressive career, she’s had to make tough calls—like recognizing when it’s time to walk away from a role.
Maja opens up about:
- The fear of overstaying vs. leaving too soon
- How she evaluates whether to stick with a role or move on
- Lessons from working with limited resources and competing against well-funded companies
Things to listen for:
(00:00) The challenge of knowing when to quit
(00:47) Growing up in Slovenia and early ambitions
(03:17) Discovering growth hacking and marketing
(06:52) Challenges and successes in marketing
(08:17) Thank you to our sponsors, Navattic & Appcues
(15:33) Navigating career transitions and advice
(32:49) Overcoming financial constraints in business
(35:12) Advice for professionals facing constraints
(36:51) The importance of proactivity and learning from mistakes
(40:54) Balancing work, health, and personal life
(53:32) Navigating social media and business strategies
(59:18) Embracing abundance and supporting others
This episode is presented by:
Navattic: Interactive Product Demo Software - https://navattic.com/value
Appcues: User Engagement for SaaS - https://appcues.com/value
Resources:
Connect with Maja:
LinkedIn: https://www.linkedin.com/in/majavoje/
Maja’s GTM Solutions: Best-selling Book, Checklists, GTM Bootcamp: https://gtmstrategist.com
Weekly newsletter (Substack): https://knowledge.gtmstrategist.com
Free resource: ⚡Go-to-Market Power Hour https://gtmstrategist.com/resources/power_hour/
Connect with Andrew:
LinkedIn: https://www.linkedin.com/in/andrewcapland/
Substack: https://media.deliveringvalue.co
Hire Andrew as your coach: https://deliveringvalue.co/coaching
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